: .
HANDBAGS
TARGET VS
NORDSTROM
INLS
520 20 | F
WINGET
|
JOLIE TINGEN
Target's
.
handbag selection is in the middle of the store across from the checkout
'
.
lanes It is located between the cosmetics section and the women s clothing section
.
,
,
The handbags are co located with other accessories such as jewelry scarves
,
shawls and umbrellas
Nordstrom's
handbag section is just
inside one of the main entrances on the ground level between the jewelry section
.
and the cosmetics section The handbags
-
are co located with other accessories
,
,
such as handbag accessories scarves
,
.
hats and shawls
There is a larger quantity of handbags at Target
.
The merchandise racks are crowded with many handbags per peg
.
Most
handbags are less than
$40.
The majority of handbags at Target
are for casual
everday use
.
,
Many bags are
different versions of tote bags and backpacks ranging from sporty to more dressy
.
There is a smaller quantity of handbags at Nordstrom
.
The
merchandise racks are sparse with space between each bag
.
Most
handbags are more than
$100.
Like Target
,
many handbag
designs are tote bags and backpacks at Nordstrom However
,
nearly all of the
bags are designer bags with logos prominent and more expensive materials used such as leather or suede
.
.
.
Clearance section at Target
.
Price displays for handbags at Target
.
Price displays for handbags at Nordstrom
.
Sale section at Nordstrom
Both stores had a section for handbags that were more formal
.
or more colorful and unique Target
The
example below shows
handbags that look like fur and
.
velvet
Nordstrom's
handbags with unique
.
textures and colors
.
Designer brand display at Target
.
Designer brand displays at Nordstrom
CONCLUSION Target's handbag selection is focused on cost-conscious buyers. It offers a wide range of affordable styles focused on casual use. The number of handbags in stock and low prices suggests that Target is focusing on selling a large number of handbags. The audience for Target handbags is likely younger women who are interested in having several trendy styles of handbags rather than one very expensive bag. In-store marketing supports this assumption about the audience. The location of the handbags suggest that they might be purchased as an add-on item as women are checking out. Nordstrom's handbag selection is focused on wealthy buyers. It offers a modest range of expensive styles for both casual and formal use. The low stock and high prices suggest that Nordstrom is focusing on selling a smaller number of handbags. The audience for Nordstrom handbags is likely middleclass women who are interested in purchasing a few designer bags rather than several trendy bags to support many different styles/looks. The emphasis on designer bags and price supports this assumption about the audience. The location of the handbags suggest that the store sells less of these items and putting them near the entrance increases their visibility.
PS .
.
The woman at Nordstrom who checked with the manager to make sure I could take these pictures.
No one at Target even noticed I was there.