The Executive Manual Joannah Lynn Lodico University of Michigan – Flint Horace H. Rackham School of Graduate Studies ADM 599 – Dr. Lauren Friesen
The Catalyst Art Center
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Copyright 2012 Š Joannah Lodico
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Table of Contents Identity and Mission Statement ........................................................................................................................... 4 Organizational Structure ..................................................................................................................................... 5 Community Analysis................................................................................................................................................................ 11 Fiscal Resources ......................................................................................................................................................................27 Grants ....................................................................................................................................................................................................... 31 community outreach and engagement ........................................................................................... 32 Budgeting........................................................................................................................................................................................... 37 Marketing ..........................................................................................................................................................................................44 Similar organizations ....................................................................................................................................................47 Addenda .............................................................................................................................................................................................. 48
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Identity and Mission Statement The CATALYST Art Center mission: The Catalyst Art Center provides quality performing and visual arts that inspire people to engage and explore our multifaceted humanity, history, and cultures. The Catalyst Art Center’s Philosophy: HUMANITY: We at the Catalyst Art Center believe that the Arts teach us how to know ourselves, make life decisions, communicate with each other, and learn wrong from right.1 The arts, as artist and philosopher Susanne K. Langer believed, teach us the structure of human feeling. Knowing the shape of and how to communicate our feelings liberates us from discursive thinking, emotional impulsiveness, and not knowing our true selves.2 When we continually engage the arts, no matter what the form and genre, it allows us to be more articulate with our feelings. As Langer would say, learning to express feelings is different from expressing language and language is not adequate to express ones feelings – language is limited, where the Arts, in all its forms, transcends language barriers to connect on a universal level. The Catalyst Art Center believes that through the arts, multiplicity of feelings are expressed and challenge humanity to respond. It is known that throughout life, we are continually learning to identify and express our feelings, and the arts, no matter the form, help us in communicating ourselves.3 We are exploring the truth of our humanity revealed and expressed through the Arts. HISTORY: We at the Catalyst Art Center believe that art from the past is just as important in learning about our humanity and feelings as our present creative artistic expression. Our goal is to explore our humanity by engaging and exploring past performance and visual art forms and their creators: composers, painters, singers, dancers, actors, writers, and other creative forms.
1
Dr. Friesen, “Susanne K. Langer,” (lecture, University of Michigan, Flint, MI, August 10, 2011). Ibid. 3 Ibid. 2
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CULTURE: Studying the history of our humanity means we engage and explore different cultures across the world. We at the Catalyst Art Center celebrate and explore the world and its various cultures to better understand our humanity and emotions. Location: Cleveland, Ohio Size: The Catalyst Art Center is a small organization whose annual patrons are foundations, individuals, and others within the Cleveland community. Scope (programs, activities): The Catalyst Art Center holds 4 to 6 gallery shows a year, a small theatre for music performances, small stage productions, speakers, film screenings, speakers, and book and poetry readings. Current programs are art and music history classes held in two class rooms, gallery talks, receptions, and a World Discovery event that focuses on the music and art of a different culture once a year. Facilities:
Notable achievements: The Catalyst Art Center is a new organization highlighting area, regional, and national visual and musical artists emerging in the art scene. We strive to find unique artistic creations to present to the community and our visitors. We strive to uphold our mission in every area of our organization – from the items we sell in the gift shop to marketing, development, programs, and daily office work.
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Organizational Structure The Catalyst Art Center Staff Structure The staff of the Catalyst Art Center begins with the first phase of only three full time staff members: the Executive Director, Artistic Director, and Programming Director.
Board of Directors Executive Director Artistic Director
Program Director
Phase One Over time, as the organization grows, new phases will emerge and many responsibilities held by these three original staff will be assigned to other staff members (see page 8). The staff is to uphold the mission of The Catalyst Art Center. Since the Catalyst Art Center is run by humans, there is a natural human complexity to running an organization and interacting with people of different personalities, backgrounds etc. There will always be an open door policy, open communication is vital for any organization to function: Each department director reports to the Executive director, but many departments work with each other depending on the task. Each director also works horizontal with other directors as needed.
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Board of Directors
Executive Director
Artistic Director
Program Director
Assistant
Assistant
Director of PR (Marketing & Development)
Gift Shop/Facilities Manager
Assistant Graphic Designer
Assistant
Maintenance
Box Office Manager
Accountant Assistant
Future Phase The Board of Directors The Board of Directors is there to make sure the staff is being faithful to the mission of The Catalyst Art Center. The Executive Director, and on occasion, other directors report to the board. There are board meetings held four times a year. Executive Director (Phase One) The Executive Director is the leader of The Catalyst. His/her job is to make sure the Catalysts mission is faithfully followed and supported by the staff in every facet of activity the Center executes. The Artistic Director and Programming Director report to the Executive Director. The Catalyst has an open door policy where any staff member may meet with the director about feedback or issues needing to be addressed. The Director, with input from each department director will make final decisions on exhibitions, performances and events. The Executive Director is responsible for public relations, marketing (experience in website/graphic design a plus), and development -making connections in the community and surrounding area to further The Catalysts outreach, impact, and funding sources. He/she also oversees the budget and its implementation.
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Executive Director (Future Phase) The Public Relations Director, Gift Shop/Facilities Manager, and Box Office Manager reports to the Executive Director twice a month or after major events. The Catalyst has an open door policy where any staff member may meet with the director about feedback or issues needing to be addressed. The Director, with input from each department director will make final decisions on exhibitions, performances and events. The Executive Director makes connections in the community and surrounding area to further The Catalysts outreach, impact, and funding sources. He/she works closely with the box office manager, accountant assistant, and Director of Public Relations on fundraising, budgeting, and payroll. The Executive Director is also in charge of hiring and firing but when for a specific department, includes the departments director in final decision. Artistic Director (Phase One) The Artistic Director reports to the Executive Director, but also interacts and works with other departments depending on the Catalyst’s planned activities. The Director may work with the Programming Director closely when a gallery and music event coexists. The Artistic Director helps with the Gift Shop, marketing, and public relations. The Artistic Director has a comprehensive knowledge of art, its history, artists, etc. He/she researches past and present artists works to exhibit in the gallery space, especially looking at regional and community artists. The Artistic Director is the head curator and designer and oversees each exhibit. The Artistic Director is in charge of lectures or classes pertaining to the visual arts. The Artistic Director works with each department when applicable. Future Phase: The Artistic Director communicates with the Director of Public Relations, Gift Shop Manager, etc. Program/Event Director (Phase One) The Program Director reports to the Executive Director and works with each department when applicable. The Programming Director has a comprehensive knowledge of music, its history, composers, singers, musicians, bands etc. He/she researches and scouts out musicians and singers who perform music from the past and present to present in the Catalysts theatre focusing on regional and community musical acts. The Program Director is the head presenter and oversees each performance/event. The Programming Director also oversees lectures, film presentations, etc. Depending on the type of class, the Program Director and Artistic Director share in overseeing classes, pertaining to their field: music or visual arts. Lodico 8
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Future Employees: Director of Public Relations (Marketing and Development) The Director of Public Relations oversees marketing and development of the Catalyst Center. The Director connects with the community and region through online presence through website, social media (facebook, twitter, tumblr etc), emails etc to television, radio, printed media, and other new and creative means of getting the Catalyst out there and connecting with people. He/she must have experience in marketing and graphic design. The Public Relations Director, along with the Executive Director also develops and maintains relationship with individuals, foundations, corporations, unions, etc that are passionate and financially support the Catalyst. The Director of Public Relations will plan and oversee fundraisers events and bring in new financial support and maintain current supporters. Gift Shop/Facilities Manager The Gift Shop/Facilities Manager oversees the running of the gift shop, orders items sold in the gift shop, manages the finances, manages shop assistants etc. This Manager also oversees the maintenance of the Catalysts facilities and with the Executive Directors permission, the hiring of outside contractors. A Maintenance Assistant does basic repairs and cleans the facilities 3 times a week. Box Office/Account Manager The Box Office/Account Manager oversees the ticketing of exhibits, events, and programs. He/she is also the account manager that works with the Executive Director in the maintaining the Catalysts budget. Artistic Assistant The Artistic Assistant helps the Artistic Director in everyday administrative work, planning and running exhibits etc. This position may be a paid/un-paid internship with the hopes of filling the position when funds and budgeting allow.
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Program Assistant The Program Assistant helps the Program Director in everyday administrative work, planning and running events, performances etc. This position may be a paid/un-paid internship with the hopes of filling the position when funds and budgeting allow. Gift Shop Assistant The Gift Shop Assistant helps the Gift Shop Manager with every day administrative work display of merchandise, and assisting guests. This position may be a volunteer with the hopes of filling the position to part-time non-exempt position when funds and budgeting allow. Marketing Assistant/Graphic Designer The Marketing assistant and Graphic Designer will help the Director of Public Relations with marketing duties, updating online presence such as website, facebook, and twitter. He/she also designs and maintains website and designs printed material such as cards, brochures, and other published material. Accountant Assistant The Accountant Assistant helps the Box Office Manager, Director of Public Relations, and the Executive Director with accounting and budgeting pertaining to ticketing, development, and The Catalysts operating budget. Maintenance Assistant The Maintenance Assistant reports to the Gift Shop/Facilities Manager and is in charge of cleaning the building and small repairs. If there is a repair beyond his/her ability, the assistant will report need to the Facilities Manager who will hire outside contractor with Executive Directors permission. Teachers/others etc The Catalyst Center will be hiring people from the community and around the world to lecture, teach a class, or lead a workshop who will be compensated accordingly.
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Community Analysis
Geography The Catalyst Art Center is located in Cleveland, Ohio in Ohio City, west of downtown. The second-largest city in Ohio, Cleveland is located in the northeast part of the state in Cuyahoga County.4 Cleveland extends 31 miles along the south shore of Lake Erie. The city is surrounded by level terrain except for an abrupt ridge rising 500 ft. above the eastern shore edge of the city. The Cuyahoga River divides the city north and south. The climate is modified by winds off Lake Erie. These winds can raise winter temperatures and lower summer temperatures. Winters can be cold and cloudy with average temperatures in January around 25. 7° F, and summers are moderately warm and humid with the average temperature in July around 71.9° F. Snowfall fluctuates from extreme to light, thunderstorms can bring damaging winds of 50 miles per hour or more, and tornadoes can occur frequently.5
4
Infoplease.com, “Profiles of the 50 Largest Cities of the United States: Cleveland, Ohio,” Infoplease.com, http://www.infoplease.com/ipa/A0108498.html (accessed January 2012). 5 City-Data.com, “Cleveland: Geography and Climate,” City-Data.com, http://www.city-data.com/us-cities/TheMidwest/Cleveland-Geography-and-Climate.html (accessed January 2012).
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Transportation The primary mode of transportation in Cleveland is cars. The main Interstate highways are Ohio’s Turnpike I-80, I- 90 running east and west, I-77 north and south, I-480, I-490, and I-71. The major airport is the Cleveland Hopkins International Airport. The national passenger rail system Amtrak runs through Cleveland and stops at Cleveland Lakefront Station. Cleveland has a rail mass transit and bus system. The rail portion is called the RTA, Rapid Transit, also known by the locals as “The Rapid.” It consists of the green and blue lines (light rail lines) and the red line (heavy rail line). National intercity bus service, such as Greyhound and Megabus provide service to and from Cleveland.6
Demographics From the 2010 census, the total Cleveland population stood at 396,815. There are 190,285 males and 206,503 females living in Cleveland. 210,000 205,000 200,000 Male
195,000
206,503
190,000 185,000
190,285
180,000 Gender breakdown in Cleveland
6
Positively Cleveland, “Visit: Getting to Cleveland Plus,” Positively Cleveland, http://www.positivelycleveland.com/visit/getting-here/ (accessed January 2012).
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In the Young Adult range, 20-24, there are 30,407. 25-34 age range is 53,996, 35-49 is 78,940, 50 – 64 range is 75,041, and 65 and over is less at 47, 496. Those under 18 are the highest at 97,657. 7
120,000
100,000 20-24
80,000
25-34 60,000 40,000
35-49
97,657 78,940 75,041
50-64
53,996
20,000
65
30,407
0 Cleveland Population by Age
The 2010 census revealed the population by race is African American at 211, 672; White at 147, 929; Other at 17,502; Asian at 7,327; and American Indian and Alaska Native at 1,340.
Cleveland by Race 17,502
African American
1,340 7,327
147,929
White Other 211,672 Asian American Indian and Alaska Native
7
United States Census Bureau, “2010 Population Finder: Demographic Profile – Cleveland,” United States Census Bureau, http://www.census.gov/popfinder/?fl=39:0115472:3916000 (accessed January 2012).
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Ancestries
4.60% 9.20%
German Irish
4.80%
Polish Italian
8.20% 8
By ethnicity, the census identified 39,534 as Hispanic or Latino and 357,281 as Non Hispanic or Latino.9
Ethnicity
39,534
Hispanic or Latino Non Hispanic or Latino
357,281
8
City-Data.com, “Cleveland, Ohio,” City-Data.com, http://www.city-data.com/city/Cleveland-Ohio.html (accessed January 2012). 9 United States Census Bureau, “2010 Population Finder: Demographic Profile – Cleveland,” United States Census Bureau, http://www.census.gov/popfinder/?fl=39:0115472:3916000 (accessed January 2012).
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Economics According to areavibes.com, the cost of living in Cleveland is at 99% compared to the national average at 100%, 1% less than the national average, and 5.3% greater than the Ohio average, which is at 94%. Based on the national average of 100%, Goods and Services are at
Index
Cleveland
Ohio
National
Cost of living index
99
94
100
Goods & Services index
103
98
100
Groceries index
110
100
100
Health care index
117
99
100
Housing index
88
81
100
Transportation index
101
98
100
Utilities index
98
101
100
103%, health care at 117%, and Housing at 88%.10
Chart from: http://www.areavibes.com/cleveland-oh/cost-of-living/
Employment (16 years and older)
10.70%
Employed Unemployed 49.90%
Among cities with at least 200,000 people, Cleveland is one of the cities with the highest poverty rate at 34%.11 10
Areavibes, “Cleveland, OH Cost of Living Index,” Areavibes, http://www.areavibes.com/cleveland-oh/cost-of-living/ (accessed January 2012). 11 Rich Exner, “Median Income and Poverty Rates for each U.S. State, Metro Area, County and City,” Cleveland.com, http://www.cleveland.com/datacentral/index.ssf/2011/09/median_income_and_poverty_rate.html?appSession=568266154 809543 (accessed January 2012).
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Based on the U.S. Census Bureau the median value of an owner-occupied housing unit is $88,400. The per capita money income in the past 12 months (2009 dollars) is $16, 581. Median household income in 2009 was $25,977.12 According to the American Community Survey, the chart below shows the Household Income based on 170,464 of total households (in 2010 inflation-adjusted dollars).
35,000 30,000 Less than $10,000 $10,000 to $14.999
25,000
$15,000 to $24,999 20,000 15,000 10,000 5,000
$25,000 to $34,999 $35,000 to $49,999
32,419 28,290
$50,000 to $74,999
25,19224,183 22,532
$75,000 to $99,999
18,124
$100,000 to $149,999 10,707
$150,000 to $199,999
7,206 1,065
0 Household Income
There are many Labor Unions located within the Cleveland area due to the city’s position as the center of manufacturing. It became a nest of union activity early on in its history. Some of the unions today are Iron Workers local 17, Carpenters Union Ohio, Bridge Structural & Ornamental, Teamster Unions, Utility Workers Union – AMER AFL, Berea Federation of Teachers, UAW (United Auto Workers), Laborers International Union, IATSE, IBEW, United Steelworkers, UFCW, and many more.13
12
U. S. Census Bureau, “State & County Quick Facts: Cleveland, Ohio,” U.S. Census Bureau, http://quickfacts.census.gov/qfd/states/39/3916000.html (accessed January 2012). 13 Citysearch, “Cleveland, OH Metro Labor Unions,” Citysearch, http://cleveland.citysearch.com/listings/cleveland-ohmetro/labor_unions/81470_454 (accessed January 2012).
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Cleveland’s primary industry has been manufacturing, and still is, but has suffered during recessions. The city has the largest concentration of polymer companies in the United States. Cleveland and northeast Ohio’s other manufacturing companies are the automotive industry, fabricated metals, instruments and control, and electrical/electronic equipment.14 Cleveland has shifted over the years to a more service-based economy. The city is a world corporate center for leading national and multinational companies. These include commercial banking and finance, insurance, transportation, retailing, and utilities.15 Some of the items and goods produced in Cleveland are automobile parts, paints and lacquers, chemicals, men’s and women’s clothing, and iron and steel.16
INDUSTRY
Construction Manufacturing
5.30% 4.80% 4.10% 13.60% 10.90% 9.90% 5.50% 25.50% 6.30% 9.60%
Retail trade Transportation and warehousing etc Finance and insurance etc Professional, scientific, etc Educational services, health care etc Arts, entertainment etc Other services Public administration
14
City-Data.com, “Cleveland: Economy,” City-Data.com, http://www.city-data.com/us-cities/The-Midwest/ClevelandEconomy.html (accessed January 2012). 15 Infoplease.com, “Cleveland, Ohio,” infoplease.com, http://www.infoplease.com/ipa/A0108498.html (accessed January 2012). 16 City-Data.com, “Cleveland: Economy,” City-Data.com, http://www.city-data.com/us-cities/The-Midwest/ClevelandEconomy.html (accessed January 2012).
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Real Estate The Catalyst needs to know and understand the property and real estate details of Cleveland, Ohio, especially if there will be a move or expansion in the future. Having a general understanding of real estate, property worth and expenses with other major properties in the Cleveland area helps The Catalyst understand and gain a feel for the scope of real estate and property worth in Cleveland.
Major Properties in Cleveland Area:17 Name of property
Who owns land and/or building?
Tower City Center Cleveland Grays Armory
TOWER CITY PROPERTIES CLEVELAND GRAYS TRS
The West Side Market
CLEVELAND CITY
Kirby vacuum cleaner model
SCOTT FETZER COMPANY, KIRBY CO DIV
Little Italy’s Alta House
ALTA HOUSE RENOVATION, LLC
The Cleveland Arcade
ARCADE LLC
The Plain Dealer
FOREST CITY PUBLISHING CO
Cleveland Public Library Main CLEVELAND PUBLIC LIBRARY Cleveland Museum of Art
Grantee: THE CLEVELAND MUSEUM OF ART Grantor: HORACE KELLY ART FDN CO CLEVELAND MUSEUM OF ART
17
Value of real estate/property of area Not listed Appraised: Land 1,026,000, BLDG 129,200 Appraised: Land 247,700 BLDG 3, 106,300 Appraised: LAND 77,400 BLDG 1,212,300 Appraised: Land 184,500 BLDG 699,000 Appraised: LAND 6,041,800 BLDG 14, 164,500 Appraised: LAND 5,232,400 BLDG 27,521,400 Appraised: LAND 5,345,500 BLDG 33, 053,100 Appraised: Land 378,600 LAND 280,100 BLDG 50,273,600
Cuyahoga County Fiscal Officer, “Real Property Information,” Cuyahoga County Fiscal Officer, http://fiscalofficer.cuyahogacounty.us/ (accessed January 2012).
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Arts Organizations in Cleveland Cleveland has a rich arts and cultural scene. The arts in Cleveland are thriving and Ohio City alone is known as Cleveland’s Artisan Neighborhood.18 University Circle is a world-class center of education, medical, and arts and cultural institutions. Located 4 miles from downtown Cleveland,19 University Circle is home to The Cleveland Museum of Art (one of the nation’s most prominent art museums), The Cleveland Institute of Art, Cleveland Botanical Garden, and the Cleveland Museum of Natural History. Located in downtown Cleveland is the Rock and Roll Hall of Fame and Museum, which contains the largest
Rock and Roll Hall of Fame and Museum
single collection of rock and roll artifacts in the United States.20 Cleveland also contains the Museum of Contemporary Art (MOCA), The Children’s Museum of Cleveland, and many more.
THEATRE & DANCE The second largest performing arts center in the United States, Playhouse Square Center, resides in Cleveland. Playhouse hosts more than 1,000 productions a year – from dance and Broadway to comedy and live music.21The theater district in downtown Cleveland holds the State, Palace, Allen, Hanna, and Ohio theatres. Playhouse Square’s resident performing arts companies are Opera Cleveland, Cleveland Play House, Cleveland State university Department of Theatre and Dance, and the Great Lakes Theater Festival. Cleveland Museum of Art South Side
18
Ohio City, Main Website Page, Ohio City, http://www.ohiocity.org/ (accessed January 2012). University Circle, “About: Overview,” University Circle, http://www.universitycircle.org/about/overview (accessed January 2012). 20 Positively Cleveland, “Playing in Cle+: Museums,” Positively Cleveland, http://www.positivelycleveland.com/listings/index.cfm?action=display&listingID=4539&menuID=515&hit=1 (accessed January 2012). 21 Positively Cleveland, “Playing in Cle+: Theatre,” Positively Cleveland, http://www.positivelycleveland.com/play/artculture/theatre/ (accessed January 2012). 19
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MUSIC Cleveland is the home of rock and roll and the host of classical icons such as Mozart and Bach. Besides the Rock and Roll Hall of Fame and Museum, various pubs (such as Night town), and other modern performance venues, Cleveland contains the Cleveland Institute of Music and the Cleveland Orchestra. The Cleveland Orchestra is considered a part of the ‘big five’ in orchestras in the United States and one of the finest in the world. Cleveland is also home to the Cleveland Pops Orchestra and the Cleveland Jazz Orchestra.
GALLERIES Besides the many small art galleries across Cleveland and its suburbs, the prominent galleries are the Morgan Conservatory, the Bonfoey Gallery, and the SPACES gallery. The Morgan, is in mid-town and a non-profit art center dedicated to the preservation of papermaking. The Bonfoey Gallery is Cleveland’s most comprehensive gallery and represents artists from the region.22 The SPACES gallery is a “forum for artists who explore and experiment.”23 Playhouse Square
OTHER The Cleveland County Arts Council is an organization that reaches over 13,000 people in Cleveland County each year. The Council’s purpose is to sponsor and encourage cultural and educational activities in the Cleveland area. They provide art education for all ages, administrative service to art organizations, and are centrally located on the square in Historic Uptown Shelby. On their website they provide a Cleveland area artist directory. 24 The North East Ohio Collective Arts Network was created “in the interest of mutual and cooperative self-support for the region’s many visual arts organizations.”25
22
Positively Cleveland, “Playing in Cle+: Art Galleries,” Positively Cleveland, http://www.positivelycleveland.com/play/artculture/galleries/ (accessed January 2012). 23 SPACES, “About SPACES,” SPACES Gallery, http://www.spacesgallery.org/about/ (accessed April 2012). 24 Cleveland County Arts Council, “Mission,” Cleveland County Arts Council, http://www.ccartscouncil.org/Mission.htm (accessed January 2012). 25 Michael Gill, “Thank You,” CAN Journal 1(2012): 2.
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Festivals Cleveland and the surrounding area have dozens of festivals from mid-May through mid-September every year. The Blossom Festival features the Cleveland Orchestra celebrating the summer season with memorable performances at the Blossom Music Center in the Cuyahoga Valley National Park. 26 The University Circle holds many festivals each year, including the Hessler Street Festival that features food, live music, crafts, dancing in the streets, and poetry readings. The most well known University Circle annual event is Parade the Circle that features exhibits, floats, and marchers individually designed and supported. The Brite Winter Fest is Cleveland’s Winter Art and Music Festival. The Ingenuity Fest is held in downtown’s Playhouse Square and celebrates the merging of the arts and technology. Activities include concerts, dance, exhibits, and music. Cleveland also hosts many ethnic and cultural festivals such as the Irish Cultural Festival, the Greek Heritage Festival, and 185th Street Festival that celebrates the Slavic roots of the Collinwood neighborhood.27
Special Features RETIREMENT Cleveland may still seem like a town for young adults and families, but based on the 2010 Census Bureau Data the Cuyahoga County had loss 113,000 residents from 2000 to 2010. Despite this, people between the ages of 50 to 64 increased in residency from 15% to 21%. Those aged 20 to 34 dropped from 19% to 18% and those aged 35 to 49 dropped from 23% to 20%. Cleveland is attracting more retires, which may affect the city economically and socially in the coming years.28
26
Positively Cleveland, “Playing in Cle+: Music,” Positively Cleveland, http://www.positivelycleveland.com/play/artculture/music/ (accessed January 2012). 27 About.com Cleveland, “Summer Festivals in Cleveland,” About.com, http://cleveland.about.com/od/attractionseventshistory1/tp/summerfestivals.htm (accessed January 2012). 28 Rich Exner, “People age 50 to 64 become bigger share of Cuyahoga County’s population: Statistical Snapshot,” Cleveland.com, http://www.cleveland.com/datacentral/index.ssf/2011/11/people_age_50_to_64_become_a_b.html (accessed January 2012).
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Education Cleveland contains the largest K-12 district in the state of Ohio with 127 schools. The largest public high schools in Cleveland are:
Mayfield High School John Marshall High School James Ford Rhodes High School Glenville High School Lincoln-West High School
John F Kennedy High School South High School Collinwood High School East Technical High School East High School
It is home to many private schools such as Benedictine High School, St. Ignatius High School located within Ohio City, St. Joseph Academy, Montessori High School at University Circle, and many others. The prominent colleges and universities within Cleveland are:
Cuyahoga Community College District Cleveland State University Case Western Reserve University John Carroll University Notre Dame College Cleveland Institute of Art Bryant and Stratton College-Cleveland
Cleveland Institute of Music Chancellor University Baldwin-Wallace College Lakeland Community College Lorain County Community College Kent State University Kent Campus University of Akron Main Campus Oberlin College29
Natural Resources There is a Cleveland Metroparks Natural Resources Division and Cleveland is home to four parks in the countywide Metroparks system. The Metroparks encircle Cuyahoga County and are locally known as the “Emerald Necklace.” Within Big Creek valley is the Cleveland Metroparks Zoo that contains one of the largest primate collection in North America. The Cleveland Metroparks provides over 60 miles of paved trails for walking to cycling.30 There are also over 150 public parks maintained by The Cleveland Public Parks District. The Lakefront State Park provides access for the public to Lake Erie. Other parks are Euclid Beach Park, Gordon Park, Edgewater Park and the largest is historic Rockefeller Park. Rockefeller Park is known for its cultural gardens and historical landmark bridges.31 Situated between Akron and Cleveland is the Cuyahoga Valley National Park, the only national park in Ohio.
30
Cleveland Metroparks, “Hiking Cleveland Metroparks Trails,” Cleveland Metroparks, http://www.clemetparks.com/recreation/hiking/index.asp (accessed January 2012). 31 Ohio.gov, “Ohio State Parks: Cleveland Lakefront State Park,” Ohio.gov, http://www.dnr.state.oh.us/parks/clevelkf/tabid/721/Default.aspx (accessed January 2012).
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Government Structure Other areas of Ohio, such as Cincinnati and southern portions of the state historically support the Republican Party; Cleveland holds the strongest support in Ohio for the Democrats. Manufacturing was established in the center of Cleveland, creating a breeding ground of union activity early in history, thus contributing to political progressivism and its influence to the present.32 Elections are nonpartisan on the local level, but Democrats dominate every level of Cleveland government. There are two congressional districts. The western part of the city is the 10 th District and the Eastern part, including downtown is in the 11th District. The city operates on the mayor council form of government. The current mayor of the city of Cleveland is Frank G. Jackson, in office until January 2013. The mayor is the chief executive of the city; the chief of staff report to him, such as the Chief of Operations, Chief of Public Affairs, Finance Director, and Chief of Education. Under each chief position, departments report up, creating a triangle, such as Information Technology services reporting to Finance Director and Public Health reporting to Chief of Public Affairs (see chart below).
32
David Huskins, “The Center for Policy Studies Ohio Voter and Election Maps,� University of Akron, http://www3.uakron.edu/src/DataServ/Elections/ (accessed January 2012).
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The Arts are not only important in Cleveland, but also throughout Ohio. The Ohio Arts Council (www.oac.state.oh.us), a state agency, has already written and released a document with a 2012-2013 Budget Overview and Talking Points when it comes to good public policy by supporting the arts. The document covers key points that illustrate the vital role the arts play in maximizing the states recovery potential, especially economically and educationally. The Ohio Arts Council covers why Ohio’s government should support the Arts.33
Information Services The only main daily newspaper of Cleveland is The Plain Dealer. Thursdays the Sun Herald is published to a few neighborhoods on the west side of the city. There is the Cleveland Magazine, a regional culture magazine published once a month. Other newspapers published are Crain’s Cleveland Business, Cleveland Jewish News, and the alternative weekly paper, Cleveland Scene. The rock magazine, Alternative Press, was founded in 1985 in Cleveland and its base remains in the city. Nielsen Media Research ranks Cleveland, including Akron and Canton, as the 18th-largest television market for 2009-10. There are 10 stations affiliated with major American networks: WEWSTV (ABC), WJW (Fox), WKYC (NBC), WOIO (CBS), WVIZ (PBS), WBNX-TV (The CW), WUAB (MNTV), WVPX-TV (ION), WQHS-DT (Univision), and WDLI-TV(TBN). There are also 31 AM and FM radio stations serving the Cleveland area:34
AM radio: WKNR (850 AM; 50 kW; CLEVELAND, OH) WHK (1220 AM; 50 kW; CLEVELAND, OH) WTAM (1100 AM; 50 kW; CLEVELAND, OH) WABQ (1540 AM; daytime; 1 kW; CLEVELAND, OH) WRMR (1420 AM; 5 kW; CLEVELAND, OH) WWMK (1260 AM; 10 kW; CLEVELAND, OH) WJMO (1490 AM; 1 kW; CLEVELAND HEIGHTS, OH)
33
WERE (1300 AM; 5 kW; CLEVELAND, OH) WJTB (1040 AM; daytime; 5 kW; NORTH RIDGEVILLE, OH) WCUE (1150 AM; 5 kW; CUYAHOGA FALLS, OH) WHLO (640 AM; 5 kW; AKRON, OH) WJR (760 AM; 50 kW; DETROIT, MI) WTOU (1350 AM; 5 kW; AKRON, OH)
Document can be found at: http://www.oac.state.oh.us/makingthecase/PDF/2012_13%20Budget%20Talking%20Points_Final.pdf 34 Radio Stations Worldwide, “Cleveland, OH,” Radio Stations Worldwide, http://radiostationworld.com/locations/United_States_of_America/Ohio/radio.asp?m=cle (accessed January 2012).
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FM radio:
WCSB (89.3 FM; CLEVELAND, OH; Owner: CLEVELAND STATE UNIVERSITY) WMJI (105.7 FM; CLEVELAND, OH; Owner: CITICASTERS LICENSES, L.P.) WDOK (102.1 FM; CLEVELAND, OH; Owner: INFINITY RADIO OPERATIONS INC.) WQAL (104.1 FM; CLEVELAND, OH; Owner: INFINITY RADIO OPERATIONS INC.) WMVX (106.5 FM; CLEVELAND, OH; Owner: JACOR BROADCASTING CORPORATION) WNCX (98.5 FM; CLEVELAND, OH; Owner: INFINITY RADIO OF CLEVELAND INC.) WMMS (100.7 FM; CLEVELAND, OH; Owner: CITICASTERS LICENSES, L.P.) WRUW-FM (91.1 FM; CLEVELAND, OH; Owner: CASE WESTERN RESERVE UNIVERSITY) WCPN (90.3 FM; CLEVELAND, OH; Owner: IDEASTREAM) WGAR-FM (99.5 FM; CLEVELAND, OH; Owner: CITICASTERS LICENSES, L.P.) WFHM-FM (95.5 FM; CLEVELAND, OH; Owner: SCA LICENSE CORPORATION) WXTM (92.3 FM; CLEVELAND HEIGHTS, OH; Owner: INFINITY RADIO OPERATIONS INC.) WJCU (88.7 FM; UNIVERSITY HEIGHTS, OH; Owner: JOHN CARROLL UNIVERSITY) WCRF-FM (103.3 FM; CLEVELAND, OH; Owner: THE MOODY BIBLE INSTITUTE OF CHICAGO) WZAK (93.1 FM; CLEVELAND, OH; Owner: RADIO ONE LICENSES, LLC) WENZ (107.9 FM; CLEVELAND, OH; Owner: RADIO ONE LICENSES, LLC) WNWV (107.3 FM; ELYRIA, OH; Owner: ELYRIA-LORAIN BROADCASTING CO.) WKSU-FM (89.7 FM; KENT, OH; Owner: KENT STATE UNIVERSITY) WAKS (96.5 FM; AKRON, OH; Owner: CAPSTAR TX LIMITED PARTNERSHIP) WQMX (94.9 FM; MEDINA, OH; Owner: RUBBER CITY RADIO GROUP, INC)35
Religious
Population Affiliated with a Religious Congregation: Adherent Catholic United Methodist 1.10%
American Baptist
19.90%
Lutheran
1.80% 2.50%
Muslim
2.20%
Evangelical Lutheran
2.50%
60.30%
2.90%
United Church of Christ Presbyterian USA
3.00%
Episcopal
3.80%
Other
35
City-Data.com, “Cleveland, Ohio,” City-Data.com, http://www.city-data.com/city/Cleveland-Ohio.html#ixzz1lSzHHUlz (accessed January 2012).
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Population Affiliated with a Religious Congregation: Congregations Catholic United Methodist
American Baptist
20.10%
Lutheran 42.60%
Muslim
7.40%
Evangelical Lutheran 4.30% 5.50%
1.80% 3.00% 4.40% 5.70%
5.30%
United Church of Christ Presbyterian Episcopal Other
60.00% 58.00%
57.80%
56.00% 54.00% Cleveland 52.00%
USA 50.20%
50.00% 48.00% 46.00% Population Affiliated with a Religious Congregation
36
36
City-Data.com, “Cleveland, Ohio,� City-Data.com, http://www.city-data.com/city/Cleveland-Ohio.html#ixzz1lSzHHUlz (accessed January 2012).
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Fiscal Resources The Catalyst Art Center looks towards a variety of fiscal donors who identify with and wish to support the Catalyst’s mission. Each donor, a foundation, individual, union, or corporation, is important to the Catalyst staff because they are the community we serve. It is important that each staff member knows every donor, whether big or small, when they walk through the door of our organization. Each staff member needs to understand where our funds to run the organization come from and the history of those funds, whether they be grants, one time donations, matching grants/gifts, or sponsorship. Below is a list of foundations, corporations etc in Cleveland that have supported other art organizations in the area and hopefully The Catalyst Art Center in the future.
Foundations:
John Huntington Art & Polytechnic Tr John P. Murphy Foundation Maxine Sprague Lahti Foundation for The Performing Arts Cleveland, Ohio Hochberg Foundation Tr Cleveland, Ohio Nathan L and Regina Herman Charitable Fund Cleveland, Ohio Abba Koval Perpetual Fund Corporation Cleveland, Ohio Abington Foundation Bicknell Fund The Cleveland Foundation The Eva L. & Joseph M. Bruening Foundation George Gund Foundation
George W. Codrington Charitable Foundation
The Michael Pender Memorial Foundation
Hankins Foundation
Perkins Charitable Foundation
Victor C. Laughlin Memorial Foundation
Sherwick Fund
Wright Foundation
Wells Family Foundation
The Althans Foundation
Thomas H. White Foundation
Austin-Bailey Health and Wellness Foundation The William Bingham Foundation Brennan Family Foundation The Mary S. and David C. Corbin Foundation Charles H. Dater Foundation The Ellie Fund The GAR Foundation Lucile & Robert H. Gries Charity Fund
Harry K. and Emma R. Fox Charitable Foundation The Hershey Foundation Kelvin and Eleanor Smith Foundation Lincoln Electric Foundation Louise H. and David S. Ingalls Foundation Lubrizol Foundation Mandel Family Philanthropic Fund Martha Holden Jennings Foundation Murch Foundation Nordson Corporation Foundation PNC Foundation
The William J. and Dorothy K. O’Neill Foundation The Reinberger Foundation The Reuter Foundation Saint Luke’s Foundation of Cleveland, Ohio The Schooler Family Foundation The Sears-Swetland Family Foundation The Sisler McFawn Foundation The Stocker Foundation Lodico 27
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Iddings Foundation The Andrew Jergens Foundation The Kettering Fund Kulas Foundation The Laub Foundation Elizabeth Ring Mather and William Gwinn Mather Fund The McGregor Foundation The Burton D. Morgan Foundation WCLV Foundation The Musart Society
The Helen F. Stolier and Louis Stolier Family Foundation The Stranahan Foundation The Raymond John Wean Foundation The S. K. Wellman Foundation Woodruff Foundation The Wuliger Foundation The Andrew W. Mellon Foundation Institute of Museum and Library Services Wolf Family Foundation The Charles J. and Patricia Perry Nock Fund
Corporations: Charter One Bank Benevon Dominion Foundation FirstEnergy Foundation Forest City Enterprises Charitable Foundation, Inc. The Goodyear Tire & Rubber Company KeyBank Foundation The Lubrizol Foundation Nordson Corporation OMNOVA Solutions Foundation AT&T Foundation Bemis Company Foundation BP Foundation, Inc. Caterpillar Tractor Company Citizens Charitable Foundation Computer Associates International Inc. Corning Incorporated Foundation Eaton Corporation Emerson Electric Company Energizer ExxonMobil Foundation Starbucks Matching Gifts Program Verizon Foundation Wachovia Foundation
First Data Corporation First Energy Foundation FM Global Corporate Giving Program GE Foundation General Mills Foundation GlaxoSmithKline Foundation Goodrich Foundation IBM Corporation Macy’s Foundation Master Builders, Inc. McMaster-Carr Supply Company Mellon Financial Corporation Foundation Merrill Lynch & Co. Foundation Inc. Moen, Incorporated NACCO Industries, Inc. National City Bank NCR Foundation PPG Industries Foundation Progressive Insurance Foundation Rockwell Automation Rockwell International Corporation Trust Saint-Gobian Corporation Foundation SBC Foundation The Stanley Works Matching Gift Program
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Grants from regional, state, and national art agencies:
National Assembly of State Arts Agencies Arts Midwest Ohio Arts Council Cuyahoga Arts & Culture National Endowment for the Arts
Endowments: An Endowment is an amount of funds or property that is donated to an art organization (usually by an individual) or is started by a nonprofit organization of any size. An endowment is restricted in that only the interest from the principal can be spent (typically 5% of the interest or earnings). The Catalyst Art Center is always open to the possibility of opening an endowment, excepting a gifted endowment by another individual. The Catalyst would look at the pros and cons of having an endowment, financial state of the organization, and the internal and external circumstances at the time of consideration.
Individuals: The Catalyst Art Center staff looks forward to cultivating relationship with individuals who are passionate and identify with the mission of our organization. This can be done through common projects and interests that support the mission, casual dinners, performances, a connection with an artist etc.
Unions: Because of the industrial nature of Cleveland, there are hundreds of unions based in the area. Here is a list of art related unions:
IATSE – Local 27 Building Laborers’ Union #310 AFTRA – The American Federation of Television and Radio Artists Actors Equity Association Liaison Cleveland
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Grants The Catalyst Art Center knows the importance of grants in funding their mission. A well-constructed grant with all requested information and material is vital to gaining a grant from a foundation, government funding, or art council. Depending on who is providing the grant, applications for grants can be simple to complex. Having a frequently updated database of information used for grant applications will make the application process easier and less daunting. The database should contain detailed information on:
History of organization Number of served/attendance Financial partners Finances Programs Awards Board members Below is a basic example of a grant application to no particular organization:37 Current address Facility details and floor plans Demographics of target population General demographic characteristics Community statistics Current staff
Cover Sheet Applicant Name
The Catalyst Art Center
Project Title
World Discovery
Dates of Project Start Date June 1, 2012 Project Contact Person/Artist Joannah Lodico Contact Address
End Date August 31, 2012
0010 Street
Contact Phone 000-000-1111
Contact Fax 111-000-1122
Contact Email JL@catalystart.org Contact Website thecatalystartcenter.org Amount Request $5,000
Total Program Cost $7,551
Legal Name of Organization
The Catalyst Art Center
Year Founded
2011
Executive Director Joannah Lodico Executive Director Email JL@catalystart.org Address
0010 Street
Annual Budget
$240,000
37
Tax Identification Number 1010101010101 Phone 000-000-1111
Fax 111-000-1122
Website thecatalystartcenter.org
General grant application layout from: Share Art Flint, http://www.shareartflint.org/ (accessed April 2012).
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Project Narrative World Discovery: The Music and Art of the World The Catalyst Art Center celebrates the diversity of humanity and wishes to discourage discrimination through their program World Discovery. Our goal with World Discovery is to produce a program that will encourage culture exchange and understanding. This event will benefit the community and foster communication and understanding between the community, artists, and staff and through learning about and enjoying other cultures. World Discovery is a once-a-year event that focuses on art and music from different cultures and ethnic groups from around the world. Each year The Catalyst Center highlights a different culture: their art, music, and history. This year’s focus is China. With success, The Catalyst hopes to focus on art and music from Japan, Africa, Greece, etc in the coming years. Besides showcasing art pieces and musicians pertaining to the culture of China, The Center will be presenting- in conjunction with the event - gallery talks, guest lectures, film presentations, readings, etc that enhance the exploration and celebration of the Chinese culture. A reception will open up the three-month event. The gallery will exhibit artwork pertaining to the Chinese culture. Ten artist’s works from the past and present will be displayed. Current living artists will be present at the opening reception to talk about their work and/or culture. In the month of July will be a music performances by a traditional Chinese musicians (to be determined) held in the Catalyst’s intimate 200 seat theatre. Volunteers from the community will present a Chinese film during the month of August. World Discovery will have 5-7 volunteer staff work the reception, talks, and other planned events along with the Executive Director, Artistic Director, and Program Director where needed. Through this World Discovery event, the Catalyst hopes to reach out to the community of all ages and bring in about 500 people in the first year.
Budget Form Revenue Type Grant Amount Requested Tuition and Fees Admissions Contributed Income
Budget In-kind $5,000.00 0 0 0 $2,000.00 0 $551.00 0
Total Revenue $7,551.00
0
Expenses Type Contract Personnel Supplies and Materials Facilities Contracted Services Publicity and Promotion Equipment
Budget In-kind $5,815.00 0 $300.00 0 0 0 $1,058.00 0 $378.00 0 0 0
Total Expense
$7,551.00
Net Revenue/Expenses Net $7,551.00
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Community Outreach and Engagement The Value of the Arts The Catalyst Art Center’s mission is to provide quality performing and visual arts from the past and present to its community and to inspire and engage the community to explore humanities multifaceted nature.
We at The Catalyst Art Center believe the Arts are at the center of exploring who we are as human beings with all our complexities. We believe that the Arts teach us how to know ourselves, make life decisions, communicate with each other, and learn wrong from right.38 Studying and engaging the arts helps humanity in studying and engaging other disciplines and areas of ones life. Over the years, studies have shown that youth in the arts have higher ACT and SAT scores,39 and learn other subjects better while involved in the arts. Involvement in the arts during the teen years contribute to less school drop outs and less delinquent behavior because of a artistic outlet to channel and engage their emotions. Overall, no matter what age, people are better prepared to live and work in our diverse society because of engagement in the arts.40
38
Dr. Friesen, “Susanne K. Langer,” (lecture, University of Michigan, Flint, MI, August 10, 2011). For information on these studies, please reference Achieving Educational Excellence published by Alexander Astin. 40 For more information and links to arts research, please reference the National Assembly of State Arts Agencies State Policy Brief: Why Should Government Support the Arts? At http://www.nasaa-arts.org/Advocacy/Advocacy-Tools/Why-GovernmentSupport/WhyGovSupport.pdf under: “What the Research Says,” page 9. 39
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Over the next five years, The Catalyst Art Center’s goal is to develop three outreach programs for those 18 to 100, and with success, expand to include younger ages and creative outreach activities in the future.
Adult Education and Outreach The Catalyst Art Center will always be providing art exhibits and music performances by local to national artists throughout each year. There will also be film screenings, speakers, book and poetry readings, gallery talks, and classes on the history and humanity of music and art for the community to participate in and grow.
ď ś Outreach Program 1: The History of Art and Music Classes o The Catalyst Art Center offers classes to educate their adult community on the history of music and art. We are providing art and music history classes to those who enjoy music but do not wish to pursue a college level education and degree. It gives adults of all ages a chance to educate themselves in a more casual class setting, but involves the in depth study found at college level music and art classes. The Catalyst believes that educating their adult community on the history of music and art will enhance the community’s appreciation and understanding of the Arts and the artists that The Catalyst showcase to its community each year.
o The Catalyst Art Center will be bringing in Cleveland area musicians, artists, musicologists, and art historians to teach classes on a specific genre, time, or artist/composer.
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o For example, a special one-month class entitled The Music and the Life of Beethoven will be provided to the community. This four-week class will allow adults, ages 18 and up, to discover and explore the life of one of classical music’s most prominent composers, Ludwig van Beethoven. We hope that those who participate will want to enhance their experience and understanding of art and music on a new emotional and intellectual level.
o Each week the student will read about Beethoven in the assigned text and do 5 hours of listening. Once a week the students and teacher will come together to discuss the weeks reading and listening and gain more knowledge in class through other activities such as movies, speakers, music listening etc. o Tentative Dates: once a week for the month of June. Time: 6:00 to 7:30 pm, Fee: Nonmember $75; Member $50, Teacher: Executive Director or local musicologist. Text: The Music and Life of Beethoven by Lewis Lockwood. Norton, 2003. *Text is not included in class fee. It is available to purchase at the Catalyst Art Center Gift Shop for $18.95. o The Catalyst expects to reach 15 to 20 students with their class The Music and the Life of Beethoven. o Budget: See Budget under Program and Events.
Outreach Program 2: World Discovery: the Music and Art of the World o The Catalyst Art Center celebrates the diversity of humanity and wishes to discourage discrimination through their program “World Discovery.” o World Discovery is a once-a-year event that focuses on art and music from different cultures and ethnic groups from around the world. Each year the Center specifically looks at different cultures; their art, music, and history. Future events will look at art and music from Japan, Africa, China, Greece, European countries, etc. o Besides showcasing art pieces and musicians pertaining to each culture, The Center will be presenting, in conjunction with the event, gallery talks, guest lectures, film presentations, readings, etc. Lodico 34
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o The event, which lasts three to five months, will open with a reception. o World Discover is a program that will encourage culture exchange and understanding and celebrate diversity. This event will benefit the community and foster communication and understanding between the community, artists, staff and other cultures. o Budget: See Example Grant and Budget Under Art Gallery and Program and Events
ď ś Outreach Program 3: Gallery Talks o Gallery Talks are held once a week during an exhibit and are lead by the Executive Director, Artistic Director, or resident artist who’s works are being exhibited. o The guide will take 10 to 15 visitors through the gallery exhibition and talk about the inspiration, message, and process of making the artwork. This creates an opportunity for the community to engage the work and artist and enrich their own lives on a deeper level.
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Evaluating Outreach Programs Assessment Plan for Art and Music History Classes, World Discovery, and Gallery Talks:
Student, visitor, participant surveys will be conducted on paper and/or verbal input with questions that will gather feedback from the students/visitors/participants on class and event content and organization, curriculum and book(s), teacher and guide efficiency, classroom setting, marketing and advertising for the class/exhibit/event etc. The student/visitor/participant will also be asked if they would recommend the class/event/exhibit to friends and, if they liked it, what other art and music history subjects, art exhibits, music performances etc they would like to see provided at The Catalyst.
There will be a meeting with the class’ teacher(s), employees, and volunteers for input on the class/exhibit/event strengths and weaknesses. What they observed in the classroom/gallery/performance and what he/she would do differently next time. Were the students/visitors/participants engaged and what feedback was received during the class sessions/exhibit/event etc?
Look at class enrolment and event attendance; did the class, exhibit, or performance bring in enough participants?
Look at specific educational benchmarks established by The Catalyst relevant to art education, exhibitions, events, and performances.
It will be crucial to assess all our activities and events to strengthen our future classes, events, and marketing practices.
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Budget Membership 4% Endowments Space Rental 0% 9% Donations Corporate 4% - Individual 3% Foundations 8%
Concessions Gallery 1% Admissions 5% Classes/Events/P
Revenue
rograms 11%
Grants 50%
Merchandise Sales 5%
The Catalyst Art Center’s revenue comes from various means with 50% from grants provided by Arts Midwest, Ohio Arts Council, and Cuyahoga Arts & Culture. With further growth, the Catalyst hopes to expand revenue through Classes/Events/Programs, Gallery Admissions, Space Rental, and Individual Donations.
Development 7% Program/Events 7%
Expenditures
Office 11% Art Gallery 4%
Payroll 60%
Gift Shop 6% Building 5%
The majority of expenditure goes to payroll for three full-time employees (see details on page 39) with 60%, office expenditures at 11%, and Program/Events and Development at 7% of expenditures. Details found on page 39. Lodico 37
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Expenditures
Budget for Year $ 142,795.00 $ 12,504.82 $ 15,457.56 $ 10,665.50 $ 26,217.18 $ 15,737.40 $ 15,555.00 $ 238,932.46
Payroll Building Gift Shop Art Gallery Office Program/Events Development TOTAL
Revenue Gallery Admissions ( $1 donation) Classes/Events/Programs Grants Merchandise Sales Foundations Donations - Individual Corporate Endowments Space Rental Membership Concessions
$ $ $ $ $ $ $ $ $ $ $
12,000.00 25,800.00 117,200.00 12,000.00 20,000.00 7,500.00 10,000.00 20,953.00 8,860.00 2,000.00
TOTAL
$
236,313.00
NET Income/Loss
$
(2,619.46)
The Catalyst Art Center is currently an organization with a budget around $240,000 a year. The expenditures for the fiscal year (January – December) total $238, 932.46 and the revenue for the fiscal year totals $236, 313.00 with a total net loss of $2,619.46. The budget is for the beginning phase of the organization, the budget represents Phase One, and therefore only three full time staff is paid: the Executive Director, Artistic Director, and the Programming Director with a maintenance assistant at minimum wage. As the organization grows and expands, the full time staff salary will increase. Current vacant positions will be filled with volunteers or interns with the hopes of creating paid positions. Federal, State, and FICA Taxes are not calculated within the budget, but are listed for withholding purposes from the employee’s annual payroll. All insurance is currently covered by the organization.
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Payroll
Budget for Year
Executive Director Federal Income Tax & FICA taxes (Social Security and Medicare)withheld: Single, 1 WA, 691.31 /month
$
45,000.00
$
8,295.72
Ohio State Tax
$
1,263.65
Artistic Director/Curator Federal Income Tax & FICA taxes (Social Security and Medicare)withheld: Single, 1 WA, $487.85
$
35,000.00
Ohio State Tax
$ $ 483.66
5,854.20
Program/Event coordinator Federal Income Tax & FICA taxes (Social Security and Medicare)withheld: Single, 1 WA, $487.85
$
35,000.00
$
5,854.20
Ohio State Tax
$
483.66
Director of Public Relations (Marketing and Development)
N/A
Gift Shop Manager
Volunteer
Box office treasurer/Accountant
N/A
D & O insurance
$
975.00
Health and Life Insurance
$
5,820.00
Liability Insurance
$
500.00
Workers Compensation
$
500.00
Contingency
$
5,000.00
TOTAL
$
127,795.00
Maintenance Assistant: $7.70 an hour Federal Income Tax & FICA taxes (Social Security and Medicare) withheld: Single, 1 WA,
$
15,000.00
$
1,790.00
Ohio State Tax
$
89.81
Part Time/Full Time Non-exempt Full Time Marketing Assistant/Intern Graphic Designer/Intern Program Assistant/Intern Artistic Assistant/ Intern
Gift Shop Assistant/ Volunteer/Intern
Part Time One time event teacher(s)
Volunteer
TOTAL
$
15,000.00
FULL PAYROLL TOTAL
$
142,795.00
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Building Expenditures
Budget for Year
Utilities
$
5,000.00
Water
$
2,000.00
Electricity
$
3,000.00
Maintenance
$
4,004.82
Cleaning Supplies
$
1,004.82
Miscellaneous Supplies
$
1,000.00
Repairs
$
1,000.00
Equipment
$
1,000.00
Facility
$
3,500.00
Security
$
1,000.00
Property Insurance
$
1,500.00
Property Taxes
non-profit exempt
Contingency
$
1,000.00
TOTAL
$
12,504.82
The building is owned by The Catalyst Art Center. The Catalyst Art Center is a new organization. Many expenses within the organization (Office, Gift Shop, and Programs and Events) are a one- time start up expenditure. The budget for the next fiscal year will not include the start up expenditure. Extra advertising cost for each event is listed separate from Development/Marketing.
Office Expenditures
Budget for Year
Supplies - office
$
2,000.00
Postage-mailing
$
1,700.00
Telephone Service
$
300.00
Bank fee service charge (ING)
N/A
Info Technology
$
5,000.00
Office Equipment (one time start up expenditure)
$
2,340.00
Office Furniture (one time start up expenditure)
$
11,172.18
Computers (one time start up expenditure)
$
650.00
Office Equipment Maintenance
$
2,000.00
Business Cards, 500 count
$
55.00
Contingency
$
1,000.00
Total
$
26,217.18
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Gift Shop
Expenditures
Budget for Year
Supplies
$
200.00
Equipment (one time set up expenditure)
$
1,057.56
Purchases for Gift Shop (includes shipping)
$
10,000
credit card processing fees
$
3,200.00
Contingency
$
1,000.00
Total
$
15,457.56
Art Gallery Expenditures
Budget for Year
Art Exhibit #1 w/ Gallery Talk
$
665.50
Reception (In-Kind contribution)
$
200.00
Transportation and/or artist overnight stay
$
365.00
Supplies
$
100.50
Art Exhibit #2 w/ Gallery Talk
$
665.50
Reception (In-Kind)
$
200.00
Transportation and/or artist overnight stay
$
365.00
Supplies
$
100.50
Art Exhibit #3 w/ Gallery Talk
$
665.50
Reception (In-Kind)
$
200.00
Transportation and/or artist overnight stay
$
365.00
Supplies
$
100.50
Art Exhibit #4 WORLD DISCOVERY
$
2,173.00
Catered Reception
$
1,058.00
Transportation and/or artist(s) overnight stay
$
815.00
Supplies
$
300.00
Art Exhibit TOTAL
$
4,169.50
Art insurance Instillation Climate control Advertising Extra Supplies Shipping and Tracking Contingency TOTAL
$ N/A N/A $ $ $ $ $ Lodico 41
500.00
1,896.00 100.00 3,000.00 1,000.00 10,665.50
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Program and Events Expenditures Film (once a month) Equipment (one time start up expenditure) License fee Advertising EVENT: Speaker Compensation Advertising EVENT: Speaker/book signing Compensation Advertising EVENT: Music/Art History Class (two a year) Compensation Travel expense Supplies Advertising EVENT: Poetry Reading Advertising EVENT: WORLD DISCOVERY MUSIC Compensation lights and sound Advertising EVENT : Music Compensation Advertising lights and sound EVENT: Music Compensation Advertising lights and sound Total:
Budget for Year $ 1,491.40 $ 613.40 $ 500.00 $ 378.00 $ 878.00 $ 500.00 $ 378.00 $ 878.00 $ 500.00 $ 378.00 $ 1,278.00 Volunteer/In-Kind $ 100.00 $ 500.00 $ 678.00 $ 378.00 $ 378.00 $ 5,378.00 $ 5,000.00 Volunteer $ 378.00 $ 1,378.00 $ 1,000.00 $ 378.00 Volunteer $ 1,378.00 $ 1,000.00 $ 378.00 Volunteer $ 13,037.40
Other Miscellaneous Supplies Shipping costs (if any) Receptions (if any, In-Kind) Contingency TOTAL
$ $ $ $ $
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Development/Marketing Expenditures
Budget for Year
Supplies
See office
Mailings (For Gallery and Program Events)
$
1,155.00
PR Events
$
5,058.00
Alcohol License
$
100.00
Print costs
$
600.00
Tickets
$
450.00
Brochures, Tri-Fold 1,000 count
$
400.00
Letterhead, 2500 count
$
200.00
Envelopes 2500 count
$
300.00
Rack Cards, 5000 count
$
300.00
Magazine (published Spring and Fall)
$
1,410.00
Production costs (radio, local TV spots, etc.)
$
217.00
Print adds
$
625.00
Website hosting and support
$
1,240.00
Press releases
N/A
Equipment
N/A
Contingency
$
1,000.00
TOTAL
$
13,055.00
Travel and Housing
$
1,000.00
transportation
$
500.00
miscellaneous
$
1,000.00
TOTAL
$
2,500.00
FULL TOTAL
$
15,555.00
PROFESSIONAL DEVELOPMENT
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Marketing The Catalyst Art Center’s mission is to provide quality performing and visual arts that inspire people to engage and explore our multifaceted humanity, history, and cultures. Our goal through marketing our organization and its events and programs is to ask what people in our community want and need while staying true to our organization’s mission and not compromising our artistic integrity.
Market Research We not only look at what is desired and needed in our community, but the specific audiences within the community. Understanding the step by step process it takes for a person to go from being informed to involvement, support, and participation is key for any art organization. Through an in-depth market research, we can pinpoint a variety of audiences and reach out to each target audience differently taking into consideration their unique makeup, wants and needs. We do not cater to every want and need, but having an in-depth understanding of the people in our community helps The Catalyst Art Center develop longterm relationships with our visitors and community. Understanding the many facets of a person helps us better understand one another and build friendships and serve specific wants and needs the Catalyst identifies. Being aware of ones surroundings – what one sees and hears- while in the community everyday helps our organization better serve the community. Market research includes compiling and assessing community demographics and any other information helpful through a comprehensive Community Analysis (See page 11). Compiling a psychographic profile of the communities’ beliefs, values, and attitudes is of utmost importance of the Catalyst Art Center to better understand and serve our communities multifaceted humanity.41 The Catalyst Art Center’s Strategic Plan is incorporated into the marketing plan. The Catalysts mission, goals, and objectives fuel the marketing strategy.
41
William J. Byrnes, Management and the Arts, Fourth Edition, (Burlington, MA: Focal Press), 359.
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The Catalyst Art Center is an organization that is relationally focused – connecting with its community on a personal level. Therefore Interactive advertising and marketing is important. Some basic marketing practices and strategies of The Catalyst Art Center: Have mission, vision, goals, and objectives clearly defined and written out to integrate into all press materials and advertising publications. Make a press list (including area colleges and universities) of all TV stations, radio stations, newspapers, magazines, etc. List appropriate editor, reporter or producer with telephone, fax, and email address. Make a list of all area art organizations (and appropriate contacts), professional artists and amateurs, and art and music teachers and professors. Build relationships and stay connected with these people. Use good visuals to catch people’s eye. The Catalyst Art Center staff is all spokespeople for the organization. It is important they know the mission and message of the Center and are familiar with all aspects of the organization and its events.
Advertising The Catalyst wants to reach out and connect with the Cleveland Community through promotion in different interactive fields. Below is a list of sources and means for advertising. Depending on the target audience and/or specific market segment, advertising and content will differ.
Internet
The Catalyst Art Center Website The Catalyst Art Center facebook page The Catalyst Art Center blog – accessed on website The Catalyst Art Center twitter account The Catalyst Art Center e-newsletter MySpace, Meetup.com, Tumblr, Flickr, Google+, etc
Television Local TV Stations – free press
Radio Public Service announcements through Public Radio
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Newspapers Press release in local newspapers
Print Ads
Magazines Local publications Websites Telephone books/directories
Newsletter/Magazine Direct Mail Postcards Letters
General, Gallery Exhibits, Events, and Programs Brochures Posters Sample Letter for promoting The Catalyst Art Center Events and Programs42 - Music History Class:
The Catalyst invites you into the world of Beethoven! The Catalyst Art Center invites anyone and everyone who has always wanted to discover and explore the life of one of classical music’s most prominent composers, Ludwig van Beethoven. The music history class, The Life and Music of Beethoven, is offered during the month of June to adults 18 and up who enjoy music and the opportunity to learn in a more casual class setting that involves the in depth study found at college level music and art classes. Class participants will develop a deeper appreciation and understanding of Beethoven and his compositions. One of the goals of the Music and Art History classes is to enhance the community’s knowledge and enjoyment of the Arts and the artists’ that The Catalyst showcase to its community each year. Come gain more knowledge through reading, listening, conversation, movies, speakers, and more. Location: The Catalyst Art Center Class Room A Date: Month of June Time: 6:00 to 7:30 pm Fee: Non-member $75, Member $50 (Limit of 20 in class) Text: The Music and Life of Beethoven by Lewis Lockwood (Norton, 2003 $18.95) For more information, please contact J Lodico at 000-111-0011. 42
Art Beyond Sight, “Community Outreach,” Art Beyond Sight, http://www.artbeyondsight.org/handbook/az-outreach.shtml (accessed March 2012).
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Similar Organizations Similar philosophy and/or structure Below is a list of organizations that The Catalyst Art Center share similar philosophy’s and/or organizational structure.
International Arts Movement
From IAM website: IAM is a movement dedicated to inspiring all people to engage their culture to create a more good and beautiful world. As a non-profit 501(c)(3), IAM presents lectures, performances, exhibitions, screenings, projects, and workshops. Our programming and resources equip the creative community to generate good, true, and beautiful cultural artifacts: signposts pointing toward the “world that ought to be.” Through understanding the culture that is and looking toward what could be, we hope to rehumanize our world. 38 West 39th Street, 3rd Floor New York, NY 10018 www.internationalartsmovement.org
Hammer Museum
From the Hammer website: The Hammer Museum explores the capacity of art to impact and illuminate our lives. Through its collections, exhibitions and programs, the Hammer examines the depth and diversity of artistic expression through the centuries with a special emphasis on art of our time. At the core of the Hammer's mission is the recognition that artists play a crucial role in all aspects of human experience. The Hammer advances UCLA’s mission by contributing to the intellectual life of the University and the world beyond. 10899 Wilshire Blvd Los Angeles, CA 90024 www.hammer.ucla.edu
SPACES Gallery
From SPACES website: SPACES is the resource and public forum for artists who explore and experiment. 2220 Superior Viaduct Cleveland, OH 44113 www.spacesgallery.org
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Addenda ď ś Resources for further research on foundations, grants, and corporations: o http://non-profit-organizations.findthebest.com o http://foundationcenter.org/cleveland/about.html o www.guidestar.org ď ś Future research for real estate in Cleveland, Ohio can be found at: o http://fiscalofficer.cuyahogacounty.us/
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