Community sharing platform for mobile devices joaosantacruz.com
Background & Motivation O.S. mobile market share Size of mobile market share World population = 7 billion
Gartner 2011
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Background & Motivation (cont...) How much time do people use their mobile phones?
How fast is mobile internet growing?
Gartner 2011
joaosantacruz.com
Research question Is it possible to create a sustainable community sharing platform for mobile devices, that allows people to interact around common interests?
How can it be sustainable? (3 dimensions)
â—‹
operational - value(+) / usability / design
â—‹
technological - interoperability + dev. cost
â—‹
economic - business model
joaosantacruz.com
Methodological phases 1. Literature review 2. Conceptual Model 3. Software development 4. Propose business model 5. Release the platform to market 6. Validate software & business model joaosantacruz.com
Literature review ●
State of the art
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Communities of Practice
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Mobile Applications
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Cross-platform development for Mobile Applications
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Free based Business Models
#1
joaosantacruz.com
Conceptual Approach
#2
6 5
1
PLATFORM
4 2
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joaosantacruz.com
Conceptual Approach
#2
6 PRODUCER
5
1
A CONTENT
4 2
3
joaosantacruz.com
Conceptual Approach
#2
6 PRODUCER
5
1
A CONTENT
S
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PRODUCER
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joaosantacruz.com
Conceptual Approach
#2
6 PRODUCER
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A CONTENT
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PRODUCER & READER
2
3
joaosantacruz.com
Conceptual Approach
#2
READER & TAGGER
6 PRODUCER
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1
A CONTENT
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PRODUCER & READER
2
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joaosantacruz.com
Conceptual Approach
#2
READER & TAGGER
6 PRODUCER
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ty A
uni
mm Co
A CONTENT
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PRODUCER & READER
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joaosantacruz.com
Conceptual Approach
#2
READER & TAGGER
6
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PRODUCER
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nity
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u mm Co
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G CONTENT
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W S
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PRODUCER & READER
2 Community S READER
joaosantacruz.com
3 READER
Conceptual Approach
#2
READER & TAGGER
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PRODUCER
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nity
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ent ont c ate priv
u mm Co
PRODUCER
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PRODUCER & READER
2 Community S READER
joaosantacruz.com
3 READER
System Development
#3
INFRASTRUCTURE
SERVER
SQL
Database MySQL
PHP
JSON CLIENTS
Main system classes
HTML + JS + CSS3 Additional languages for native encapsulation (Ex: Java for Android)
joaosantacruz.com
System Development
#3
joaosantacruz.com
System Development
#3
joaosantacruz.com
System Development
#3
joaosantacruz.com
System Development
joaosantacruz.com
System Development
Desktop/Tablet version, using css queries
#3
joaosantacruz.com
Business Model
#4
Free based Business Models
Ad model
Freemium model
joaosantacruz.com
Business Model
Freemium model using osterwalder canvas
#4
joaosantacruz.com
Platform release
JAN 21, 2012
Wall-it
Browser App http://joaosantacruz.com/jz2/uk/wall-it/ About wall-it http://wallit.joaosantacruz.com/app/login/ Download http://www.joaosantacruz.com/jz2/download/android/wallit_latest.apk
joaosantacruz.com
TO DO list Evaluation & results analysis #6 ●
Operational
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Technological
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Economics
Conclusions
Future work
joaosantacruz.com