CMAKJK
IDENTITREND AW 13/14
PINTREST
RESEARCH
BER LIN
PRINT & GRAPHICS
SIMPLIFY Keep it simple
stupid. Helvec/a con/nues to prove its staying power in the print and graphics world with minimal block text conveying one strong and simple message.
PRINT & GRAPHICS
WRECK THIS Berlin is the
city of street art. Every corner has crea/ve inspira/on wai/ng for you which has translated into the expressive world of print and graphics.
PRINT & GRAPHICS
MONO-
CHROME The
perfect pairing. Black and white withstand /me to prevail as the most popular pairing in Print and Graphics.
VISUAL MERCHANDISING
NATURAL STATE
Release your
inner child. Natural state is for the hippy at heart and visual merchandisers have jumped on this trend incorpora/ng wood, earth and organic tones and props into their loca/ons.
VISUAL MERCHANDISING
NEON DREAM
How bright is too bright? Neon dream says never as it con/nues to shock and draw aDen/on in the visual merchandising world.
VISUAL MERCHANDISING
INDUSTRIAL
Warehouses
and factories saw the unlikely events of Fashion Trade Shows in Berlin taking inspira/on from the works of Peter Saville and Factory Records to promote their merchandise.
MENSWEAR
BOLD
The general
consensus from Berlin upon menswear was BE BOLD. Prints, graphics and block brights dominated garments and provided an alterna/ve to the common neutrals of Autumn/Winter.
MENSWEAR
TONAL
Deep hues of
navy, forest green and burgundy provided the basis for the Tonal trend. This is colour grown up.
MENSWEAR
MINIMAL MAN
Clean lines,
sharp shapes and a minimal colour paleDe are all things the Minimal Man has embraced with open arms. This look is sleek, modern and direc/onal.