Contents Editor Sarah Black
Features
Publisher Jodi Araujo, CEM
POSTMASTER: 1120 Route 73, Suite 200 Mount Laurel, NJ 08054 Phone: 855-GO-NADCA Fax: 856-439-0525 E-mail: info@nadca.com Website: www.nadca.com DucTales Magazine is published six times annually. NADCA annual dues include a paid subscription to DucTales. Yearly subscriptions to DucTales are available for $50.
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Recapping NADCA’s 28th Annual Meeting & Exposition
In Every Issue
NADCA News
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President’s Letter
42
14
Executive Director’s Message
A Better Way to Stay on Top of Your Membership and Certification
46
New NADCA Members, ASCSs
44
Meet Your New Board Members
48
Industry Calendar
Industry News
18
12
Legionella, 40 Years Later: What Have We Learned?
16
In Brief
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President’s Message
Parting Thought Reflecting on the past and looking ahead at the bright future of NADCA
By Michael Vinick, NADCA President
Dear Members,
strongly that the board pay them immediately and they did the next week. I found the meeting interesting.
I
hope you will take a few minutes to read this column. It is my last column and sometimes I wonder if my columns are read by more than just a few people. This will also be my longest column. NADCA is serious business and I, along with the dozens of volunteers before me, have brought us to a very exciting time in our industry. It is time for our members to capitalize on our 28 years of hard work and millions of dollars in investment.
I was officially on the board at the next board meeting later that same week after the annual
Every decision in
I walked into the board room at the annual meeting in March 2008 in San Diego for the first time as a visitor. I was invited to observe the board meeting because as an elected board member I would not officially be on the board until after the general meeting when the new officers and board are installed. There was a disagreement between the management company and the board. The disagreement was over money (what a surprise). The management company was upset that the board had not released about $30,000 to them for over six months after a project was completed that was not in the management company’s scope of work. I couldn’t just sit there quietly; I had to ask, “Was the money owed to the management company?” The answer from the board was yes. I suggested
the board room directly affects our members’
I stated my reasoning for starting the Membership Committee very clearly: “As a board member I am here to serve our membership and the Membership Committee can be the voice of the membership in the board room.” Just like that, we had a Membership Committee. What I learned was that there was a rocky road ahead to being on the NADCA board. I don’t think that situation was the complete fault of our board. I think that the proverbial wool had been pulled over our eyes for a long time and our association and industry was floundering as a result. Our membership growth was stagnant and our association was lacking a clear direction. We were shooting from the hip, as the saying goes, and it was showing in the results. Our board was made up of member duct cleaners and one associate member and it needed to be tightened up. But, I also knew that would take a few years to accomplish along with lots of patience, which I greatly lack. Our board members all run for the board seats with the best of intentions. They are dedicated individuals who want to serve the industry from which they derive their living. It is admirable to give back and each one of them do just that as a board member. They give up time with their families and running their businesses to serve.
ability to earn a living for
4
themselves and their families. meeting. During that meeting I was asked what committees I was interested in joining. Instead of joining a committee, I asked to be the chairman of the Membership Committee, even though I knew NADCA did not have one. I knew this because during a previous discussion, someone on the board told me that the bylaws called for us to have a Membership Committee.
D U C TA L E S
MARCH • APRIL 2017
The Membership Committee began tackling many issues that had not been previously addressed. We sent surveys to our members and received great feedback that we brought into the board room. The issue of member companies not paying dues on time was a real problem. We had companies who were allowed to stay active without a certified staff member. Companies also waited to pay dues until many months after they were due. Our member retention rate at 88 percent was decent in 2009, but all of our
members were not in compliance with our associations requirements. What price were we paying for complacency? We had no formal policies or procedures in place to ensure that a process was being followed for renewal. So we made a formal process and we tightened up the membership payment and renewal steps in 2012, which also happened to be during the Great Recession. We forecasted that our member retention rate would initially drop. It fell to 85 percent, but we were prepared both mentally and
financially. More importantly, our members who were in good standing were now being treated fairly. With our increased efficiency, our retention rate swung up to a very healthy 94 percent and has been at 94 percent or above the last four years. This year we hit an incredible 97 percent renewal with many more member companies. Our members are now tracked in our database and are properly managed so that everyone is treated equally to ensure that they are in
To understand the incredible renewal percentage, you need to know that there were
917 members in 2009, and we now have 1,200 members and counting.
1,200
members and counting
917
members in 2009
THAT IS 30 PERCENT GROWTH IN MEMBERSHIP. D U C TA L E S
MARCH • APRIL 2017
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President’s Message
good standing. Our certifications are also tracked. To understand the incredible renewal percentage, you need to know that there were 917 members in 2009, and we now have 1,200 members and counting. That is 31 percent growth in membership. Understand that our 97 percent retention is with that many more members. We obviously have a great product!
several issues that affected the association’s finances. Vendors and subcontractors were not receiving 1099s. To my knowledge, we only had four general ledger accounts and our financial sophistication was lacking. Money was being transferred to accounts without accountability.
Another initiative that our board took was during 2009, when the U.S. economy went into the tank. At the board meeting during the annual meeting, upon my suggestion the board agreed that we would provide a discount to all members who promptly paid their dues that year. It was overwhelmingly approved by the board. Our membership was grateful for the little bit of help we could provide at the appropriate time. As time went on from 2009, a few board members and I were keenly aware that we had to make significant changes in order to move our industry forward. I was that much more convinced when in 2011 I was elected to the Executive Committee as Treasurer. That is when a board member really gets to see the inner workings of an organization. I highly recommend that NADCA’s Board of Directors ensures that anyone who is elected President of NADCA has served as Treasurer first. I noted 6
Our checks were being cut weekly and we used FedEx to send them back and forth to the previous Treasurer. My signature and other proper signatures were not even on the proper bank accounts even though I was signing the checks from them. I immediately changed our
process of check runs and we began cutting them every two weeks and started using the U.S. Postal Service to overnight our packages. Ultimately we did this all through email. That move immediately saved us a few thousand dollars annually and we were more efficient with our check runs. Our bookkeeping improved significantly. I tightened up the expense procedures and we began the process of stewarding our membership’s money. We now have hundreds of general ledger entries. We know where every dollar of our members’ money is being put to work. The board does not have an open checkbook. We became more active as to where we invested our reserves but falling interest rates were an issue. I suggested placing our reserves into more aggressive investment products. Unfortunately, at the time our board was not ready to do that. I am pleased to say that the board did finally agree to hire a financial advisor and this past year we embarked on an investment plan. We had exceptional returns that you can find in our financial statements and will be reported to you at the annual meeting. A few years ago, to further tighten things up and strategically prepare ourselves, I recommended, and the board agreed, we create a Finance Committee. The committee is made up of the Past Treasurer who is the Chairman, the Treasurer, one more board member and three
D U C TA L E S
MARCH • APRIL 2017
President’s Message
at-large members. The Finance Committee reviews all financial recommendations and will or will not recommend them to the board for review and approval. They work out dues increases, price increases, budget reviews and other financial matters. They also approve our annual audit proposal. This process protects members’ interests and is transparent to our members. In 2010, we created the NADCA Hall of Fame. I am around the basketball hall of fame, so I thought, why shouldn’t NADCA have a hall of fame? I believed that to become recognized and accepted as a professional association and industry we still needed something more. We needed to recognize the contributors to our industry who have been instrumental in its development and who have reached the pinnacle of our profession. To the public and industry peers, the NADCA Hall of Fame signifies professionalism and industry credibility. Recently, I was able to make a few telephone calls as President to tell the nominated people that they were voted into the Hall of Fame by the Board of Directors. The reactions of gratefulness were genuine. These were some of the most gratifying telephone calls I have ever had the chance to make. If you have been to our annual meeting, you have had the chance to meet the inducted members.
I began my term saying that I was very humbled, excited and honored to have been elected President and Chairman of the Board of NADCA. I feel much stronger about those words as I write them now. I give you, the membership, all the credit and thank you for believing in me and allowing me the privilege to serve NADCA.
We have evolved as an association to a very high level of professionalism. That is why I continue to push for our annual meeting to be held at top-notch professional properties. If you want to be the best, you had better act like the best. To hold an annual conference at a facility that is not high quality or a professional location would be telling the world that we are not ready for them and D U C TA L E S
MARCH • APRIL 2017
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President’s Message
we don’t care. We have hot breakfasts at the meeting thanks to a push I made years ago. Our annual meeting attendees should not have to go find a decent breakfast. I also fought for having an annual party to celebrate our industry and achievements. I had heard from some naysayers that we can’t afford the annual meeting party with great food, entertainment and drinks. I say we can’t afford not to have it! We are NADCA! As a result of our professionalism and the incredible achievements that we have had, now is the right time to push our message with laser focus. You should have noticed that we readopted our focus and changed our tagline to “NADCA, The HVAC Inspection, Cleaning and Restoration Association.” I pushed and the board agreed to remove the word “maintenance” and replace it with “cleaning” to refocus our message on what we do. Our committees are incredible. Our updated website is terrific. DucTales is a fantastic trade magazine with great content. We have updated our standard. Our specification is top-notch. We are now looking to align it better with our standard and even improve upon it so that the spec writers readily accept it. Our educational content and materials, which have been translated into many different languages, are second to none. We have highquality meetings in both the Fall Tech and the annual meeting each year. Our certification programs are established and have been upgraded through the continuous investment of our volunteers. We embark on research and publish white papers helping us to gain stature in the indoor environmental world. We are respected the world over for our knowledge and what we bring to the table. Our affinity programs are also very strong. Our volunteerism has increased significantly to where 8
we have developed a great bench of new leaders. This year, the Leadership Committee had at least 10 qualified names to consider for a slate of five people to fill four board seats. Remember to stop into the volunteer meeting at the annual meeting that we created to help people get involved. Maybe you, too, could earn the Matt Mongiello MVP Award that the board agreed with me to initiate last year for outstanding contributions to NADCA. As an association, we are ready to bring duct cleaning to the next level as a service. Our standard is the “guiding light” of our association. It is a fantastic piece of work but it does not help our membership get work. In fact, it elevates the industry and helps the association gain credibility, but that is it. So since 1991, when the standard was first introduced, we have marketed it by spending millions of dollars and we have helped the industry. What our members have all found through experience is that anyone who claims to clean ductwork can claim to clean to the NADCA Standard. That is true and it hampers our members who have invested their resources into the development and marketing of the standard and our association. That is why I always believed that we have been marketing the wrong NADCA publication. We are now marketing our duct cleaning specification with a vengeance, which is more specific and requires that the duct cleaner cleans to the standard. But what the specification also does is suggest that you must use a company engaged in duct cleaning and that they are a member of a professional association committed to duct cleaning. Within our marketing plan, we also suggest strongly to the specification writers, engineers and architects that they put a line in their job requirements that the company that cleans the
ductwork be a member of NADCA! This line unfortunately cannot be in the NADCA specification itself because it would restrict trade. But we will convince many professionals to put this into their job specification. The marketing program that we have invested in and embarked on will directly put money into the pockets of our membership. We are already seeing great results. As President, I made one rule that I imposed on the Board of Directors when I assumed office. Before making any decision and voting on anything in the board room, ask yourself, “Is this for the benefit of our members and will it help them earn more money?” Always remember that the Board of Directors is the members’ Board of Directors. I also made sure our board members were very involved in every decision they made in the board room. When a motion was made and we voted as a board, I never once in the last two years had to exercise my vote to break a deadlock. In theory, I never had to vote. Our board was in lockstep with each other on initiatives. That does not mean that a board member did not at times dissent. There are times when it may be certainly appropriate for someone to disagree. But it was not very often that the board decisions were not unanimous. One of my last exercises to protect the interest of the members is to start using the title that our bylaws call for. “President and Chairman of the Board” is the official title in the bylaws for the role. Past presidents have not used the term Chairman of the Board. Using the term is important because it instills that the Chairman of the Board is a member of our association, not an outside person. Our members must be the ones to steer the association. Every decision in the board room directly affects
D U C TA L E S
MARCH • APRIL 2017
President’s Message
our members’ ability to earn a living for themselves and their families. I have believed that and have been vocal about that ever since I joined this association in 1990. That is why I became involved and urge all of my fellow board members and future board members to always remember the importance of what they do for our members. And in keeping with our commitment to members, this is why I believe any future NADCA president should use the title President and Chairman of the Board. Our operating budget is now just over $2 million. We have approximately $3.33 million in net assets. Financially and strategically the association is in the best position that it has ever been in. But do not let having some money in the bank make us complacent. I believe that our dues and fees are still too low to help us accomplish the goals that our members want to achieve. In the business world we all need to remember that money is a powerful tool. Without it you cannot do very much. In real economic terms our association is still relatively small. We should be building our finances so we can continue to establish ourselves as differencemakers and gain credibility from other associations and industries. Our association should now be considering starting an endowment to help defer the association expenses in years to come so that
D U C TA L E S
we can continue to focus on the development of our industry. We have come a long way, but we still have a long way that we can go! I want to thank Bill Lundquist for convincing me to run for the Board of Directors. Without him challenging me, I am unsure if I ever would have decided to serve our association as a board member. I also want to especially thank my Executive Board — Richard Lantz, Rick MacDonald, Mike White and Dan Stradford — for their unwavering support over the last two years. Matt Mongiello, thank you for the courage that you had in the board room. It takes a special person to lead in the way you did and I learned a lot from watching you. I want to thank the other board members and volunteers who I served with over the last nine years for their “lively” conversation. Bill Spinnler, who is now the “crafty veteran” reminds me how “an army runs on its stomach.” Thank you to John Line and Al Sutton, who stepped back into volunteering on the Finance Committee. I also want to thank our management company, AH, Association Headquarters and their entire staff for making our initiatives look good. Jodi Araujo and Kristy Cohen have been solid. They have made it look easy even during the most challenging of times.
MARCH • APRIL 2017
I began my term saying that I was very humbled, excited and honored to have been elected President and Chairman of the Board of NADCA. I feel much stronger about those words as I write them now. I give you, the membership, all the credit and thank you for believing in me and allowing me the privilege to serve NADCA. I am privileged to have served in the board room. I have said time and again, “A rising tide lifts all ships.” I have been happy to help raise your boats. During the past two years I have shared with you some wisdom that my father shared with me. I still believe my father’s advice as I wrote it in my first column as President: “If you ask someone if their glass is half empty or half full and they answer half empty, tell them to get a smaller glass.” I have had a very gratifying nine years on the board and I hope that I lived up to our membership’s expectations. I did the best that I could. Let the results speak for themselves.
Best regards,
Michael D. Vinick
President and Chairman of the Board
9
NADCA News
NADCA Committee Assignments Annual Meeting Committee Chair: Mark Zarzeczny Immediate Past Chair: Michael Vinick Karen Cowan Frank Forrest Peter Haugen MJ Palazzolo Keith Reynolds Ray Strozyk
Kelly Dexter Tommy Gwaltney Matt Mongiello Anthony Paterno Terri Reynolds Cindy White
By-Laws Policies Procedures Committee Chair: Dan Stradford Immediate Past Chair: Richard Lantz
Melinda Allen Sharon Altenhoff
Certification Committee Chair: April Yungen Immediate Past Chair: Dan Stradford Chad Cowan Mike McDavid Duane Whetzel
Rick MacDonald Todd St. Ores Cindy White
Education & Safety Committee Co-Chairs:
Mike White Rick MacDonald
Jeff Bagley Frank Forrest Chet Goetz Richard Lantz Andrew McLaughlin Dominic Menta Kevin Uilkie
Mike Dexter Ron Gray Reece Howell Jerry Lawrence Kehau Mendes Robert Rizen Tom Wengert
Subcommittee: White Paper Committee Chair:
Dan Stradford
Subcommittee: Fall Technical Conference Co-Chair: Co-Chair:
Rick MacDonald Jimmy Meyer
Paul Covello Mike Dexter Richard Lantz Kehau Mendes Kevin Uilkie Mike White
Perry Bagley Frank Forrest Mike McDavid Robert Rizen Tom Wengert Vito Moscato
Subcommittee: CVI Marketing Task Force Chair:
April Yungen
Richard Lantz Mike White
Rick MacDonald Mark Zarzeczny
Ethics Committee
Chair: Dan Stradford Immediate Past Chair: Richard Lantz Melinda Allen George Grozan Michael O’Rourke
Kelly Dexter Mike Wine
Finance Committee
Chair: Dan Stradford Immediate Past Chair: Richard Lantz John Line Dan Stradford
John Muller Al Sutton
Industry & Public Relations Committee
Chair:
Mike White
International Affairs Committee
Chair: Andrea Casa Immediate Past Chair: Michael Vinick Julio Cesar Arencibia Nelson Constanza Javier Dominguez Peter Haugen Rick MacDonald Travis Tassey
Carlos Boothby Nicolas Charland Eric Gordon Hugo Hernandez Al Sutton Valeria Vega
Chair: Mark Zarzeczny Immediate Past Chair: Richard Lantz
Membership Committee
Dave Adams Daniel Bowman Chad Cowan Peter Haugen Dan L’Herbier MJ Palazzolo Larry Stabb Travis Tassey
Perry Covello Terry Durham Andrew McLaughlin Clint Orr April Yungen
Carlos Boothby Jim Castellano Terry Donohue Clayton Ivany Scott Moritz Billy Prewitt Slade Stricklin Stephen Worrall
Subcommittee: Anti-Fraud Task Force Chair: Mark Zarzeczny Hal Ayer April Yungen Justin Viar
Jim Castellano Kelly Dexter Stephen Worrall
Subcommittee: ACR Marketing Task Force Chair:
Mark Zarzeczny
Jim Castellano James Shelley
MJ Palazzolo Larry Stabb
Subcommittee: Website Update Task Force Chair:
Jimmy Meyer
Richard Lantz Billy Prewitt
Paul Hannah
Subcommittee: Ad Hoc Research Task Force Dan Stradford Mike White
Richard Lantz
Subcommittee: EPA Website Update Task Force Chair:
Richard Lantz
Subcommittee: Editorial Committee
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Subcommittee: Energy Research Study Task Force
Chair:
Richard Lantz
April Yungen Dan Stradford
Chair: April Yungen Immediate Past Chair: Kevin Uilkie
Gary Croshaw Peter Haugen Jimmy Meyer MJ Palazzolo Mark Zarzeczny
Subcommittee: Regional Coordinators
Chair: April Yungen Immediate Past Chair: Kevin Uilkie U.S. Northwest – Vito Moscato U.S. Southwest – Matt Kelly, Kehau Mendes U.S. Northeast – Rick MacDonald, Nelson Constanza U.S. Southeast – Tommy Gwaltney, Perry Bagley Canada Region 9 – Gary Lapstra Canada Region 9.5 – Nicolas Charland Mid-East Region 10 – George Thomas Australia Region 11 – Travis Tassey Italy Region 12 – Andrea Casa China Region 15 Central & S. America – Carlos Boothby, Richard Lantz
Subcommittee: 2000 Members in 2020 Task Force Chair:
Michael Vinick
Nelson Constanza MJ Palazzolo
Tim Fico
Leadership Development Committee Chair:
Michael Vinick
Richard Lantz Bill Spinnler
John Line Dan Stradford
Standards Committee
Chair: Bill Lundquist Immediate Past Chair: Richard Lantz Paul Burns Brad Kuhlmann Rick MacDonald Patrick O’Donnell
D U C TA L E S
Charlie Cochrane Greg Long Mike McDavid Byron Ware
MARCH • APRIL 2017
Industry News
Legionella, 40 Years Later: What Have We Learned?
A
s news regarding occurrences of the deadly Legionella bacteria continues to make headlines, scientists at Forensic Analytical Consulting Services (FACS) have announced that they are working with government and public health officials to promulgate new standards in the fight against Legionella. The proposed new regulations – representing a fundamental change in the way Legionella outbreaks are managed – seek to make preventative measures proactive, as opposed to the current protocol that dictates a reactionary stance. Recently, it was reported that the deadly Legionella bacteria was found at a nursing home in New York State and in the water supply in Flint, Michigan. The news comes almost exactly 40 years since the BellevueStratford Hotel in Philadelphia experienced a major Legionnaire’s disease outbreak that first brought the subject – a major health concern associated with potentially contaminated aerosols generated from cooling towers and drinking water – into the public consciousness. Despite efforts put forth by government entities, the public health community and private interests, reported cases of the disease caused by the Legionella bacteria continue to rise. However, many cases may still remain unreported and the Centers for 12
Disease Control and Prevention (CDC) estimates between 8,000 and 18,000 legionellosis hospitalizations occur in the U.S. annually – with fatality rates ranging from 10 to 30 percent. As a result, during the past two years, there has been movement toward a fundamental change in the standard of care for prevention of Legionalla-related illness. Preventing outbreaks, instead of just reacting to them, is now recommended by public health agencies, occupational health professionals, and engineering associations. This change has increased pressure upon commercial entities – particularly those in healthcare and hospitality enterprises – to either become active in preventative efforts, or face increased risk of occupant illness and potential litigation. Until recently, the recommended public health approach has been reactionary in nature, with no recommendations to take specific proactive measures or even determine the presence of waterborne pathogens in a building’s water system until two or more cases of disease have been identified. This reactionary approach has potentially contributed to the increasing incidence of Legionnaires’ disease, rising more than 350 percent in the past 15 years alone.
NADCA Officers President Richard Lantz, ASCS, CVI (’18) Virginia Air Duct Cleaners, Inc. 1149 Waters Road Chesapeake, VA 23322 (757) 407-3845
Secretary Mark Zarzeczny, ASCS (’20) Schoen Duct Cleaning 704 Cooper Street Edgewater Park, NJ 08010 (609) 835-9500
mark@schoenairductcleaninginc.com
Treasurer Mike White, ASCS, CVI (’20) Clean Air Systems of LA, Inc. P.O. Box 6210 Shreveport, LA 71136 (318) 869-0344
richard@virginiaductcleaners.com
1st Vice President Rick MacDonald, ASCS, CVI (’18) Armstrong Duct, Vent, Hearth & Home 531 Front Street Manchester, NH 03102 (603) 627-7016 rmac@ahpv.com
mike.white@cleanairsystemsiaq.com
2nd Vice President Dan Stradford, ASCS (’18) Action Duct Cleaning 2333 Lincoln Ave. Altadena, CA 91001 Dstradford@aol.com
NADCA Directors April Yungen, ASCS (‘18) Air Management Industries 8351 Elm Avenue, Suite 102 Rancho Cucamonga, CA 91730-7639 United States (909) 945-0041 airmgmt@tstonramp.com Frank Forrest (‘19) Carlisle HVAC 900 Hensley Lane Wylie, TX 75098 (972) 429-4972
frank.forrest@carlislehvac.com
Andrea Casa, ASCS (‘19) Alisea SRL Frazione Tornello 120 Mezzanino, Italy 27040 (+39) 0382-583090
Kehau Mendes, ASCS, CVI (’20) AIRPRO Indoor Air Solutions 1916 Democrat Street Honolulu, HI 96819 (808) 832-1178 kehau@airprohawaii.com Mike Dexter, ASCS, CVI (’20) Air Quality Control Environmental 3933 NW 126th Avenue Coral Springs, FL 33065 (954) 707-0794
mikedexter@airqualitycontrolenv.com
andrea.casa@alisea-italia.com
NADCA Headquarters 1120 Route 73, Suite 200 • Mount Laurel, NJ 08054 Toll Free: 855-GO-NADCA • Phone: (856) 380-6810 Fax: (856) 439-0525 • www.nadca.com
NADCA Staff Jodi Araujo, CEM Chief Staff Executive
Kristy Cohen Executive Director
Ashton Hald Meeting Manager
Victoria Ramsay Client Services
Holly French Membership & Certification Coordinator
Christina DeRose Standards & Specifications Marketing Manager
Erin O’Leary Meeting Coordinator
Holly Rose Industry Relations Manager
Supporting this changed stance is a new framework affecting the certification of professionals engaged in identifying, and remediating, sources of waterborne bacterial outbreaks. Guidance provided by the American Industrial Hygiene Association (AIHA) “Guidelines for Recognition, Evaluation and Control of Legionella” (May 2015), American Society of Heating, Refrigerating and Air-Conditioning Engineers (ASHRAE) “ASHRAE-188 Guidelines - Minimizing the Risk of Legionella Associated with Building Water Systems” (June 2015), Environmental Protection Agency “Technologies for Legionella Control” (November 2015) and the CDC, now embody the current recommended practices of prevention through proactive water management plans and periodic validation testing. Of great importance is the description of competencies and education a professional should have in order to provide reliable guidance on recognition, evaluation, and control of Legionella in building water systems. Given all of this progress, one has to wonder: Why haven’t reported outbreaks of Legionella-associated illness been on the decline? In the past two years there have been several major reported outbreaks in New York City, where cooling towers in the South Bronx have been associated with 120 reported cases and 12 deaths. Additionally, Flint, Michigan, has also endured a spike in cases of Legionnaires’ disease and childhood lead poisoning associated with changes to the municipal water supplies. Poor water quality is believed to have contributed to the growth of Legionella bacteria in many building water systems throughout the city.
Two key factors are behind the continued rise of Legionella-related illness outbreaks. First, though the previously referenced standards hold promise, they are currently guidelines for best practice and remain voluntary until public health or municipal authorities promulgate rules that formally adopt these voluntary standards and guidelines into codes and statutes. The first step in codifying these guidelines has been taken by the state of New York, which adopted portions of ASHRAE 188-2015 in November of 2015. Although this represents a step in the direction toward standardization, the United States remains far from matching the strict enforcement of standards in places like the European Union and Australia.
Legionella’s HVAC Link
Legionella is a form of bacterial pneumonia that is spread chiefly by water droplets through air conditioning and similar systems. According to OSHA, Section II:D, Heating, Ventilating and Air Conditioning (HVAC) Systems, a properly operated, well-maintained HVAC system is unlikely to be a source of problems unless water
Second, preventing Legionella growth is most often not an easy, one-time action. Instead, it generally requires implementation of a committed process by trained professionals. With a shortage in expertise in this area, this second factor may pose a challenge for some time to come. “The standard of care has changed regarding Legionella. The protocol is complex and leaders in Environmental and Occupational Health have to take an active role in providing tools for the professionals to investigate, control, and treat Legionella,” says Dr. David Krause, a scientist at FACS. Dr. Krause’s company has taken a leadership role in the public-private partnership that is focused on stricter Legionella controls. In addition to FACS and other private environmental health enterprises, agencies such as the Environmental Protection Agency (EPA), CDC and the Association of State Drinking Water Administrators (ASDWA) continue to work to
contaminated with the bacteria enters the system.
provide an overview of the regulatory context and a practical guide to implementing industry standards. One of the most comprehensive resources to date, a toolkit distributed by the CDC, has resulted from this public/private partnership titled “Developing a Water Management Program to Reduce Legionella Growth & Spread in Buildings -- A Practical Guide to Implementing Industry Standards.” Clearly, the time is now to make positive progress toward reducing, controlling and eventually eliminating the public health threat posed by Legionella bacteria. In addition to costing lives, outbreaks create a myriad of other challenges, including business disruption, damage to reputation and liability for facilities managers, owners and operators where these incidents occur. 13
NADCA Staff Letters
Protecting Your Investment By Kristy Cohen, NADCA Executive Director
I
using the logo or making false claims is not an NADCA member. In some cases, a company may use a DBA name, which can cause confusion or lead members to believe there is trademark infringement when there is not.
t seems like every day there is a new report of a non-member company illegally using the NADCA logo or falsely advertising NADCA membership and/or certification. Trademark infringement is a problem that has catapulted to new levels since the advent of the Internet. It’s extremely frustrating to our members who pay their hardearned money for membership dues only to find some guy up the street reaping the benefits of the NADCA name without being a member. It’s an issue that seems overwhelming at times as it requires constant vigilance, fierce persistence and follow up and, unfortunately, costly legal fees. Nonetheless, NADCA is fully committed to fighting this egregious behavior to protect our members’ investment. The following outlines the steps NADCA takes to fight trademark infringement and how you can help.
Step 1: Report Infringement Infringement cases are reported by staff, consumers and members. When you notice that a company is using the NADCA logo or is making a claim of NADCA certification, but you 14
Step 3: Cease & Desist Tracking
cannot find them as a member in our Find a Professional Directory, please report it. NADCA has a new online trademark infringement reporting form at nadca.com/report-trademarkinfringement. It is very important that members and consumers utilize this new form to submit trademark infringement and complete the information requested. Be sure to upload images of where you have seen the logo or false claim being made, including online and in print advertising.
Step 2: Investigation NADCA staff reviews every infringement report when it is received to confirm that the company
Once the infringement has been verified, NADCA staff immediately contact the infringing company with cease and desist communication directing them to remove the logo and/or false claim within 24 hours. Every infringement case is tracked in a database so staff can monitor and make note of the cease and desist communications and status of the case. If the offending company fails to remove the logo or the false claim, their information is then provided to the NADCA attorney for cease and desist communication. If the offending company complies, the case is marked as closed. For websites and online violations, NADCA staff directly contacts the web-hosting provider to report violations for companies that do not comply. Web-hosting companies understand it is in their best interest to prohibit trademark infringement and often reserve the right to take
action against websites they host if there is evidence of infringement.
Help us Fight Trademark Infringement
As a result of these efforts, NADCA has successfully closed 94 percent of all reported infringement cases since 2014. While the number of cases reported continues to increase, so do our efforts to combat this infringement and get these false claims removed from non-member advertising. In addition to the process outlined, NADCA’s Anti-Fraud Task Force has established a strategy for providing information to Better Business Bureaus and Consumer Affairs Divisions to help educate them on verifying NADCA membership and educating consumers on avoiding scams within the industry.
1
Report infringement when you see it at nadca.com/reporttrademark-infringement
2
Visit the “Members Only” section of nadca.com to download the Yoshki logo verification software today.
3
Utilize the Breathing Clean campaign collateral to help educate consumers on the importance of hiring a verified NADCA member and the importance of having air ducts cleaned properly.
We appreciate your continued support as we work to protect our members’ investment and the reputation of our association.
NADCA’s new Breathing Clean Campaign is specifically targeted to residential consumers to help educate them on things to look for before hiring an air duct cleaning company, including NADCA membership. The campaign includes a public service announcement video with the theme of “you get what you pay for” to help educate consumers. NADCA also offers the Yoshki logo verification software to all NADCA members. The verification logo is embedded on a page on your website. Consumers then click on the logo to verify that your company is an NADCA member. This is one more tool that can be used to help fight trademark infringement and give consumers peace of mind. But, it will only have an impact if all of our members actually use this tool. D U C TA L E S
MARCH • APRIL 2017
15
Industry News
In Brief HVAC Controls Give Way to Smart Home Innovation What started as a remote thermostat control project turned into a whole-house security, monitoring and automation platform system for California-based Gentec. Once they got started designing the system, Gentec realized they could integrate far more capabilities into the controls, allowing homeowners to transform their homes into smart homes. Controls include home theaters and music systems, video monitoring, nurse calls and, of course, remote HVAC system controls.
French Start-Up Introduces Device that Monitors and Controls IAQ Enerbee, a French start-up company supplying an innovative motion-based, energy-generating technology, recently debuted Smart Vent, its new product with a new take on the way indoor air quality is monitored and air distribution is controlled for HVAC applications. Temperature, humidity, carbon dioxide, pressure and volatile organic compounds levels are measured and computed to locally monitor the vent and the air distribution. Enerbee says Smart Vent is the first product able to both collect information on air quality at relevant places in homes and buildings and adjust the indoor environment so inhabitants are always comfortable and safe, while optimizing energy at the same time.
Popular Enterprise Software Company Launches New Payments System California-based ServiceTitan, the No. 1 enterprise software for plumbing, HVAC and electrical residential contractors, recently launched its own payment processing solution, called ST Payments. The service allows technicians to collect credit card and check payments in the field, and office staff to take payments over the phone. In addition to being able to set up recurring payments on credit cards on behalf of customers, technicians can take pictures of checks and process them in one business day.
16
D U C TA L E S
MARCH • APRIL 2017
Your Business
Tips for Spring Fling Marketing
W
ith new blooms about to burst forth, it’s just about time to spring into action with seasonal marketing for your HVAC business. Every year, homeowners are reminded that it’s time to freshen up their houses with a deep clean from top to tail, and while we know their HVAC systems should be included in that freshening up, homeowners aren’t always aware. So what can you do to ensure HVAC system cleaning is part of the spring cleaning conversation? There are several different marketing techniques you can employ to let your customers know you’re prepared to help them come out of hibernation and dust off the doldrums of winter.
Yelp It Yelp is a great resource for business owners. Targeted local ads will appear in search results and on competitors’ pages, on both computers and mobile devices, and your page can include photos, videos, and a call to action with a direct link to your own website. The team at Yelp can work with you to customize an affordable campaign that will help set your seasonal cleaning apart from that of your competitors.
18
Form An Alliance Partner with local stores for a full-service spring cleaning campaign, promoting all the local deals consumers can take advantage of to spruce up their homes. Clean air is always a welcome way to revitalize for a new season, so you’ll fit right in with the carpet cleaners and roofers. A mailer or email can be sent on behalf of all the partnering businesses, and the costs can be split. Include a call to action, and if you want to track the efficacy of the campaign, you can also include a unique code or special offer so you’ll know where the business came from.
D U C TA L E S
MARCH • APRIL 2017
Your Business
Social Media: Advertising Advertising through social media is an inexpensive, targeted approach. Create an action-oriented message with a high-quality image — social media users interact with photos more than they do with plain text. Then select the locations and demographics of your potential customer. To get the most bang for your buck, take the time to be as specific as possible when making your demographic selections, otherwise some platforms might cast too wide a net and miss the minnow for the whale.
Keep Your Eyes on Others’ Paper Set aside an hour to do some Googling and see what spring incentives your competitors have put forth in the past. And don’t just look at other HVAC companies’ techniques. Check out websites and social media accounts, then adapt moves to suit your own strengths and set yourself apart.
Bee Yourself Your spring campaign might include some cartoon bees or dad jokes, but it should still be consistent with your usual messaging. And there’s no need to offer steep discounts or otherwise mount any kind of campaign that feels forced. You’re providing a useful service that’s a perfect addition to spring cleaning, and adding a little seasonal whimsy to the offering doesn’t change the essence of your brand.
Hello—It’s Me At the very least, you should take advantage of the change in season to drop your customers a line or share a social media post reminding them that along with spring come lambs, chicks, and dust bunnies. Holidays and season changes are great times to find ways to connect with your customers and prospects just to say hello, have some informal exchanges, and remind them who you are and what you do. 20 D U C TA L E S
MARCH • APRIL 2017
Social Media: Public Relations Social media is a fantastic way to take public relations into your own hands. You can communicate directly with consumers, forging personal (if virtual) relationships. When posting messages, use hashtag phrases like #SpringCleaning or #spring so that when people search those hashtags on Facebook or Twitter, your posts appear. For maximum efficiency, you can use a third-party website like Hootsuite to schedule posts in advance and to have them appear on multiple platforms simultaneously. Catchy phrases, as corny as they may seem, resonate with people. Try making a play on words using your business name, duct cleaning or the season. Taglines like “When it comes to spring cleaning, don’t think you can ‘duct’ out of taking care of your vents” are memorable and are perfect for social media.
Plan Ahead Always work back from your delivery or “go-live” date to create a schedule for producing and delivering your marketing materials, thereby linking together your online and offline activities. Your campaign launch should take place before the height of the season, but not so early that consumers haven’t started thinking about cleaning out their closets for a spring trip to Goodwill yet. If you haven’t reviewed your marketing kit or updated your website recently, you’ll want to be sure your materials are up to date and include the latest photos, newest logo, and correct contact information. Spruce things up with a spring look if you can! And make sure to label all your files clearly and keep them on a shared drive where you and your employees will all have easy access to them for future use and updating. If your social media accounts aren’t fully fleshed out (or don’t exist yet), plan to take a few hours to get your business’s profile filled out or updated and your cover and profile photos sized correctly. That way, when you launch your campaign, you’ll be ready to put your best digital foot forward.
D U C TA L E S
M A R C H • A P R I L 2 0 120 7
Feature
f o ss e cc u S e h t g n ti a r b e l Ce
A MAGICAL ANNUAL MEETING L
ate last month, NADCA members gathered at the Disney Contemporary Resort in Lake Buena Vista, Florida, for the Annual Meeting & Exposition, the must-attend event for professionals involved in air duct and HVAC system cleaning. Chaired by Mark Zarzeczny, ASCS, the 28th Annual Meeting & Exposition featured a wide range of sessions that highlighted the latest industry trends and best practices and provided insight and knowledge to help members grow their businesses. Session topics included digital marketing and communication strategies for achieving business growth, microbial remediation in air duct cleaning projects, duct pressure and duct leakage testing, a panel discussion focused on best practices for utilizing service agreements, plus much more! This year’s keynote address delivered by Jeff Williford of the Disney Institute offered a glimpse into the conglomerate’s approach to quality customer service and gave attendees the opportunity to leverage Disney’s timetested business insights with relevant examples that can be implemented into their own business practices. The event ended with a night to remember, celebrating this year’s Hall of Fame inductees, Peter Haugen, ASCS, CVI, and Giorgio Ziragachi, ASCS, CVI, at the House of Blues in Disney Springs.
22
522
Attendees
58
1
Keynote Speaker
Exhibitor Booths
2
Hall of Fame inductees
3
CEC Sessions
8
Concurrent Sessions
1
1
Golf Tournament
Contaminant Queen
Don’t Miss Next Year! Mark your calendars now for the 29th Annual Meeting & Exposition, March 19-21, 2018 at The Westin Mission Hills Golf Resort and Spa in Palm Springs, CA.
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MARCH • APRIL 2017
2016 Annual Report… A Look Back 30 countries
FIVE white papers
1200 members ✔
Certified 2100 Professionals TWO
Industry Leading Standards — ACR and DEDP
ONE
General Specification
ONE
New Standards and Specifications Marketing Manager
2 Conferences Annual Conference and Fall Technical Conference
97%
2 1
Certifications - ASCS, CVI
Certificate Program - VMT
18
MONTHS Operating Reserves Membership Renewal
Achievements & Highlights
2016 Annual Report
TREASURER’S REPORT For the period January 1 to December 31, 2016
Overview The Association’s finances continue to solidify and support long-term sustainability for the Association, with revenues of $2,102,067 and expenses of $1,717,923 with a projected net income of $384,144, well ahead of the budgeted net income of ($191,061), which equates to an approximate $575,205 swing to the positive. The Association ended the year with total net assets of $2,591,847.
Increased net assets by
21%
Revenues Membership dues account for 46% of the Association’s revenues, followed by Certification & Training (29%) and Annual Meeting (17%). Overall revenues for 2016 were $2,102,067 compared to 2015 audited, actual revenues of $2,083,404. This slight rise can be attributed to an increase in certification revenue of approximately $52,000 and increased revenue from NADCA conferences of approximately $26,000.
Expenses Administration is the largest expense category at 53% of total expense, and includes the following: management services, staffing, office space, committee expenses including marketing initiatives and campaigns, certification job analysis projects and exam development, ANSI fees, public relations, legal fees, trademark enforcement legal fees, sales commission expense, credit card processing fees, insurance, postage, general design and printing, storage fees, taxes and filing fees, telephone, database maintenance and licensing, website maintenance and hosting, and staff travel. Annual Meeting follows at 23% of total expense and then Certification & Training at 13%.
Management Fees NADCA’s management contract with AH includes fee and scope of work documentation for all contract years. The NADCA Board of Directors works with the Chief Staff Executive to model an appropriate scope of work tied directly to committee and board strategy annually. The scope is finalized and a fee is established.
Comparison to Budget As is customary, NADCA continues to present a conservative revenue growth budget and a realistic expectation on expenses each year. That being said, the Chief Staff Executive has been working with the Treasurer and the Finance Committee to close the gap slightly between budget and actual year over year. In 2016, we came in with a planned net deficit budget of approximately ($191,061), down from a budget deficit of more than $300,000 in 2015. In 2017 that budget number will be even closer to a breakeven as the volunteers and staff become more confident in the patterns, consistency, and growth of the Association.
2
2016 Annual Report Revenues for 2016 exceeded the conservative budget goals, with actual results of $2,102,067, compared to a budget of $1,787,970. Expenses continue to be tightly monitored and reduced whenever possible, while still making deliberate investments in the Association around structure, staffing and sustainability. Overall expenses for 2016 were $1,717,923 compared to a budget of $1,979,031. Overall the Association realized an unrestricted net income of $487,485.
Closing NADCA increased its net assets again in 2016, remains financially strong and continues to trend upward. The Association has the funds necessary to execute its operational and strategic initiatives, initiate additionally identified directives, and deliver a high level of support to our members and elevate the professionalism of our industry. NADCA continues to operate with a conservative investment and surplus policy guideline and has been dedicated to diversification of their investment portfolio. In 2016, those funds yielded substantial gains of more than $100,000. NADCA currently holds 18 months operating reserves, is fiscally strong and working toward progressive gains for the membership and their businesses.
118%
of budgeted revenue
Unrestricted Net Income Comparison 500,000 400,000 300,000 200,000 100,000 0 -100,000 -200,000
2015 audited actual
2016 actual
$478,030
$384,144
expense under budget
-$191,061
FINANCIAL SUMMARY OPERATING REVENUES
$261,108
2016 budget
2016 2016 UNAUDITED FINANCIALS
2015 2016 BUDGET
2015 AUDITED FINANCIALS
Administration
$991,554
$823,100
$1,050,302
Annual Meeting
354,970
357,470
340,802
Certification & Training
612,015
504,800
559,900
Other Events
67,365
45,750
55,665
Publications
76,163
56,850
76,735
$2,102,067
$1,787,970
$2,083,404
Administration
909,437
1,090,761
852,750
Annual Meeting
392,785
459,595
388,932
Certification & Training
222,943
247,150
199,151
Other Events
79,806
81,875
66,458
Publications
112,952
99,650
98,083
$1,717,923
$1,979,031
$1,605,374
TOTAL OPERATING REVENUES OPERATING EXPENSES
TOTAL OPERATING EXPENSES
3
2016 Annual Report
Annual Meeting Committee More than 400 attendees were present at NADCA’s 27th Annual Meeting held at The Wigwam in Phoenix, AZ, where industry professionals came out to take advantage of the opportunity to learn, connect and network among the industry’s most successful and experienced professionals. The exhibit hall offered 38 exhibitors in more than 50 booths showcasing their equipment and services, including outdoor exhibits flush with vehicles and large-scale equipment. The grand lawn at The Wigwam played host to attendees celebrating the Member Party in honor of the Hall of Fame inductees with rodeo bull riding, quick draw competitions and hatchet throwing.
400+
Annual Meeting Attendees
For this first time in recent memory, NADCA brought back not just one, but two keynote speakers. Jerry Colangelo, former Chair of the NBA Board of Governors, youngest GM in professional sports for the Phoenix Suns in 1968, and most recently Chairman of USA Basketball and advisor for the Philadelphia 76ers, gave a poignant, yet rousing presentation on life experience and leadership in business. Mr. Colangelo was followed by former NBA player and current color-commentator for the Phoenix Suns, Eddie Johnson.
Certification Committee
Updated CVI Exam with ASCS Prerequisite
The Certification Committee is tasked with developing and maintaining NADCA’s industry-leading certification programs to ensure that members are performing air duct cleaning to the highest standards and in accordance with ACR, The NADCA Standard. This year the CVI sub-committee released the new CVI exam at the 27th Annual Meeting in Phoenix, AZ. This exam offers updated and more relevant content for those looking to become a Certified Ventilation Inspector. The committee also continued with the roll out of the ASCS prerequisite to sit for the CVI and initiated work on renewal quiz content development for ASCS.
2016 Certification Summary PROGRAM
2016 # OF CERTIFICANTS
NEW IN 2016
2015 # OF CERTIFICANTS
NEW IN 2015
2014 # OF CERTIFICANTS
NEW IN 2014
2013 # OF CERTIFICANTS
NEW IN 2013
2012 # OF CERTIFICANTS
NEW IN 2012
ASCS
1877
278
1762
278
1798
302
1660
265
1353
333
CVI
229
13
237
22
248
44
209
33
205
28
Education and Safety Committee Education remains the core of NADCA’s mission, and the Education & Safety Committee strives to maintain, update and develop new training programs that will keep our technicians and industry experts on top of new advancements in technology, products, and practice. In 2016 the committee held three live webinars and grew on-demand webinar revenue by 9% over 2015. The White Paper Field Testing Task Force was established in 2016 to gather field testing data to support the findings of NADCA’s most recent white paper, Restoring Energy Efficiency Through HVAC Air Distribution System Cleaning. The data collected has affirmed that pronounced improvements in cooling capacity and airflow are a typical result of HVAC system cleaning.
4
2016 Annual Report The committee also engaged in updating NADCA’s HVAC Inspection Manual to ensure that the publication content reflects current industry standards and practices for the inspection of commercial HVAC systems in support of the updated CVI certification. Lastly, work has begun to update the NADCA Safety Manual, with an expected release in late 2017.
Ventilation Maintenance Technician (VMT) Training Program The Ventilation Maintenance Technician (VMT) Online Training program remains the optimum way to train entry-level technicians in a cost-effective manner. More than 850 technicians have registered for this course since it was launched in 2011, learning about basic safety, access openings, containment, tools and equipment, and how to clean HVAC systems in accordance with ACR, the NADCA Standard. The Education Committee, alongside the Fall Technical Conference Committee, continues to provide unmatched hands-on training at the Fall Technical Conference each year, allowing attendees to apply those skills taught by the VMT Training Program as they work through the course instruction. Attendees are able to step into a training area that replicates the HVAC system and related components, touch and feel the tools and equipment needed to perform the work, and test out the techniques taught in the session.
850
The VMT Program is now available in Italian as we continue to support and grow our AIISA relationship and our international presence.
technicials registered for VMT
White Paper: Restoring Energy Efficiency Through HVAC Air Distribution System Cleaning The Education and Safety Committee charged their White Paper Sub-Committee with the development of this paper designed to educate members and the industry about critical aspects of HVAC systems – energy consumption and the roles that HVAC engineering, cleaning, and maintenance play in optimizing energy usage. This paper outlines: ● How air distribution system cleaning reduces HVAC energy consumption ● How energy consumption can be calculated with pre‐cleaning and post‐ cleaning measurements ● Mechanical and other issues within HVAC systems that contractors encounter while inspecting and/or cleaning that can be reported and corrected to maximize HVAC energy efficiency. This paper was developed by some of the nation’s top industry professionals together with NADCA’s technical team. It was presented for the first time at NADCA’s Annual Conference in Phoenix, AZ and has since been shared with the IAQ community at large when it was slated for session at both the IAQA and AHR events in Las Vegas in early 2017. This and all NADCA white papers are available for free download at www.nadca.com.
Finance Committee This committee was formed in 2013 to provide financial oversight for the organization. The Finance Committee is chaired by the most recent outgoing Board Treasurer, and consists of the current Board President, current Board Treasurer, and three NADCA members at-large, in good standing.
5
2016 Annual Report In addition to reviewing and approving the annual budget presentation to the Board of Directors, the committee also reviews the pricing structure throughout the organization, making recommendations and changes in support of the budget and strategic goals of the Association. They approve the audit firm and subsequent audit documents, set long term financial goals and surplus spending guidelines, and review quarterly financial statements. As a function of due diligence and fiscal responsibility, NADCA has opted for a new audit firm after working with the same firm for the past three years. The new firm has been selected and the audit is underway with an expected completion date of late June 2017.
International Affairs Committee NADCA’s international membership continues to grow with 282 members from 30 countries, up from 275 in 27 countries in 2015. NADCA’s International Affairs Committee is appointed to focus on the needs and interest of members from outside the United States. In support of our international efforts, NADCA participates in presentations and events across the globe. In 2016, ACR, The NADCA Standard, was presented at ANAM, the annual conference of AIISA in Italy. NADCA continues to enjoy a mutually beneficial relationship with AIISA. In 2016, 78 NADCA members came from our partnership with AIISA and that number continues to climb.
78
Industry and Public Relations Committee
members from AIISA partnership
The Industry and Public Relations Committee undertakes a wide array of initiatives each year for the purpose of generating business opportunities for NADCA members and growing the association. In 2016, NADCA continued its relationship with Red Chair Communications and again engaged in targeted campaign work. The results of these campaigns show measurable growth and value beyond the dollars invested as is evident across membership, conference attendance and non-dues revenue. The Industry Relations (IR) team continues to solidify relationships, demonstrate value and recognize significant growth in sponsorship, exhibits, and new products and services. The results speak for themselves: ● 26% increase in sales for the Fall Technical Conference (2014 v 2016) ●● 20% increase in DucTales advertising (2014 v 2016) ● 45% increase in overall sales (2014 v 2016) ● 66% increase in digital advertising (2014 v 2016) The IR team at AH works to nurture and build upon relationships with exhibitors and sponsors and continues to develop new revenue opportunities as the industry grows. 2016 saw the release of the second annual NADCA Buyer’s Guide in the November/ December issue of DucTales. This is a valuable resource for our Regular Members looking to purchase equipment and services and serves as a tremendous member benefit for our Associate Members. This issue generates additional advertising revenue (10% higher in 2016) to help offset production and will continue to be a sales piece for all Associate Members through 2017, as it will be distributed at all NADCA events. This piece was also included in the magazine distribution at AHR Expo in Las Vegas, an event attracting more than 40,000 individuals in the IAQ and related industries.
6
2016 Annual Report Anti-Fraud Task Force In response to ongoing concerns from NADCA members, the Anti-Fraud Task Force was formed to provide consumer education and information to key stakeholders such as the Division of Consumer Affairs, the BBB, and the State Attorney Generals. The task force has compiled media coverage and advice for avoiding scammers and produced a video for distribution in support of these efforts. This group will also work to support the launch of NADCA’s new consumer marketing campaign, Breathing Clean. This initiative will see the release of a public service announcement, in both television and radio format, and a heavy push toward consumer awareness in 2017 and beyond. Visit BreathingClean.com after the 2017 Annual Meeting launch to learn more. NADCA staff works hand-in-hand with the Ethics Committee and Anti-Fraud task force on trademark infringement issues. Members’ investment in NADCA must be protected and the association goes to great lengths to ensure that all logo use or claims of membership or certification by non-member companies or non-certified individuals is addressed swiftly and aggressively. From 2014–2016, NADCA received 113 reported violations and has successfully closed 105 of those. Closed indicates that the violator has ceased use of the logo or false claim, or has acknowledged use under assumption of membership and has either renewed their membership or completed the join process. Of those 105, fifteen companies were able to complete their renewal or join process to become members of the Association. The remaining 90 cases ceased illegal use of the NADCA logo upon contact by staff and/or the NADCA attorney. The breakdown of reports for the past three years is as follows
60 50 40 30 20 10 0
30
cases reported
28
cases closed 2014
Of the two open cases, one is a foreign company based in France and Belgium and the other is an ongoing and pervasive case that has led to legal action by NADCA’s attorney.
2cases3
reported
23
cases closed 2015
60 cases reported
54
cases closed to date 2016
The remaining six cases are with the NADCA attorney.
As a part of NADCA’s multi-pronged approach to protect against use of the NADCA logo by non-member companies, NADCA continues their partnership with Yoshki and their logo protection software. This was rolled out to members in 2014 and 2016 saw a slight increased push toward compliance. When members use the Yoshki logo and a customer clicks that logo from the member’s website in order to verify NADCA membership, the customer gets confirmation of NADCA membership. If the company is not a NADCA member, the verification will fail.
7
2016 Annual Report If a non-member company is using the logo, it will not be verifiable. Additionally, if past members who have not renewed membership continue to use the Yoshki logo, customers will see the failed verification notification when clicking the logo from the former member’s website. It is imperative that all members in good standing adopt use of this software in order to protect their investment, the Association and the industry from less-than-ethical competitors.
Website Redesign Task Force This task force was charged with thorough review and content audit of the NADCA website, with an eye for a rebuild that will provide a more user-friendly interface. They spent much of 2015 laying the groundwork for a redesign project launch in 2016. This task force has completed the new website launch at www.nadca.com, creating a mobile-responsive, more visually appealing and user-friendly interface for both members and consumers alike.
22%
increase in Twitter followers
Social Media NADCA continues to increase its presence on Facebook, Twitter, YouTube and LinkedIn. NADCA’s Twitter followers jumped 22% in 2016 and Facebook again saw a 30% increase in followers this year. In 2016, NADCA launched its first Facebook video ad to promote early bird registration for the 28th Annual Conference. The ad produced excellent results with 870 clicks to the annual meeting website, 2,200 video views and a total reach of 17,052 Facebook users. This was all accomplished during a three-week run of the ad and as a result, registration numbers spiked during this timeframe. NADCA’s social media growth can be attributed to the following social media best practices which help to generate awareness and interest about the association.
Best practices include:
30%
increase in Facebook followers
●● Incorporating branded visuals; content with images receive 94% more views than text-only content and increase engagement by 34% (MDG Advertising). ●● Posting during “peak hours,” when the audience is online and most active. NADCA’s peak hours are between 10 am and 4 pm. ●● Engaging with the audience regularly by tagging other pages within posts (highlighting exhibitors, for example, and tagging their Facebook page), responding to mentions and comments. NADCA will continue to utilize digital marketing strategies such as social media advertising to drive event attendance, consumer awareness and industry growth.
Articles and News Releases In 2016, NADCA continued to utilize several public relations initiatives in order to promote the activities of the association and the advancement of the industry. Strategic partnerships with North American Precis Syndicate (NAPS) and Red Chair Communications have resulted in a range of releases and article topics. This included coverage in top industry and consumer-facing publications. NADCA reached consumer readership of more than 40 million from just three article placements through NAPS. The total ad value was tremendous in that NADCA spent less than $10,000 and received placements valued at almost $500,000.
8
2016 Annual Report Commercial Activities NADCA allocates a portion of their Industry & Public Relations budget to participation and exhibition at several industry events. With booths at events like ASHRAE’s Airconditioning, Heating & Refrigeration (AHR) Expo and IAQA, and presentations at likeminded events, NADCA harnesses opportunities to reach target individuals and companies across the industry, including mechanical engineers, specifiers, facility managers, air conditioning contractors, indoor air quality specialists and other key industry segments. NADCA presentations on ACR, The NADCA Standard, the White Paper on Restoring Energy Efficiency Through HVAC Air Distribution System Cleaning, and the DEDP Standard continue to be delivered at these industry events and are wellreceived in these circles. NADCA also continues to support our affiliate partnerships and maintains its Memorandum of Understanding (MoU) with IAQA. Additionally, NADCA is an endorsing association partner with the AHR Expo. Through these agreements, our associations offer reciprocal support and benefit in the areas of education, marketing, and promotion. The executive management teams remain in communication with regard to scheduling and direction of the association in order to maximize all opportunities and work together to avoid scheduling conflicts.
Membership Committee The Membership Committee is tasked with enhancing member benefits and promoting those benefits to current and prospective members in order to increase and retain membership. The Committee also oversees NADCA’s growth strategy and member surveys. In 2013, NADCA was pleased to surpass 1,000 members for the first time in the organization’s history, ending the year with 1,022 members. In 2016, NADCA set their fifth membership record with 1,200 members. This is a 28% increase in membership over the past 5 years. Development of enhanced member benefits, updated and focused educational content and an ongoing membership campaign that spans both US and international markets continues to propel the organization forward. Targeted content marketing with our inhouse marketing and communication experts continues to focus on opportunities for membership and industry education, highlighting the fantastic ROI (return on investment) and professionalism of the Association. With the streamlined online renewal process, including CEC availability via the online webinar library, NADCA has built a strong foundation for the targeted growth outlined in the organization’s long term strategic goals.
1,200
*
Total Members
*Includes 282 Members Located Internationally
Affiliate Supplemental Associate Regular Certified
Analysis of NADCA’s data tells us that 35% of the membership have been members for ten years or more and 59% have been members for five years or more. There are 55 companies with membership of 25 years or more and 69 members with 20+ years (but less than 25).
9
2016 Annual Report Membership History In 2016, 154 companies had their membership terminated for not meeting membership requirements (non-compliance with ASCS certified staff or lack of proof of insurance). This compares to 138 terminations in 2015, 55 terminations in 2014, 44 terminations in 2013, 118 terminations in 2012, 41 terminations in 2011 and 27 companies 1,200 terminated in 2010. 1,175
1200
1,022 1,039 1000
905 918
878
941 917 934 915
800
600
400
200
0
’06 ’07 ’08 ’09 ’10
’11
’12
’13 ’14 ’15 ’16
As of December 31, 2016, there were 46 pending member companies. A company’s membership status will be pending until all membership requirements are met. During pending membership status, a company is not a NADCA member, cannot claim NADCA membership and is not eligible for NADCA benefits, including use of the NADCA logo. A company is not a NADCA member until it has been issued an official NADCA Membership Certificate. Pending companies can remain in pending status for a maximum of six months. During this time they are required to provide proof of insurance and have at least one individual pass the ASCS examination. At the conclusion of the six month period, all pending companies who have not complied with the qualifications of membership are terminated. Should they wish to pursue membership again in the future, they must initiate the application process from the beginning. NADCA saw yet another record breaking membership renewal year, achieving a stellar and unprecedented 97% renewal rate. This is a testament to the real and perceived value of membership in this organization.
NADCA Regional Coordinators NADCA’s Regional Coordinators work to provide support and mentoring to new and existing members within their region. Regional Coordinator volunteers work to support and build the Member Mentor program in their areas, and work to ensure that members receive access to a network of support. The Regional Coordinator program is important because NADCA members face various challenges in their day-to-day work that can be very specific to climate, licensing and local regulation. Finding mentorship from an individual who understands and navigates similar challenges is an invaluable part of the NADCA membership benefit blueprint.
Leadership Development Committee The Leadership Development Committee is charged with identifying qualified candidates who are interested in serving on NADCA’s Board of Directors. This committee identified a slate of five highly qualified candidates to fill four open positions on the 2017–2019 Board of Directors. The following Regular Directors were elected to serve their first three-year term beginning in March 2017: Kehau Mendes from AIRPRO Indoor Air Solutions in Honolulu, HI; and Mike Dexter from Air Quality Control Environmental in Coral Springs, FL. Re-elected to a second term on the Board of Directors is Mark Zarzeczny from Schoen Duct Cleaning in Edgewater Park, NJ. Re-elected to this third term on the Board of Directors is Mike White from Clean Air Systems of LA, Inc. in Shreveport, LA.
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2016 Annual Report NADCA continues to utilize technology that brings efficiency and security to the process. Ballots were sent to each regular NADCA voting member’s email address through ballot voting software company, Big Pulse. Electronic ballots maintain a higher level of accuracy and protect the integrity of the process. NADCA members can be confident they will receive exemplary levels of support and participation from the newly elected board members, as well as those returning to continue their service. Their willingness to share their time and expertise with others serves to prove they are committed to their service as a NADCA director and the industry at large.
Fall Technical Conference NADCA’s Fall Technical Conference Committee supports NADCA members through regional training conferences and direct technical assistance.
4-year trend
90%
NADCA again experienced record setting attendance numbers for this conference, with 162 attendees participating in this Fall event at the Sheraton Charlotte Airport Hotel in Charlotte, NC. This event not only continues to grow in size, but in technical expertise and value for the exhibitors.
growth
Registration for this event has increased more than 90% since 2012. This event has proven to provide quality training and hands-on instruction from speakers and the volunteer committee members. The Fall Technical Conference is designed to help industry members become the best they can be by offering certification, training and hands-on application to all levels of technicians. Fall Technical Conference is prime training ground for new technicians to get their hands dirty and learn in both a classroom and technical, hands-on environment. In 2016, 60 technicians attended the full-day ASCS training course, with some taking the ASCS exam the following morning while the material was still fresh in their minds.
ACR Downloads
Standards Committee
6,900
The Standards Committee is tasked with developing NADCA’s standards and specifications —primarily, ACR, The NADCA Standard for Assessment, Cleaning & Restoration of HVAC Systems, DEDP, The Dryer Exhaust Duct Performance Standard, and NADCA’s General Specifications for the Cleaning of Commercial Heating, Ventilating and Air Conditioning Systems. Both standards and the General Specifications document are available for free at www.nadca.com.
from more than 80 countries
To date, there have been more than 6,900 downloads of ACR from more than 80 countries, and more than 5,000 hard copies of the booklet have been sold or given away at industry educational sessions.
5,000 hard copies of ACR distributed
The NADCA General Specification outlines what proper HVAC system cleaning entails and promotes the use of NADCA members and certified ASCSs for commercial cleaning projects. As a part of the organization’s strategic initiatives, NADCA has hired a full time standards and specifications marketing manager whose sole job is outreach to architects, engineers and facility managers to foster knowledge of NADCA’s standards and specifications and to work to increase the specification of NADCA’s membership and certification for commercial HVAC cleaning projects. NADCA is investing more than $100,000 on this initiative in an effort to bring more awareness to the architect, engineer, facility manager and specifier. Increasing the frequency with which the NADCA certification is cited in specifications is the key focus of this initiative. This ties directly to NADCA's overarching efforts to drive business to the members.
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2016 Annual Report
Bylaws Committee In 2016 the Bylaws Committee reviewed the bylaws but initiated no revisions. This document specifies how the Association is to be governed. A copy can be found in the Members Only section of www.nadca.com.
Ethics Committee The Ethics Committee was originally appointed for the primary purpose of evaluating the Association’s logo use policies, as well as other policies related to the use of NADCA’s intellectual property. It has evolved as need would have it and the committee is also actively engaged in reviewing allegations of unethical conduct by NADCA members. 2016 saw few ethics complaints reported, but the committee remains active in reviewing all complaints and taking action when deemed necessary. The committee works with the Anti-Fraud Task Force and the NADCA attorney, when needed, to police and protect NADCA’s trademarks. These efforts continue on behalf of NADCA members in order to monitor and prevent misuse of the NADCA logo for competitive advantage.
Strategic Planning NADCA’s strategic plan sets the direction and establishes priorities for the Association. It defines our view of success and prioritizes the activities that will make this view a reality. The strategic plan helps to guide committees, board members and executive management toward fulfilling the initiatives outlined in the plan, thereby achieving the short and long term goals of the Association. NADCA staff maintains a focus on the directives of the plan and delivers measurable results that can be tied directly to the strategic mission of the organization. NADCA’s most recent strategic plan was formed in 2014 in conjunction with both the Board of Directors and three members-at-large. Staff has been working on execution of this plan and the Board has been closely monitoring and measuring results.
Management Review NADCA is entering it’s fifth year of partnership with AH, a leader in the Association Management community. They were the first licensee of the American Society of Association Executives (ASAE) Certificate in Association Management Program, they are charter-accredited by the AMC Institute (to an American National Standards {ANSI} standard) and employ the highest number of credentialed staff members of any association management company (AMC) worldwide. AH is also the first and only AMC to be Platinum Certified by the Customer Service Institute of America. NADCA’s scope of work is the driving document behind the management agreement. The Board of Directors reviews the scope of work against the strategic objectives for the year and makes approvals based upon those established directives. The partnership with AH has been one of mutual respect, professionalism, transparency, accountability and success!
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NADCA 1120 Route 73, Suite 200 Mt. Laurel, NJ 08054 856-380-6810 info@nadca.com www.nadca.com
NADCA News
A Better Way to Stay on Top of Your Membership and Certification By Holly French, NADCA Membership and Certification Coordinator
I
t’s hard to believe it is already time again for NADCA’s annual membership and certification renewals. I have had the pleasure of serving as your Membership and Certification Coordinator for more than a year, and have enjoyed speaking to many of you during that time. As always, I’m eager to assist members with completing the renewal process and answer any questions you may have. In a continued effort to improve the membership experience, the NADCA team has been working diligently to make some key improvements to the way in which NADCA certificants can complete the renewal requirements. As of March 2017, NADCA ASCS and CVI - certified individuals will be able to complete the certification renewal requirements, pay their renewal dues and complete CEC requirements with one login at nadca.com. NADCA’s certification
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renewal quizzes for ASCS and CVI will be housed directly on the NADCA website at nadca.com. This means users will be able to use their NADCA login to access and complete the renewal quizzes without visiting another website and creating additional accounts and passwords. Additionally, when certificants successfully complete an NADCA renewal quiz or webinar for CECs, that information will be automatically updated to the user’s account helping to eliminate the need for users to upload additional documentation during the renewal process.
notices prompting the company administrator to renew the company’s membership.
How to Renew
Step 1: Submit proof of general liability insurance (regular and supplemental members Only)
The company administrator will be able to log on to their member services account at nadca.com to upload a certificate of liability insurance naming NADCA as a certificate holder to the company’s profile. Please note that affiliate and associate members are not required to provide a certificate of liability insurance.
Your Company’s NADCA Membership
Deadline to renew is June 30, 2017 In April, your company will receive both mailed and emailed renewal
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Make the Most of your NADCA Membership
Your company will not receive the renewed membership certificate until all of the following have been completed: • • •
Be sure to renew your company’s membership so that you can continue to take advantage of the many benefits NADCA offers: •
Listing in the Find-A-Professional Directory
Certificate of liability Insurance provided
•
Use of the NADCA logo
•
Meeting requirements for commercial bids
Company membership renewal dues paid
•
Subscription to DucTales
•
Member discounts on certification and training
At least one ASCS on staff has renewed their ASCS certification
•
Affinity programs and discounts on equipment rentals
•
Members only marketing resources
•
Access to networking with the best in the industry online renewal quizzes and webinars
uploaded, the company administrator will be able to pay the company renewal dues online.
•
ASCS Certification Renewal Deadline to renew is June 30, 2017
Step 1: Submit proof of six continuing education credits (CECs)
Renewal notices will be sent out in March prompting all ASCS-certified individuals to renew their ASCS by June 30, 2017. You will be able to log on to your member services account at nadca.com to upload proof of CECs and pay your renewal dues. CECs can be achieved in several ways, including: •
Attending NADCA conferences
•
Participating in NADCA’s Train the Trainer program at the Annual Meeting
•
Successfully completing the NADCA
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Attending other industry-related training programs (CECs for these programs must be approved by NADCA staff in advance of submission)
Additional information can be found at nadca.com under Certification. Step 2: Pay ASCS renewal dues
After proof of six CECs has been uploaded to your account, you will be able to pay the ASCS renewal dues online. You will not receive the renewed ASCS certificate until all of the following have been completed: •
Proof of six CECs submitted
•
ASCS renewal dues paid
•
Company membership renewal dues paid
CVI Certification Renewal Deadline to renew is June 30, 2017 Renewal notices will be sent out in March prompting all CVIcertified individuals with expiring certifications to renew their CVI by June 30, 2017. CVI renewal is processed after taking and passing an online quiz located at nadca. com. This is the only option for CVI renewal. You will not receive the renewed CVI certificate until all of the following have been completed: •
Successful completion of the CVI renewal quiz
•
Company membership renewal dues paid
Companies and individuals who renew their certification after June 30, 2017 must pay an additional late fee. Renew now to avoid late fees and get your new certificates before they expire on June 30, 2017.
Have a renewal question or need assistance? Contact me at membership@nadca.com or (856) 437-4674. 43
NADCA News
Meet Your New Board Members
Mike Dexter, ASCS, CVI
Kehau Mendes, ASCS, CVI
Air Quality Control Environmental
AirPro Indoor Air Solutions
Mike has been a NADCA member since 1991 and is a principal contact with Air Quality Control Environmental. Mike holds ASCS and CVI certifications from NADCA. He is a member of the NADCA’s Fall Technical Committee and Education Committee, and is also on the sub committee for the White Paper on Energy Savings through HVAC Systems Cleaning.
Kehau Mendes is the owner of AIRPRO Indoor Air Solutions, Hawaii’s premier duct cleaning company. He is ASCS and CVI certified, and also holds a CECS certification with the IKECA. Kehau has been in the duct cleaning industry for 18 years and continues to look for ways to better the industry through education and leadership. Kehau is on NADCA’s Fall Technical Conference Committee and is the NADCA Regional Coordinator for the U.S. Southwest Region. He enjoys surfing and spending time with his family, which includes his wife of 18 years, Stacia; their 14-year-old twin daughters, Sophia and Sanoe; and their 5-yearold daughter, Selina.
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Michael S. White, ASCS, CVI
Mark J. Zarzeczny, ASCS
Clean Air Systems of Louisiana, Inc.
Schoen Air Duct Cleaning
Mike has been in the indoor air quality and HVAC cleaning and restoration business since 1989. Clean Air Systems of Louisiana, Inc. is a charter member of NADCA and Mike served as the Region 4 coordinator for three terms. Mike currently is serving on the Board of Directors as Secretary, is chairman of the Education Committee and a member of the Industry & Public Relations Committee. Mike holds ASCS and CVI certifications from NADCA. He is also a member of the Indoor Air Quality Association, Home Builders Association (local and state) and Louisiana Heat Pump Association. Mike is Sergeant of Arms of the Shreveport Chapter and member of Comfort Institute. He holds both Louisiana and Arkansas State Mechanical Contractor licenses, as well as a Louisiana State Mold Remediator license. Mike and his wife, Cindy, celebrated their 39th wedding anniversary in June 2016. They are extremely blessed to have their son Michael, ASCS, CVI, who also works in the company; daughter-inlaw, Jennifer, who is a crime scene investigator for the Shreveport Police; and two beautiful granddaughters.
Mark has been working in HVAC system cleaning since 1994, when he started his own business, Schoen Air Duct Cleaning. The business quickly expanded operations from a one-crew residential service to a multi-crew residential and commercial service. Mark brings considerable value to NADCA members not just for his experience in the industry, but for having experience with developing marketing strategies to increase business and market share, client development and retention, employee training and development, and the expansion of services beyond traditional duct cleaning. Mark has been a member of NADCA for 22 years and has served on the NADCA Board of Directors, several NADCA committees and as Chair of the Annual Meeting Committee, Anti-Fraud Task Force and ACR Marketing Task Force.
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NADCA News
New ASCSs
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Mohammad Alqudah Alshaheen Air Conditioning and Cooling Services Abu Dhabi, UAE
Josh Herring Carpet Tech Lubbock, TX
Scott Blackwood Advantaclean of Dublin Delaware, OH
Mohammad Kassem Drake and Scull International PJSC Dubai, UAE
Alan Boring Stanley Steemer of Charleston Charleston, SC
Agnelo Varghese Kunjamara Zamil Coolcare Dammam, SAB
David Charbonneau AdvantaClean of South County Auburn, MA
Lukas Lang Dream Steam Ankeny, IA
Tom Clark Performance Industrial South Glens Falls, NY
Zachariah Nauss ZACH VAC High Reach Vacuuming Elizabethtown, PA
Justin Cox CoxProject DBA AdvantaClean of Marietta Woodstock, GA
Justin Nielsen Skyline Mechanical Inc Gypsum, CO
Matthew Eaton Zerorez of Atlanta Norcross, GA
Gregory Pauley Astar Abatement, Inc. Charleston, WV
Roger Egan Northwest Abatement Services, Inc. Lakewood, WA
Paul Peters Northwest Abatement Services, Inc. Lakewood, WA
Joel Fallas TakeAir LLC Houston, TX
Lily Powers Stanley Steemer of Charleston Charleston, SC
Chris Fries AdvantaClean of Madison County Collinsville, IL
Scott Rockwell The CleanWay Systems Syracuse, NY
Joe Gillikin JDG Environmental LLC dba AdvantaClean of Oklahoma City Edmond, OK
Ira Sacknowitz F.H. Furr Plumbing, Heating and Air Conditioning, Inc. Manassas, VA
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New ASCSs (continued) Rey Santiago ABC Cleaning, Inc. Oviedo, FL
Christi Tralle HVAC Cleaning Technologies Cumming, GA
Axzel Sequera AdvantaClean of Houston Central Houston, TX
Wayne Turner Powell and Turner Heating and Cooling Inc. Linthicum, MD
Matthew Soberl Servpro of South Durham and Orange County Durham, NC
William Tyson Holaday-Parks, Inc. Fairbanks, AK
Bobby Taylor WACO, Inc. Mt Crawford, VA
New CVI Jocelyne Melton Baxter Group, Inc. Chambersburg, PA
New Members Advantaclean of Dublin Delaware, OH AdvantaClean of Houston Central Houston, TX AdvantaClean of South County Auburn, MA Air Scrubber Plus DBA Enviro Professionals Camden, SC Astar Abatement, Inc. Charleston, WV Carpet Tech Lubbock, TX CoxProject DBA AdvantaClean of Marietta Woodstock, GA Dream Steam Ankeny, IA
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JDG Environmental LLC dba AdvantaClean of Oklahoma City Edmond, OK Jon-Don Roselle, IL Pringle Company Malinta, OH Skyline Mechanical INC Gypsum, CO TakeAir LLC Houston, TX The CleanWay Systems Syracuse, NY Zamil Coolcare Dammam, SAB
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NADCA News
Industry Calendar NADCA Events
Related Industry Events
NADCA Fall Technical Conference St. Louis, MO Sept. 14-16, 2017
2017 IKECA Annual Membership Meeting Charleston, SC May 10-13, 2017
NADCA 29th Annual Meeting & Exposition Palm Springs, CA March 19-21, 2018
2017 ASHRAE Annual Conference Long Beach, CA June 24-28, 2017 2017 SMACNA Annual Convention Maui, HI Oct. 22-25, 2017
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