Jodie Millar explores unconventional concepts through her label EVOK, questioning stereotypical notions of gender and beauty through the creation of dynamic, androgynous garments inspired by a combination of work wear and tailored wear with the chaotic riot of unusual and unorthodox combinations of fabrics. “I am inspired by adolescent revolt, rebellious play and the generation who did not want to grow up, yet were thrown into a lifestyle which forced them to grow up to fast.” explains Millar “I continually reference anti conformist attitudes and the unconventional ideologies and try to restructure them into a version of wearable reality.”
http://jodiemillar.carbonmade.com/http://www.tumblr.com/blog/e-vokfashionTwitter : @evokfashion
