Polish Cultural Festival Association Evaluation Report
Lidia Krzynowek & Joanna Zawadzka
Content
Summary Aims and Outputs People about PCFA projects What happened? Funders and Sponsors Organizers and Volunteers Marketing and PR Finance
Summary Polish Cultural Festival Association main activity in the year 2008/2009 was to organise and run first Polish Cultural Festival in Edinburgh. The Annual Report will present the overview of how this event was lead and what outcomes it presented for community and organisers. The first Polish Cultural Festival was held in Edinburgh from the 20th -26th of April. Festival was organized with the aim to promote Polish culture and social diversity as well as to support Polish- Scottish integration and promote social diversity. The main organizer of the events, Polish Cultural Festival Association with the partners, has been working to develop the project since January 2008. The project of the first Polish Cultural Festival was a part of the Polska! Year in UK and partner of the Homecoming Scotland programs of events celebrating the cultural diversity. It was supported by The City of Edinburgh Council and Consulate General of the Republic of Poland as the main funders; together with the Arts and Business, Scottish Arts Council, Wspolnota Polska, Awards for All and Digby Brown. The First Polish Cultural Festival in Edinburgh attracted almost 8000 people who attended events held in venues all over Edinburgh. The Festival was complimented for its very wide-ranging and interesting program, featuring: music, visual art, theater, film and Polish Medieval Market With up to 20 events festival catered for older and younger generation, families, couples and singles, those already interested in Polish culture and for the complete novice. The Festival was received with the great enthusiasm by the audiences, the events were well attended and organizers were encouraged to organiz similar events in the future. During the weeklong celebration we have managed to bring together both Polish (60%) and Scottish (40%) audience with the aim to support further integration of the communities. The lively atmosphere, interesting discussions and happy faces of Polish and Scottish people having fun together were a common sight during the events, and a great reward for the organizers. The Festival also acted as a catalyst of the new ideas. Throught its funding it enabled development and presentation of many interesting art projects. It undoubtedly created a platform where 'Stars-artists' from Poland as well as emerging artists on emigration could present their works Polish Cultural Festival was entirely developed and managed by volunteers. 17 young Polish people have used their experience from different previous projects and adopted them to the new conditions. The Festival also involved further 40 volunteers to support organizations of the events and giving them opportunity to gain new skills and experience and building capacity for the future. Thanks to the project of the Festival the new networks and positive relationships with businesses, venues and funding bodies were created by the organisers to be build on and help in development of the similar events in the future.
Aims and Outcomes of the Polish Cultural Festival Project 'We wanted to promote Polish culture and heritage for wider Scottish audience through cultural activities like Festival' During the Polish Cultural Festival we held almost 20 events including music, visual art, theater, film and Polish Medieval Market. All of these events were showcasing Polish culture and heritage at its best. We have had an audience of almost 8000 people across all events, both Scottish and Polish, enjoying the events in the program. 'We wanted The Festival to support Polish- Scottish integration and promote social diversity through cultural activities' All of the events were promoted to the Polish and Scottish audiences using all known formal and informal networks and channels, and took place in the variety of new and established venues through Edinburgh to enable access of different groups from different parts of the city. We have added the Polish Twist to the popular UK events, to encourage those less adventurous to try something completely new. Great examples of those included: Ceilidh with the Polish Twist and Polish Medieval Market. Those wholly inclusive events created opportunities for Poles and Scots to have fun together and learn more about each other’s cultures. We have also used more traditional ways to support integration such as lectures of famous significant for the community people, such as Mona McLeod and Douglas Hall to encourage people to rediscover historical and cultural links between our countries and cultures 'We wanted the Festival to created a platform to showcase talents of the established and emerging Polish artists' We have created the program of events that included more established artists from Poland and those living and creating in Scotland.
Concerts of the first class Polish musicians like the Orkiestra of St. Nicolas, Village Kollective ,Jarek Smietana Quartet and the exhibition Letters from home were presenting the art work of the professional Polish artists
The exhibitions: It's my Place and Mirror Reflections presented works of the young Polish visual artists in Scotland, of whom some were presenting for the first time in their lives.
The amazing concert of Aleksander Kudajczyk- the rising star of the Polish classical music, that was discovered and performing in Scotland. The festival has given him a great opportunity to perform for Edinburgh audience.
'The Festival will act as a catalyst of ideas and support not only presentation but also development of the art projects'
Polish Cultural Festival Association used some of its funds to support art projects and stimulate Polish involvement in arts in Scotland. We have commissioned projects such as: Gappad's theater Hear Me and Bajka play for children. Their previews at the festival were received with enthusiasm by the audience and they will be presented in the future.
Some unexpected outcomes of the project 'The Polish Cultural Festival have facilitated inter-cultural discussion and supported further development of the Polish- Scottish cultural exchange' As a part of the Polska Year in UK and partner to the Homecoming Scotland we have contributed to the excellent undertakings celebrating cultural diversity. The Festival provided a perfect backdrop to the act of re-signing of the Krakow- Edinburgh Twin cities agreement, that was celebrated during the Opening Night of the Festival with the performance of the Krakowiacy folk group. We have also facilitated a new partnership between the Lodz Film School and the Screen Academy in Edinburgh, hosting their first joint event Then and Now film screening. 'The Festival to be an opportunity for Polish and Scottish organizations to work together and establish positive relationships' New established links with the venues, businesses and funding bodies like: The City of Edinburgh Council, Scottish Arts Council, Arts and Business, Scottish Parliament, Digby Brown, Northern Light, Filmhouse, Queens Hall, Storytelling Centre and many others will help Polish community in development of cultural and business projects in the future.
'The Festival attracted 40 more volunteers supporting organization of the events' Both sides benefited as more people have worked for the Festival towards its success. Volunteers gained practical skills by being a part of the team, some of them found it relevant to their area of studies they are undertaking at the universities so they have had a good practice with references available. New connections have been established and further cooperation with all these people during future projects is likely to happen. 'The Festival organizers to be contacted by people asking and suggesting events for the Polish Cultural Festival 2010' The Polish Cultural Festival Association main organizers of the Festival became a key organization gathering young members of the Polish community. PCFA through the festival created a positive publicity and reached many people interested in Polish culture and heritage wanting to organize similar events in the future. PCFA collaborated with many Polish organizations and individual and has created good relationships. ‘The Festival organizers gained new skills and experience in events organizing in UK’ The team of 17 young people organizing festival
‘Additional events were developed after program realest and were created by members of Polish community from their own initiative and using their own finance’
People about Festival Below we would like to present some comments we have received after the events from supporters and audiences. ‘Just wanted to say congratulations and thank you for the fantastic event! I'm looking forward to attending the next 30 years of Festivals!!!’ Simon ‘Really Martin I can’t thank you enough for sharing your incredible story with us at Pani Solinska. Yes everyone was completely engaged and I saw a few tears because so many people there also have a family history, perhaps not as incredible as yours but still you touched everyone’s heart I’m sure’ Dorothy ‘Wspanialy pomysl na festiwal. Czy za rok odbedzie sie podobny?’ (Great idea with this festival, are you planning one next year) Barbara ‘Lidia – thank you for a lovely evening last night. There was a real buzz about the place. Your speakers and performers were really good. I liked Mike Russell’s bit about why you got an immediate response to your email – well done you!! The President of Lodz was extremely entertaining and energetic’ Carol ‘ I do hope you are well and the rest of the festival is running well.The gig was very well received at the Queen’s Hall and I have had very positive feedback from our regular customers’ Rosalind
‘I had a lovely evening - the food and drink were great, the speeches warm and full of good humour, and the performances were great as well. The band were particularly well received around where I was sitting; great that they did their encores too!’ David (Edinburgh Napier University, Festival and Events)
‘Chciałam Wam serdecznie pogratulować świetnie zorganizowanego festiwalu z bardzo ciekawym i bogatym programem.Byłam na sporej ilości wydarzeń, o pozostałych mogłam usłyszeć od znajomych. Wszystkim się bardzo podobało. Myślę, że Szkoci,
którzy wybrali się na któreś z wydarzeń, mogli zaspokoić swoją ciekawość i świetnie się bawić. Dla Polaków czas Festiwalu był swoistym świętem’ Bozena (Emito) ‘Congratulations on an excellent show and for returning the space to us in good order [you’ve been the only ones to do so far, so you can give yourselves a good pat on the back for that!!]’ Derek ‘It was absolutely fabulous and so are you. Congratulations on everything you achieved. I enjoyed it all so much, including Gappad on the Sunday. I can't wait for next year's festival!’ Malcolm Chisholm (MSP Leith and North) ‘I am sorry we missed you at the Festival - we had a great time, and hopefully you can make this an annual event !!!’ George Topp
‘Kocham Cie Polsko !!! Wyrazy szacunku dla wszystkich wolontariuszy i organizatorow!!! Jestem z Was dumna. Piekna impreza na swiatowym poziomie!’ (I love you Poland !!! My respect for volunteers and organisers!! I’m proud of you. Great Event, World class!) Marfuszka (Edinburgh.com.pl forum)
What Happened The Program of the Festival was divided into 6 main sections; Visual Art, Theater, Music and Dance, Medieval Tournament and Market, Film and Lectures. We have created a hard copy program to present the events in more details and promote them individually as well as a part of the festival. See attachment for the programe.
Opening Celebration The official Opening Celebration of the Festival was a chance to show our gratitude to all those, supporting our team in organizing the Festival. The invited guests had a chance to try excellent Polish food, take part in Vodka and Whisky appreciation event, watch amazing Krakowiacy group, performing traditional Polish dances. The highlight of the night was the phenomenal concert by the Orkiestra of St Nicolas featuring traditional Polish music at its best. Polish Cultural Festival was honored by having MSP Michael Russell - Minister for Culture, External Affairs and the Constitution and Mr Alexander Dietkow - Consul General of the Republic of Poland, as guest speakers at the event.
We were also happy to have the regional and local authorities from Poland and Scotland represented by Rt. Hon G.W Grubb - The Lord Provost of the City of Edinburgh Council, Mr Jerzy Kropiwnicki- President of Lodz, Ms Elzbieta Lecznarowicz, and Deputy Mayor of Krakow. Date: Thursday 23 April Venue: The Queens Hall
Visual Art ‘Mirror Reflections’ Photo Exhibition
It’s my place Project Exhibition & Workshop Taster
Exhibition created by a group of young Polish photographers: Daniel Lauda, Marcin Grabowiecki and Dawid Nabiałek
Following on from the success of last year's “It’s my Place” community project at Craigmiller Art Centre, an exhibition of new work by young Polish artists living in Scotland.
Exhibition Organized by Dorota Gaszczak.
Event organized by ‘It’s my place’ Scottish Polish Cultural Association. by Goshka Bialek and Wojciech Zychowicz.
Date: 21–26 April Venue: Art’s Complex, St. Margaret’s Attended – over 300 people Cost- £1000 (Venue hire, Promotion, Art Materials, Catering) Benefits:
Promotion of works of the young Polish Artists –
reation of almost 70 new art works collectively - working together and gaining new skills.
Promotion and publicity for the newly opened Art Complex in Edinburgh Capacity building and empowerment of the organizers: new skills gained.
Date: 20 April – 2 May Venue: Out of The Blue Drill Hall Attended- over 350 people Cost- £1200 (Venue hire, Promotion, Art Materials, Catering) Benefits:
Promotion of works of the young Polish Artists
Creation of almost 30 new art works collectively - working together and gaining new skills.
ongoing promotion of the community art projects ‘It’s my place’.
Bringing professional and emerging Polish artists in order to encourage members of community to get involved in the project
‘Letters from Home’ Modern Art Exhibition – oil paintings on canvas. Exhibition organized by Polish Art Scotland curated by Mateusz Jarza i Wojciech Kozlowski. Date: 22 – 26 April Venue: The Bowery (Tower) Attended- 150 people Cost- £2180 (Venue, transport, accommodation, promotion, catering) Benefits: Promotion of the Polish visual art in Scotland Artists were given a chance to exhibit for the first time in UK
Paper cut-outs (WYCINANKI) Workshops 2 workshops run by Malgorzata Belkiewicz, Polish artist and educator, to promote and teach the old Polish art form: paper cut-outs inspired by folk art. Organized by Robert Motyka Date- 25 and 26th April Venue- Leith Links( during Medievial festival) and Forest Cafe Attended- more then 100 people Cost- £ 100 Benefits: Promotion of the Polish traditional art form New skills gained by participants Artists were give chance to work for the first time in UK
Music & Dance Krakowiacy & Orkiestra of St Nicolas Performance of the Polish traditional folk dancers Krakowiacy group, followed by an amazing concert by the ‘fathers of folk’ in Poland: Orkiestra of St Nicolas. At the concert VJ Robert Motyka ‘filled the venue’ with amazing colors and folk style audio visuals, specially prepared for the occasion. Organised- Grzegorz Lapinski, PCFA Date: Thursday 23 April Venue: The Queens Hall Attended: 300 people Cost- £ 6000 Benefits
Promotion of the Polish traditional folk music in UK Attendance of mixed, Polish-
Village Kollektiv / Joint Venture Sound System (support) Concert of the band presenting electric fusion of folk music and electronica with traditional singing techniques. At the concert VJ Robert Motyka visuals. Organized- Grzegorz Lapinski, PCFA Date: Saturday 25 April Venue: Bongo Attended: 320 people Cost- £ 5000 Benefits
Promotion of the Polish modern folk music in UK Attendance of mixed, PolishScottish audiences
Scottish audiences Promotion of polish visual folk art through visuals display
Aleksander Kudajczyk Piano concert
Ceilidh with a Polish Twist Thunderdog Band and Krakowiacy
Piano Concert of the ‘rising star’ of Polish classical music.
Polish and Scottish people participating in Ceilidh, learning how to dance Scottish and Polish traditional dances.
Organized- Radek Slomnicki (PCFA) Date: Friday 24 April Venue: Edinburgh Society of Musicians Attended: 50 people Cost- £400 Benefits: Promotion and support to the young Polish artist in Scotland
Organized- PCFA Date: Friday 24 April Venue: Thomas Morton Hall Attended: 200 people Cost- £ 800 Benefits
Jarosław Śmietana Quartet- Premier Polish jazz musicians
Integration through the cultural activities Ela Masiak 'Zapomniane Melodie'/'Forgotten Melodies'
Concert of the world famous Polish Jazz guitarist from Poland.
Jazz vocal & piano concert featuring the best Polish songs from 1920's to 70's
Organized- PCFA
Organized- Robert Motyka
Date: Sunday 26 April Venue: Reid Concert Hall Attended: 200 people Cost- £3000
Date: Sunday 26 April 2009 Venue: The Jazz Bar Attended: 100 people
Benefit:
Benefit:
Promoting Polish music in UK Attendance of mixed, PolishScottish audiences
Promoting young Polish jazz singer living and working in Scotland Attendance of mixed, PolishScottish audiences
Film Then and Now Movies from the world famous Lodz Film
New Europe Film Festival Events organised by New Europe Film
School.
Festival.
Screening of a selection of short films created by top students (soon to be future directors) along with films from the school’s famous alumni
Screening of the 4 mainstream new Polish Movies in Filmhousee.g.Time to die,
Organized: PCFA Date: Saturday 25 April Venue: Edinburgh Napier University, Screen Academy Attended: 100 people Cost- £300 (PR) Benefit:
Dates: 20-23 April Venue- Filmhouse Attended: 500 people Cost: £300 (PR) Benefit:
Promoting Polish film in UK
Promoting Polish film in UK Facilitating collaboration between the Lodz Film School and the Edinburgh Napier Screen Academy.
Film Mountain (Filmowa Góra) Independent Film Festival / Film posters exhibition. 2 Nights with Polish independent cinema presented by Polish Art Scotland, with talk from three famous movie directors Robert Gliński, Filip Bajon, Maciej Pieprzyca Date: Friday & Saturday 24-25 April Venue: Bowery (Roxy Art House) Attended: 120 people Cost £300 (PR) Benefits:
Promoting Polish film in UK Establishing links for a Film Mountain Festival to take place in Edinburgh in 2010
Polish Medieval Market Polish Medieval Market was an excellent event for all generation. During the Polish Medieval Market in the Leith Links Park in Edinburgh history became vivid again. Knights combat demonstrations and sword fighting, vendors selling medieval and Polish traditional food, artesian stalls, cookery, alchemy, woodworking demonstrations, combat
practice, medieval dance, music and more, was presented. It has created the medieval atmosphere and a great day for everyone. Date: Saturday 25 April Venue: Leith Links Attended: 3500 people Cost: £22 000 Benefits:
Celebration of links between Scotland and Poland which can be traced as far as late medieval period and reminder to people about that long lasting alliance. Creation of a fun day and a great chance to learn something about Polish culture Integration for communities Theater & Lectures Hear Me (Preview) Gappad Theatre Company
Bajka (Fairy Tale) Theatre performances and fun for kids.
Hear Me is the Gappad’s third production after highly successful runs of RE-ID and As You Always Do. This powerful physical theatre performance is based on an absurd drama Witnesses by the celebrated Polish author Tadeusz Różewicz.
Children from Swietlica, the Polish Community Centre, Children for Future, Glasgow-based charity performed in the theater play created and developed by PCFA. Organizers: Iwona Krauzowicz PCFA
Organized- Gappad Theater (funded PCFA) Date: Sunday 26 April Venue: Scottish Storytelling Centre Attended: 100 people Cost:£4000 Benefits: Development of arts and commission for a new play. Promotion of the Polish theater.
Lectures Mona McLeod: Poland Discovered Douglas Hall: Polish Painters in Post War Britain Piotr Pustelnik: Stairway to heaven – My climbing life Talking about Polish in Scottish connections, presenting, portraits and work
Date: Sunday 26 April Venue: Scottish Storytelling Centre Attended: 100 people Cost: £1000 Benefits: Supporting development of arts, commission new play Capacity building and empowerment of the organizers. New skills gained. Working with Polish children in Scotland. Polish-Scottish Stories at the Pani Solińska Restaurant Tales of loss, tragedy, resilience and recovery. Discover important but little known parts of Scottish-Polish heritage. Listen to real, raw living history and try some Polish food.
of the Polish artist in exile finished off with an amazing story of a famous Polish Mountaineer. Date: Sunday 26 April Time: 4.00 pm – 5.00 pm Venue: University of Edinburgh, Old College Attended: 350 people Cost:£600 Benefits: Bringing Scots and Poles together and presenting the historical and cultural links between our cultures
Date: Tuesday 21 April Venue: Pani Solińska Restaurant Organised: Pani Solinska Restaurant Attended: 60 people Cost: £300 PR Benefits: Bringing people together from the old and young generation of Poles living in Scotland Promoting Polish Restaurant in Edinburgh
Funders and Stakeholders Polish Cultural Festival Association started fundraising for the festival in June 2008 and managed to secure a total of £ 51 000 from commercial sponsors and funding bodies in Poland and Scotland. The Festival total spending came to almost £55 000. The difference of £4000 was covered from the income from the ticket sales. Below we have presented a list of our key sponsors and their involvement in the Festival. Funders
Relationship/Benefits
Commercial Sponsors Digby Brown
Positive relationship /Company was able to reach their main target group : Polish Community in Scotland Company employees and members of the board have participated in the events. Company benefited associating their brand with a positive event promoting Polish Culture.
Polish Restaurant LTD
Negative Experience. Sponsor withdraw his support (inkind contribution, catering for the events) 2 weeks before the Festival events.PCFA is planning to follow up as company has broken the legally bounding contract.
Caesar and Howie
Positive relationship. Leaflet and web campaign ordered by the company and performed was performed satisfactory by PCFA.
WSHE
Positive relationship. Leaflet and web campaign ordered by the Company and was performed satisfactory by PCFA
Funding Bodies Institute of Adam Mickiewicz
Positive relationship. Polish Cultural Festival was a part of the Polska!! Year in UK and a part of the program of
almost 200 events all over UK promoting Polish Culture. Funding received were use to cover cost connected with travel and artistic fees of the artists from Poland Polish Senate and Wspolnota Polska
Positive Relationship funds were given to the PCFA to cover cost related to the development of the Polish Cultural Festival. The offer letter was only sent 1 month before the festival so it was not possible to place their logo on some of the publicity materials.
Consulate General of the Republic of Poland
Positive Relationship. Official patron of the Festival / offered a great support and advice, contacts with businesses. Funding received was used to cover the Venue hire costs and some costs of the marketing materials production.
Arts and Business
Positive Relationship The New Arts Sponsorship grant ( mach £1 to £1 from our commercial sponsors) was successfully applied for The received grant was used to develop promotional materials and cover the cost of additional events.
Awards for All
Positive Relationship. Grant was used to cover organizational costs of the Polish Medieval Market event.
Scottish Arts Council
Positive Relationship The Managed Grants Equalities was successfully applied.. The funding was used to to commission the development and performance of the theater play by Gappad Theater from Glasgow..
Edinburgh City Council Positive Relationship Corporate Events Department Corporate Events Department – Support in development of the Polish Medieval Market and promotion organized via The City of Edinburgh Council networks. Successful cooperation in organization of the open air event Polish Medievial Market Corporate Services/ International Relations team. As a part of the Edinburgh- Krakow Twin City Partnerships we received funding to support organizing of the Krakowiacy performance as well as Jarek Smietana concert in cooperation with Krakow Municipality Office Lodz City Council
Positive Relationship
As a part of promotional campaign of the Lodz City in Edinburgh and to establish positive relationship with Edinburgh organization / Lecture of Piotr Pustelnik and Then and Now Film screenings were organised. Krakow Municipality
As a part of the Edinburgh- Krakow Twin City Partnerships PCFA received funding to support organizing of the Krakowiacy performance as well as Jarek Smietana concert in cooperation with Edinburgh City Council.
Organizers and Volunteers The main organisers of the Festival Polish, the Cultural Festival Association, was funded in March 2008 and reorganised in May into Company Limited by Guarantee, with a non for profit aims. This festival has been programmed, fund-raised, organized and staffed entirely by a voluntary network of Polish people, most of whom are under 30 and all of whom worked full-time alongside festival commitments. It's taken a year of hard work to make it to the finish line. The founders and directors of the Festival were: Lidia Krzynowek and Joanna Zawadzka with a team of 15 people involved in the organization of the events. Joanna Zawadzka was directly responsible for PR and Marketing and Lidia Krzynowek management, finance and fundraising. People Involved from PCFA Dorota Gaszczak- Exhibition ‘Mirror Reflection’
Elmira Skarlosz- Support Polish Medieval Market & Sponsorship team
Iwona Krauzowicz- Organisers Bajka project
Magdalena Retlikowska & Magdalena PiestrzynskaSponsorship team and support ‘ Krakowiacy’ performance and Jarek Smietana concert.
Wojciech Nowak & Arek JuszczykOrganizers Lectures Mariusz Pankiewicz- Artistic Director for Polish Medieval Market
Dawid Nabialek- Design Mariusz Pankiewicz & Radek Gasiorek- WebDesign
Partners Polish Cultural Festival Association worked closely with Polish organizations in Scotland collaborating to create the successful event. New Europe Film Festival – Organizing of the Polish movies screenings in Filmhouse. Polish Arts Scotland- Organized Film Mountain screenings in Bowery and exhibition of the ‘Letters from Home’ (funded by PCFA).
Scottish Polish Cultural Association-It’s my Place project- Organizing Exhibition It’s my Place ( Funded PCFA) Lion Stage- Organizing Concerts of Orchestra of St Nicolas, Village Kollektive (funded PCFA)
Volunteers Volunteers have significantly contributed to the Festival by providing valuable and widespread support to almost all events. Over 60 people shown an interest of which almost 40 (60%) have undertaken tasks during or before the Festival by distributing promotional materials.Around 20 people had formed core volunteer force, active on the events during Festival time. Both sides benefited as more people have worked for the Festival towards its success. Volunteers gained practical skills by being a part of the team, some of them found it relevant to their area of studies they are undertaking at the universities so they have had a good practice with references available. New connections have been established and further cooperation with all these people during future projects is likely to happen.
Marketing and PR Selling points used to plan and deliver marketing campaign
Rarity: Polish Cultural Festival was the very first and the biggest cultural event promoting Polish culture in Edinburgh.
Scale: Festival was a unique and spectacular event on a large scale which we intend to make a regular event.
Appeal: Events were planned to satisfy everybody regardless of nationality, age or preferences.
Topicality: Event was organised to familiarise people living in Scotland with unknown for many Polish culture and its heritage and promote active integration.
Need: Our target was to help people understand and know Poles and Polish Culture better which will have its implications in everyone’s live.
Target audience
Festival programme had in offer events and activities to attract different kinds of people of all ages and nationalities, but the main audience were people interested in Polish culture in general, living in Edinburgh and Lothian’s.
Ways of reaching people
Campaign was designed and delivered in two languages Polish and English, however all printed marketing materials (programmes, leaflets, posters) were only available in English to maximise its generality. To deliver campaign we have used variety of ways of reaching people as our target audience was not precisely determined.
Polish and Scottish local press
Distribution of printed materials
Polish and Scottish web advertising
Word of mouth
Emailing
Newsletters (Edinburgh.com.pl , emito.net)
Social web sites (such as MySpace and Facebook, goldenline.pl )
Post
Promotional partnerships with similar events (Homecoming Scotland)
Cooperation agreements with local institutions (Napier University, City of Edinburgh Council, Telford Collage, Scottish Polish Cultural Association etc.)
Festival brochures/programmes and leaflets Type Brochures/programmes Leaflets Music and Dance Leaflets Theatre Leaflets Medieval Tournament and Market Posters
Quantity 15 000 1000
Format 210mm x 210mm A5
Paper 150gsm silk 135gsm lumi silk
1000 1000
DL (99mm x 210mm) DL (99mm x 210mm)
135gsm lumi silk 135gsm lumi silk
300
A3
140gsm standard poster paper
Brochures and posters have been distributed in following ways
EAE leaflet stands, campaigns used: Capital Commerce, Capital Culture and Capital Retail. Festival programmes were available in the most popular places visited by hundreds of people every day.
In small bundles to places of work of all people involved in organizing the Festival
Along with letter posted direct to 40 Community Centres in Edinburgh
Distributed by City Of Edinburgh Council to all their main offices, services for communities, culture and sport venues and health and social care departments
Handed out at events associated with Polish culture before the Festival
Distributed by network of volunteers to pubs, cafes, clubs, Polish shops, restaurants and delis in Edinburgh
Thanks to our cooperation agreement brochures were available at Napier University, Telford Collage, Stevenson Collage and University of Edinburgh
Posters
Posters were displayed in all festival venues before and during the Festival to promote event to people visiting similar events.
Volunteers were displaying them in clubs, pubs and cafes .
Branding (Other marketing materials) Type Banner Pop-up banner Posters (large format) Posters medieval tournament programme
Quantity 5 5 15
Format 800cm x 2000cm 2000cm x 800cm A0
Material Vinyl Hi quality vinyl Poster 170gsm
10
A3
Poster 150gsm
Banners and posters with logos of sponsors and partners were displayed on all festival events. Advertising in press Three paid adverts appeared in local press, we have chosen Metro, Scottish Daily Record and What’s On Magazine. Advert specification Name Metro
Type Daily
Date 14 April 2009
Scottish Daily Record / Easter Supplement What’s On
Daily
26 March
Monthly
1 April -30
Size 150mm high x121mm wide 150mm high x121mm wide A5 + A5
Circulation 309 000 30 000
10 00
April
editorial
Articles in Scottish press
Name
Type
Dates
Online version/links
Edinburgh Evening News
Daily
27 October 2008 4 March and 24 March 2009
Yes/ http://news.scotsman.com/latestnews/F estival-is-in-Pole-position.4631695.jp
Circulatio n 49 208
http://edinburghnews.scotsman.com/lat estnews/Polish-festival-and-medievaltournament.5035963.jp http://news.scotsman.com/edinburgh/Sa y-czesc--to-Polish.5101503.jp
The Midgie
Quarterly
1 March
What’s On
Monthly
April edition
Discover Poland
Monthly
The Scotsman
Daily
February and March edition 22 April 2009
Yes/ http://midgie.list.co.uk/article/16428polish-cultural-festival/ Yes/ http://content.yudu.com/Library/A15wnt /WhatsOnEdinburghLoth/resources/18.ht m Yes/ http://www.e-pages.dk/polishdemo/122/ http://www.epages.dk/polishdemo/63/10 Yes/ http://thescotsman.scotsman.com/reco mmends/Best-Polish-project-inScotland.5191571.jp
20 000 10 000
15 000
Other Festivals Web Site: please see the enclosed reports from google analytics for February, March and April 2009. Two diploma works are being prepared by students form Napier University and Stevenson College based on the Festival project. It is an evaluation of the project (Napier Uni) and short documentary film and radio feature (Stevenson College). Polish Cultural Festival Association is also preparing our own short documentary about the festival which will be shown during final festival exhibition (details below).
Campaign in Polish
To get the message across to Polish community we have arranged several media partnerships with Polish media in Poland and Great Britain including: Polish Radio – External Service, Discover Poland, www.edinburgh.com.pl, www.emito.net, Polish Zone, Polorama, Radio Szkocja and many more. Press releases for every individual festival event have been sent to each of them. Series of competitions were organised with tickets to win for each event. We have also organized photographic competition with prizes with one of our media partners www.edinburgh.com.pl. More than one hundred people submitted their photographs from the festival. We are now preparing exhibition featuring award winning photographs, which will be then permanent exhibition in Consulate General of the Republic of Poland. About Festival online in Polish press Name
Link
www.onet.pl www.onet.pl
http://wiadomosci.onet.pl/1947982,11,1,1,,item.html http://czytelnia.onet.pl/0,1948118,0,0,0,w_kwietniu_w_edynb urgu_odbedzie_sie_festiwal_kultury_polskiej,wiadomosci.html
www.onet.pl
l
http://lajt.onet.pl/wiadomosci/1948118,19,8,0,wiadomosc.htm
E-Teatr www.wp.pl
http://www.e-teatr.pl/pl/artykuly/70582.html http://polonia.wp.pl/country,0,title,Festiwal-Kultury-Polskiej-wEdynburgu,wid,10970549,pogodzinach.html?ticaid=17cfb
www.wp.pl
http://turystyka.wp.pl/day,20,katn,3_5,month,4,wid,11014041 ,year,2009,kalendarium_artykul.html
www.interia.pl
http://anglia.interia.pl/waszeartykuly/imprezy/artykul/festiwal-kultury-polskiej-wedynburgu,19966
www.wp.pl /kultura
http://kultura.wp.pl/title,Festiwal-KulturyPolskiej,wid,11014298,wiadomosc.html
www.dublinek.ne t
http://dublinek.net/wiadomosci/article? jdnews_id=3992&cat_id=40
www.kresy.pl wikipedia
http://kresy24.pl/ostatniaChwila/news_id/6865/ http://pl.wikinews.org/wiki/Edynburg:_Festiwal_Kultury_Polski ej
www.polorama.c o.uk www.naszswiat.n et
http://www.polorama.co.uk/index.php? page=read_news&news_id=877 http://www.naszswiat.net/news/nie-przegap/uk-festiwalkultury-polskiej.html
www.medialine.pl www.polskatimes .pl www.krakow.pl www.polishzone. pl
http://www.medialine.pl/artykul.php? getpage_id=4&getsubpage_id=1&artykul_id=5287 http://polskatimes.pl/dzienniklodzki/kultura/103098,connerysean-connery,id,t.html : http://www.krakow.pl/otwarty_na_swiat/? MODE=mpkom&TYPE=show&kom_id=370 http://www.polishzone.co.uk/news/show/814
www.do.org.pl
http://www.do.org.pl/tag/festiwal-kultury-polskiej/
www.widoczne.pl
http://www.widoczne.pl/news/w-kwietniu-w-edynburguodbedzie-sie-festiwal-kultury-polskiej
www.emito.net
http://www.emito.net/? q=pl/kultura/wiadomolci____________________________/47 8015.html http://www.emito.net/?q=pl/wiadomolci/szkocja/499244.html
www.emito.net www.emito.net www.emito.net
http://www.emito.net/? q=pl/kultura/wiadomolci____________________________/49 9286.html http://www.emito.net/? q=pl/kultura/kalendarz_wydarzel/494708.html
www.polonia.wp. pl
http://polonia.wp.pl/cat,1010861,kat,1010883,wiadomosc_me dia.html?T[page]=6&ticaid=182ef&_ticrsn=5
www.polonia.uk.c om
http://www.poloniauk.com/eaventlist/details/8-Edynburg %20Festiwal%20kutury.html
Each event had a special report and photo reportage published on www.edinburgh.com.pl the biggest Polish cultural online portal in Scotland. Name www.edinburgh.com.pl
Link http://www.edinburgh.com.pl/content/view/627/142/
www.edinburgh.com.pl
http://www.edinburgh.com.pl/content/view/622/142/
www.edinburgh.com.pl
http://www.edinburgh.com.pl/content/view/621/142/
www.edinburgh.com.pl
http://www.edinburgh.com.pl/content/view/623/142/
www.edinburgh.com.pl
http://www.edinburgh.com.pl/content/view/617/142/
www.edinburgh.com.pl
http://www.edinburgh.com.pl/content/view/616/142/
www.edinburgh.com.pl
http://www.edinburgh.com.pl/content/view/615/142/
www.edinburgh.com.pl
http://www.edinburgh.com.pl/content/view/614/142/
www.edinburgh.com.pl
http://www.edinburgh.com.pl/content/view/611/142/
www.edinburgh.com.pl
http://www.edinburgh.com.pl/content/view/610/142/
www.edinburgh.com.pl
http://www.edinburgh.com.pl/content/view/607/142/
www.edinburgh.com.pl
http://www.edinburgh.com.pl/content/view/606/142/
www.edinburgh.com.pl
http://www.edinburgh.com.pl/content/view/603/142/
www.edinburgh.com.pl
http://www.edinburgh.com.pl/content/view/598/142/
Finance Polish Cultural Festival Association end of the year 30th June 2009
Profit and Loss Account Income End of the Year 30th June 2009 Donations and Sponsorships Grants Receivable Box Office Receipts Turnover
Expenses
12966 36355.08 2333.53 51654.61
Wages and Salaries Rent Payable Administration Telephone Marketing Venue Hire Equipment Hire Hospitality Travel & Transport Art Materials/ scenography Materials Freelance labour cost Artist Fee General Expenses Total Expenses Operating Surplus (Loss in brackets)
0 1900 418.51 612.91 7545.72 2926.03 11672.85 4326.39 2382.21 1306.89 5181.94 10570.5 1035.32 49879.27 1775.34