Sally Hargreaves BESPOKE CERAMICS
Logo and Pattern This logo and pattern went through many stages of developement but I feel this outcome is well suited to the clients work. The Logo is Sally’s initial’s made into a single form which also can represent the shape of a vase. The guidelines are simply the logo either in black or white with a hollow centre - with or without the type. Never the type on it’s own.
Joanne Catlow OUGD303 BRIEF 4 Sally Hargreaves Ceramics 1/4
Range
Joanne Catlow
The range consists of wrapping paper and bag, Catalogue, business card, invitation to opening, receipt card and letter head.
OUGD303 BRIEF 4 Sally Hargreaves Ceramics 2/4
I wanted to keep it all consistant by using the logo which is on vinyl in the corner of each product.
The Catalogue The spine is to be consistant with the logo with then, throughout the catalogue, becomes a vase on an open spread. The catalogue is made so that those who want a product from the book are able to mix and match designs to have something perfect for them.
Joanne Catlow OUGD303 BRIEF 4 Sally Hargreaves Ceramics 3/4
Stationery and the Curve This brief has a lot to do with format and so I wanted something to be consistant within the format of each piece. As you can see clearly from the receipt card that it softly reveals what is within which I think works well with Sally’s style.
Joanne Catlow OUGD303 BRIEF 4 Sally Hargreaves Ceramics 4/4