Freshly Made
Each year tons of design products published in the marketplace
By combining Forms, Colours, Patterns & Typo... The product speaks.
Dull
A SHAPE OR A LOGO ?
Creative
SQUARE
SQUARE
SQUARE SQUARE
Next, Ranking the Value & Classifying it with the right terms. extraordinary WATER
PURE H20
Finally, Proudly presenting itself on the shelf, calling to be noticed...
EXPRESSIVE MINIMALIST
ATITTUDE
COOL
SIGN
ABSTRACT
MORE IS LESS
PASSION
optimist
ARROW
ILLUSION
O M
U TI FR PERFECTION
ORIGINAL
care
CLASS
CHRISTMAS
NE S
G ER
N I O D B O
C A
SL O
N
M A O TH G
A IM O PT ATITTUDE
HALLOWEEN
HUMANIST
CREATIVE
DECO
"Don't try to be Original. Just try to be Good." Paul
RAND
A STATEMENT In a statement made by Paul Rand "There is no bad content, only bad form". I believe that the challenge in the design process is to mantain an in between subconcious and concious state of mind. When we are probably not clear about any of it. The only trustworthy antithesis is between conscious and unconscious. Therefore, research and questioning the intention or reason behind the subject, experimenting with different medium in order to define a definite form to the content has become an important part during the design process. This awareness leads me to my final thesis of research into semiology. How i can be inspired by the 'low culture' and rediscovered the fictional forms of contemporary social problems and issues in a new form. The concern for all this was the meaning. The point of it is not that everything should look different, but it allows me to become a more significant designer who sat down and thought about things in a new way. That was a matter of learning by trial and error. These trial and error enable me to have better intuition at work.
Graphics ND needE to be SIGNInfluenced BY TH
Tibor Kalman
external worldND notnly by them -selves
“THE_CONCERN_ O F A L L T H I S W A S _ _ T H E M _ A N _ _ G , T H E _ M E _ _ IN G _ O F T H E _ D E S _ _ N B UT _ A L S O _ T H E M E A NIN G O F _ T H E _ M E _ _ S ” _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Jan Van Toorn:
1: RESEARCH in FINAL PROJECT As Roland Barthes (french semiologist) suggests, buying, consuming, and serving food are acts of signification through which people construct and sustain their identities. Food has been something that was overlooked and thought to be insignificant. However according to Barthes, he claims that food is “a system of communication, a body of images, a protocol of usages, situations, and behavior”. Our food choices make a statement all of their own. It would be systematic to describe food for what it signifies rather than what the food itself is. Pop Art reflects the overwhelming impact of the advertising industry on the artistic conciousness. Andy Warhol Campbell's Soup is seen here as a “sign” that reveals interesting things about the society during that period. Hence, what are the “signs” which give hints to the patterns of our current food consumption?
Feed My Eyes, a title for the final project comes from the conclusion of the idea that food is no longer for eating, it is a visual pleasure to our eyes. In a modern trend, we are drawn to buy what fits our eyes and beliefs, even if we do not know the food. Unrealizingly, we are being guided by packaging instead of the 'real food'. It is interesting to see how supermarket items can be used to explore our aspects of being a modern urbanite.
It is also point to the question of can we truly believe our eyes, if what we see is actually reality. What we are eating today cannot be taken for face value because one must consider the intent of the advertiser and other factors that may skewed the message. Thus, a food product may look the same to many different people that view it, but it may carry a different message to each viewer. This is a project which explores the tangible relationship between packaging and 'ourselves'.
Using the same tecnique of laser cutting numerous hole into packagings. The typography was then laser cut into the black cardboard and form a sentence which conclude the concept of "We are eating the image over and over again."
W
ha
td o we want? e t To c a r eleb
e h To liv t e life to
Mai
ra K a l m an
:
L
O ve st
tO
f
le l u
2: Everyday is a wonderful day The theme of the 2011 Netherlands stamp “Everyday is a Wonderful Day� set out to give a bit of humour to the often drily world of the pictogram. The stamps consists of a combination of graphics and texts, which together conveyed the necessary information. The stylized and playful characters forms an image which addresses the emotive themes in an expressive way. The stamps were divided into two categories, the value 1 and value 2.
Jack Kerouac, On the Road:
“Nothing behind me, everything ahead of me, as is ever so on the road.”
The act of design is to organise, structure, turning an ordinary subject into a piece of communicative visual
4: Nouveau Théâtre de Montreuil Nouveau Theatre de Montreuil is a project work together with Changeisgood Studio during my internship in Paris. After a revamped of the new identity. We received a brief to create a visual direction for the new season of 2012, as targeted to young adults. The theatre located in the eastern suburbs of Paris, France . It is seen as a clash of modern architecture in an old, quiet neignbourhood. Hence, we find it interesting to address these combinations as a reference point in the visual styling for the plays. This generates contrast between the subject and the background while the architecture form of the logo becomes a part of the form in the communication pieces.
Besides working on Nouveau Theatre campaign. I also work on a series of poster which served as divider in an artist book, Intepretation. ‘Intepretation’ by the artist Lili Reynaud Dewar, her works was inspired by the way Sun Ra questioned African-American identity, Lili Reynaud Dewar expands on her own biography and integrates it into artistic projects, in the form of spaces where Afrofuturism encounters family memories of concerts in the seventies.
5: THE BEST OF DUTCH BOOK DESIGN A project done during an internship at De Designpolitie, Amsterdam. It is an annual exhibition of the country's best designed books "The Best of Dutch Book Design" of 2012. A set of font was developed together with Sara (designer at DesignPolitie), it was inspired in the furniture that Laurens van Wieringen made specially for this travelling exhibition. On top of that, introductory poster was designed to locate at the entrance of the exhibition.
De Best VerzorgDe NeDerlaNDse BoekeN
tHe Best oF DUtCH Book DesIgN
Nederland staat bekend om boekontwerpen van hoge kwaliteit. Dit komt door een levendige cultuur van grafisch ontwerpen met bekende ontwerpers van internationale faam, zoals Irma Boom en Joost Grootens. Ook spelen drukkers met passie voor het drukkersvak én een diepe liefde voor het boek hierin een grote rol. En we mogen de opdrachtgever (de uitgever) niet vergeten: veelalbevlogen, met gevoel voor de tactiele en visuele kwaliteiten van het hedendaagse boek.
The Netherlands is well known for the high quality of its book design. This reputation comes as a result of the country’s vibrant culture of graphic design and internationally renowned designers, such as Irma Boom and Joost Grootens. Printers with a passion for their profession and a deep and abiding love of books also play an important role. And we should not forget their clients (the publishers), who are as a rule inspired and enthusiastic, with great feeling for the tactile and visual qualities of the contemporary book.
Al sinds 1926 selecteert een jury van specialisten ieder jaar dertig Nederlandse boeken die met de meeste zorg zijn gemaakt. Daarbij gaat het niet alleen over het grafisch ontwerp of de typografie, maar ook over gekozen materialen en de kwaliteit van het drukwerk. De dertig boeken worden samen gebracht in de tentoonstelling Best Verzorgde Boeken. Hoog tijd om ze samen te brengen in een reizende bibliotheek dacht Premsela – Nederlands Instituut voor Design en Mode-, Letterenfonds, SICA (Stichting Internationale Culturele Activiteiten), BNO (Beroepsvereniging Nederlandse Ontwerpers) en de Stichting Best Verzorgde Boeken. Samen presenteren zij de 30 meest bijzondere boeken van het afgelopen jaar, samen met een selectie van boeken uit eerdere jaren.
The BesT of DuTch Book Design is a joinT efforT By:
TBDBD_IntroPoster_060912.indd 1
Ever since 1926, a jury of specialists has selected thirty Dutch books a year that have been made with the utmost care. They take into account not only the graphic design and the typography, but also the materials used and the quality of the printing. These thirty books are displayed in the annual exhibition The Best of Dutch Book Design. Premsela – the Netherlands Institute for Design and Fashion, the Dutch Foundation for Literature, SICA (Dutch Centre for International Cultural Activities), BNO (Association of Dutch Designers) and the Foundation for the Best of Dutch Book Design decided that it was high time to exhibit the books in the form of a travelling library. These organisations have joined forces to present the thirty most outstanding books of the past year, along with a selection of books from previous years.
Design: sTuDio Laurens van Wieringen Typografie: De DesignpoLiTie
13-09-12 16:42:12
6: MARKS & logotype Few random logos which i have worked on during the part few years. It ranges from Dedaun — a spa consultancy, it was named after an indonesian language for the word 'leafy'.
1
Chua&Gan — a revamp logo for an Advocates & Solicitors firm.
2
Five Stones — A property development named after a traditional game, 'batu seremban'. 3
: Thanks for viewing
jodiehew@gmail.com / +60 (12) 206 5905