DucTales May/June 2016 by NADCA

Contents Editor Sarah Black Publisher Jodi Araujo, CEM

Features

POSTMASTER: 1120 Route 73, Suite 200 Mount Laurel, NJ 08054 Phone: 855-GO-NADCA Fax: 856-439-0525 E-mail: info@nadca.com Website: www.nadca.com DucTales Magazine is published six times annually. NADCA annual dues include a paid subscription to DucTales. Yearly subscriptions to DucTales are available for $50. The National Air Duct Cleaners Association (NADCA) prints DucTales Magazine to provide its members and the HVAC system cleaning industry with a forum for the discussion of topics of interest. To that end, NADCA tries to include within DucTales a wide range of ideas and opinions. The ideas and opinions expressed by the authors who write articles for DucTales, however, are solely the views of the person expressing them, and do not necessarily represent the views, positions or policies of NADCA, its members, or its officers, directors or staff. NADCA is not responsible for claims made in advertisements. NADCA does not endorse any particular manufacturer or supplier of equipment, chemicals or related products, nor any particular model of equipment.

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The SFI certified sourcing label is proof DucTales magazine is using fiber from responsible and legal sources. The Sustainable Forestry Initiative® program integrates the perpetual growing and harvesting of trees with the protection of wildlife, plants, soils and water. The Sustainable Forestry Initiative® program promotes responsible forest management.

Meet the women of NADCA

Dig In to Advertising

In Every Issue

Industry News

President’s Letter

Chief Staff Executive’s Letter

KPS’s Electrical Components to buy HVAC supplier Whitepath Fab Tech

Executive Director’s Message, Industry Calendar

Committee Spotlight

Air Filter Market to Grow at 5.6% CAGR Driven by Indoor Air Quality Concerns to 2020

New NADCA Members, ASCSs

Meet uHoo

A Higher Calling: AIISA NADCA Member Cleans the Sistine Chapel

CDC Releases New Toolkit for Legionnaires’ Disease Prevention

Manufacturing Industry and the Global Industrial HVAC Market

Something in the Air: Part 2

NADCA News 26

A Sneak Peek at Breathing Clean

Fitting in to the Energy Efficiency Equation

Gear Up for Fall Tech

Your Business 21

Alternative Funding for Small Businesses

Four Ways You Can Use Online Videos to Promote Your Business 1

President’s Message NADCA Officers

Making Connections at AIISA By Michael Vinick, NADCA President

ust when I thought that I was running out of material for this column I traveled to Catania, Italy, and attended the annual AIISA NADCA meeting. Wow, do the Italians have their stuff together. Not only do they know how to dress, they know how to get an industry moving. I was told that the founders of AIISA reached out to NADCA in 2004 with the idea to collaborate and work together on initiatives pertaining to air duct cleaning. The result of the communication was AIISA becoming an independent association in Italy with the requirement of their members to also become members of NADCA. They have a very active board of directors that is working on establishing many initiatives related to the challenges they face in our industry in Italy. In short, we have 85 members and growing in Italy. They are active and using our NADCA certifications.

our annual meeting. The first day of the meeting was related to the business of the association. I was also able to present an award of appreciation to AIISA for the many years of collaboration between them and NADCA. The second day was open to other professionals in hospital management, engineers, architects and environmental scientists. The day was full of interesting speakers. Experts in their fields presented on topics which ranged from microbial issues to hospital management decisions pertaining to IAQ.

In short, we have 85 members and growing in Italy. They are active and using our NADCA certifications.

Eighty members, a whopping 94 percent of AIISA membership, attended the meeting. Imagine if 94 percent of our members attended 2

I am grateful that I brought my family with me to Italy. Not only did they see the beautiful countryside in Sicily and the cities of Venice and Rome, they got to experience real hospitality! They learned the importance of making people feel welcome in a foreign place. The board of directors went out of their way to engage and spend time interacting with my family. They showed genuine interest in our visit and wanted to learn more about each of us. My family went

President Michael Vinick, ASCS (’17) Duct & Vent Cleaning of America Inc. 311 Page Boulevard Springfield, MA 01104 (413) 734-8368 FAX: (413) 733-1997 mvinick@ductandvent.com

Secretary Mike White, ASCS (’17) Clean Air Systems of LA, Inc. P.O. Box 6210 225 Mount Zion Road Shreveport, LA 71136 (318) 869-0344 FAX: (318) 869-0346 mike.white@ cleanairsystemsiaq.com

1st Vice President Richard Lantz, ASCS (’18) Interior Maintenance Company 45 Scottdale Road Landsdowne, PA 19050 (757) 407-3845 richard@imc.cc

Treasurer Dan Stradford, ASCS (‘18) Action Duct Cleaning 2333 Lincoln Ave. Altadena, CA 91001 Dstradford@aol.com

2nd Vice President Rick MacDonald, ASCS (’18) Armstrong Duct, Vent & Chimney Cleaning 531 Front Street Manchester, NH 03102 (603) 627-7016 FAX: (603) 627-7070 rmac@ahpv.com

NADCA Directors April Yungen, ASCS (‘18) Air Management Industries 8351 Elm Avenue, Suite 102 Rancho Cucamonga, CA 91730-7639 United States (909) 945-0041 airmgmt@tstonramp.com Frank Forrest (‘19) Carlisle HVAC 900 Hensley Lane Wylie, TX 75098 (972) 429-4972

Kevin Uilkie, ASCS (‘17) K.M. Facility Services, LLC 5631 N. 52nd Avenue Glendale, AZ 85301 (623) 930-5490 kevin@kmfacserv.com Mark Zarzeczny, ASCS (‘17) Schoen Duct Cleaning 704 Cooper Street Edgewater Park, NJ 08010 (609) 835-9500

mark@schoenairductcleaninginc.com

frank.forrest@carlislehvac.com

Carlos Gonzales-Boothby, ASCS (‘18) Indoor Environmental Consultants PO Box 191648 San Juan, Puerto Rico 009191648 (787) 568-8880 carlos@iec-pr.com NADCA Headquarters 1120 Route 73, Suite 200 • Mount Laurel, NJ 08054 Toll Free: 855-GO-NADCA • Phone: (856) 380-6810 Fax: (856) 439-0525 • www.nadca.com

NADCA Staff Jodi Araujo, CEM Chief Staff Executive

Victoria Ramsay Client Services

Kristy Cohen Executive Director

Robin Geary Senior Meeting Manager

Carla Cheifetz Meeting Manager

Karen Spiro Industry Relations Manager

Holly French Membership & Certification Coordinator

President’s Message

sightseeing for two days while I was in the meeting. When they returned, they looked forward to the social aspect of the dinners and lively conversation. During the meeting I was fortunate to personally meet one of the guest speakers, Rosario, who is a local hospital director and the regional medical center president. During the day when my family was out sightseeing he invited me and my family to join him and his family out to dinner. When I implied that I was not sure because they may be tired and we were catching an airplane the next morning he was noticeably disappointed. Dinner is at 9 pm in Italy and, if done correctly, not finished until at least 11 pm. I do not think he was disappointed because of me. I think that he cared so much about wanting to show hospitality in his home town that he would miss the opportunity to do so. Fortunately, we did decide to go out to dinner and had a wonderful and memorable evening. As you know if you have been reading my president’s message in each issue of DucTales, I close with a lesson taught to me by my father. This time I am borrowing something that Rosario taught me in Italy that his father has told him for many years. “I am the boss of my house, until your mother gets home.” Obviously, during the day when we were invited out, I texted my wife and got her approval to go out to dinner. I hope that your businesses and families are doing well.

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Eighty members, a whopping 94 percent of AIISA membership, attended the meeting.

NADCA News

NADCA Committee Assignments Annual Meeting Committee Chair: Mark Zarzeczny Immediate Past Chair: Michael Vinick Karen Cowan Frank Forrest Peter Haugen Matt Mongiello Anthony Paterno Terri Reynolds Cindy White

Kelly Dexter Tommy Gwaltney Jimmy Meyer MJ Palazzolo Keith Reynolds Ray Strozyk

Ethics Committee

Chair: Dan Stradford Immediate Past Chair: Richard Lantz Melinda Allen George Grozan Michael O’Rourke

Kelly Dexter Mike Wine

Finance Committee

Chair: Richard Lantz Immediate Past Chair: Michael Vinick

Chair:

Mike White

International Affairs Committee

Interim Chair: Michael Vinick Immediate Past Chair: Matt Mongiello Julio Cesar Arencibia Nelson Constanza Javier Dominguez Peter Haugen Rick MacDonald Travis Tassey

Carlos Boothby Nicolas Charland Eric Gordon Hugo Hernandez Al Sutton Valeria Vega

By-Laws Policies Procedures Committee

John Line Dan Stradford

Chair: Mark Zarzeczny Immediate Past Chair: Richard Lantz

Membership Committee

Dave Adams Daniel Bowman Chad Cowan Clayton Ivany Jimmy Meyer MJ Palazzolo Larry Stabb Travis Tassey

Perry Covello Terry Durham Andrew McLaughlin Clint Orr April Yungen

Chair: Dan Stradford Immediate Past Chair: Richard Lantz

Sharon Altenhoff

Certification Committee Chair:

April Yungen

Chad Cowan Rick MacDonald Tim O’Connor Duane Whetzel

Tom Fehr Mike McDavid Todd St. Ores Cindy White

Education & Safety Committee Co-Chairs:

Mike White Rick MacDonald

Jeff Bagley Frank Forrest Chet Goetz Richard Lantz Andrew McLaughlin Tim O’Connor Kevin Uilkie

Mike Dexter Ron Gray Reece Howell Jerry Lawrence Dominic Menta Robert Rizen Tom Wengert

Subcommittee: White Paper Committee Chair:

Dan Stradford

Subcommittee: Fall Technical Conference Co-Chair: Co-Chair:

Rick MacDonald Jimmy Meyer

Paul Covello Frank Forrest Mike McDavid Robert Rizen Kevin Uilkie Mike White

Mike Dexter Richard Lantz Kehau Mendes Bob Rousseau Tom Wengert Vito Mosato

Subcommittee: CVI Training Task Force

John Muller Al Sutton

Subcommittee: Energy Research Study Task Force

Industry & Public Relations Committee Carlos Boothby Jim Castellano Peter Haugen Dan L’Herbier Scott Moritz Billy Prewitt Slade Stricklin Stephen Worrall

Subcommittee: Anti-Fraud Task Force Chair: Mark Zarzeczny Hal Ayer April Yungen Justin Viar

Jim Castellano Kelly Dexter Stephen Worrall

Subcommittee: ACR Marketing Task Force Chair:

Mark Zarzeczny

Jim Castellano James Shelley

MJ Palazzolo Larry Stabb

Subcommittee: Website Update Task Force Chair:

Jimmy Meyer

Richard Lantz Billy Prewitt

Paul Hannah

Subcommittee: Ad Hoc Research Task Force Dan Stradford Mike White

Richard Lantz

Subcommittee: EPA Website Update Task Force Chair:

Richard Lantz

Subcommittee: Editorial Committee

Chair:

Richard Lantz

April Yungen Dan Stradford

Chair: Kevin Uilkie Immediate Past Chair: Michael Vinick

Gary Croshaw Peter Haugen Jimmy Meyer MJ Palazzolo Mark Zarzeczny

Subcommittee: Regional Coordinators

Chair: Kevin Uilkie U.S. Northwest – Vito Moscato U.S. Southwest – Matt Kelly, Kehau Mendes U.S. Northeast – Rick MacDonald, Nelson Constanza U.S. Southeast – Tommy Gwaltney, Perry Bagley Canada Region 9 – Gary Lapstra Canada Region 9.5 – Nicolas Charland Mid-East Region 10 – George Thomas Australia Region 11 – Travis Tassey Italy Region 12 – Andrea Casa China Region 15 Central & S. America – Carlos Boothby, Richard Lantz

Subcommittee: 2000 Members in 2020 Task Force Chair:

Michael Vinick

Nelson Constanza MJ Palazzolo

Tim Fico

Leadership Development Committee Chair:

Michael Vinick

Standards Committee

Chair: Richard Lantz Immediate Past Chair: Bill Lundquist Paul Burns Brad Kuhlmann Rick MacDonald Byron Ware

D U C TA L E S

Charlie Cochrane Greg Long Mike McDavid

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NADCA Staff Letters

Training and Education

A Letter From the Chief Staff Executive

Made Easy! Custom training is now available to NADCA members! Instead of flying your entire staff somewhere to receive training, NADCA will bring the training to YOU!

Interested? Call NADCA Headquarters at (855) GO-NADCA to learn more.

By Jodi Araujo, CEM; Chief Staff Executive

ecause I’m a writer, I love to read. I favor non-fiction and definitely have a penchant for sports, athletes, teams and the quintessential Cinderella story. You’re probably thinking that someone in my position should be driven toward business books, self-improvement and strategic governance edicts. You might be right. But consider this…

Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. Sport can awaken hope where there was previously only despair. – Nelson Mandela Doesn’t that feel good? Thinking about the state of the world today, the headlines always spouting stories of hate and destruction. To

have something that can inspire and unite people is a gift. Inspiration can be found in many places. For me, I find it in my family, work and love of competition. Just this past weekend we did our usual trek around the world, traveling from one sporting event to another (I wouldn’t change a thing). My 14-year-old daughter played her soccer game to a 3-1 win to clinch the conference championship and secure a nice seed at Nationals in San Diego this month. Once that job was done, we headed to her AAU basketball tournament and that moment of inspiration found her. Well, it found both of us. As I sat at the scorer’s table and filled in the roster, up walks my college teammate whom I had not seen in 20 years! She was the first person I met freshman year and one I could never forget. We made eye contact and had an amazing moment of excitement in that reconnect. Her daughter was playing for the opposing team! Who could imagine that our lives would connect in such a way some 20 years later, from teammates at Columbia University to watching our daughters compete against each other in the very same sport we enjoyed together — across the river in New Jersey.

NADCA Staff Letters

I introduced my daughter to her and she did the same. As we parted and I walked back to the scorer’s table my daughter said, “Mom, I can’t believe it, that is so cool!” I said, “Yes, super cool. You know what you have to do, right?” With a smile she replied, “Yeah mom, I’m gonna put it on her, shut her down.” And with that, off she went and I sat quietly with a smile as my daughter matched up to hers and the competition began. Both were outstanding and both made me proud, but maybe the best part? My daughter’s team won — by 30 points! Yes, I do take pleasure in bragging rights. In fact, I still remind my brother (a 6’4” beast of an athlete) of the one time (yes, only once) that I beat him in 1-on-1 at the park. It was one of the greatest days of my childhood and I will hold on to it as long as I can, because it’s one of the many experiences that drive me toward success. Suffering loss and failure round out the drive to success that many of us 6

feel from the moment we open our eyes in the morning. Winning is great, it feels good and we strive to feel that time and again. But losing, well, that burns a different fire inside and how we react to loss and failure molds who we are and the path we will take.

remember that just as much as the day I beat my brother, and both of those moments helped to define me. It’s important to turn those mistakes into teachable moments. Own the moment and move on – but never forget how it felt.

One thing is certain: We all will fail and some of us will do it in spectacular fashion. The champion knows how to respond and recover. The same holds true in the business world. Just like athletes, great business leaders make mistakes that can reflect on their companies as well as themselves. True champions — leaders — overcome the challenges and self-inflicted wounds. They don’t blame, they don’t lash out and they don’t hide. High achievers will make simple mistakes, like the time I got fouled with 30 seconds left in the game, tie score, 10,000 fans and I choked. I actually shot an air ball and we went on to lose that game. Embarrassment, shame, disgust and anger filled me. What a moment. I’ll

Handling adversity and succeeding in spite of it is what separates a champion from the rest. Are you a champion? Are you a leader?

The leader is the person who brings a little magic to the moment. – Denise Morrison Bring the magic!

NADCA Staff Letters

A Call to Action By Kristy Cohen, NADCA Executive Director

here’s no doubt many of you have downloaded and read NADCA’s latest white paper on Restoring Energy Efficiency through HVAC Air Distribution System Cleaning. However, for those members who haven’t (and even those who have), the significance and value of this latest white paper to your business can’t be overstated. In this issue of DucTales, I’ve authored an article to detail those finer points that will help you understand why this white paper is so important for your business and our industry. Specifically, the white paper provides important information about: •

How air distribution system cleaning reduces HVAC energy consumption

•

How energy consumption can be calculated with precleaning and post-cleaning measurements

•

Mechanical and other issues within HVAC systems that contractors encounter while inspecting and/or cleaning that can be reported and corrected to maximize HVAC energy efficiency

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We gathered experts to provide key details about which components in the air stream, that when cleaned, are common sources of restored energy efficiency. The benefit of this is obvious: As consumers are increasingly more aware of the benefits of energy efficiency, understanding how to maximize a system’s performance through HVAC cleaning will support your business and further our members’ diligent work to legitimize our industry. But documenting this information in the white paper is just the beginning. To truly demonstrate the value of the services our members’ companies provide, we need to gather data that demonstrates what we already know: that HVAC system cleaning and air duct cleaning contribute to energy savings. This is where you come in. NADCA needs your help to conduct field testing and collect data to support the findings of the white paper. We have created a task force of members who have agreed to participate. If you are interested in joining and sending in your data, please contact me at kcohen@nadca.com so that we can provide you with the details.

Industry Calendar NADCA Events NADCA Fall Technical Conference Sept. 15-17, 2016 Charlotte, NC

Related Industry Events IAQ 2016 Fall Conference Sept. 12-14, 2016 Alexandria, VA ASHRAE Annual Conference June 25-29, 2016 St. Louis, MO

Industry News

KPS’s Electrical Components to buy HVAC supplier Whitepath Fab Tech

PS Capital Partners, LP (KPS) recently announced that its portfolio company Electrical Components International, Inc. (ECI) has entered into a definitive agreement to acquire Whitepath Fab Tech, Inc. Financial terms of the transaction were not disclosed.

ECI is the world’s leading manufacturer of wire harnesses and value-added assembly services for consumer appliance and specialtyindustrial applications. ECI has over 850 customers globally and its products can be found in a wide variety of electronic and electromechanical applications, including home appliances, agriculture and construction, heating, ventilation and air conditioning (HVAC), specialty transportation, automotive, commercial appliance and commercial electronics. ECI has 13 manufacturing facilities in seven countries with approximately 15,000 associates worldwide. KPS acquired ECI in May 2014. Whitepath is a leading North American supplier of control boxes, wire harnesses and value-added 8

assembly services to the HVAC industry. The company has long standing relationships with the leading commercial HVAC OEMs. Whitepath manufactures the control box as well as the wire harnesses used within the control boxes it assembles. Whitepath has a unique system and process enabling it to manufacture over 1 million possible control box permutations with short lead times. The company operates five manufacturing facilities, four located in Georgia and one located in Saltillo, Mexico and employs approximately 260 associates. Raquel Palmer, a Partner of KPS, said, “We are very excited about the progress that ECI has made under KPS ownership, with the company generating record profits in 2015. The strategic and industrial logic of ECI acquiring Whitepath is compelling, as it allows ECI to continue to expand its presence in specialty-industrial end-markets while also leveraging its industry-leading quality, service and product development capabilities to enhance Whitepath’s operations. We look forward to continuing to aggressively grow ECI both organically and through acquisitions

in both North America and around the world.” David Webster, Chief Executive Officer of ECI, said, “The acquisition of Whitepath is an important step in ECI’s continued expansion and diversification. We are very impressed by Whitepath’s unique product capabilities and strong relationships with its customers. The acquisition of Whitepath allows ECI to expand relationships with key specialty-industrial customers, cross sell products into new geographies and product segments and expand into new markets. Furthermore, we believe that we can enhance Whitepath’s manufacturing operations by leveraging ECI’s culture of manufacturing excellence and continuous improvement. ECI intends to invest significant additional capital and resources into Whitepath to ensure total customer satisfaction.” The transaction is expected to be completed in May 2016.

Learn more at ecintl.com D U C TA L E S

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Air Filter Market to Grow at 5.6% Driven by Indoor Air Quality Concerns to 2020

ccording to the 2016 air filters market report, air filters play a significant role in maintaining the indoor air quality as it is one of the main components in HVAC systems. Indoor air quality has gained attention in recent years as poor air quality affects the productivity, health and comfort of occupants. Estimates by the U.S. Environmental Protection Agency (EPA) suggest that people spend 90 percent of their time indoors, which justifies the reason for the growing concern over IAQ. Organizations such as the World Health Organization (WHO) and those in various countries around the globe have set guidelines for IAQ standards; this has been a primary driver for the growth of the air filter market. The analysts forecast the global air filter market to grow 5.6 percent during the period 2016-2020. Poor IAQ has led to health issues such as sick building syndrome, building-related illnesses and multiple chemical sensitivity (MCS) or environmental illnesses. These factors have resulted in the framing of new guidelines and regulations for commercial buildings, which

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has accelerated the demand for better air filters in the HVAC systems used in commercial buildings. Furthermore, the growth in construction activities in the U.S. and the massive resurgence in urban infrastructure construction activities in the densely populated Asia-Pacific will fuel the growth of air filter sales. Further, the report states that lack of endusers’ awareness about replacing air filters is one of the major challenges faced by the air filter market. The report, “Global Air Filter Market 2016-2020,” has been prepared based on an in-depth market analysis with input from industry experts. This report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market and the present scenario and the growth prospects of the global air filter market to 2020. To calculate the market size, the report considers the demand of air filters from various end-user applications.

Key Players in the Global Air Filter Market Cummins Clarcor Daikin Camfil Donaldson Mann+Hummel

Get the full report at reportsnreports.com. 9

Industry News

Meet uHoo Is This the World’s Most Advanced Indoor Air Quality Detector?

ith concerns about indoor air quality (IAQ) at an alltime high and the fact that we spend nearly 90 percent of our time indoors (some studies say more), uHoo — an advanced IAQ detector — aims to transform people’s health by providing an affordable solution for asthma and allergy sufferers, for people with toddlers at home and for anyone who genuinely cares about their health. uHoo claims that it goes deeper than other products in the market, detecting carbon dioxide (CO2), carbon monoxide (CO), ozone, air pressure, volatile organic compounds (found in paint and household cleaning products), temperature, dust and humidity. All of its advanced sensors are dedicated.

“While the media cover health issues related to outdoor air pollution, the less-talked-about issue is indoor air quality, which can be up to five times worse than outdoor air,” said Dustin Jefferson Onghanseng, CEO and co-founder of uHoo. “Couple that with unhealthy indoor air being linked to cancer and heart disease, 6 in 10 homes being hazardous to their owner’s health and half of America’s schools having issues related to indoor air quality, a product that detects the particles and chemicals we breathe in real-time can transform people’s health.”

What Don’t We Know? Given the news reports on poor air quality in schools and drinking water in Michigan, it’s more important than ever to be proactive and know whether you’re in a healthy environment before there are lasting or dangerous effects on your health. Simply put, we can’t manage what we don’t know or can’t measure. uHoo allows users to monitor IAQ in a variety of settings. The small device — just 3.3 inches in diameter, 6.2 inches high — weighs less than a pound and is appropriate for use in commercial and residential environments. Businesses may take particular interest in the device, as research conducted by the Berkeley Laboratory at the University of California showed that a better

indoor environment in workplaces has potential annual health care savings and productivity gains of $528 to $669 per person.

How It Works uHoo communicates IAQ information to a connected smartphone via WiFi. All of the data is securely and safely stored in the cloud for easy access from anywhere in the world and can be shared if needed. The ability to share data and devices means that users can stay on top of IAQ remotely, such as a business location.

uHoo is available for preorder at indiegogo.com/at/uhooair. D U C TA L E S

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Industry News

A Higher Calling AIISA NADCA Member Cleans the Sistine Chapel

IISA — the Italian association that promotes ACR, the NADCA Standard through its 85 members — recently welcomed NADCA President Michael Vinick and his family to Italy to attend ANAM (the AIISA NADCA) meeting. In a continuation of building that relationship, AIISA is happy to share with NADCA members the story of one member’s opportunity to complete an HVAC cleaning at the Sistine Chapel in the Vatican. The member, Mitsa-SRL, performed the cleaning under the management of Mr. Pietro Borgognoni. Pietro has worked in the air duct cleaning industry for 30 years, and joined AIISA 10 years ago to bring his professionalism to an international level. Pietro equips technicians with high-quality materials and equipment. He is also careful to select customers who appreciate the value and expertise of having an ASCS on staff cleaning to ACR, the NADCA Standard. So, when he received the call for a cleaning needed at the Sistine Chapel, he knew it was a privilege he couldn’t pass up. Pietro accepted the challenge. Mitsa engineers, in cooperation with Vatican specialists, performed a microbiological mapping of the Sistine Chapel HVAC system delivery grids. They also monitored the path followed by the multitude of visitors (up to 20,000 per day), identifying critical areas and providing valuable information for the development of appropriate strategies aimed at preservation of the frescoes. AIISA congratulates Pietro on his success and commitment to demonstrate the validity of the AIISA NADCA Standard.

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CDC Releases New Toolkit for Legionnaires’ Disease Prevention

he Centers for Disease Control and Prevention (CDC) recently released a new toolkit for building owners and managers: Developing a Water Management Program to Reduce Legionella Growth & Spread in Buildings: A Practical Guide to Implementing Industry Standards. Based on ASHRAE Standard 188, a document for building engineers, the toolkit provides a checklist to help identify if a water management program is needed; examples to help identify where Legionella could grow and spread in a building; and ways to reduce the risk of Legionella contamination. It also contains special sections and considerations for healthcare facilities.

In the last year, about 5,000 people were diagnosed with Legionnaire’s disease and more than 20 outbreaks were reported to the CDC. The most common source of buildingassociated Legionnaires’ disease outbreaks was drinkable water (56 percent), such as water used for showering, followed by cooling towers (22 percent) and hot tubs (7 percent). “Years of outbreak response have taught us where to find Legionella hot spots,” said Nancy Messonnier, MD, director of CDC’s National Center for Immunization and Respiratory Diseases. “The toolkit will help building owners and managers D U C TA L E S

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better understand where those hot spots are and put measures in place to reduce the risk of Legionnaires’ disease.” Most healthy people do not get Legionnaires’ disease after being exposed to Legionella. People at increased risk of Legionnaire’s disease are 50 years of age or older and have certain risk factors, such as being a current or former smoker,

having a chronic lung disease, or having a weakened immune system.

For more information on today’s Vital Signs, visit cdc.gov/ VitalSigns. For more information on Legionella, Legionnaires’ disease, and the CDC toolkit visit cdc.gov/legionella. 13

Industry News

Manufacturing Industry Will Continue to Dominate the Global Industrial HVAC Market Through 2020 According to the latest market study released by Technavio, the global industrial heating, ventilation and air conditioning (HVAC) market is expected to grow more than four percent during the forecast period. The report categorizes the global industrial HVAC market into the following end-user segments: •

Manufacturing

•

Food and beverage

•

Pharmaceutical and biotechnology

•

Others

Industrial HVAC Market by Manufacturing Industry Technavio predicts the global industrial HVAC market by manufacturing industry to reach $7.92 billion by 2020. Chemical, petrochemical, automotive, aerospace, semiconductor, textile, pulp and paper, metal processing, wood processing and plastic and rubber manufacturers are the list of end-users considered under the manufacturing industry. The highest demand for industrial HVAC systems is expected to stem from the automotive, paper and pulp, aviation and textile industries over the next four years. Automobile manufacturers such as Ford, Volkswagen, BMW, Toyota D U C TA L E S

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Motors, Honda Motors, Daimler, Fiat and Tata Motors are making substantial investments in production facilities in developing countries such as India, Thailand and Mexico. Thus, rising sales, greater demand for automobiles and increased investment in the automotive industry will spur the need for capacity expansion, creating demand for HVAC systems over the next four years,” says Anju Ajaykumar, a lead analyst at Technavio for unit operations sector.

Global Industrial HVAC Market by Food and Beverage Industry The food and beverage industry requires extensive use of hygienic HVAC and effective cooling to ensure optimal processing of highly perishable products. The majority of the demand for HVAC is expected to arise from meat processing plants equipped with advanced and energyefficient air treatment units. The HVAC systems used in meat processing allow packaging of colds cuts almost at 0 degrees C, and also disinfect the air, thus enhancing plant productivity and product durability. HVAC systems are primarily used to prevent air contamination in the food packaging industry. The packaged food industry uses a variety of materials such as plastic, glass, paperboard, and aluminum canning for products such as snack

items, confectioneries, meat and seafood, fruits, cheese, vegetables and condiments. The major demand for industrial HVAC is expected to rise due to growing demand for packaged foods and upgrading of HVAC systems for energy-efficiency.

Global Industrial HVAC Market by Pharmaceutical and Biotechnology Industry The pharmaceutical and biotechnology industry requires a hygienic manufacturing environment to ensure safety. “The industry uses cleanrooms or controlled environments to manufacture medicines to prevent cross contamination between two different products or infection from microbial entry and to ensure improvement of product quality. HVAC systems provide a controlled environment for pharmaceutical and biotechnology manufacturing,” says Anju. The top vendors highlighted by Technavio’s research analysts in this report are: •

Carrier

•

Daikin Industries

•

Ingersoll-Rand

•

Johnson Controls

•

LG Electronics

Industry News

Something in the Air

Part two of a two-part series

Who needs IAQ coverage?

ost insurance producers and buyers have no idea that pollution and fungi/mold/ bacteria exclusions can make indoor air quality issues excluded causes of loss. “Because of these exclusions, every school, commercial building, hotel, condominium and apartment building needs a specially modified environmental impairment liability insurance policy to fill the resulting coverage gaps,” Dybdahl says. “Less than 1 percent of these buildings have functional environmental insurance in place today.”

That said, some types of buildings need the coverage more than others. As a rule of thumb, older buildings tend to have fewer problems with indoor air quality than newer ones. That’s because they are less airtight, so more fresh air is able to get in from outside and circulate around the building.

And any facility that may have health compromised people in it – hospitals, senior care centers, nursing homes, day-care centers – needs particularly robust coverage for indoor air quality exposures, Pritchard says. Insurance professionals also may not realize that most general liability policies have a pollution exclusion that applies to a wide range of contaminants, especially in the standard market. Thus, industry experts agree, contractors and consultants tend to have woefully inadequate coverage for indoor air quality exposures, either for bodily injury claims or property damage that could ensue. “Most of them are completely uncovered from that indoor air quality standpoint,” says Jim Ziogas, assistant vice president at Rockhill Environmental. “When it comes to artisan contractors – plumbers, roofers, HVAC specialists and the like — the vast majority are uncovered.”

At the same time, there has been a growing awareness on the part of the public that they can hold people responsible for environmental exposures, including those having to do with indoor air quality. Homeowners in every state are filing against all manner of contractors, “from the general contractor to plumbers to roofers and even general handymen, alleging that their shoddy work has led to the growth of mold,” Ziogas says. “If they have anything to do with water, they have the possibility of getting sued when it is alleged that the homeowner suffered because of exposure to mold.” Many contractors go years without facing that kind of a suit, “but all it takes is one uncovered claim for a contractor to realize how expensive it can be to defend against that homeowner who is alleging a wide array of health effects from mold or even carpet fumes,” Ziogas says. Consultants who are in the business of measuring and testing indoor air quality are also at risk. “Indoor air D U C TA L E S

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quality suits tend to revolve around judgment,” Ziogas says. “Consultants make a living testifying, not only to the results of their testing, but their opinion as to the causation of the mold or even the effects of it. I’m concerned as to whether the consultant has adequate coverage in place to backstop those things.” There are a number of specialized environmental policies that can resolve the gap in coverage for indoor air quality exclusions. These policies can be split into two broad categories: those that cover the buildings themselves (premises or site-specific coverage) and those covering people such as contractors and consultants. Buildings require an environmental impairment liability (EIL) policy — a basic type of environmental insurance that is written for a specific location and provides coverage for pollution conditions at or emanating from that site. Contractor’s environmental liability insurance covers the same things as EIL, but instead of insuring a specific location, it insures a contractor’s operations. Contractors and consultants must also carry specialized professional liability insurance — without a pollution exclusion — to cover their environmental exposure.

Trends, challenges and opportunities For a long time, environmental insurance professionals battled the reputation that coverage was too expensive. But today, the soft market means that premiums are at their lowest point in history — making for a buyer’s market and a potentially easy sell for brokers.

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“We have seen minimums fall by as much as 50 percent in a lot of cases,” Ziogas says. “What is available today is also a lot more robust than what was available just five years ago. Often we include optional additional endorsements and enhancements as standard offerings on things that used to be unavailable, or that required a lot of additional information.” Underwriting also has become more streamlined. “It used to be brutally hard,” Pritchard says. “Now it’s not entirely different from other insurance products. It’s fitting in and becoming more mainstream. That’s a trend that will continue into 2016 and beyond.” But according to Dybdahl, there is still a long way to go. “The challenge in the sector today is the distribution channel – insurance products are in oversupply,” he says. “Insurance agents either don’t pay attention to pollution exclusions, or what they think they know about them is technically inaccurate.” Even when agents or brokers do attempt to fill the coverage gaps created by exclusions with environmental insurance, fundamental coverage flaws are very common. “This is especially true when an environmental insurance policy that was originally designed for outdoor use is sold to a customer who needs coverage for indoor environmental loss exposures,” Dybdahl says. Producers hoping to tap into this market should spend some time examining their existing book of business to identify where there might be indoor air quality exposures.

“Look at the impact and what it would mean for an insured’s business if they had a significant environmental loss,” Pritchard says. “You would be surprised to find there are a number of accounts that would benefit from having more coverage – indoor air quality is an issue for so many Main Street-type businesses.” To avoid coverage mistakes, most insurance agents and brokers will need to seek out specialists in environmental risk management and insurance. “All the training in the world on traditional property & casualty insurance does not prepare an insurance agent or broker to work with environmental insurance,” Dybdahl says. “A working knowledge of the environmental risks, laws and insurance drivers in certain classes of business is relatively easy to master with a good coach.” Ultimately, Pritchard advises, “there are two conversations you should be having with your clients: How broadly can you buy coverage? And, how good are your controls? Insurance companies don’t give you everything you want just because you ask for it. Underwriters will give coverage for new conditions or for pre-existing ones, but you have to provide evidence that you have conducted your environmental due diligence before they can consider insuring you for unknown pre-existing conditions.” “The biggest challenge for producers is to recognize when there is an exposure and to broach the subject,” Ziogas adds. “There is a tremendous opportunity in our marketplace.” This article was published via a partnership with the experts at Insurance Business America. Find them at www.ibamag.com.

Feature

What’s a Woman Like You Doing in a Duct Like This? Meet the Women of NADCA “The field picked me,” Dexter said. “My father started this company in 1991, and I was just a little girl at the time. I definitely never saw myself in this line of work. Prior to doing this, I was a realtor.” But when she made the switch to air ducts, she dove in headfirst. “I trained for a year with my brother and father,” she said. “I did a lot of listening and not a lot of talking in the beginning, because it was intimidating, and I had never even used a hammer in my life.” Now Dexter knows how to use a hammer — not to mention cable drives and air sweeps. She also does estimates, schedules jobs, and takes care of the day-to-day needs of running a business. These were challenges she took on over time, but she said the biggest challenge she faced, hands-down, was being a woman.

By Martha Cipolla

ike most industrial fields, the HVAC industry has long been male-dominated. But more and more women are getting involved in air duct cleaning and air quality control, and they are participating in the industry at all levels, from working as technicians to running their own companies to serving on the Board of Directors for NADCA.

From Real Estate to Air Ducts One of those women is Kelly Dexter, who serves on the Board of Directors for the South Florida Air Conditioning Association (SFACA), as well as on the NADCA Ethics Committee. Dexter is a co-director of Air Quality Control Environmental, Inc., in Coral Springs, Florida, and she has worked in HVAC for nearly a decade.

“The commercial estimates I’d go on, I’d get looks. Guys get a little uncomfortable when I know more than them,” she said. “And I’d go to residential homes and I’d get, ‘Oh, I wasn’t expecting to see a woman.’” And that made being a woman her biggest opportunity. “I had to learn everything I could. I had to know more than the guys if I could.”

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Working in the Field and on the Board April Yungen, president and founder of Air Management Industries in Ranch Cucamonga, California, is currently the only woman on the NADCA Board of Directors. She started her HVAC company from scratch nearly 20 years ago, and from the beginning, she said, “There were definite obstacles with people not taking me seriously. They thought I was just a secretary and would want to talk to a man.” Yungen works more on the business side of things, but she also works in the field. “It’s important to let my employees know that I do know what they’re facing out in the field and I do understand their challenges,” she said. But like Dexter, she finds that customers aren’t expecting her. “The first impression is always ‘Why are they sending a girl here?’ Once I start talking, they see I do have the knowledge that can help them. But the first impression is there every time.” However, particularly with commercial customers, “It’s worked to my advantage several times as well,” she said with a laugh. As the only woman on the NADCA Board of Directors, Yungen is in new territory. “The board has been very receptive. They listen,” she said. The men on the board treat her with trust and respect. “It is rewarding when you see the lights go on in their eyes and they realize, ‘Yeah, she does know what she’s talking about.’”

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For a woman working in HVAC, Yungen said, “The biggest challenge is being taken seriously.” But she agrees with Dexter that the challenge is an opportunity.

was talking about. I learned from the ground up — or really from the ceiling down,” Dexter said. And the same goes for women who are just starting out in the industry.

“We have the opportunity to educate ourselves and then present ourselves in a more complete package,” she said.

“Don’t be afraid of what you don’t know,” she said. “Learn. Get involved, whether as an owner or technician. Get involved with your customers, your contractors, your vendors, local and national organizations. Once you know what you thought you didn’t know, your confidence builds.”

Women in the Ranks Increasing diversity in any industry is important. It allows for new perspective and new solutions to problems. And women bring their own set of knowledge and skill to the field. In HVAC, as in other industries, there are more women than ever. “You see more women in deliveries, in trucking, working at Home Depot; it’s growing all over. Women are going to be in every field, hopefully,” Dexter said. She also sees more female relatives getting involved in their families’ air quality businesses, more women working in air quality labs, and more women working in HVAC companies’ offices, and she looks forward to seeing more women working as technicians as well. “I would encourage any woman already in the industry to take the step into ownership or management. It gives me a sense of accomplishment to know that I can compete with all the men in the world who do what I do. I’m as educated and as successful as any one of them is,” said Yungen.

Education and Industry Support

Yungen agrees that focusing on education and involvement in every aspect of the industry is key. She also said, “Dress the part. Present yourself in a professional manner so you’re not fighting that battle from the minute you walk in door.” And there are support systems in place that women can take advantage of. “NADCA was a game-changer,” Dexter said. “There are smart, amazing women there, and I gained a lot of support and knowledge through some of them.” Yungen said there are also many local and national organizations that support women business owners, women in management, and women in HVAC, including the Women’s Business Enterprise National Council (WBENC). “At the end of the day,” Yungen said, “you have to earn people’s respect, whether you’re male or female, so you’ve got to make sure you’ve done everything to put yourself on a level playing field with the people you’re working with.”

“I learned early on that if I wanted to gain respect, I needed to know what I 19

Your Business

Alternative Funding for Small Businesses By Tom Buckland

f you want to grow your small business quickly, you have to take some risk. And that risk typically means acquiring small business funding and taking on debt. When we sit down and face the hard truth, we realize business growth is fueled by either time or money, and, unfortunately, business owners can’t clone themselves to create more hours. Getting small business funding is the only way forward if we want to grow quickly. That said, the reality is that traditional financing routes for small business can be extremely difficult. It’s an uphill battle because banks and traditional lenders are fairly risk D U C TA L E S

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averse. They would much rather lend money to established businesses for a much safer return.

means putting on your salesman cap because you’re going to have to sell your idea.

So, where does that leave the entrepreneur with a great business idea? Usually with large, traditional lending institutions they are left out in the cold. But with those with the fortitude to succeed with a great business idea, there are plenty of alternative ways to move forward. In fact, thanks to technology and crowdfunding, many small businesses are acquiring nice tidy sums of money to fuel their new businesses.

All small business owners need to have a bit of the salesmen in them to acquire alternative funding. And not only to acquire funding, but to gain customers once you launch. Selling your business model and idea first and foremost requires an airtight business plan that is presented in a logical and appealing way.

Alternative Funding for Small Businesses If a small business owner is willing to go through certain protocols and stick with it, the money is out there. But going down this route

Next, a small business owner can turn to many of the new micro loan (crowdfunding) websites that are sprouting up everywhere as these are a great source for cash.

A Personal Example Like most start-ups, I was to the point where cash flow was preventing 21

Your Business

growth. I needed stock for my fitness accessories business, but simply couldn’t afford them at the time. I was 22, self-employed and had less than 18 months in my businesses, so when I decided to apply for a small business loan, everyone did all but laugh in my face. Although this was frustrating, it was pretty clear I just wasn’t going to be accepted for a business loan in the traditional sense. So I searched for some alternative funding sources. One of the first ones I found was simply using your current PayPal account. Paypal offers loans with repayments based on what comes into your PayPal account. There are no credit checks. It’s simply based on the activity of the PayPal account. This was my first option and I managed to secure funding with a 10-minute application process. I loved this method as I didn’t have to worry about missing payments. Although the PayPal loan took off some of the pressure, I needed more than they had loaned me. I once again tried a small business loan, but still wasn’t given the time of day. The next step was to look into private investors. But, like most business owners, I didn’t want to give up a large proportion of my business so I offered a small percentage of my business for an investment. I found someone fairly quickly, worked out a deal, and three days later, the money was in my bank account. A silent investor as well, perfect!

More Alternative Funding Options Don’t overlook tooling and retooling your business plan because many 22

...those with the fortitude to succeed with a great business idea, there are plenty of alternative ways to move forward. In fact, thanks to technology and crowdfunding, many small businesses are acquiring nice tidy sums of money to fuel their new businesses.

angel investors are accustomed to looking at professional business plans. Present your idea in the most professional way possible and show the problem you solve for your audience. If your business model doesn’t fit these criteria, it may be difficult to crowdfund your new business. Look for the right angle. Most entrepreneurs do at least some self-funding for their businesses, or they acquire capital from friends and family. But you can risk relationships if your business plan isn’t airtight. Of course you can spread the risk around to multiple parties so that you don’t really risk much of a hit to any one relationship, if you go down this route be certain that everyone realizes there is risk involved. Self-funding your small business means building up your personal finance history, raising your credit score, and saving money any way that you can. Self-funding is a great way to begin your business venture however you will very likely grow beyond that stage and need to look for alternative funding sources. It is extremely likely that by being diligent with your own money and partnering with investors through alternative lending sources you will acquire enough capital to getting things up and running, and when the business begins to profit it will be even easier to get more funding. Tom Buckland is an independent online marketing consultant for My Local Services and HQ SEO. Providing posts and information on how to fund, grow and market small and medium sized businesses. This article originally appeared at www.spinsucks.com.

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Your Business

Four Ways You Can Use Online Videos to Promote Your Business By Jon Kinsella

ideos are one of the best ways to help you stand out in today’s competitive online environment. They allow you to inject personality into your messages, build trust and connect with viewers on an emotional level. Videos also give viewers a quick overview of your services without overwhelming them with text. In 30 seconds or less, a potential customer can get the information they need through a short, visually-appealing video.

Don’t believe the hype? Here are some statistics to back it up. Cisco predicts that by 2017, video will take up 69 percent of all consumer Internet traffic. Not only that, studies by Syndacast show that using the word “video” in an email subject line boosts open rates by 19 percent, click-through rates by 65 percent and reduces unsubscribes by 26 percent. Finally, according to Moz, web content that contains video attracts three times as many visitors.

It’s easier for viewers to visualize what you’re offering and how your service can help them.

Get Started It’s more important than ever for your business to start engaging with customers through this channel. These ideas can help you get started:

Demonstrate a product or service: Use video to convert visitors to customers by showing how your business works instead of telling them.

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Use customer testimonials: A survey done by EXPO, a video review site, revealed that people trust customer reviews almost 12 times more than statements from businesses themselves. You can generate more interest and authenticity if you have videos of customers talking about your products and services on your website. Add a personal touch: Your visitors want to do business with someone they know, like, and trust. Use video to welcome visitors to your site, introduce your staff or talk about the history of your company. By giving people a snapshot of who you are and

what your business is about, you help potential customers feel more at ease about doing business with you.

Share industry expertise: You can use video to provide commentary on industry news and information about products and services. It’s a great way to provide useful information, while also reminding them of your business.

If you’re looking for a surefire way to stand out in today’s digital world, it’s time to delve into video marketing.

Stay tuned for the next article in this series, which will show how NADCA is using video to strengthen relationships with new and existing members.

Feature

DIG IN TO

ADVERTISING The Basics of Getting Your Company Recognized

By Martha Cipolla

hen you’re at the helm of your own small business, figuring out the best ways to advertise can be overwhelming. But advertising is essential to gaining clients, so it’s important to make it work for you. Todd St. Ores, president of Gulf Coast Air Care in Gulf Breeze, Florida, has been advertising his company since its launch 21 years ago. He’s used everything from television to email, and over the years, he has honed his marketing to target specific clients with trackable response rates. “You’ve got to do what your strengths are and hire out your weaknesses,” St. Ores said, and he practices what he preaches, doing a lot of the marketing work himself and working with agencies on the rest.

Hiring a Ringer If everything about marketing is your weakness, you’re in luck, because there is a ton of assistance available. No matter how small your budget, there is something you can do to 24

advertise — unless you don’t have a marketing budget at all. Kristi Grooms, VP of client services at InPlace Marketing in Tampa, Florida, says not budgeting anything at all for marketing will hurt you in the long run. “With any industry, you need consumers,” she said. “The money that you do have — how can you use that wisely?” Grooms says that your agency wants to help you, and that includes scaling the budget to your needs. “We’re part of the team, and we don’t want to see them fail,” she said. Some advertising agencies are full-service, while others just build websites or create mailings. Shop around to find a company that’s a good fit for you. Regardless of services offered, Grooms said the right fit for a small business is a boutique agency that has extensive experience working with businesses of a similar size.

Advertising Channels Websites “Your website is your No. 1 marketing tool,” Grooms said. “People do all of their shopping online first. If your website is not up to date with all your I’s dotted and T’s crossed, you’re in trouble.” St. Ores hired a company that built his website and taught him to update the content. And Grooms said updating the content regularly helps you come up in organic searches. “Which is great,” she said, “because you don’t have to pay for them.” But because search engine algorithms are constantly evolving, even if you maintain your website D U C TA L E S

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Scam-Free Zone

yourself, you’ll want occasional tuneups from a professional so they can help improve your search-engine rankings. You also need to be sure your website is mobile-friendly.

To set yourself apart from the scammers that have been giving the HVAC industry a bad reputation, clearly state your certifications and fees in your marketing materials. “Make sure your company is transparent,” Grooms said.

Social Media Grooms agrees that if someone at your company is excited about social media and wants to run a Twitter or Instagram account, then they should. But it’s not a requirement. A Facebook page is also a good idea, because it provides a place for customers to leave positive reviews. “And if the reviews are negative, you have to deal with the negative,” Grooms said. “You can’t hide them. You have to show people you can respond.”

Other Digital Marketing Pay-per-click, adwords, banner ads and retargeting are all different forms of advertising online. A major benefit of these techniques is that everything is completely trackable. Pay-per-click is great because it doesn’t cost a thing until someone clicks, but the biggest bang for your buck is paid search, which is what Grooms turns to whenever one of her clients needs a boost. Proceed with caution, though — advertising online takes some knowhow. “You really have to be careful when you’re buying adwords or using pay-per-click,” St. Ores said. “It can be really tricky, so it’s important to use someone who knows what they’re doing.” Eblasts (emailed newsletters) are another option and are an inexpensive way to connect with your customers online. You can put these D U C TA L E S

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together yourself using an online service or work with an agency to create them.

Direct Response and Direct Mail St. Ores learned has been using direct marketing extensively since 2010. “It’s been responsible for a big growth of my business,” he said. “We pick areas where we want to work, and we’ll do sales letters, we’ll do postcards. And that augments our website and our sales offers.” By tying different campaigns to specific sales offers or phone numbers, St. Ores can track his return on investment and tweak future campaigns accordingly.

TV and Radio Some of the first things that come to mind when thinking about advertising are radio and TV. But your return on investment for both avenues is hard to judge. “It’s harder to track radio unless you’re driving customers online to a specific webpage or offer,” St. Ores said. He and Grooms both recommend reserving radio to promote major events, such as home shows, and using TV even more sparingly.

Making It Work St. Ores creates avatars of various target customers using their demographic information and serves them ads according to their needs — setting himself apart by using ads from other industries (dentists, plumbers, chiropractors) as his inspiration, rather than those of his competitors. Then he uses direct response to target each group rather than trying to be all things to all people. He uses this method regardless of medium, and he ties each campaign to a specific call to action. But the easiest sale, St. Ores said, is to existing customers, and he said, “Do the simplest monthly newsletter that gets your name and info in front of customers.” To get those customers in the first place, take advantage of the resources at the Better Business Bureau, the Chamber of Commerce, and other business organizations. St. Ores also said he finds reading marketing books helpful and recommended the No B.S. series by Dan Kennedy as a good jumping-off point. Ultimately, despite the up-front expenses, marketing will improve your bottom line. “It’s important for businesses to be able to understand marketing in a way that helps them grow,” St. Ores said. “It’s just something you have to do.” 25

NADCA News

A Sneak Peek at a New NADCA Initiative By Caitlin McWilliams

ne of NADCA’s strategic priorities is to combat fraudulent companies who are taking advantage of unsuspecting homeowners and overcharging for shoddy services. These companies are not just creating problems for the homeowners, they are damaging the reputations of the many reputable NADCA member companies within the duct cleaning industry. In an effort to shed light on the importance of indoor air quality and proper duct cleaning by a certified NADCA member company, NADCA will be introducing Breathing Clean, a consumer-facing initiative that is scheduled to launch publicly this summer. It is the goal of the Breathing Clean initiative to enhance the NADCA reputation and increase awareness to the consumer market about the benefits of proper air duct and HVAC cleaning as it relates to indoor air quality and energy efficiency.

relevant, seasonal messaging, various art work and collateral (including branded images for your social media accounts), and tips for communicating to customers that your company is part of the Breathing Clean movement and is dedicated to providing quality service and creating indoor environments that are energy efficient, where your customers can truly breathe clean.

The Breathing Clean initiative will include specific messaging for various platforms and channels of communication, as well as key audience segments. Target audiences of this initiative include consumers (both residential and commercial), social influencers and the media, and of course you, the NADCA member. As part of NADCA’s commitment to continue to provide its members with resources for growing their business, members will receive a Breathing Clean tool kit which will include

To kick off the Breathing Clean initiative, NADCA will be hosting a webinar for members in the weeks to come. Join us for a preview of what’s in store and how you can get involved! Be sure to connect with NADCA on social media and stay tuned for details!

Twitter: @Duct_Cleaners Facebook: facebook.com/NADCAHQ LinkedIn: www.linkedin.com/ groups/3101582

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Fitting in to the Energy Efficiency Equation By Kristy Cohen

verywhere you look, there’s talk of energy efficiency. In both the residential and commercial environment, the energy efficiency movement continues to gain traction as consumers and building owners look to save money and take advantage of government incentives for energy efficiency measures.

In December 2015, the U.S. Department of Energy announced historic new efficiency standards for commercial air conditioners and D U C TA L E S

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furnaces, which it projects will save businesses $167 billion on their utility bills and a reduction of carbon pollution by 885 million metric tons over the lifetime of the products. In April 2016, ASHRAE released new research outlining 30 specific energy savings measures across building types and climate zones that have the potential to cut energy use by nearly half. ASHRAE 1651-Research Project, “Development of Maximum Technically Achievable Energy

Targets for Commercial Buildings: Ultra-Low Energy Use Building Set,” analyzed 30 energy efficiency measures that can be included in the design of non-residential buildings to reduce energy consumption. After all 30 of the measures were applied, the projected U.S. national weighted energy consumption for new buildings was nearly cut in half compared to Standard 90.1-2013. Examples of the energy efficiency measures included high performance ducts to reduce static pressure, high efficiency/variable speed packaged DX cooling, occupant sensors for air handling equipment and more. The full report is available at ashrae.org. Facilities are working to implement new energy management techniques and upgrades as evidenced by the Advanced RTU Campaign (ARC) sponsored by ASHRAE, Retail

continues on page 30 27

NADCA News

Committee Spotlight NADCA Working for You

•

ADCA committee members have been working hard to provide members with tools they can use to be successful and get the most out of their NADCA membership.

Education Committee NADCA’s Education Committee wants you to know about the many educational offerings available to help you train your technicians and obtain CECs required for ASCS renewal. Online Webinar Library

•

Performing Pressure Drop – Tips & Techniques for Coil Restoration Webinar (2 CECs) This webinar reviews how to take a static pressure reading and Delta T measurements to determine effectiveness of coil cleaning along with step by step guidance for coil cleaning. NADCA White Paper Webinars:

Use of Chemical Products in HVAC Systems & Ozone Applications in HVAC Systems (2 CECs)

NADCA’s online webinar library offers on-demand webinars that you can take to enhance your industry knowledge and acquire CECs. Simply login to nadca.com and purchase a webinar through the NADCA Store. After reviewing the webinar, you will take a short quiz and once a passing score is achieved, you will be able to print your certificate for CECs.

Are you looking for guidance in utilizing chemical products for HVAC system cleaning or utilizing ozone? This webinar is for you. It reviews important information you should know including the pros and cons of utilizing these products and important regulations that should be followed.

Topics in the online webinar library include:

Ultraviolet Lighting Applications in HVAC Systems (2 CECs)

This webinar reviews valuable information including pros and cons and what you should know if you are considering utilizing UV lighting applications in HVAC Systems.

•

NADCA DEDP Standard Webinar (2 CECs)

This webinar provides a great overview of NADCA’s Dryer Exhaust Duct Performance (DEDP) Standard and information on how to perform the DEDP test.

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Live Webinars Each year, NADCA hosts a series of live webinars as well. In April, Mike White, Vice President of Clean Air Systems of Louisiana, Inc. and Co-Chair of NADCA’s Education Committee instructed a webinar entitled, Everything You Ever Wanted to Know about Ductwork but Didn’t Know Who to Ask. The webinar provided great insight into building performance issues related to duct sizing & leakage. The webinar also reviewed R-value, duct sizing and guidance on how to take airflow measurements and static pressure readings. In May, Dan Stradford, CEO of Action Duct Cleaning and Chair of the NADCA White Papers Subcommittee instructed the NADCA White Paper on Restoring Energy Efficiency through HVAC Air Distribution System Cleaning Webinar. The webinar reviewed NADCA’s newest white paper including how to calculate preand post- cleaning measurements to demonstrate energy savings to your customer. In June, Mike Dexter, Owner at Air Quality Control Environmental, Inc. and member of NADCA’s Education Committee will instruct a webinar on Cleaning Fibrous Glass Internally Lined Ducts & the Importance and Effectiveness of Coating. The webinar will provide important information to those who clean fibrous glass internally lined ducts and how to ensure that this type of cleaning is done properly. 29

NADCA News

Live webinars are recorded and added to NADCA’s online webinar library. Stay tuned for additional webinar content coming soon!

In Person Training & Events VMT Training The VMT online training program is a great training tool for newer technicians in the industry and is available at a deep discount for NADCA members. Visit nadcatraining.com for details.

NADCA 2016 Technical Conference September 15-17, 2016 Charlotte, NC

for this event will open in the fall, so don’t miss it!

Take advantage of member discounted pricing for the best hands-on, technical training in the industry. To register, visit www.nadca. com.

Customized Training If you can’t send your technicians to a NADCA event for training, let NADCA bring the training to you. Discounted ASCS Training Course group rates are available for NADCA members where the instructor comes to your facility to provide the training. We can even proctor the ASCS exam onsite. Contact Kristy Cohen, NADCA Executive Director at kcohen@nadca. com to schedule customized training for your technicians.

NADCA 2017 Annual Meeting March 20-22, 2017 Disney Contemporary Resort, FL Network with industry peers, see the latest products and technology and take away tools you can use to advance your business. Registration

Fitting into the Energy Efficiency Equation, continued from page 27 Industry Leaders Association and U.S. Department of Energy. ARC encourages building owners and operators to replace their old RTUs with more efficient units or to retrofit their RTUs with advanced controls to save energy. Consumer campaigns offering money saving tips and tax incentives can be found via the EPA’s Energy Star program, the U.S. Department of Energy and throughout many social media outlets. All of this momentum and growing consumer demand for energy savings leads us to question: How does HVAC system cleaning become part of the energy efficiency equation? To find our place in the energy efficiency equation and strengthen the value proposition of HVAC system cleaning, we have to show quantifiable data that supports how cleaning can achieve energy savings. And that is exactly what the NADCA white paper on Restoring 30

Energy Efficiency through HVAC Air Distribution System Cleaning seeks to achieve. Through normal HVAC usage, particulate in the air slowly collects on the surfaces of various HVAC components, resulting in a gradual loss of energy efficiency. Some loss of efficiency via a single dirty component may be minor. When the loss through each component is added up, however, the impact could be considerable. Generally, the greater the buildup, the greater the energy loss. Removal of the buildup of particulate on HVAC components restores energy efficiency to the system. The white paper outlines a list of components in the air stream, that when cleaned, are common sources of restored energy efficiency.

Quantifiable Results In addition to providing information about which components when cleaned, can be sources of restored energy efficiency, the white paper goes a step further and provides

formulas that quantify pre- and post-cleaning measurements to demonstrate energy improvement and savings for the customer. This type of quantifiable data is what will help us ensure that HVAC system cleaning becomes part of the energy efficiency equation. Think about the power of being able to demonstrate and quantify energy savings as a result of the cleaning you perform every day. Selling a service that has the potential to reduce a facility’s HVAC related energy costs, and in some cases pays for itself in the savings achieved, truly enhances the value proposition. To join the effort, email me at kcohen@nadca. com.

Download your free copy of the NADCA White Paper on Restoring Energy Efficiency through HVAC Air Distribution System Cleaning along with the energy savings formulas at nadca.com. D U C TA L E S

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Member Spotlight Disaster Services

About Disaster Services DS is a full service Residential and Commercial Contracting Firm specializing in water, fire, wind and mold restoration. DS’s services include 24/7 emergency response, duct cleaning, off-site storage and cleaning, construction to provide turnkey service, roof inspections and estimates. The DS customer base includes insurance companies, homeowners, multi-family, real estate, military housing, city municipalities, water authorities, educational institutions and medical facilities.

From the Beginning DS is a wholly owned subsidiary of Carlisle Services, a general contracting firm. In 2006, Chance Carlisle began to see a need to incorporate restoration services and enlisted the help of Alan McDaniel, who is now the VP of DS. Since that time DS has grown to 35 employees with a full-service fleet of vehicles and equipment.

Geography Matters The typical coverage territory of DS is West Central Georgia and East Central Alabama. These areas’ main concerns are strong to severe thunderstorms that can produce hail, lightning and wind damage, which result in a need for emergency storm response crews. DS can also mobilize D U C TA L E S

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outside of its coverage territory in the Southeast to assist with catastrophic response.

The Air Duct Cleaning Fit Duct cleaning is a service that is part of the remediation process, particularly when dealing with mold, to help prevent further contamination. Eliminating dust-born allergens and creating better air quality is an added benefit.

On NADCA DS strives to provide employees with the training they need to provide superior service. Utilizing the NADCA training and certification process allows for cutting-edge resources, cleaning techniques, tools and equipment available to clean ducts properly and efficiently.

Learn more at disasterserv.com. 31

NADCA News

Gear Up for Fall Tech

his year’s Fall Technical Conference is slated to be one of the premiere training events in the HVAC inspection, cleaning and restoration industry. If you’ve ever attended a Fall Tech, you already know that we maximize your time by providing hands-on training and certification opportunities for all levels of the industry. This year we’re including in-depth training that will walk technicians through key aspects of HVAC cleaning projects from beginning to end. And, with two tracks to choose from, you can ensure that you’re getting the most out of Fall Tech.

A Sneak Peek of this Year’s Sessions

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Proposal Writing for the Project Manager

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Advanced Commercial Cleaning, Zoning & Isolating

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Live Demonstrations: Drain Pan Cleaning, Coating & Sealing/Pancrete, and more

The Networking Edge In addition to comprehensive training, Fall Tech attendees continually cite the connections they make with peers and industry leaders as one of the biggest values of the event. When questions come up or a referral is needed, the relationships built at NADCA events like Fall Tech become a valuable resource for attendees and their businesses.

Technician •

HVAC 101: Typical Residential & Commercial Systems, Components & Tips for Cleaning

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VMT Hands-On Training

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Fibrous Glass Duct Board Systems: Techniques for Cleaning & Gaining Access/ Closure

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Intro to Reading & Interpreting Mechanical Drawings

Advanced •

Blueprint Reading & Estimating Commercial Projects

Be There! 2016 Fall Technical Conference Sept. 15-17, 2016 Sheraton Charlotte Airport Hotel Charlotte, NC nadca.com/ 2016-fall-technical-conference

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NADCA News

New ASCSs Aaron Armstrong Restoration Management Hayward, CA

Mark Dunne Air Management Industries Rancho Cucamonga, CA

Edward Atkisson K.M. Facility Services, LLC Glendale, AZ

Allen Ellison TDIndustries Houston, TX

Adam Barker Cleanway Services Saint Johnsbury, VT

Gene Escobedo Shreveport Stanley Steemer Keithville, LA

Dan Beadle VM Systems, Inc. Toledo, OH

Ivan Garcia Priority Building Services LLC Tempe, AZ

David Belan AdvantaClean of Frederick Adamstown, MD Chris Bloom T&D Duct Cleaning Sykesville, MD Carl Breaux Environmental Air Services, Inc. Lafayette, LA Patricia Bustos Air Management Industries Rancho Cucamonga, CA Wayne Calkin Air Duct Cleaning & Services Eagle River, AK Camil Clouatre 9389628 Canada Inc. Gus Temiscamingue Duhamel-Ouest, QC, CAN

Korbyn Gendron Air Care Yukon Whitehorse, YT, CAN Chris Gray Advanced Furnace and Air Duct Cleaning Bayville, NJ David Guetti Indoor Air Professionals Rochester Rochester, NY Daisuke Hamaba Prestige Duct Cleaning Whitby, ON, CAN George Hammond Island Ventilation Cleaning Honolulu, HI

Kyle Crickenberger Dusty Ducts, Inc. Forest, VA

Tyler Hampton Revive Restoration, LLC. Santa Fe Springs, CA

Anthony Cruz Cruzant Corporation dba AdvantaClean of Spring Katy, TX

Brian Harvey CLEAR Air, Inc. Des Moines, IA

Ream Daye Dusty Ducts, Inc Forest, VA

Roy Garcia J&M Power Vac Chandler, AZ

Corey Hickey Power Vac-Belfor Paradise, NL, CAN

Barry Hoke DUCTZ of North Phoenix/ Deer Valley Glendale, AZ

Luis Alberto Morales Tejero Luzesa S.A. de C.V. Coyoacan, Distrito Federal, MEX

Jeffery Joss Multi-Temp Mechanical, Inc Westville, NJ

Joseph Murray Providet Service Associates, Inc. Millington, NJ

Craig Kersemeier K-tech Kleening Systems, Inc. Schofield, WI Kenneth Kleman Kleman Enterprises llc dba Advantaclean of the South Plains Wolfforth, TX

Mike Olari Ontario Power Air Duct Cleaning Mississauga, ON, CAN Jose Olivera Scientific Environmental Services Co. Long Island City, NY

Jared Klinger Mr. Power Clean, Inc. Appleton, WI

Andrew Payne Steamatic Barbados Bridgetown, BRB

Ikaika Kobashigawa Cunningham’s Air Systems Cleaning Specialists, Inc. Pearl City, HI

Cody Reanu Crystal Clean New Hope, PA

Jason Kohring Kohmar Air Duct Cleaning LLC. Richmond, VA Robin Larochelle 92500701 Quebec Gus Temiskaming New Liskeard, ON, CAN Ian Mackellar Mechanical Control Solutions Albuquerque, NM Manny Martinez Restoration Management Hayward, CA Matt McCray Filter Service Company Inc Tuscaloosa, AL Jason Moore Allen & Company Environmental Services Fort Worth, TX

Westin Rhoads Rhoads Co Roswell, NM Mike Robinson Lamunyon Cleaning & Restoration Clay Center, KS Rodney Roe All Clear Restoration of SC West Columbia, SC Eduardo Ruiz Restoration Management Hayward, CA Saul Saauedra Bracamonte Proyectos y Disenos Sadasa S.A. de C.V. San Pedro Garza Garcia, NUL, MEX Juan Saenz American Technologies Inc. Riverside, CA

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New ASCSs (continued) Alex Schultz Quality Aire, Inc. Manitowoc, WI

Victor Trejo Revive Restoration, LLC. Santa Fe Springs, CA

Sean Wisdom Restoration Management Hayward, CA

Dean Shuck DRX DUCT, LLC North Plainfield, NJ

Jeff Tyree Dusty Ducts, Inc Forest, VA

Jeremey Wunder American Technologies Inc. Riverside, CA

Salvador Sosa Restoration Management Hayward, CA

Cesar Valencia K.M. Facility Services, LLC Glendale, AZ

William Spano Advanced Furnace & Air Duct Cleaning, Inc. Bayville, NJ

Kurt Verhoef Restoration Management Hayward, CA

Ray Strozyk T&D Duct Cleaning Eldersburg, MD Thomas Tedtaotao Fire Prevention Plus Sinajana, Guam Richard Theoret Four Seasons Furnace Cleaning & Services Edmonton, AB, CAN Shawntay Thomas T&D Duct Cleaning Sykesville, MD

Duane Whetzel EE Wine/Crystal Clean Duct Service Manassas, VA Steven White Kohmar Air Duct Cleaning LLC. Richmond, VA Ricky Williams Stanley Steemer of Roanoke Salem, VA

New CVI

Anthony Paterno Anthony Paterno Air Duct Cleaning Co. Fairfield, NJ Daniel Sills Professional Restorations Baltimore, MD

Brian Kohring Kohmar Indoor Services LLC Richmond, VA

Scott Sneddon HVAC Cleaning Technologies Cumming, GA

Daniel Busby Willard Power Vac, Inc. Portland, OR

George Thomas EPSCO LLC Dubai, ARE

John Dean Superior Air Duct Cleaning New Brighton, PA

Michael Thrasher Servpro of Roanoke, Montgomery & Pulaski Cos. Salem, VA

Terry Durham Magic Clean HVAC Cleaning Services Lake Tapps, WA Scott Jansen K-tech Kleening Systems, Inc. Schofield, WI

Colin Trudo Blackmon-Mooring Services, Ltd. Haltom City, TX

New Members Cleanway Services Saint Johnsbury, VT Cruzant Corporation dba AdvantaClean of Spring Katy, TX Doctor Fix It Plumbing, Heat, Elec Denver, CO Kleman Enterprises llc dba Advantaclean of the South Plains Wolfforth, TX

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Mechanical Control Solutions Albuquerque, NM Steamatic Barbados Ltd. Bridgetown, BRB Steamatic of Arkansas, Inc. Little Rock, AR 9389628 Canada Inc. Gus Temiscamingue New Liskeard, ON, CAN 9389628 Canada Inc. Gus Temiscamingue Duhamel-Ouest, QC, CAN

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AdvantaClean of Frederick Adamstown, MD All Clear Restoration of SC West Columbia, SC Fire Prevention Plus Sinajana, Guam Luzesa S.A. de C.V. Coyoacan, Distrito Federal, MEX Ontario Power Air Duct Cleaning Mississauga, ON, CAN

Proyectos y Disenos Sadasa S.A. de C.V. San Pedro, Garza Garcia, MEX Revive Restoration, LLC Santa Fe Springs, CA Rhoads Co Roswell, NM New Affiliate Member Stefano Busiello Rivoli, TO, ITALY