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SNAPSHOT VERSION
by PORTUGUESE SHOES
This is a promotional version of the World Footwear Yearbook 2016. For the full version visit: www.worldfootwear.com If you wish to use our data please refer the source as: World Footwear Yearbook 2016 (www.worldfootwear.com)
DISCLAIMER Figures in this report correspond to APICCAPS’s best assessment of the value of the corresponding variables, according to the process described under Data and Methods. Although due care has been taken in the preparation of this report, APICCAPS cannot guarantee the accuracy or completeness of the report and cannot be held responsible for any error or loss resulting from its use. Other organizations quoted herein are similarly in no way responsible for the content of this report or the consequences of its use.
COPYRIGHT APICCAPS 2016 Detailed terms at www.worldfootwear.com 2 | www.worldfootwear.com
PRODUCTION According to APICCAPS’ assessments, the worldwide production of footwear in 2015 reached 23.0 billion pairs, 0.4% down from our revised estimate for the previous year. In spite of minor variations in market share from year to year, the pattern for the footwear industry at the continental level has remained fundamentally unchanged since the first of these yearbooks was published in 2011: with 86.8% of world production, Asia is the hub of the footwear industry with China being its undisputed leader. In 2015, however, Chinese production decreased some 5% and its market share dropped to 59.1%, the lowest level in our records. On the other hand, India, Vietnam and Indonesia reinforced their positions. There is now no European country in the table of the top 10 manufacturers of footwear because Thailand replaced Italy at the bottom of this table. Brazil and Mexico are the only non-Asian countries in this table.
23.0 BN PAIRS PRODUCTION WORLWIDE
Europe 4%
North America 2%
Asia 87% Africa 2% South America 5%
Oceania 0%
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IMPORTS Europe leads footwear imports but its share of the world total continues to decrease, now down to 36%. But this is still more than three times its share of the world’s population pointing to the purchasing power of European consumers and the openness of European markets. North America and Oceania also account for footwear imports at a percentage approximately treble that of their share of world population. On the other hand, in Africa, Asia and South America this ratio is close to 50%. The only change this year to the list of the top 10 importers of footwear is Belgium’s entry at eighth position, pushing Russia off the table. USA continues to be the largest importing country, being the destination of one out of every five pairs of footwear imported worldwide. European countries take six of the ten top spots in this table, with Asia getting the remaining three.
Europe 36%
North America 25%
Asia 25% Africa 9% South America 3%
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Oceania 2%
EVENTS CALENDAR
ALL INTERNATIONAL FOOTWEAR EVENTS ON YOUR IPHONE OR IPAD CALENDAR HOW IT WORKS? The World Footwear Events Calendar is a list of events shared through an internet address. We list the events related to the footwear sector, specifically fairs. You can have the list of fairs available at your favorite calendar application always synchronized. We publish the event list and your device connects to our server to download any updates. HOW TO SUBSCRIBE? The World Footwear Events Calendar can work on different systems / software to manage your agenda. For iPhone or iPad you just have to follow the link provided by the QR code on this page. For other systems you can find detailed instructions at www.worldfootwear.com.
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NO
UK CA
162
IE
560
2 442
NL
2 759
BE
422
CH
AU
312
231
Mexico Mexico
304 77
DZ
TN LY
109 PE
87
786
Angola
102
207 AR
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95
South Africa
CL
THE AREA OF EACH SQUARE IS INTENDED TO BE PROPORTIONAL TO THE NUMBER OF PAIRS CONSUMED IN EACH COUNTRY
UG
VE
Brazil
146
75 108
126
CO
EG SD
Nigeria
HU HR
Italy
MA
PL
99 CZ
France
Spain PT
Germany
124 445
THE EUROPEAN UNION’S AGGREGATED CONSUMPTION WAS THE WORLD’S SECOND MAJOR FOLLOWING CHINA.
FI
DK
European Union
CA Sates United
SE
KE
WORLD FOOTWEAR CONSUMPTION 2015
China
3 800
Russian Fed.
390
Japan
660 Korea, R.
UA
BG GR
70 200
213
AE
110
Iran
Turkey
LB IL
SA
190
KZ
RO
Pakistan
IQ
HK
372
149
92 NP
372
India
2 196
Bangladesh
330
MM
TH
157
VN KH
157
MY
PH
225 SG
Indonesia
826
Asia continues to increase its lead as the largest footwearconsuming continent, as its share of consumption (53%) matches its share of the world population (60%). At country level, China is the largest footwear market, buying almost one out of every five pairs of shoes sold worldwide. Europe and North America still maintain footwear consumption at a higher level than their population would suggest.
Australia
152
NZ
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EXPORT PRICES Part of the growth in the value of exports over the decade results from the increase in their average price which went from 6.01 dollars in 2005 to 8.88 dollars in 2015, even if it declined by 0.2% last year. Earlier the upward trend was only interrupted between 2008 and 2010 as a consequence of the international economic crisis.
$8.88
$9 $8
$7.38 $7 $6
$6.75 $6.01
$5 $4
05
06
07
08
09
10
11
Chart 6 - World Average Export Price 2005-2015
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12
13
14
15
TOP EXPORTERS Eight out of the top 15 exporters of footwear, in terms of value, are European countries. However, China is the unchallenged leader of this rank, with a market share above 40% for the third consecutive year. Between 2013 and 2015 Vietnam increased its market share by almost 2.4 percentage points and displaced Italy as the world’s second exporter. Except for the USA, joining this list at the 15th position, there is no other country in this table from outside Asia or Europe.
#
COUNTRY
USD (MILLIONS)
WORLD SHARE
1
China
51 194
40.3%
2
Vietnam
15 041
11.8%
3
Italy
9 595
7.6%
4
Belgium
5 415
4.3%
5
Germany
4 691
3.7%
6
Indonesia
3 972
3.1%
7
Hong Kong
3 578
2,8%
8
Spain
3 270
2.6%
9
France
3 149
2.5%
10
Netherlands
2 801
2.2%
11
India
2 465
1.9%
12
United Kingdom
2 191
1.7%
13
Portugal
2 069
1.6%
14
Cambodia
1 363
1.1%
15
United States
1 194
0.9%
Table 3 - Top 10 Exporters (Value) 2015
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79 COUNTRY PROFILES Albania Algeria Angola Argentina Australia Austria Bangladesh Belarus Belgium Bosnia Herzegovina Brazil Bulgaria Cambodia Canada Chile China Colombia Costa Rica Croatia Cyprus Czech Rep. Denmark Dominican Rep. Ecuador Egypt El Salvador Estonia Ethiopia Finland France Germany Greece
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Guatemala Hong Kong Hungary India Indonesia Ireland Israel Italy Japan Kazakhstan Korea, Rep. Latvia Lebanon Lithuania Luxembourg Malaysia Mexico Morocco Netherlands New Zealand Norway Pakistan Peru Philippines Poland Portugal Romania Russian Federation Saudi Arabia Serbia Singapore Slovakia
Slovenia South Africa Spain Sweden Switzerland Thailand Tunisia Turkey Uganda Ukraine United Arab Emirates United Kingdom USA Venezuela Vietnam
79 COUNTRY PROFILES WITH ALL THE RELEVANT INFORMATION FOR EACH OF THEM
FOR EACH MARKET SHORT COUNTRY CHARACTERIZATION
ITAL CAP on Lisb
GAL
LAST 10 YEARS EVOLUTION
lion 0 mil
1
ese
ugu
Port
TION ULA GE GUA LAN ITA CAP PER GDP 2015 P D G 15 P 20 � GD Years st 5 P La � GD
ion Mill s Pair
ld Wor Rank 13
069
32
irs n Pa Millio 0
1 00
D
500
76
53
TION DUC
PRO
N PTIO SUM CON
MAIN
ion Mill USD
ORT EXP KETS MAR
RS TNE
454
ce Fran
tity Quan are Sh illion e M Pairs Valu e 20% Shar 16 22% 17%
381 any
Germ
n
Spai
148
F ES O TYP
a
+59
um
55% 9%
+18
D
ADE
R TR
WEA
7%
3% 6%
11%
er &
Rubb
33%
IMP
S
her
Leat
S
ORT
EXP
17%
ile Text
ce Fran
ENT
r
Othe
75%
ANALYSIS BY PRODUCT TYPE
-7%
-11 -18
n
Spai
7%
4
8%
NTS
PME
LO EVE
D
MAIN
ORT
tic
Plas
Irel
| ation soci rs’ As ture ufac s Man Good r athe d Le nts an pone Com
YER PLA
S FAIR
S
ENT
& EV
n.a.
S TION NIZA
A ORG r, IAL otwea TOR se Fo SEC ugue Port
MAIN COMPANIES
– CAPS APIC
126
DYNAMIC ANALYSIS OF EXPORTS AND IMPORTS BY MARKET
S
1%
f proo
er Wat
-7
-77% and
ent stm Inve 020. to 14-2 sa stry for 20 se indu show plan ue ugal tegic e Portug ear. Port stra th new footw low a n al io uced ould fash s prod ation sh rters of ports. ha liz po stry S iona its ex g ex r indu rnat OYEE adin ice of otwea and inte orld’s le e pr EMPL n erag w se fo ) 0 ugue innovatio ong the e high av n USD 1 33 Port illio n am tion, The on th ER (M 4 alifica its positio s based 1 17 RNOV in qu 6.6 e rplu TU at 11 id su ol ade 633 cons nt tr 98.5 ifica sign 369 89.3 a 358 .0 o, Ld 47 ad lç Lda de Ca tos, 44.9 stria Sapa Indú 42% al A. ica de S. br ug rt ado, l) - Fá r Po Calç tuga Gabo de or (P es a 'Let zaçõ ., Ld gani Ecco & Ca - Or opé erico A. Sopr Fred os S. o O. lçad unat e Ca Fort d. D r - In fa Je 49
REC
n
Spai
9%
52
Italy
+33
-6
-91% -11%
Italy
3%
2
p.
h Re
4%
2
10%
56
Belgi
+47
7%
6
T FOO
5%
Chin
7%
m
ngdo
U. Ki
k
70
a
Czec
+24
54%
Chin
27%
15
12%
ion Mill USD
S EAR T5Y LAS TION IA VAR
42%
23
42%
244
n
19%
mar
Den
17%
14
10%
209
ands
rl Nethe
13%
10
14%
297 ds
rlan
Nethe
370%
USA
15 13 14 11 12 09 10 07 08 0 05 06
tity Quan are ion Sh Mill s Pair
e Valu e Shar
ion Mill USD
Spai
+65
21%
Germ
13
18%
ORT IMP KETS MAR
ion Mill USD
S EAR T5Y LAS TION IA VAR any
R
G PA
DIN TRA
10
15 13 14 11 12 09 10 07 08 0 05 06
54
S
ORT
20
18
79
30
0
1 50
$10.
55
40
rts
2 00
42
586
S
ORT
08
$26.
18
79
50
Impo
0
USD
ld Wor Rank
ion US
UE VAL
2 50
PRIC
Y
NTIT
QUA
Impo
60
0
E
RY
rts
70
0
3 00
UST
2
MAIN FIGURES FOR THE LOCAL FOOTWEAR SECTOR
rts
Expo
%
ion Mill USD
IMP
80
UE VAL
%
-4.6
TWE FOO
rts
Expo
90
+1.5
D AR IN
EXP
QUA
D
n US
billio
199
Y
NTIT
SD
22 U
19 1
POP
Mill
TU POR
CY REN CUR Euro
m2) A (K ARE 00 91 6
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RELEVANT ORGANIZATIONS AND EVENTS
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PORTUGAL POPULATION
10 million
LANGUAGE
Portuguese
GDP PER CAPITA
19 122 USD
GDP 2015
199 billion USD
∆ GDP 2015
+1.5%
∆ GDP Last 5 Years
-4.6%
CAPITAL
AREA (Km2)
CURRENCY
Lisbon
91 600
Euro
FOOTWEAR INDUSTRY 2015 VALUE
Million USD
QUANTITY
PRICE
World Rank
Million Pairs
World Rank
USD
EXPORTS
2 069
13
79
18
$26.08
IMPORTS
586
32
54
42
$10.76
PRODUCTION
79
18
CONSUMPTION
54
53
EXPORT TRADING PARTNERS 2015 EXPORT MARKETS
Million USD
Value Share
Million Pairs
Quantity Share
LAST 5 YEARS VARIATION
France
454
22%
16
20%
↗
Germany
Germany
381
18%
13
17%
↗
USA
Netherlands
297
14%
10
13%
↗
Spain
209
10%
14
17%
↗
U. Kingdom
148
7%
6
7%
↗
Spain
Million USD 21%
+65
370%
+59
Netherlands
19%
+47
Denmark
55%
+33
9%
+18
RECENT DEVELOPMENTS
MAIN PLAYERS
The Portuguese footwear industry has produced a new strategic plan for 2014-2020. Investment in qualification, innovation and internationalization should allow the Portuguese industry to consolidate its position among the world’s leading exporters of fashion footwear. Portugal shows a significant trade surplus based on the high average price of its exports.
Gabor Portugal - Indústria de Calçado, Lda
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TURNOVER (Million USD)
EMPLOYEES
116.6
1 330
Ecco'Let - Fábrica de Sapatos, Lda
98.5
1 174
Sopropé - Organizações de Calçado, S.A.
89.3
633
Fortunato O.Frederico & Ca., Lda
47.0
369
Jefar - Ind. De Calçados S.A.
44.9
358
EXPORTS AND IMPORTS EVOLUTION
VALUE 3 000
QUANTITY 90
Exports
70
2 000 1 500
Imports
1 000
60
Million Pairs
Million USD
Exports
80
2 500
50
Imports
40 30 20
500
10
0
0
05 06 07 08 09 10 11 12 13 14 15
05 06 07 08 09 10 11 12 13 14 15
TYPES OF FOOTWEAR TRADED 2015 (QUANTITY) 5% 3% 6%
7% 1%
Waterproof
11%
Rubber & Plastic
EXPORTS
33%
Leather
42%
IMPORTS
Textile
75%
17%
Other
IMPORT TRADING PARTNERS 2015 IMPORT MARKETS
Million USD
Value Share
Million Pairs
Quantity Share
LAST 5 YEARS VARIATION
Spain
244
42%
23
42%
↗
China
54%
+24
China
70
12%
15
27%
↘
Czech Rep.
-91%
-6
Belgium
56
10%
2
4%
↘
Italy
-11%
-7
Italy
52
9%
2
3%
↘
Ireland
-77%
-11
France
49
8%
4
7%
↘
Spain
-7%
-18
SECTORIAL ORGANIZATIONS
FAIRS & EVENTS
APICCAPS – Portuguese Footwear, Components and Leather Goods Manufacturers’ Association | www.apiccaps.pt CTCP - Portuguese Footwear Technological Centre | www.ctcp.pt
n.a.
Million USD
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