PT identity manual
Instrumental brands 2.6.5 - PT Imobiliรกria
Brand manual
IMOBILIร RIA
V.EN4 - 26 Abril 2011
PT identity manual
Instrumental brands 2.6.5 - PT Imobiliรกria
Strategic elements
PT Imobiliรกria brand strategy elements X xxx xxxxxxxxxx xxxx x xxxxxxxx xxxxx xx xxxxxxx xx xxxxxxxxxxxxxx xxxxxx, xxxxxxxxxxxxxxx xx xxxxxxxx xxxxxxxxxx xx xxxxxxxxxx, xxxxxxxxxxxx x xxxxxxx xxxxxxxxxxxx xxx xxxx xxxxx. Xx x xxxxxxxxxx, x xxx xxxxxx xx xxxx xxxxxxxxx xxxxxxxx: - xxxxxxxxxxxxxxxxxxxx xxx x xxxxxxx, xxxxxxxxxxxxxx xxxxxx xxxxxxx, xxxxxx x xxxxxxxxx; - xxxxxxxxxx, xxxxxxxxx xxxxxxxx xx xxxxxxxxxxxx x xxxxxxx xxx xxxxxxx xxx x xxxxx xx xxxxxxxx x xxxxxxx xxx xxxxxxxxxxxx xxxx; - xxxxxxxxxxxxxx, xxxxxxxxxx xxxxxxxx x xxxxxxx xx xxxxx xx xxxxxxxx xxx xxxxxxxxxxx. X xxxxxx xxx xxxxxxx xxxxxxxxxxxx xxx xxxxxxxx xxxxxxx:
Xxxxxxxxxxxx Xxxxxxx Xxxxxxxxx Xxxxxx
Xxxxxxxxxxxx xxx xxxxxx xxxxxxxxxxxx xxx xxxxxxx, xxxxxxx xx xxxxxxxxxxxxx xx xxxxxxxxxxx xxxxxxx x xxxxxxx, xxxxx xxxxxxxxxx xxxx xxxxxxxx x xxxxxxxxxxxx xxxxx xxx xxxxxxx x xxxxxxxxx xxxxxx.
Xxxxxxx xx xxxxxxxxxx xx xxxxxx, xxxxxxxxx xxxxxxx xxx xxxxxxx, xxx xxxxxxxxxxxxx xxxxxxxxxx xxx xxx xxxxxxx.
Xxxxxxxxx xx xxxxx xx xxxxxx x xx xxx, xx xxxxx xxxxxxxxx xx xxxxxxx x xxxxx xxxxxxxxxxx, xx xxxxxxxxxxxxxxxx xxx xxxxxxxxx xxxxxxxx xx xxxxxxxxxxxxxxxxx, xx xxxxxx xx xxxxxxxxx.
Xxxxxx xx xxxxx xx xxxxxxxxx, xx xxxx x xxxxxxxxxx xxxxxxxxxxx xx xxxxxx xx xxxxxxxxxxx x xxxxxxxx, xxxxxxxx x xxxx xxxxxxxxxxxx.
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PT identity manual
Instrumental brands 2.6.5 - PT Imobiliรกria
Introduction
The aim of this manual is to establish a set of rules and recommendations that seek to ensure correct implementation of the main elements of PT Imobiliรกria. It is essential that everyone involved cooperates in complying with and applying these rules, in order to ensure a coherent and uniform visual identity.
PT identity manual
Identity Logo
Colours
Typography
Instrumental brands 2.6.5 - PT Imobiliรกria
Visual elements Composition Colour versions Protection area and minimum dimensions Applications on backgrounds Incorrect usage Main colour Complementary colours Suplementary colours Myriad Pro Arial
Contents
P. 07 P. 08 P. 09 P. 10 P. 11 P. 12 P. 13 P. 14 P. 15 P. 16 P. 17
We know we can rely on you. Thank you.
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PT identity manual
Instrumental brands 2.6.5 - PT Imobiliária
Identity
Visual elements The visual identity of PT Imobiliária has 3 basic elements: logo, colours and typography.
Logo
Colours
Myriad Pro
IMOBILIÁRIA The PT Imobiliária logo consists in a fixed relation of position and proportion between the PT logo and the word “IMOBILIÁRIA”, upper case, in grey graphite NeoTech Pro font.
Typography
The colour scheme of the PT Imobiliária brand consists in a main colour (grey graphite), a complementary colour palette and a supplementary colour palette.
The PT Imobiliária font is Myriad Pro. It is a font with the necessary characteristics to create a clear and legible message.
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Instrumental brands 2.6.5 - PT Imobiliária
PT identity manual
Logo
Composition The PT Imobiliária logo consists in a fixed position and proportion relation between the PT logo and the word “Imobiliária”.
Instrumental brands 2.6.5 - PT Imobiliária
PT identity manual
Logo
Colour versions The word is in grey graphite NeoTech font in upper case.
Construction
Four colour versions of the PT Imobiliária brand were established: two versions in positive and negative polychromatic and two versions in positive and negative monochromatic.
The monochromatic versions should only be used when the use of colours is limited, or when the method of reproduction has low resolution like a fax or photocopier.
Positive polychromatic version
Negative polychromatic version
W
IMOBILIÁRIA Logo PT
W=
Cap Height
Font: NeoTech Pro Bold (in upper case) Colour: Grey graphite
Cap Height
IMOBILIÁRIA Colour models for reproduction The polychromatic versions of the PT Imobiliária brand have two colour model variants: CMYK colour model (four-colour) PMS colour model (pantone - process) The PMS variant is made from two direct colours (pantone 3135 and black) and must always be used whenever the four-colour reproduction is not necessary.
IMOBILIÁRIA The negative polychromatic version should be used on dark backgrounds (photographic or colour) or graphite grey background.
Monochromatic versions Positive
IMOBILIÁRIA
Negative
IMOBILIÁRIA
Monochromatic versions The monochromatic versions usage is only in negative (white) or in positive (black). They should only be used when the use of colours is limited or when the method of production has low quality, like a fax or photocopier.
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PT identity manual
Instrumental brands 2.6.5 - PT Imobiliária
Logo
PT identity manual
Instrumental brands 2.6.5 - PT Imobiliária
Logo
Protection area and minimum dimensions
Applications on backgrounds
To preserve the integrity and legibility of the PT Imobiliária logo it was established a: - protection area regarding other graphic elements; - minimum dimensions for reproduction.
The background examples illustrated below provide the preview of the colour behaviour. Don’t use them as a reference for the background shape.
The PT Imobiliária logo cannot be placed in a box, it must stand alone.
White background - coloured Positive polychromatic version
Bright photographic background Positive polychromatic version
Minimum printing dimensions
IMOBILIÁRIA
7 mm
30 pixels
IMOBILIÁRIA
IMOBILIÁRIA
IMOBILIÁRIA
IMOBILIÁRIA
IMOBILIÁRIA
Minimum dimensions Minimum dimensions for reproduction were settled to guarantee the logo legibility. These limits were calculated regarding the logo’s shape and the different reproduction media (printed material/screen visualisation).
Black background - coloured Negative polychromatic version
IMOBILIÁRIA
P. 10
White background - one colour (black) Positive monochromatic version
IMOBILIÁRIA
Minimum screen dimensions Protection area Its limits were determined on the measurement “x”, which is the diameter of the circles in the PT logo.
PT blue background Negative polychromatic version
Grey graphite background Negative polychromatic version
IMOBILIÁRIA
Dark photographic background Negative polychromatic version
IMOBILIÁRIA
Black background - one colour (white) Negative monochromatic version
IMOBILIÁRIA
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PT identity manual
Instrumental brands 2.6.5 - PT Imobiliária
Logo
PT identity manual
Incorrect usage Changing the logo harms the coherence and perception of its identity, compromising its goals.
Instrumental brands 2.6.5 - PT Imobiliária
Colours
Main colour The logo must always be applied in a conscious way, respecting its integrity. The examples below are applied to all logo variants.
The main colour of the PT Imobiliária brand is grey graphite. Any colour model that is not included in this manual must use Pantone as a reference.
Grey graphite Use of outlines, frames or visual effects
IMOBILIÁRIA
Incorrect use of fonts
IMOBILIÁRIA
Elements alteration, removal or addition
IMOBILIÁRIA
Distortion (horizontal, vertical or perspective)
IMOBILIÁRIA
Pantone: 432 C CMYK: C: 0% M: 0% Y: 0% K: 85% RGB: R: 76 G: 76 B: 78
Changing the elements placement or proportionality
Incorrect use of colour
IMOBILIÁRIA IMOBILIÁRIA
Use of watermarks or tints
New logo variant
IMOBILIÁRIA
IMOBILIÁRIA
Web: #4C4C4E RAL: 7016 Anthracite grey Vinyl: 3M Scotchcal Series 100: 100-012 Grey
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PT identity manual
Instrumental brands 2.6.5 - PT Imobiliรกria
Colours
Instrumental brands 2.6.5 - PT Imobiliรกria
PT identity manual
Colours
Complementary colours
Supplementary colours
The complementary colour palette consists of 4 colours: light grey, medium grey, dark grey and PT blue.
The supplementary colour palette consists of 5 colours: supplementary yellow, supplementary green, supplementary blue, supplementary purple and supplementary pink.
In order to preserve the graphic scheme of the PT Imobiliรกria brand these colours must be used in addition to the institutional colour (grey graphite). The complementary palette colours must only be used to organize, differentiate, clarify and highlight.
The supplementary palette colours can be used transversally in all PT Group media communication.
Light grey
Medium grey
Dark grey
PT Blue
Supplementary yellow
Supplementary green
Supplementary blue
Supplementary purple
Supplementary pink
Pantone: 421 C
Pantone: 423 C
Pantone: 424 C
Pantone: 3135 C
Pantone: 1235 C
Pantone: 382 C
Pantone: 302 C
Pantone: 2603 C
Pantone: 214 C
CMYK: C: 0% M: 0% Y: 0% K: 25%
CMYK: C: 0% M: 0% Y: 0% K: 45%
CMYK: C: 0% M: 0% Y: 0% K: 65%
CMYK: C: 100% M: 0% Y: 20% K: 10%
CMYK: C: 0% M: 35% Y: 100% K: 0%
CMYK: C: 35% M: 0% Y: 100% K: 0%
CMYK: C: 100% M: 50% Y: 10% K: 60%
CMYK: C: 75% M: 100% Y: 0% K: 5%
CMYK: C: 0% M: 100% Y: 25% K: 5%
RGB: R: 199 G: 200 B: 202
RGB: R: 157 G: 159 B: 162
RGB: R: 122 G: 122 B: 125
RGB: R: 0 G: 153 B: 171
RGB: R: 231 G: 176 B: 18
RGB: R: 190 G: 214 B: 0
RGB: R: 0 G: 65 B: 101
RGB: R: 110 G: 37 B: 133
RGB: R: 201 G: 0 B: 98
Web: #C7C8CA
Web: #9D9FA2
Web: #7A7A7D
Web: #0099AB
Web: #E7B012
Web: #BED600
Web: #004165
Web: #6E2585
Web: #C90062
RAL: 7040 Window grey
RAL: 7046 Telegrey 2
RAL: 7012 Basalt grey
Ink ref.:
RAL: 1028 Melon yellow
RAL: (no reference in catalogue)
RAL: 5003 Sapphire blue
RAL: (no reference in catalogue)
RAL: 4010 Telemagenta
Vinyl: 3M Scotchcal 100-384
Vinyl: 3M Scotchcal 100-605
Vinyl: MACal 9889-02 Pro - Dark grey
Vinyl: 3M Scotchcal 100-25
Vinyl: 3M Scotchcal 100-449
Vinyl: 3M Scotchcal 100-724
Vinyl: 3M Scotchcal 100-265
Vinyl: 3M Scotchcal 100-454
P. 14
Supplier - Hempel Hempatone Extra 58910/3P104 Hempalux AL Water Satin 58352/3P104 Hempalux AL Water Glossy 58352/3P104
Vinyl: 3M 3630: 11945 Oracal Series 851/951: 553 Lagoon
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PT identity manual
Instrumental brands 2.6.5 - PT Imobiliรกria
Typography
Myriad Pro The institutional font for the communication of all PT group brands is Myriad Pro. It has the necessary characteristics to create a clear and legible message.
Instrumental brands 2.6.5 - PT Imobiliรกria
Typography
Arial In order to maintain coherence among all communication material, the following weights are recommended: Light, Regular, Semibold, Bold and Black and their variants in italic.
ABCDEFGHIJKMN OPQRSTUVWXYZ Myriad Pro abcdefghijklmno pqrstuvwxyz P. 16
PT identity manual
If a default font is needed, for internal applications or presentations, we recommend the use of Arial.
Its versatility allows it to be used successfully in printed and digital media. The use of Regular and Bold weights (and their variants in italic) is recommended.
ABCDEFGHIJKMN OPQRSTUVWXYZ Arial abcdefghijklmno pqrstuvwxyz P. 17
PT identity manual
Instrumental brands 2.6.5 - PT Imobiliรกria
IMOBILIร RIA
DMP/EMT
V.EN4 - 26 Abril 2011