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Focusing specifically on the journey of gradual loss of vision to the dark world of blindness, my collection is inspired by the traumatic experience of losing sight, the major sense by which we navigate and interact around our world. Concentrating particularly on the emotions experienced by this loss, I plan to create a six piece collection which mimics these experiences and emotions. For Fall/ Winter ‘15/16, I aim to create exaggerated silhouettes which imitate the sensation of isolation and the feeling of being trapped within your own body. The layering of multiple garments will create the effect of details being hidden, and unseen. Like blindness, the clothing will be restricting and at the same time slightly exposing portraying emotions of vulnerability. Large tied knots on some garments will aim to create the sensation of feeling constricted and cut off from everyday life and society. Using fabrics such as chiffon and raincoat plastic layered on top of other garments I hope to create the illusion of what is underneath being blurred and distorted. Arm movement will be restricted in my designs to portray the emotion of losing your independence and relying on those around you to carry out everyday tasks. In a world without sight the sense of touch is heightened and because of this I am including suede embossed in braille and garments also lazer cut in braille, creating texture and pattern to the collection. The slogan ‘All We Have Is Words,’ will be used as the braille throughout the collection as it a bold statement which conveys my theme perfectly and describes the traumatic experiences of now relying on others descriptions of your loved ones, the skyline and even your own reflection. When I asked my nana, who suffers from macular degeneration, what she misses most as her vision has deteriorated she spoke of missing the ever changing skies and beautiful landscapes. The pastel hued, dreamy sky is from where I will pull my collections colours. I created a palette of grey’s, blue’s, lilac’s, purple’s and midnight’s. I choose a muted range as when your are losing your vision colours appear less vibrant and bright.
all
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words
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brief
My target market is aimed at 21-40 year olds who have a strong personal style and unafraid to make a statement. They are hard working and passionate for what they believe in. They have a good income which they use to accomplish personal projects and buy garments which show their influential and individual style. Their lifestyle is hectic and they are constantly on the go. They want key pieces in their wardrobe which are bold, wearable, innovative and interchangeable. I choose this age range as my collection is for a high end brand where expensive fabrics and design techniques were used and to afford these garments my market will need a disposable and good income.
“The loss has Every day, I feel independence and the
been overwhelming. I’m grieving for my person I was before.”
target
market
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muse
my target market is females aged 24-40 who have a strong personal style and unafraid to make a statement. They are hard working and passionate for what they believe in. my market have a good income which they use to achieve personal projects, interests and buy garments which show their influential and individual style. Their lifestyle is hectic and they are constantly on the go. Key pieces in their wardrobe are bold, wearable and innovative, able to be worn for both work and social events. Garments are interchangeable and re-wearable. I choose this age gap for my market, as my collection is a high end brand where expensive fabrics and techniques are used and to afford these garments a good and disposable income would be neccessary. my muse is the beautiful fka twigs. She is a singer, dancer and someone who i constantly find very inspiring. she is very conceptual with the way she performs and produces her short films and music videos. she pushes the boundaries on not only the music industry but the fashion industry with her innovative and avant-guarde style. she has such a hectic lifestyle and is very passionate in the relms of her profession and at the same time she still always manages to exude a strong personal style. i feel she would promote my collection perfectly.
photographer// eden hawkins studio assistant// gemma crook model// rosalind shrinivas garments/styling// joanne thomas
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