ty
t
’s
do
jt our
j’s & c r o s s
r u o y
joann tran marketing, branding, styling san francisco, ca 408.206.2254 joanntran@gmail.com
jt
ty
t
’s
do
jt our
j’s & c r o s s
r u o y
joann tran marketing, branding, styling san francisco, ca 408.206.2254 joanntran@gmail.com
jt
joann tran dot your j’s & cross your t’s
work/social media • FIDM • Green Glam Go
event production • AiCA-SF United Streets of Fashion • F.A.M.E. An Army of Style
concept development • The In Circle Retail Guide • Tranny Tracker Mobile App
topic TOC
FIDM
Social/New Media Project Coordinator
The Career Center
The Career Center department at The Fashion Institute of Design & Merchandising continues to engage its audiences through a variety of online channels, including: • FIDM internal Portal site • FIDM Job Posting site • LinkedIn • Twitter • Facebook • Virtual Portfolio on Wordpress These sites are tailored to provide the most updated information for students, alumni, and employers. Objectives in engaging with our audiences on these platforms include: • Providing a job board tailored to our majors • Easing the process for employers and recruiters • Communicating with students and alumni on sites they currently frequent • Forwarding job and volunteer opportunity announcements across multiple platforms • Discussing industry relevant trends and news
Image courtesy of FIDM. Debut 2011, Costume Designer Anna Osterwald
social media channels
Social Media Touchpoints:
• Twitter • Facebook • FIDM mobile application
Managing Twitter:
• Communicate new job and volunteer opportunities • Discuss industry-specific news • Build awareness of industry and job trends
virtual portfolio
Quarterly:
• • • •
Manage student communication (all campuses) URL creation for graduates (all campuses) Host Wordpress training workshops (SF campus) Website maintenance and troubleshooting
topic TOC
Mobile Shopping App Editorial Coordinator
The App
The Green Glam Go mobile shopping application enables users to shop a multitude of eco-conscious brands right on their phones. The app is: • The first “green” shopping mobile application • Currently available only on Nokia Ovi platform • Also available on the website and on Facebook Shop Through each of its channels, Green Glam Go’s offerings: • Are updated with products weekly • Include international and luxury brands • Lead the user to the retailer’s website to buy
The Products
The Partners
Products are hand-selected by the Green Glam Go team. Categories of products include: • Men’s and women’s • Bridal apparel • Home products • Handbags and • Handmade merchandise accessories • Products made in the • Shoes USA • Jewelry Brands and partners who provide offers and promotional deals exclusively with Green Glam Go include: • • • • •
Image courtesy of Green Glam Go
Dannijo Beklina Mr. Poulet Chronicle Books Wallett Makeup
• • • • •
Cherished Bridal Dark Garden Apres Collective Kitty Andrews Millinery dame. jewelry
channels mobile app • Researched market, trends, retailers, and industry • Coordinate product display between app and website
website • Led team of 3 in editing merchandise selection and updating web content on a weekly basis
twitter • Market new products available on Green Glam Go • Maintain discussion with eco-community • Interact with Twitter users about eco-trends
facebook • Market merchandise available on Green Glam Go • Update products available on Facebook Shop tab • Connect with retailers, brands, and community users
topic TOC
AiCA-SF
United Streets of Fashion Backstage Production
The Show
United Streets of Fashion was the annual fashion show and showcase for current and graduating students at the Art Institute of California - San Francisco. The show benefits the community by: • Showcasing student and graduate talent • Giving students a chance to compete for scholarships • Providing audience an opportunity to support artists
The theme boasted:
“Beneath the bright lights and beat thumping soundtrack, models will strut student designs down the runway that epitomize each neighborhood: slouchy knitwear emblematic of the Castro haute couture characteristic of the Nob Hill set sexy, slick business attire made for the FiDi professional gritty urban chic pulled from the streets of the Mission.”
Photograph by John Agcaoili
operations backstage • Supervise model line-up for runway entrance • Email communications with models • Organize garment racks and backstage set-up
All photographs by John Agcaoili
styling • Suggest accessories for designers’ collections • Coordinate models’ accessories and undergarments
sponsorship • Coordinate product and discount giveaways • Organize raffle prize packages • Promote AiCA-SF show to local neighborhoods
social media • Build awareness of AiCA-SF fashion shows • Manage Twitter and Facebook accounts • Offer behind-the-scenes details on show prodiuction
topic TOC
F.A.M.E.
An Army of Style Fashion Show Co-Director
The Show
F.A.M.E. is a bi-annual event based in the San Francisco Bay Area that seeks to bring streetwear culture to the local community through: • Fashion • Art • Music • Exhibitions F.A.M.E allows vendors and artists to have a direct connection to the community in one venue. After a evening of showcasing merchandise and refreshments, a fashion show tops off the night, highlighting sponsors and the latest trends.
The People
The event is a platform for: • Local brands • Growing companies • Emerging artists We work with additional partners such as: • Food trucks • Local bars and restaurants • Dance groups • Bands, music groups, and DJs • Tattoo shops • Other icons with streetwear fan base
Event poster graphic made available by Bobbi Vie
the event fashion art music exhibition All photographs by Alex Bauzon
behind the scenes the prep
the partners
Two weeks before the show:
Brands featured on the runway include:
• • • • • •
All photographs by John Agcaoili
Model try-outs Model fittings Selecting and styling donated product Creating a model line-up Coordinating accessories Prepping and transporting outfits
• • • • • •
Bobby Mileage Clothing Clout Crossroads Trading Co. Cukui Kathryn Guinto - Eufia T.I.T.S.
the plan As co-director of the show, responsibilities included: Pre-show • Developing show concept • Determining runway segments • Styling over 40 looks • Sourcing accessories • Communicating with models, hair and make-up • Selecting and coordinating music
Day of show: • Communicating with DJ • Timing runway walk • Backstage model direction • Directing back-of-house assistants • Implementing model line-up • Set-up and take-down • Accounting for all product
Special working accommodations: • High-pressure, time-senstive situations, i.e. late arrivals or noshows • Day-of fittings, line-up revision • Working with children
runway concept development In order to solidify the thematic elements of the show, a central performance was necessary to set the stage for our “Army of Style” to march down the runway. By • • •
bringing in a local high school marching band, we: Created an opening for the audience to “stand at attention” Involved more members of the community Transitioned from DJ and band performances to the fashion segment
crossroads trading co.
All photographs by Alex Bauzon
clout & cukui clothing
eufia by kathyrn guinto
topic TOC
The IN Circle
A Retail Guide Concept Development
The Guide
The IN Circle series is a shopping supplement released quarterly in an interactive dial display. It is designed: • As quick menu of the best shopping options • For a core customer with specific needs • Within a targeted location • To offer portability and organization Each wedged option in the compact dial display: • Keeps the option list from looking overwhelming • Displays information and specifications about the business or product Multiple layers in each guide offer flexibility in options, categories, breadth, or length of time.
The Place
Partnership
Distributed as a supplement to many city and style manuals, The IN Circle will be based in major metropolitan areas such as: • San Francisco • Dallas • Los Angeles • Salt Lake City • New York City • Miami • Chicago • Las Vegas Meant to fulfill the needs of consumers at specific times in their lives, The IN Circle is available through specially selected distribution channels that properly target the modern customer focused on design, art, food, technology, and culture. San Francisco locale example: • 7x7 Magazine • W Hotel • Smoke Signals & Juicy News
a day of shopping 10 am spin
sh op ag n pi ng er od an m ds s tyle thi that it in spir succes sfully retains a timeless
are da Squ t Pr a e ion m Un t Stre -7p on s o 22 m P 11 30a : 333 433y7 5a 1 4 yd er Ev
2pm 2pm
1pm
m 12p
sh op ag n pin er ga od nd m is sty le th nth rit i at su s spi ccessful ly retains a timeles
11am am 11
10am
am
m 12p 11am
10
Rotunda at Nieman Marcus 240 Stockton Street 415-392-2808 am-7pm M-Sat 10 m-6pm y 12p Sunda sse Pre e e la quar ed S t Caf nion pm r ee St -7 U on ost 1122 0am 3 3P 33 -433 y 7: 5 a 41 yd er Ev
sh op pin ga
10am
et i Stre Gucc kton Stoc 808 240 m 92-2 m-7p m -3 6p 415 t 10 a mSa 2p f fe My1 Ca da il n lli Su Ru ir o po Em
thers s Bro t Brook m Stree 6p Post 00 m150 11a -45 m -397 am-7p , Sun 415 0 m p 9:3 -6 M-F am :30 t9 Sa
ag
rn de nd mo sty his le th int t i r at su s spi ccessful ly retains a timeles
10am
am
m
10
Or 86 igin 5M s 41 ar 5 M- -537 ket S Sa tu 944 t., Su rd #1 0 nd a y 20 ay 10a 10 a m m7p -8:3 m 0p T hom m as P ink 225 P ost St reet 415-4212022 M-F 10am7pm, Sat 10am-6pm Sunday 11am-6pm
10am
11 am -6p
11am
2pm
415-392-2808 7pm M-Sat 10 ampm 12pm-6 Sunday
Cako
m
India Amber Street owell 150 P 215 m 86-4 p 415-9 0 am-9 pm 7 at 1 M-S 1am 1 day 16 Sun ria 3 Az ., # ax St M et BG ark BC 5 M 86
12pm
12 pm 12pm
Ca 24 fe M 0 a S 41 to del 5 e c M- -392 kto ine Sa -28 n S t 1 Su 0 a 08 tree nd m t ay 12p -7pm m6p m Chan el on U nion Squa re 333 Post Street 415-433-11 22 Everyday 7:30am-7pm
6p
m
m
sh op ag n pin er ga od nd m is sty le th nth rit i at su s spi ccessful ly retains a timeles
sh op ag n pin er ga od nd sm i sty h le th nt rit i at su s spi ccessful ly retains a timeles
6p
1pm
Bu 39 rge Gr r B 41 an ar 5 M- -296 t Av Sa -10 e. t . Su 10 05 nd am ay 11a -7pm m6p m
m
DSW
treet Aldo ton S pm tock 0 pm -6 324 S -176 0am-7 11am 1 9 1 -3 n 415 F-Sat Su , m, M-W m-8p 10a Th
240 Stockton Street
10am
2 pm spin
m
ffiinn rr eedd ffoo err aann ntte ddss cceen oopph g g n hiisst ddiin tiiccaa lleeaa tteedd l ,, aa laaddyy i uaarree inn ssaann ffrraanciscoo’’ss uunniioonn ssqqu ncisc
6p
1p m 1pm
865 Mar k et St ., #120 415-537-9440 M-Saturday 10 am-8: 30pm
1p
La co 1 s 5 0 P te ow 41 5 e M- 986- ll St r S 4 a t 1 215 eet 0 day am-9 p 11a m-7 m pm
Sunday 10am-7pm
Ilori 865 M arket St. # 415-896 257 -9670 M-Saturda y 10 am-8: 30pm Sunday 10am-7pm
Mango
2pm 2pm
1pm
86 5 M 41 a 5 M- -24 rket Sa 3-8 S t Su 10 500 tree nd a t m ay 10 -9pm am -7p m
865 Market St., # 316 415-979-0533
2pm
ee..
sh op ag n pin er ga od nd m is sty le th nth rit i at su s spi ccessful ly retains a timeles
M-Saturday 10 am-8:30pm m-7pm Sunday 10a
tuals Escen pm Bare treet m-6 ost S 10a 225 P 022 , Sat -2 pm m -421 415 p m-7 10a am-6 M-F 11 ay nd Su
am
10
12pm
s arcu t an M t Stree Niem ke r Ma 00 865 43-85 -9pm m -2 7p am 415 t 10 amSa 10 May
Sun
m
pm
nd Su
6p
10am
ee..
10 am 10am
on 33 Uni 3 P on 41 5-4 ost Squ 33 Str ar E v ery -112 eet e da y7 2 :30 am H&M -7p m 150 P o w ell St reet 415-986 -4215 M-Sat 10 am-9pm Sunday 11am-7pm
12
6p
10am
15 0 Po 41 s 5 M- -39 t St 7 r F 9:3 -450 eet Sa 0 0 t9 :30 amam 7pm - 6p m, Su n
Gucci
10am
ee..
10am
etton of Ben Colors # 316 United St., arket 0pm 865 M -8:3 533 79-0 0 am m ay 1 415-9 d p r 7 atu mM-S 10a ay nd et Su re
41 5 M - 42 -F 1 10 -20 Su am 22 nd -7 ay 11 pm am , S -6p at m 10 John am Varv -6 ato pm 150 P ost St s reet 415-3974500 M-F 9:30am -7pm Sat 9:30am-6pm, Sun 11am-6pm
240 Stoc kton St reet 415-392-280 8 M-Sat 10 am-7pm
10am
t om t S e str rd ark No M 5 86
12p
Caffe ulli il rio R are Empo Squ nion reet on U t St m Pos 2 -7p 2 1 333 3-1 :30am -43 7 41 5 day er y et Ev
m
e er th for
the uptown girl’s downtown guide
5pm
m atos 6p ar v mn V Street Joh 1a t Pos 4500 pm un 1 S 7 150 7 , 9 -3 am pm 415 9:30 -6 F am M:30 t9 Sa
4pm
Bv lga 8 r 6 i 5 41 Mar 5k M- 896- et S t Sa 9 tur 670 . # 2 d 5 7 day ay 10 10a a m-7 m-8 pm :30p m
2pm 2pm
2pm
2pm 2pm
1p
m
Sun
G Star R aw 324 Stockton Street 415-391-1760 M-W, F-Sat 10am-7pm m-6pm pm, Sun 11a
Th 10am-8
a trali . Aus Ave Ug g nt Gra -1005 7pm 39 m 6 -29 0am -6p 415 at. 1 am S 11 May nd Su
ing pp sho of
1 pm spin
m
ffiinn rr eedd ffoo err aann ntte ddss cceen oopph g g hiisst ddiinn tiiccaa lleeaa tteedd l ,, aa laaddyy i uaarree inn ssaann ffrraanciscoo’’ss uunniioonn ssqqu ncisc
1p
the uptown girl’s downtown guide
2pm
415-421-2022 M-F 10am-7pm, Sat 10am-6pm m-6pm Sunday 11a
a day
ia , Aritz et St. 0pm Mark 33 -8:3 865 -05 am -979 ay 10 m 415 d r 7p atu 0am-S M 1 ay nd Su . Co & ve re Sh
Gh r 86 iard 5 M ell ar i 415 -53 ket S 7 MSat -944 t., # 0 12 urd 0 Sun ay 1 day 10a 0 amm-7 8 pm :30pm Gump’s 225 Post Str eet
5pm
1pm
m
12pm
3pm
4pm
m
1p m
1am -6p
m 1pm
6p
re St
e.
11am
De s 15 igua 0P l ow 415 -98 ell S t 6 MSat -421 reet 5 10 am Sun day 11a 9pm m-7 pm
ll M we & H Po 0 15
Sunday 12pm-6pm
ffiinn oorr eedd rff aann tteer ddss eenn oopph ggcc n n i hiisst i dd tiiccaa lleeaa tteedd l ,, aa laaddyy i uaarree inn ssaann ffrraanciscoo’’ss uunniioonn ssqqu ncisc
11am
Be 15 n S he 0 P 41 os rm 5 a t M- -397 St n r F 9:3 -450 eet Sa 0a 0 t9 m :3 0am -7p - 6p m m, Su n1
1p
1pm
10am
12pm
11
11a m 11am am
Herve Leger 865 Market St., # 316 415-979-0533 am-8:30pm M-Saturday 10 pm 10am-7 Sunday
ee..
e er th f or
the uptown girl’s downtown guide
5pm
g pp in sh o of
415-421-2022 , Sat 10am-6pm M-F 10am-7pm pm 11am-6 Sunday a ltic pm the -6 nA t o am lem Stree u l 11 Lu ost 500 pm un P S 4 150 397- m-7 m, 5- :30a -6p 41 9 am F 30 M9: t Sa
4pm
a day
5pm
m 11am am 11
Go y 86 ard 5M a 415 r -89 ket S 6 M Sat -967 t. # 0 25 u r d 7 ay Sun 1 day 10a 0 amm-7 8 pm :30pm
11a m 11am
m
11a
Kate Spade 324 Stockton Street
11a
4pm
415-391-1760 -7pm M-W, F-Sat 10am 11am-6pm n -8pm, Su
Th 10am
ve. i’s Lev ant A 05 m 0 7p Gr 6-1 am- 6pm 39 9 5- 2 10 am 41 at. 11 -S M ay nd Su
10am
late hoco et e O C n Stre Crep to k c Sto 808 m 240 2-2 m-7p m -39 p 415 t 10 a m-6 p Sa 12 May nd Su
12 pm spin
6 # 31
re he rt fo
e er th for
ffiinn oorr eedd rff aann tteer ddss eenn oopph ggcc n n i hiisst i dd tiiccaa lleeaa tteedd l ,, aa laaddyy i uaarree inn ssaann ffrraanciscoo’’ss uunniioonn ssqqu ncisc
Bu on rbe U rry n 33 3 P ion 5-4 ost S Squ 33 tr are Ev 1 er y 1 eet day 22 7 :3 0am -7p Zara m 150 P owell Street 415-9864215 M-Sat 10 am -9pm Sunday 11am-7pm
41
ing opp of s h
ing opp of s h
the uptown girl’s downtown guide
Louis Vuitton 225 Post Street
3pm
a d ay
12pm
3pm
Nin e 865 Wes Ma t rke 415 tS - 53 t., 7 -9 M-S #1 atu 440 20 rda y 10 Sund ay 1 0am am-8:3 -7pm 0pm
2pm12pm
3pm
5pm
a d ay
12pm
10 am 10am
trom eet Nords tr S arket 865 M 500 243-8 9 pm ic 415- 10am- 7pm bl pu at mRe M-S 10a ay na 5 7 nd na 2 Su Ba . # by t St n e tio ark M 5 86
ffiinn rr eedd ffoo err aann ntte ddss cceen oopph g g n hiisst ddiin tiiccaa lleeaa tteedd l ,, aa laaddyy i uaarree inn ssaann ffrraanciscoo’’ss uunniioonn ssqqu ncisc
4pm
12 pm 12pm
12pm
pm
1pm
3pm
the uptown girl’s downtown guide
11am
41 5 M -97 -S at 9-05 Su ur d 33 n da a y1 y1 0 0a m- am 7p -8: m 30 Trop isue pm 865 M no a rk et Str 415-24 eet 3-8500 M-Sat 10 am-9pm Sunday 10am-7pm
’s 257 Tiffany St. # arket 0pm 865 M 670 am-8:3 896-9 0 415ay 1 m aturd am-7p M-S 10 day et Sun re St n
to ce sti tock S 4 32
l So
12
l Diese arket 0pm 865 M -9440 am-8:3 -537 ay 10 m 415 rd 7p atu ma 0 M-S 1 g ay in nd av Su Sh t of tree rt S A t e os Th 5 P 22
10am
2pm
11am
41 5 M -39 -W 1, F 17 Th -S 60 10 am at 1 -8p 0am m, Su 7pm n1 Selle 1a r’s M market 39 Gra 6p m nt Ave . 415-2961005 M-Sat. 10a m-7pm Sunday 11am-6pm 1 20 St., #
i Ed
1pm
am
10am
r Campe Ave. rant 39 G 005 96-1 m-7pm -2 m 415 10a 6p mat. M-S 11a ay nd Su
re he rt fo
fin r ed fo an ter ds cen op g n his adi tica a le ted are, lady in san fra n squ ncisco’s unio
10
g in opp of s h
e er th or gf pin hop of s
the uptown girl’s downtown guide
a da y
10am
41 5 M -89 -S at 6-96 Su ur da 70 nd ay y1 10 am 0 am -7p -8 m :30 Cole pm Haa 324 St n ockto n Str 415-391eet 1760 M-W, F-Sat 10am-7pm Th 10am-8pm, Sun 11am-6pm
41 5 M -98 -S at 6-42 Su 1 1 n da 0 a m 5 y1 1a -9pm m7p m Unit ed Co lors 865 M of B enetto ar ke t 415-979-0 St., # 316 n 533 M-Saturday 10 am-8:30pm Sunday 10am-7pm
3pm
5pm
a day
10am
as Pink Thom m treet -6p ost S 0am 225 P at 1 0 22 21-2 pm, S -4 5 1 -7 m 4 0am m-6p 1 M-F 11a day s Sun er th ro sB ok o Br
1pm
4pm
10 am 10am
am
41 5 M -24 -S at 3-85 Su nd 10am 00 ay 10 -9p am m 7p m Edit ion b y Ba 865 M arket nana R ep St. # 415-89 257 ublic 6-9670 M-Saturd ay 10 am -8:30pm Sunday 10am-7pm
10
10am
aan t Cole H Stree n tockto pm 324 S 760 m-7pm am-6 91-1 0a 11 415-3 -Sat 1 Sun ,F m, M-W m-8p 10a Th
r pe m Ca
39 Gr 41 an 5 M- -296 t A v Sa t. -100 e. Su 10 nd am 5 ay 11a -7p m- m 6p m Origi ns 865 M arket St 415-537-94 ., #120 40 M-Saturday 10 am-8:30pm Sunday 10am-7pm
2pm
2pm
1pm
et tre cy’s tS Ma rke 00 m Ma -85 9p 865 43 am- -7pm 0 5-2 41 at 1 0am 1 S M- day n Su
2pm
11 am spin
ee..
original
the spin
How It Works
The Cover Info
The Back Cover
This Example
• Each layer of the wheel contains up to 11 wedges for retail and product shopping options • Offers suggestions for consumers by topic or time • Arrow points to open wedge
• Type of guide, i.e., interactive itinerary • Topic, i.e., menswear or bridal • Targeted customer segment
Display options: • List of retailers or brands • Local Map • Reference websites
As the wheel turns, “uptown” shoppers are presented with a variety of options for a day of shopping in the downtown neighborhood of San Francisco. Users are presented with: • 11 options to each hour • Can be used for numerous days of shopping
• Great for tourists or exploring residents • Easily adaptable for other neighborhoods
consumers The IN Circle Demographics:
• • • • • • • •
Men & women White/Asian/mixed race 24-50 years old $50,000-$90,000 Has a Bachelor’s degree or higher Married/in a relationship No kids Coastal/urban living
Psychographics:
• Frequent (international) travel • Dines out at least 3-4 times a week • Shops in-store and browses online 1-2 times a week. • Attends cultural outings to theatre shows and festivals • Reads periodicals such as The New York Times, Brides, Vogue • Attends farmer’s markets and flea markets
Psychographics:
• 46% dine out more than 3 times a week • 25% spend $5000 per year on apparel • 60% spend $100+/month on personal care • 90% travel 1-4 times per month • 96% use online travel sites
7x7 Magazine Demographics:
Source: 7x7 Magazine media kit 2011
• • • • • • •
62% Female, 38% Male 64% Married, 36% Single Average Age: 36 Average HHI: $175,000 57% have a bachelor’s degree 37% have a graduate degree 90% of readers live in San Francisco
18-24 45+ 20% 35-44
$150k+
7% 25-34 48%
25%
Average Age: 35
Images courtesy of Getty Images. 7x7 consumer data: September 2006 Readex Reader Survey subscriber study based on 3,000 online respondents.
29%
<$49k+ 16% $50k-$75k
$75k-$150k+
17%
FEMALE
MALE
OWN
RENT
62%
38%
40%
60%
38% Average HHI: $100k
62% Female
40% Homeowners 23% plan to purchase in the next 2 years
7x7 distribution Why 7x7?
Circulation:
Images and circulation data 7x7 Media Kit 2011
San Francisco culture magazine, 7x7, is the perfect type of publication to launch and sponsor the shopping guide series, as it focuses on • • • •
• • • • •
food fashion lifestyle technology events
42,500 issues guaranteed base 20,000 issues are mailed to subscribers 6,000 issues available at retail locations in SF Bay Area 12,000 issues hand delivered to key areas such as Pacific Heights, Noe Valley, Marina, Nob Hill, SOMA
In addition to their monthly series, 7x7 also offers various guides throughout the year with specialized topics and increased distribution.
• 9,200 issues delivered to upscale hotels • 2,000 issues handed out at charity, social, and cultural events • 2,800 issues distributed at high traffic retail establishments such as coffee shops and doctor’s offices
packaging
above:
The Guides will be distributed as an individual publication in plastic disc cases.
left:
When distributed in conjunction with 7x7, The Guides will be encased within plastic wrapping seal with the magazine.
â&#x20AC;&#x153;We ensure the guides reach a high composition of city dwellers, tourists, and engaged audiences through our bonus circulation program, including increased hotel distribution.â&#x20AC;? - 7x7 Magazine 1. Source: 7x7 Media Kit 2011
the series hotel services
E-Readers
rl oc aial l cdita yy.f or you r sp ecia l day .
oks
s acces
gowns
10am am 0 1
Gucci
y
240 Stockton Street 415-392-2808 am-7pm M-Sat 10 -6pm 12pm y a d Sun a f fe il C ulli re R o i a por Squ et Em ion e pm Un t Str -7 n 2 o s Po -112 0am 3 33 433 7 :3 5ay 41 yd r e Ev
acc
otebo
sorie an im pac t.
to m ak e
nd com puter s.
am
10am m 10a
sm ar tp ho ne s, a
rite
f
s
t M tree H& ll S owe 15 P m 2 150 6-4 m-9p m -98 a -7p 415 t 10 m a Sa 11 May nd u S
favo
lora l
Rulli il Ca f fe on Union Squa re 333 Post Street 415-433-1122 7:30am-7pm Everyday
tion lica pub
1 0 am 10am m
Emporio
H & 15 M 0P o 41 w 5el M- 986-4 l Str Sat eet 2 10 15 Sun am d a y 11 -9pm am -7p m
10a
10
United Colo rs of Benetto n 865 Market St., # 316 415-979-0533 pm
U n i 8 6 ted 5 M Co lo 4 a 1 r 5k rs M- 979- et St of B 0 Sat . e urd 533 , # 3 net Sun 16 ton day ay 10 1 0am am-7p 8:3 0p m m Nord st ro m 865 Marke t Street 415-243-8500 M-Sat 10am-9pm -7pm Sunday 10am lic epub na R ana 7 by B . # 25 m ion t St Edit 30 p rke 0 -8: Ma 967 0 am 865 6 1 -8 9 ay -7pm 415 turd am Sa 10 May nd Su
Gu c 24 ci 0S t oc k 415 to -3 M-S 92-2 n St ree at 1 808 t 0 am Sun -7p day m 12p m-6 pm
M-Saturday 10 am-8:30 m 10am-7p
The Hopeless Romantic’s Bridal Guide
esso
ries
sm
es
hon
art p
• • • •
• • • •
Special Mac Products New PC products Applications Other gadgets
Gowns Accessories Catering Event services
• • • •
Beauty Floral services Bridal publications Trade shows
beauty
o pe obr e. rus thfin u o e ud yoy or in rbthe yilefrs an mo t i bri st a lca de t cco ocaret o bemoda unrqliue o y u . findting, unq erastiinng, aiold the mostiuaeccreotm
An all-in-one targeted to the soon-to-be-wed! Helps brides narrow their options in their local area with vendors for:
• • • •
s
the hopeless romantic’s bridal guide
For the woman who wants stylish and practical products. Topics covered include the latest in: Smartphones Tablets Notebooks E-readers
ervice
PC n
ows
s event
m a 0 1
rs pm the -6 Bro eet s k r am o t o 1 r S 1 B st Po 4500 pm Sun 7 150 9 7 a m - m, 3 p 5 0 6 41 9:3 mF a M- 9:30 t Sa
f e te id id brgu aengo urtbh theon forthe guide
tablets
e sh
Jin W 1 1 1 M an g aid 41 5e We 397-9 n Ln d-F 1 ri 1 1 1 # 3 0 Sat 1a 0 u r d ay 1 m-7p 0am m -6p m
Jin Wang
m
the on the go
ps
shopping ap
The Modern Girl’s Techy Guide
111 Maiden Ln # 300 415-397-9111 -7pm Wed-Fri 11am m-6pm ay 10a
ets
n di lea he ft eo som
re ta ile rs
Mo t AT orol &T a A tri $19 x4 9.9 G 9 An dro - $72 9.9 id 2 9 . 2, 4G s 5 upp ort, mp ca m 4 in . HD era disp lay Apple Iph one 4 AT& T, Verizon $299.00 - $700.00 iOs 4, 8/16/32/64 gb recording era, HD 5 mp cam
10a
gadg
o de t a gui
t all for
s, ad et re bl a n t a in , m rs ele -c de he ctr las rea gt o ni s e n i i c, in t c bu in no ys an men ices d techy tovat.ivfer,omotdheer cho tage - compli ys n, vin g
e. per v Cam ant A 5 m 0 Gr 10 7p m 39 p m96 5-2 . 10a m-6 41 a t 11 Sa M- day n Su
en kitch
an om ’s w day or to a guide f
the modern girl’s tech guide
trad Saturd
er
10 am 10am
10am
he lat est
play
Co l 32 e Ha 4 a 41 Stoc n 5k M- 391- ton 1 W, S F-S 760 tree Th t a 1 0am t 10a m- 8p 7p m, m S u n 11a m-6 pm
Camper
39 Grant Ave. 415-296-1005
M-Sat. 10am-7pm am-6pm Sunday 11
4G trix y la A era pla toro 9 Mo 9.9 cam dis &T $72 mp D AT 9 - .2, 5 n. H i 9. 9 2 id ,4 $19 dro port An p su 4G
Ap AT ple I p & T, hon $2 Ve e 99 iOs .00 - rizo 4 n 4, 8 $ /1 700. 5m p ca 6/32/ 00 6 me ra, 4 gb HD rec ord ing Brooks B rothers 150 Post Stree t 415-397-4500 M-F 9:30am-7pm 11am-6pm -6pm, Sun Sat 9:30am
ring
cate
1 0 a m 10am m
P3
Sunday
M
10a
oteb
cn Ma
eet om dstr et Str Nor rk Ma 8500 pm 865 m 3-9 - 24 am -7p 415 t 10 am Sa 10 May nd Su
ooks
acces
ag
kni twe ar
rn de o nd sm sty thi le th t in i r at su i s sp ccessful ly retains a timeles
10am
am
m
10
11 am -6p
15 0 P 41 5- ost M- 39 7 Str F 9: -45 eet Sa t 9 30am 00 :30 am -7pm - 6p m, Su n
sh op pin ga
12p m
to m ak e
an im pac t.
11am
am
10
y
et i Stre Gucc kton c o t S 808 pm 240 2-2 7 -39 m- pm 6 415 t 10 a ma p fe S 2 af My1 a lC d i n i ll Su Ru io r po Em
m
Un ite d 86 5 M Col ark ors 415 of et -9 M-S 79-05 St., Ben # 3 ett 3 atu rda 3 16 on Su y n 1 d 0 ay 1 0am am-8: -7pm 30p m
eet Str M H& owell 5 1 P 2 -9pm 150 6-4 pm -98 0 am -7 5 41 at 1 1am S 1 M- day n Su
fin r ed fo an ter ds n e op gc his din a tica e l ted re, a lady squa in san fra n o i n ncisco’s u
6p
Nordstrom
on Union Square 333 Post Street 22 415-433-11 pm 0am-7 y a d 7:3 Every
1 0 am 10am
10a m 10am
m 10am am 0 1
on U 3 n 3 3 P ion 41 os Sq 5 t u 4 3 Ev 3 Str ar ery -112 eet e da 2 y 7 :30 am H&M -7p m 150 P o ll w e Stree 415 t -9 8 6 -4 215 M-Sat 10 am-9pm Sunday 11am-7pm
865 Market Street 415-243-8500 m 257 .# -9p am t St 10ke M865SaMt ar pm 10am-7 Sunday
Emporio Rulli il Caffe
10am
ith t e l Sm tre pm Pau ary S 0 2 -7 Ge -35 am m 50 52 1 5-3 at 1 - 6 p 41 n-S pm Mo 12 n Su
10a
etton of Ben Colors # 316 United St., m arket :30p 865 M 33 5 0 m-8 979- y 10 a m 415rda -7p atu 0am M-S 1 ay et re
the uptown girl’s downtown guide
sorie
The Uptown Girl’s Downtown Guide
s
ing
groom
Introduces brands with specialities or modern styling for a man seeking to upgrade his look. Categories include:
Introduces retail shops and eatery options for the user to explore for “a day of shopping” with categories including:
• • • •
• • • •
Outerwear Knitwear Denim Suiting
• • • •
Furnishings Accessories Grooming Formalwear
Jewelry Denim Accessories Menswear
• • • •
Shoes Outerwear Dining Dresses/Evening
5pm
Gu cc 240 i Sto ckt 415 o -3 9 2-2 n Str M-S eet at 1 808 0 am Sund -7pm ay 12 pm-6 pm
t om t S e str rd ark No M 5 86
outerwear
3pm
4pm
1 0 am 10am
10am
41 5 M -24 -S 3 a t -85 Su nd 10am 00 ay 1 0a 9pm m7p m Edit ion 865 M by Bana na arket St. # Repub 415-89 lic 257 6-9 6 7 0 M-Saturd ay 10 am -8:30pm Sunday 10am-7pm
r pe
The New Man’s Menswear Guide
aan reet Cole H o n St tockt 6pm m 324 S 60 7 -7p m1 391- t 10am n 11a 415Sa Su , Fm, M-W m-8p 10a Th
m Ca
ad re
am
k as Pin T hom eet pm s t S tr m-6 o P 5 10a 2 22 t 2 a 0 2 S 421- -7pm, m 415m 10a am-6p F M 11 y a d s Sun er th ro B ks oo Br
e er th or gf pin hop of s
n ma he t las sic, ng nti inno ime l vative p m , modern, vintage - co
es
-c
sho
n di lea he ft eo som
re ta ile rs
10
10am
a day
o de t a gui
g
the new man’s menswear guide
39 Gr 41 5- ant M- 296 A v Sa t. -100 e. Su 10 5 nd a m ay 11a -7p m- m 6p m Origin s 865 M arket St 415-537-94 ., #120 40 M-Saturday 10 am-8:30pm Sunday 10am-7pm
10am
formalwear
10am
suit
ding
150 Post Street 415-397-4500 m -7pm am-6p M-F 9:30am S un 1 1 -6pm, m a 0 :3 Sat 9
the
Br oo k 1 5 0 P s Br 415 ost S othe rs t 3 M-F 97-45 reet 0 9:3 0a 0 m Sat -7 9:30 am- pm 6pm , S u n 11 am6pm
Camper
10am
Brooks Brothers
1pm
nd Su
hirt
39 Grant Ave. 415-296-1005 -7pm M-Sat. 10am -6pm y 11am Sunda G ix 4 y Atr era la ola m isp 9 tor 9.9 ca d Mo 7 2 mp H D &T 5 -$ AT .99 2.2, in. 9 9 id ,4 o $1 rt dr po An sup 4G
Ap p AT le Ip ho & $29 T, V ne 4 eri 9. 0 zon 0 iOs 4, 8 - $700 /16 5m /32 .00 p ca / mer 64 gb a, H D re cor
2pm
the s
e.
denim
iPhone App Concept Development
The App
Tranny Tracker is a free iPhone app promoting available nightlife specifically targeted to the gay community, gay tourists, or people who love gay culture to connect with the LGBT cultural scenes in various locales. Tranny Tracker benefits: • Suggests and organizes LGBTQ focused nightlife and activities • Connects user to location mapping and social media services • Easily adaptable for multiple locales Organizes your options by: • Particular days • Special promotional prices • Special events and promotions • Location or proximity • Facebook/Foursquare check-in deals
What is LGBT?
1. Top travel destinations for LGBT travelers after San Francisco - Community Marketing Inc. LGBT Tourism Study 2009
Gay nightlife may encompass bars, clubs, theatres, shows, and special events targeting: • LGBT (Lesbian, Gay, Bisexual, Transgender) • LGBTQ (Lesbian, Gay, Bisexual, Transgender, Queer/ Questioning) Stay up-to-date on promotions and events, whether consumers are • Residents of the area • New to the scene • Temporarily traveling Future launch locations (1): • New York • Las Vegas • Chicago • Los Angeles • Washington, DC
the app
Consumers and Technology Applications on mobile phones are increasingly becoming more popular for • Convenience • Accessibility • Entertainment With higher disposable incomes and less family and home obligations tying them to one particular place, tech-savvy consumers are: • More apt to be frequent travelers • Quick to research and buy • More likely to use a smartphone
In the LGBT community, 51.3% use their smartphones to find a local attraction and 35.2% to research a particular destination while they are travelling.1
the competition
Gay Nightlife SF: San Francisco GLBT Events, Clubs & More Cost: Free
• Created and run by top event coordinators and promoters in San Francisco • Information on all the nightly, weekly, and one-off events in the Bay Area • Information on cover charges, drink specials, crowd type, event times, and entertainment options at all the hot spots • Features drink coupons for select events
• Powered by Damron, the first name and the last word in LGBT travel guides for more than 40 years. (MacWorld.com) • Perfect companion for the or lesbian traveler Gay San Francisco • gay Find the most exciting nightclubs, the best Cost: $0.99 restaurants, and lists of businesses that cater to gay travelers.
1. Community Marketing, Inc. LGBT Tourism Study 2010-2011. Competitor app description courtesy of Apple.
the consumer
1. Community Marketing Inc. LGBT Tourism Study 2009 2. Community Marketing, Inc. LGBT Tourism Study 2010-2011. Images courtesy of Getty Images.
The target market for Tranny Tracker currently includes:
Demographics
Financials
• • • • •
Adult LGBT from the ages of 21-35 Live in or visit the San Francisco Bay Area 66% are college graduates 55% may have a partner or live with a significant other Have no children, increasing disposable income (1)
• Average household income about $80,000 a year • Income 80% above the average U.S. household income of $46,326 • High level of education, high incomes, and higher disposable income
Culture
• More willing to spend money on travel, arts, dining, and culture • Highly literate in technology and social media channels • Goes out for dining or entertainment at least 2-3 times a week
Technology
• Facebook is the most popular social media website among all LGBTQ respondents • 39.1% use their smartphones before or during travel to find a local attraction (51.3% while traveling) or research a destination (35.2% while traveling) • About 50% of LGBT respondents use their smartphones for online maps, posting updates to Facebook, or uploading photos and videos (2)
discounts & deals
Specials Feature:
End Screen:
• • • •
• Elaborates on the specific deal and location • Times the offer is valid • Prices for a variety of drinks
Daily city-wide specials Chronologically organized Check-in only discounts Free giveaways and deals
calendar & rsvp
Calendar Feature:
End Screen:
• • • •
• Elaborates on the available events • Pricing, time, location details • RSVP to add event to personal calendar
Organizes daily commitments Syncs with iPhone and Gmail calendars Lists all recurring and special events Select by event or day for specific details
special events
Events Feature:
End Screen:
• Discover events by date, user rating, or price of admission • Includes concerts, shows, special appearances, festivals
• Elaborates on the event location, price, and special details • RSVP or Check-in for the event • Return to previous events listing • Go to home page with special retailer advertisement
location services
Map Feature:
End Screen:
• • • •
• Leads to destination’s information page • Excellent for user orientation in the city
Navigate and conquer the city Tag your location Search for specific locations Search nearby offerings
socially sharing
Check-in Feature
End Screen:
• • • • •
• Shows user and friend check-ins • “Check in now!” on user history or “Check in too!” on friend history • User’s activities listed: check-ins, ratings, upcoming events RSVP’ed for
Home screen for all check-in deals Connect to others - nightlife is social! Track personal user history Follow friends’ activity Map option visually displays user history, friend location, and current user location
advertise with the app
Advertise with a niche consumer segment where they shop, frequent, or seek recommendations.
65% of LGBTQ travelers reported taking into account a companyâ&#x20AC;&#x2122;s willingness to advertise to the LGBTQ community when making their purchasing decisions. The LGBTQ community feels more supportive of businesses that support them. Build trust with a customer who is already open to suggestions. The advertising feature: â&#x20AC;˘ Benefits local businesses in LGBT popular cities or top travel destinations â&#x20AC;˘ Is also effective for family or ethnically oriented, rather than specifically LGBTQ oriented, events or destinations
85% of lesbians and gay men are more likely to purchase products and services from companies that advertise in the LGBT Media.1
1. Community Marketing Inc. LGBT Tourism Study 2009
advertising calendar
FEBRUARY - Chinese New Year MARCH - St. Patrickâ&#x20AC;&#x2122;s Day/International Film Festival APRIL - Cherry Blossom Festival
MAY - Bay to Breakers/Carnival/Summer Travel JUNE - Pride Festival/Frameline LGBTQ Film Festival/Summer Travel JULY - AIDSwalk/Summer Travel
AUGUST - Summer Travel SEPTEMBER - Folsom Street Fair OCTOBER - Halloween/Castro Street Fair/Fleet Week
NOVEMBER - Dia de los Muertos, Jazz Festival DECEMBER - Holiday travel/Christmas JANUARY - New Year celebrations
seasonal rates 4thquarter 3rdquarter 2ndquarter 1stquarter
4thquarter 3rdquarter 2ndquarter 1stquarter
city events
low
FULL SCREEN - Average $1.00 CPI BAR SCREEN - Average $.50 CPI POP UP SCREEN - Average $1.50 CPI
highest
FULL SCREEN - Average $3.00 CPI BAR SCREEN - Average $1.50 CPI POP UP SCREEN - Average $5.00 CPI
high
FULL SCREEN - Average $2.50 CPI BAR SCREEN - Average $1.25 CPI POP UP SCREEN - Average $3.50 CPI
medium
FULL SCREEN - Average $1.50 CPI BAR SCREEN - Average $.75 CPI POP UP SCREEN - Average $2.50 CPI
Cost per impressions. Available only with full screen or bar screen.
advertising specifications
Pop Up Screen Example offer or event text advertisement goes here Close
Example offer or event image advertisement goes here
Go to offer
File Size: 60k, 100px x 280px The first ad available when the application loads or when user opens the Specials or Events tabs. User may choose to continue onto the information page of the ad or close out to continue.
x
Full Screen Example offer or event image advertisement goes here
Bar Screen File Size: 3k, 320px x 50 px Periodically slides into the screen from the left. Users may opt to close the ad via the â&#x20AC;&#x153;xâ&#x20AC;? close at top right corner.
File Size: 150k, 320px x 450px Slides into the screen periodically from the left. Users may opt to skip the ad via the bar at the top.
ty
t
â&#x20AC;&#x2122;s
do
jt our
jâ&#x20AC;&#x2122;s & c r o s s
r u o y
joann tran marketing, branding, styling san francisco, ca 408.206.2254 joanntran@gmail.com
jt
joann tran joanntran@gmail.com 408.206.2254