Recreation Annual Report 2012

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CPS2013-0502 ATTACHMENT 6

Annual Report 2012

calgary.ca | contact 311

Onward/ By 2020, Calgary communities are resilient, complete and connected.


2012 highlights REC 100 – more than a centennial On Feb. 16, 1912, the Mayor and City Commissioners of Calgary received a letter from The Calgary Children’s Aid Society that indicated the need for dedicated recreation facilities. The letter stated that “all children need to play” and that “play is at present almost the only method of physical development for city children. It follows, therefore, that we must provide facilities for it.” It was requested that The City form a committee charged with providing supervised playgrounds so youth had opportunities for healthful recreation. From these beginnings, an entire Recreation business unit has grown to provide world-class facilities, programs and services on a year-round basis to meet the recreational needs of Calgarians. A dedicated team of staff brought a year-long celebration to life, highlighting a century of achievement and a future of possibility. Through monthly themes and 211 special events attended by 308,000 Calgarians, The City of Calgary celebrated 100 years of providing accessible, affordable and quality sport, fitness, arts, culture, and leisure time activities for Calgarians. Here’s to a future full of possibilities!

2012 winner of Calgary’s Child Magazine Parent’s Choice Awards Recreation was the recipient of numerous recreational program and facility accolades in the 2012 Calgary’s Child Magazine Parent’s Choice Awards: • 1st Place Best Programs for School Aged Children • 1st Place Best Preschoolers Programs • 1st Place Best Swimming Pool Southland Leisure Centre • Honourable Mention Best Teen Programs • Honourable Mention Best Children’s Day Camps • Honourable Mention Best Family Fitness Facility Southland Leisure Centre


Recreation By the numbers

249,078

Progressive

49,281

Contents

Rounds of golf played

More than you think

Swim lesson participants

Century of achievement

Evolve

Message from the general manager Message from the Director WHo we are What we Do WHY we Do It HOW we Do It What’s Next

88,713

25,510 Innovative 14,492 1,923,433 195

Facility hours rented

Festival and event subsidy recipients

Online Program Guide

AfterSchool youth visits

eRecreation

Drop-in/pass admissions

Future of possibility

87,248

Registered program hours

@YYCRecreation

85,881 Registered program participants

8,413

89% Enrich

25,577

fee assistance recipients

Programs offered

Day Camp Engage participants

of Calgarians are satisfied with City-operated facilities and programs

320 88,275 Festivals and events

45

Volunteer hours

Public Art projects

Vibrant and complete communities

2 3 4 6 16 18 26


Message from the general manager Dear Council, citizens and City colleagues, Ensuring Calgary is a socially inclusive, liveable and sustainable city is at the heart of all we do. We take great pride in serving Calgarians and we work hard to continually improve quality of life in our city in partnership with community agencies, community and social recreation associations, civic partners as well as a network of provincial and federal emergency management agencies. 2012 was a busy and exciting year for Community Services & Protective Services. We began the year with Recreation centennial celebrations. Dubbed Rec100, we celebrated each month with a theme and fun-filled activities. Another highlight was Calgary’s designation as Cultural Capital of Canada, affirming Calgary as a city enriched by diversity. The Multi-Agency School Support Team (MASST) expanded in 2012. This innovative partnership with Calgary Police Service, Community & Neighbourhood Services and school boards, provides early intervention services to elementaryage children exhibiting high-risk behaviour or victimization that may lead to criminal involvement. Additionally, we received a commitment from Council through Fair Calgary to initiate work on a single point of entry system for eligibility and access to all low-income programs and services offered by The City. More than 160,000 Calgarians attended Canada Day celebrations which included events connected along Olympic Plaza, Prince’s Island Park, RiverWalk, Riverfront Avenue to East Village and Fort Calgary. And 16,500 citizens voiced their opinions over a sixmonth period on what matters most to them about their library and what a 21st century library should be. This input is now being used to guide the next phase of work for the new Central Library.

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Calgary recreation Department | Annual Report 2012

Recognizing the need for capital projects to address city growth as well as lifecycle needs of existing facilities, we celebrated the grand opening of the Genesis Wellness Centre and the reopening of Calgary’s only indoor public park, Devonian Gardens, following an extensive renovation. Funding for four new recreation centres was secured and the Community Investment Fund supported numerous projects including Bowness Park, Shouldice Aquatic Centre, Optimist Park, tree planting and playground replacements. The Calgary Fire Department opened two fire stations, and the new Emergency Operations Centre also opened, housing the Calgary Emergency Management Agency and the Public Safety Communications (9-1-1) backup centre. All of this work supports what citizens believe to be important: a family-friendly city, quality service, help for those in need and investment in community infrastructure. These are things that contribute to bettering neighbourhoods and creating a city in which we all want to work, live and play. Calgary is a better place because employees and partners of the Community Services & Protective Services department care about citizens, our community and one another.

Erika Hargesheimer General Manager Community Services & Protective Services The City of Calgary


Message from the Director It is my honour to share Recreation’s 2012 Annual Report. I submit this to you on behalf of all Recreation staff who share in my commitment to provide Calgarians with products and services that allow all Calgarians to lead a healthy, active life in a vibrant complete community. Through the annual report you see the full spectrum of Recreation’s work in the effort to foster individual and community wellness. Recreation marked its centennial year in 2012, celebrating with individuals, families and communities that have been at the core of our work over the last 100 years. Through monthly themes and signature events, I was reminded of the very important role we play in the fabric of our city. Creating healthy, engaged, and inclusive communities are a shared responsibility and The City of Calgary is grateful to all of our long-standing community partners that share the same vision. As we spent 2012 celebrating the last 100 years of achievement, we now cast our vision towards a future of possibility. The Family Dance Party on New Year’s Eve will continue on in 2013 as a legacy to our centennial year. Calgarians continue to share with us that they expect The City of Calgary to play a significant role in delivering recreation services and we are thrilled that we consistently meet those expectations. Results from the 2012 Citizen Satisfaction Survey show City-operated recreation facilities such as aquatics and fitness facilities, leisure centres, arenas, athletic parks and golf courses are viewed important by 90 per cent of Calgarians and 89 per cent of Calgarians are satisfied by Cityoperated programs.

We take great pride in these results and we know that we must be persistent in meeting the growing expectations of our citizens. The Recreation Master Plan guides our work, ensuring that we are innovative, responsive and adaptive. Recreation has restructured the business unit to better service Calgarians’ needs and preferences, now and in the future. Adopting a regional model allows us to focus on the delivery of services for our citizens and communities in a collaborative way. Our extensive and ongoing community consultation shows us that Recreation infrastructure in Calgary is critical. In addition to countless lifecycle maintenance projects to current facilities, capital investments in 2012 also resulted in the opening of The Genesis Centre of Community Wellness, new artificial turf at Ernest Manning, and progress towards the development of four new recreation centres. These continued investments in recreation facilities enhance the experience of citizens and provide access to a wealth of recreation opportunities. For 100 years, Recreation has touched the lives of so many Calgarians and communities. Our places, programs and services create stronger bonds in the communities we serve. I appreciate the outstanding work of our staff each and every day, and the confidence that our citizens give to us as we look forward to the next 100 years of Recreation.

Kurt Hanson Director of Recreation

Messages from the general manager and director

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WHo we are

Recreation – sport, fitness, arts, culture, festivals, events and leisure activities, plays a vital role in our lives. More than benefitting the body, recreation inspires the mind, feeds the soul, enriches families, builds community and defines a city. To accommodate Calgary’s changing dynamics, in 2012 Recreation moved to a new organizational structure. Adopting a regional model, the city is divided into three geographic regions and the focus shifts from a functional program approach to a communityfocused model. From thinking about what we are delivering, to a focus on who we are delivering it for: citizens and communities. Recreation is transforming how it thinks about citizens, how it responds to their needs, how it delivers services, and how it allocates resources.

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recreation | Annual Report 2012


City of Calgary Recreation-operated facilities

Vision: An active, creative and vibrant Calgary.

WEST REGION

Mission: Enriching Calgarians’ lives through recreation.

EAST REGION

Mandate: Develop and manage a comprehensive recreation service delivery continuum. We are meeting the expectations of citizens Calgarians tell us that we: • Have a responsibility to create recreation opportunities for Calgarians of all ages. • Provide recreation programs, facilities and partnerships that are vital to maintaining a high quality of life in our city.

N

• Keep our community socially strong by enhancing partnerships with local arts and cultural organizations. By doing this, Recreation ensures vibrant, creative and cultural communities are what make Calgary a great place to live.

Arena

Source: 2012 CS&PS Expectations and Perceptions

Athletic Park

Recreation’s divisions Business Services Capital & Asset Management Culture East Region Golf Course Operations Integrated Planning Services South Region Sport & Partnership Development West Region

Art Centre

Aquatic Centre Leisure Centre Golf Course Sailing School

SOUTH REGION

who we are

5


What we Do

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recreation | Annual Report 2012

Our Recreation for LIFE service approach is founded on the belief that participation in recreation is important throughout an individual’s life, regardless of ability. Basic skill development is required in order to encourage and maintain participation throughout life. In 2012, we continued to offer programs and services that promote physical activity and creative involvement across all ages and development levels.


Encourage active, creative and healthy lifestyles Physical literacy Physical literacy is the development of fundamental movement and sport skills that enable an individual to move confidently within a wide range of physical, rhythmic (dance) and sport situations. During the Canadian Track and Field Championships, Recreation and The Calgary Track Council delivered Run Jump Throw presentations to 15 Calgary schools, teaching 3,750 students the fundamental skills of running, jumping and throwing movement. The Run Jump Throw Program will continue to be taught through Recreation as a legacy of the Canadian Track and Field Championships. Certified instructors introduced two programs during spring 2012, focusing on physical literacy. The Sporting Edge Preschool program gives preschoolers a head start in developing physical skills through basic movements and games. The Sporting Edge Child program builds on these principles by developing co-ordination, endurance, speed and agility.

Calgary AfterSchool In 2012, two new locations were added to the Calgary AfterSchool program, providing children and youth with positive, structured, healthy choices during the critical hours of 3 to 6 p.m. A total of 2,326 youth came through our doors, resulting in 25,510 program visits over the course of the year. Participants are carrying the lessons learned through the Calgary AfterSchool Program forward in other areas of life. Evaluation results show participants are increasingly volunteering in their community and building positive relationships with adult role models. Many past participants are also paying it forward by volunteering with the Calgary AfterSchool program. Innovative programming for all ages Staying informed about current work in the field of recreation delivery ensures that we are using novel, creative approaches to deliver products and services. In 2012, Recreation added over 25 new drop-in and registered fitness offerings providing the latest trends in fitness programming for all ages and abilities. From Parent & Baby Fit Together, to TRX Circuit, youth Zumba, and 50 + Yoga Serenity, there’s something for everyone, making our Recreation facilities a leading choice for Calgarians. Each facility tweaks programming to meet the specific needs of the community that they are a part of. For example, Village Square Leisure Centre began offering women’s only sessions for popular programs such as Bootcamp, Total Body Workout, Yoga and youth Zumba.

1,423

participants ages eight to 15 took part in the junior lifesaving club what We Do

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800+

drop-in opportunities available

Finding the right fit/sharing opportunities In 2012, the Online Recreation Program Guide launched a Drop-in search tool. This allows Calgarians to search for programs based on program type, location, suitable age, program start date and time, as well as an automatic starting soon section that features drop-in opportunities starting in the next two hours. The Online Recreation Program Guide comes in a mobile-friendly version, providing information on the go.

307,833

Online Recreation Program Guide visits

“Thank you to all the leaders and staff…we all appreciate the program and you very much.” 8

recreation | Annual Report 2012


Build attractive, vibrant and healthy communities Public Art Program: Great Art. Great City. The City recognizes that public art makes an important contribution to Calgary’s vibrant culture; one that helps us understand ourselves in the context of our city while serving to record our history. The Public Art Program is responsible for implementing the Public Art Policy, which guides the acquisition and management of The City’s visual art collections. The Policy provides a sustainable and responsive funding strategy for public art by allocating one per cent of City funding for capital building projects over $1 million to the cause.

and enlightening visual art experiences for Calgarians, as did the Public Art Program’s support and contributions to Nuit Blanche, This Is My City, a myriad of Calgary 2012 events, Canada Day celebrations, and more.

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Public Art projects

Four Public Art 101 professional development sessions contributed to the Program’s objective of building local capacity, often drawing a full house of local artists to discuss such matters as how to get started in public art, how to build a budget, and how site and context can influence any given project. The Civic Art Collection was successfully transferred to a new storage facility which now provides the $5 million collection with a safe, secure and environmentally controlled home.

Public art is integrated into the urban landscape and supports the Council priority to provide and maintain great public places. 2012 was undoubtedly the busiest year for the Public Art Program to date, with nine calls for artists and 45 new public art projects. Successful installations included Wishing Well at the Genesis Centre for Community Wellness, TransitStory on the Telus Convention Centre LRT platform, Confluence at the Martindale LRT station, and Ascension at the new Poetic Park in the downtown core. Through the planning and execution of the Alberta Public Art Summit, the Public Art Program hosted 60 delegates from 15 municipalities across Alberta and spent a great couple of days celebrating achievements, sharing experiences, and introducing our public art partners to Calgary’s thriving cultural scene. The Thinking Big exhibit at the Art Gallery of Calgary, the UNESCO exhibit (hosted at three partner locations), and the continuation of the Open Spaces exhibit program provided engaging

what We Do

9


320 676

Festivals and events

EVENTs over

EVENT days

12%

increase

In 2012, Recreation supported 320 events over 676 event days. That’s a 12 per cent increase over the previous year. A number of special circumstances contributed to this banner year in our city. Calgary was designated as the 2012 Cultural Capital of Canada. As well, The City of Calgary Recreation, the Public Library and the Calgary Stampede were all celebrating their centennial year. • New Year’s Day began with “Hockey In Calgary,” a partnership between The City of Calgary and the International Ice Hockey Federation (IIHF) to kick off REC 100’s year-long festivities and celebrate the 2012 IIHF World Junior Championships coming to Calgary. • In partnership with The Calgary Track Council, Recreation hosted the 2012 Canadian Track and Field Olympic Trials in June at Foothills Athletic Park where more than 700 athletes (ablebodied and disabled), vied for a spot to represent Canada at the London Summer Olympics. In addition, 150 coaches, 80 officials, 425 volunteers and 10,000 spectators participated in the event.

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recreation | Annual Report 2012

• The City of Calgary celebrated Canada Day with our biggest party to date. With events spanning the downtown core and reaching out to pathways throughout the city, along with a fireworks display launched from Centre Street Bridge, Calgarians had plenty to do beyond waving the flag. More than 1,000 participants created our city’s very first living flag at Prince’s Island Park. • The Calgary Stampede’s Light Up The City was a once-in-a lifetime event. On both weekends of the Calgary Stampede a city-wide fireworks celebration, launched simultaneously from five viewing locations, lit up the entire sky above Calgary. The 12-minute, world-class pyrotechnic display was synchronized to music and simulcast on local radio stations. • More than 4,000 Calgarians flocked to the municipal plaza downtown for a glow-in-thedark family dance party on New Year’s Eve. For the second consecutive year, Citytv hosted a national broadcast from Olympic Plaza. Canadian talent took to the stage to entertain our city and the nation. Mayor Nenshi participated in two New Year’s Eve countdowns: one for children at 9 p.m. and the other counting down to the stroke of midnight.


“Kudos and great big thanks to the City of Calgary Recreation folks, volunteers…For a wonderful family New Year’s party. Calgary 2012 Calgary was officially designated the 2012 Cultural Capital of Canada. This Canadian Heritage program is intended to stimulate sustained community support of arts and culture on a national level. Over the past year, Calgary 2012 has raised awareness of the richness of Calgary’s cultural assets, empowered cultural celebration and participation in every community in Calgary, and built a stronger sense of identity through a multitude of programs and events. On Saturday, Sept. 29, more than 1,000 participants and spectators converged at Olympic Plaza to celebrate Culture Days Calgary 2012, and to showcase all that is unique about our city in the Sweet City Lip Dub. Calgarians from all walks of life joined in, creating a music video featuring the Cultural Capital theme song “Sweet City Woman.”

more than

1,000

Participants Celebrated Culture Days “It was a wonderful opportunity for me to know the norms, values and culture of Canada.” what We Do

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Provide affordable, accessible, quality recreation Recreation is for everyone, regardless of ability, income level, gender, ethnicity or age. Full participation philosophies include: adapted equipment and programs, accessibility resources and policies demonstrating inclusion. Fee Assistance Program The City of Calgary encourages all of its residents to live active, creative and healthy lifestyles. Our Fee Assistance Program helps to ensure that all Calgarians have access to the recreational programs and facilities our city has to offer. This program assists residents who are in financial need, by making those programs and facilities available at reduced rates.

Partner

2012

Calgary Public Library

Not tracked at time of report

Calgary Zoo

33,895 admissions, 9,506 parking

Cardel Place

1,511 admissions

Fort Calgary

141 admissions

Heritage Park

8,363 admissions

Rotary Challenger Park

Not tracked at time of report

Silver Springs Outdoor Pool

109 admissions, 10 programs

South Fish Creek Recreation Association

130 admissions, 168 programs

Talisman Centre

4,734 admissions

Vecova

1,110 admissions, 30 memberships, 48 programs

Y.M.C.A.

1,000 admissions, 800 programs

In 2012, we implemented auto renewal for AISH (Assured Income for the Severely Handicapped) customers who use the Fee Assistance Program. That change substantially reduces the administrative work required on the part of customers and staff.

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recreation | Annual Report 2012

In 2012, The City of Calgary Fee Assistance Program proudly offered over 25,000 low-income Calgarians subsidized access to City of Calgary-registered recreation programs, aquatic and fitness facilities, leisure centres and golf courses. The Fee Assistance card was also honoured at 11 Calgary-based partner facilities. The Fee Assistance program is funded from a combination of Council approved budget, Children’s Reserve and Canadian Tire Jumpstart. This funding allowed us to subsidize over 60,485 admissions and provide $462,841 for programming.

25,577 Fee assistance recipients


Canadian Tire Jumpstart In 2012, the Fee Assistance Program received $89,369 from Canadian Tire’s Jumpstart Charity, providing over 1,625 low-income children the opportunity to participate in City of Calgary Recreation programs. Canadian Tire Jumpstart also funded the Jumpstart Fun Bus, a recreational program for Calgary Housing Youth to enjoy access to a City of Calgary Recreation facility. The Sun Life Financial Arts + Culture Pass Initially a pilot project hosted by the Calgary Foundation, the Arts + Culture Pass in now a multiyear offering supported by Sun Life Financial. The Arts + Culture Pass allows low-income individuals and families the opportunity to access our city’s vibrant arts and culture experiences. EPCOR Centre for the Performing Arts, Theatre Calgary, Alberta Theatre Projects, Alberta Ballet, Front Row Centre Players, Aero Space Museum of Calgary, and One Yellow Rabbit are just a few examples of great places that participants were able to visit in 2012.

what We Do

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City of Calgary Recreation 2012 Capital Projects

Invest in communities

WARD 2

20

37

WARD 4

N

WARD 1

22 12

Recreation facilities 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17.

Canyon Meadows Aquatic Centre Ernest Manning Athletic Park Father David Bauer/Norma Bush Arena Frank McCool Arena Glenmore Athletic Park Henry Viney/Stew Hendry Arena Max Bell Arena New Brighton Athletic Park Optimist Athletic Park Optimist Arena Rose Kohn/Jimmie Condon Arena Shouldice Aquatic Centre Shouldice Arena Southland Leisure Centre Stu Peppard Arena Village Square Leisure Centre Wildflower Arts Centre

WARD 5

31 27

13

16

3 WARD 7

17 2

9 10

29

35 11 19

14 1 4

8

WARD 14 WARD 13

WARD 12

21

Partner projects

37. Genesis Centre 38. Subway Soccer Centre

recreation | Annual Report 2012

There are a number of funding sources for capital projects that include the Community Capital Conservation Grant, Sports Facility Renewal Program, the Alberta Government’s Municipal Sustainability Initiative (MSI) funding program, and the new Community Investment Fund. Community Capital Conservation Grant The Capital Conservation Grant funded 95 lifecycle projects to 77 community association and social recreation facilities. The amount allocated was almost $6 million, which was the full amount budgeted to the program. Similarly, the Capital Civic Partner Grant Program allocated $5.2 million to 12 large scale lifecycle projects with six of the civic partners.

18

38

30

29. Calgary Rugby Union 30. Oakridge Community Association 31. Triwood Community Association

14

WARD 9

WARD 11

Alberta Creative Hub Calgary Centre for Performing Arts Folk Festival Hall King Edward School Arts Incubator Mount Royal Conservatory Nickel Arts Museum National Music Centre

Calgary Zoo EPCOR CENTRE Fort Calgary Heritage Park Talisman Centre

34

36

25

Sport facility renewal projects

32. 33. 34. 35. 36.

WARD 10

7

26

Great Plains Quarry Park Rocky Ridge Seton

Civic partner grant programs

32

28

24 33

WARD 8 5 15

Cultural MSI facilities 22. 23. 24. 25. 26. 27. 28.

6 23

WARD 6

New Recreation facilities 18. 19. 20. 21.

Investing in communities is an integral part of what makes a great city. Recreation invests in lifecycle maintenance and repairs for existing recreational infrastructure as well as builds new places and spaces for Calgarians to be active and enjoy.

WARD 3

Sport The Sport Facility Renewal program (funded by MSI) allows $40 million for the upgrade and expansion of existing sport facilities in Calgary over six years. In 2012, three projects from across the city were approved for a total of $12.7 million in funding. Once completed, these projects will improve the landscape for sport users throughout Calgary by maintaining existing sport infrastructure, repurposing current facilities to accommodate multi-sport opportunities, and renovating aging infrastructure to better accommodate changing sport and citizen needs.


Municipal Sustainability Initiative The Alberta Government has committed up to $3.3 billion in funding to The City of Calgary as part of its Municipal Sustainability Initiative (MSI) funding program. Calgary City Council allocated the investment of up to $330 million for recreation and sport infrastructure. A number of these projects will be completed over several years.

Community Investment Fund City Council created a Community Investment Fund in 2011 which will see The City invest $252 million into tangible community improvements over the next four years, including those of partner organizations. With more than 200 formal and diverse partner relationships, this increase in capital funding will help partner organizations to address lifecycle needs and upgrade their facilities so that they can continue to provide programs and services in safe and healthy environments.

2012 Highlights: City of Calgary, partner and community projects The Genesis Centre of Community Wellness officially opened in January 2012. Built in northeast Calgary, the multipurpose recreation facility includes two indoor sport fields, two gymnasiums, a 25-metre swimming pool, a climbing wall, an indoor running track, human services area and a library. In 2012, Council approved the future construction of four new recreation facilities (Great Plains, Quarry Park, Seton and Rocky Ridge) with an estimated construction cost of $480 million. Diligent planning and stakeholder consultation this year helped staff identify what type of recreation facilities will be constructed and where they are best suited. The City completed engineering and hydrology studies for the New Brighton Athletic Park along with the approval of the Concept Plan. Community engagement and detailed design will occur in 2013, with construction to be completed by 2015. City Council allocated additional funding to the indoor annex project and for completion of three new artificial turf fields at the Subway Soccer Centre. With more than 100,000 soccer players in the city, the decision to add capacity was based on the demand for field space.

The Ernest Manning High School artificial turf field opened in 2012 and is now home to a premium competition sized athletic field. The Shouldice Aquatic Centre underwent an extensive $1.5 million upgrade to ensure one of Calgary’s oldest pools remains a safe and healthy facility for all citizens to enjoy. Acadia Community Association completed arena repairs to dasher boards, brine lines and concrete slab. It was funded by a contribution of $500,000 through the Sport Facility Renewal (SFR) program. Folk Festival Hall, the new home of the Calgary Folk Music Festival opened its doors in 2012. The hall hosts community and volunteer space as well as intimate performance space with seating for approximately 200 people. Nickle Galleries, a second culture-related capital project was completed in 2012. The City’s investment of $3.23 million toward the cost of building the new Galleries demonstrates the strong links between The City of Calgary, the University of Calgary and the community at large.


WHY we Do It

“Municipal governments are closest to the people; they are likely to respond more flexibly, more quickly and more effectively to the needs of the community in matters of recreation. For this reason, the municipality is the primary public supplier of direct recreation service.�* Calgarians share this belief, expecting a variety of accessible and affordable recreation opportunities from their local government. The City of Calgary understands the vital role recreation plays in quality of life, making it essential for us to continue providing responsive recreation products, services and facilities that Calgarians want and that generate public value. One hundred years later, we continue to work towards making Recreation a cornerstone of complete communities.

* National Recreation Statement affirmed at the Federal/Provincial Conference of Ministers in Quebec City. (1987). Interprovincial Sport and Recreation Council.

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recreation | Annual Report 2012


Cornerstone of complete communities Complete communities are accessible, active, caring, safe, socially inclusive, viable and vibrant. Recreation adds to a community’s vibrancy and sense of place by creating opportunities for active and creative expression, social gatherings, sport and cultural events, and community festivals. Complete communities are places where citizens realize the many benefits of participating in recreation. Recreation: • Promotes individual and community health across all generations. • Enhances cultural vitality. • Strengthens social connections. • Encourages environmental responsibility. • Drives economic prosperity. Responding to the needs of citizens Most importantly, we continue to respond to what Calgarians want and what they think is important. Year after year the Citizen Satisfaction Survey shows that Calgarians value and expect quality recreational opportunities to be available to them. In 2012, Recreation was one of the top three reasons as to why Calgarians believe their quality of life has increased over the last year.

81%

of Calgarians view City-operated programs as important.

89%

of Calgarians are satisfied with City-operated facilities and programs.

90%

of Calgarians view City-operated facilities as important. why We Do it

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HOW we Do It

18

recreation | Annual Report 2012

Partnerships help build community leadership, leverage financial and in-kind support, contribute to The City reaching its strategic goals, and provide a way for Calgarians to shape programs and services that reflect emerging needs and desires. Input and action from Calgarians through partnerships help ensure that our communities are liveable, sustainable and complete.


Partners Community partnerships, made up of both Recreation and civic partners, support Recreation in its development and delivery of facilities, products and services in sport, fitness, arts, culture, festivals, events and leisure activities. Recreation Partners • Calgary Sport Tourism Authority • Calgary Outdoor Swimming Pool Association • Calgary Rotary Challenger Park • Community associations/social recreation organizations • Facility operators (e.g. Genesis Centre, South Fish Creek, Cardel Place, Westside Recreation Centre) • Federation of Calgary Communities • Vecova

Sport Calgary As a civic partner, Sport Calgary plays an important role representing sport in the city. Through the Calgary Civic Sport Policy and the 10-Year Strategic Plan for Sport Facility Development and Enhancement, Sport Calgary and Recreation collaborate to foster strong sport delivery systems within Calgary. Sport Calgary supports the Sport for LIFE strategies through its promotion and delivery of the All Sport One Day initiative. On June 16, 2012, the fourth annual All Sport One Day event provided children the opportunity to try different sports and activities. More than 2,000 Calgary children ages six to 12, 40 sport organizations and 10 Recreation facilities participated in a day of sport discovery.

Civic Partners • Aero Space Museum • Calgary Arts Development Authority • Calgary Economic Development • Calgary Public Library • Calgary Technologies Inc. • Calgary TELUS Convention Centre • Calgary Zoological Society • EPCOR Centre for the Performing Arts • Fort Calgary Preservation Society • Heritage Park Society • Parks Foundation, Calgary • Sport Calgary • Talisman Centre • Tourism Calgary • TELUS Spark

How We Do it

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Recreation collaborates with Sport Calgary and user groups to prioritize current and future sport demand in the city. In addition, Recreation and Sport Calgary started a critical review of the 10-Year Strategic Plan for Sport Facility Development and Enhancement, specifically looking at what has been achieved to date, what work still needs to be undertaken, and what needs to be updated in this strategic plan. Calgary Sport Tourism Recreation continues to have a strong working relationship with Calgary Sport Tourism, recognizing that, in addition to the health benefits offered by sport, there are substantial economic benefits as well. Alignment with Calgary Sport Tourism has resulted in a number of successful events including the Track and Field Trials (2011/12) and the Plus 55 Alberta Games coming in 2013. Calgary Arts Development Authority Calgary Arts Development Authority (CADA) brings a 30,000-foot view to the long-term development of the arts sector. As the city’s designated arts development authority, CADA is a central hub that learns about, promotes, connects, advocates for and leads strategic initiatives in the arts. Mandated by City Council, CADA began work on creating an integrated arts plan for our city. The first phase of this ambitious project began in May 2012, conducting a scan of the current state of the arts sector. This plan will be a legacy of Calgary 2012, setting our future vision for what a thriving arts sector will mean for Calgary.

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recreation | Annual Report 2012

Staff With 573.5 full-time equivalent positions for a total of approximately 1,700 employees, Recreation‘s workforce is a team of dedicated individuals. Moving forward with the Recreation Master Plan, in 2012 Recreation adapted a regional delivery model, organizing staff within three geographic regions in the city. This allows the integration of recreation planning and service delivery, uses resources more effectively, promotes staff collaboration on programs and services, and allows The City to meet citizen expectations through a holistic approach to recreation. Engagement With a large and diverse workforce, keeping staff informed and engaged in the activities of the business unit is an important focus of Strengthening the Workplace initiatives. In 2012, Recreation launched MyRec, an online newsletter to keep employees informed about key initiatives. A blog site was launched as part of Transforming Recreation, and the What’s Up, What’s Happening employee newsletter continued to be published and serve as a regular staff resource.


“ I’m working at making changes to improve the customer experience.” Transforming Recreation Symposium In June, 88 Recreation leadership staff participated in a day of conversation around our current state, the roadmap for moving forward, and identifying the tools and resources required to support the journey. The day included acknowledging the collective achievements within Recreation to date, gaining understanding of current organizational drivers and context, and identifying opportunities that exist for collaboration within the new regional delivery model. Recreation Leadership Symposium In September, 200 Recreation leadership staff came together for a day to focus on Organizational Excellence and Inspiring Leadership. Staff left the day with an increased understanding of the vision for Recreation as we move forward in bringing the Recreation Master Plan to life, and personal strategies to be an inspirational leader.

WORKING

7 16

“I think I do a good job now, but I would like to take it up another notch.”

days a week, hours a day – so Calgarians can enjoy life.

How We Do it

21


Customer service commitment Opportunities to improve existing skill sets and learn new ways of doing things are integral to staff satisfaction. Recreation delivered a number of training programs this year resulting in employee certification in new programs, and greater awareness of core recreation principles: • Recreation introduced On Stage, a customer focused training module designed specifically by and for Recreation staff. In the fall of 2012, 60 Recreation staff also participated in the Community Services and Protective Services Citizen Commitment pilot program, encouraging and empowering employees to demonstrate citizen-centricity within the settings and circumstances of their current work environments. • Recreation continues to ensure staff understands the importance of physical literacy in the Recreation for Life framework. One-day physical literacy training resulted in certification of instructors and leaders in Fundamental Movement Skills and High Five Sport. • Two City of Calgary Recreation leaders were trained in the Run Jump Throw program, making them the first Run Jump Throw learning facilitators in Alberta. This enabled certification for City of Calgary Recreation leaders, allowing the Run Jump Throw program to be incorporated into physical literacy programming and be taught at local schools and all sport, one-day activities.

“ I wanted you to know you have a really great customer service oriented, team.” 22

recreation | Annual Report 2012


Volunteers With 948 volunteers contributing 88,275 hours in 2012, Recreation is forever grateful to Calgarians who assist us in providing quality recreation experiences for children, youth and adults in our city. We have numerous volunteer opportunities, including assisting with daycare, swim lessons, day camps, golf tournaments, Canada Day, New Year’s Eve and various other special events. Dare to LEAD LEAD is The City of Calgary’s youth leadership program for students in grades 7–12. Participants meet friends, learn new skills and discover how they can make a difference. Earning a LEAD Certificate is fun and gives students credibility, recognition and opportunities at school, work and in the community. Completing nine modules on various aspects of leadership and then applying them through 20 hours of practicum experience, helps open doors to success in the future and creates lifelong community leaders.

984

volunteers Contributed

88,275 Hours

How We Do it

23


Citizen engagement Listening and connecting with citizens is one of the most powerful ways in which we deliver the programs and services most important to Calgarians.

Weekly produced commercials as well as event listings on the CTV community calendar are also part of this partnership, allowing Calgarians to learn about the many ways in which they can stay active, healthy and enjoy their vibrant city.

In 2012, Recreation launched its own Twitter account @YYCRecreation, introducing one more way for Calgarians to access information about City programs and services.

As part of our ongoing commitment to delivering products and services that meet the needs of all Calgarians, Recreation completed a number of customer feedback initiatives in 2012 including:

Recreation embarked on a new media partnership this year, reaching a larger audience and delivering quality programming. Partnering with CTV Calgary, Recreation delivers weekly news segments during CTV morning live discussing programs, service and initiatives. CTV reaches 55 per cent of Calgarians – the largest audience in Calgary through any one medium at any one time.

• Launching an online facility evaluation tool for visitors to rate their experience at our facilities. • Launching an online program evaluation tool for program registrants to rate their experience with our programs. • Completing a Customer Satisfaction Survey for our Golf Course Operations. • Completing a Customer Satisfaction Survey of winter and spring/summer visitors to our arenas and athletic parks. • Initiating a comprehensive citizen engagement process to help inform a program and amenity market analysis of recreation opportunities in the inner city.

36,351

Online registrations

24

recreation | Annual Report 2012


Financial Summary Recreation capital budget ($ millions), 2009-2012 100

Recreation operating budget vs. actual expenditures ($ millions), 2009-2012 100

89.8

60

80 59.5

38.0

40 20 0

2010

2011

Note: Recreation’s total capital approved for 2012 -2016 is $367M.

80.1 41.2

73.3 34.1

76.0 36.3

81.3 39.1

40.0

42.2

Actual

Budget

89.7 45.9

90.2 45.6

85.8 41.3

60 40

39.2

38.9

39.7

Actual

Budget

43.8

44.5

Actual

Budget

44.6

20

14.3

2009

$ millions

$ millions

80

83.1 43.1

2012

0

Budget

2009

Mill rate

2010

2011

2012

Actual

Revenue and recoveries

Note: Operating dollars including direct service delivery operations + partner-related support. Dollar diagram/distribution of tax dollars, 2012

The Alberta Government receives 44 cents from every dollar collected through City of Calgary residential property tax bills.* Of the 56 cents collected for the municipality, The City spends 12.6 cents on Community Services & Protective Services, as follows: * Based on the combined current municipal and Provincial property tax rates as independently determined by each level of government.

Municipal government property tax .56¢

Provincial government property tax .44¢

{

Animal & Bylaw Services Public Safety Communications (9-1-1) Community & Neighbourhood Services Recreation Parks Calgary Fire Department

How We Do it

0.4¢ 0.7¢ 1.0¢ 1.5¢ 2.7¢ 6.3¢

25


What’s Next

26

recreation | Annual Report 2012

Calgary is a dynamic city in a constant state of change. Understanding the nature of these changes allows Recreation to continue being a leader in the development of recreation products, services and facilities, and presents opportunities to continually improve the ways in which they are delivered to Calgarians. The Recreation Master Plan outlines an exciting and far reaching vision, a mandate to serve as a call-to-action, and a mission that clearly articulates the best approach to generate the vast public value of recreation in Calgary. What follows is a framework which will guide service provision, and position us to bring the many benefits of recreation into the lives of Calgarians.


We will support and promote the greater community through: Sustainable practices • Responsible financial stewardship. • Maximize individual and community benefit. Citizen-centered services • Meet citizen expectations. • Enhanced responsiveness. Business optimization • Excellent products and services. • Sustainable facilities. • Effective partnerships. Organizational excellence • Become an employer of choice. • Leadership and management excellence.

The year ahead Recreation for LIFE We will continue to ensure Calgarians of all ages and fitness abilities have access to recreation opportunities that allow them to enjoy a healthy lifestyle. Product and service development will be guided by a framework that builds a continuum of recreation opportunities across the lifespan by: • Creating supportive, inclusive environments – welcoming all Calgarians regardless of age, income level, ethnicity, ability, gender or interest. Continuing our commitment to ensure Recreation is accessible and affordable for all Calgarians, we will work to leverage partnerships and create opportunities through our fee assistance program.

• Developing physical, creative and cultural/social literacy – children who develop these basic literacy skills at a younger age are more likely to continue in physical activities throughout their lifespan. -p hysical and sport skills that enable an individual to move confidently. - a ppreciate, create, understand, critique and enjoy a broad range of arts and culture. - r ead and understand his/her social and cultural context. • Fostering vibrancy – facilitating and supporting recreation opportunities, community festivals, multi-cultural activities and sports events that add to the social fabric of Calgary. • Building individual and community capacity – expanding Recreation’s networks and developing partnerships and collaborations with both organizations and individuals to support capacity building. Integrated service delivery Our regional service delivery model provides new opportunities to optimize resources and improve the scope and quality of recreation opportunities offered to Calgarians. It places a strong emphasis on responsive and engaging customer services as a fundamental driver of public value. It will also set the stage for a collaborative service development and delivery approach.

Continuing our commitment to ensure Recreation is accessible and affordable for all Calgarians, we will work to leverage partnerships and create opportunities through our fee assistance program. Investing in communities Integral to making our city a great place to live, we will continue to provide places and spaces for Calgarians to be active. • Upgrades to Ernie Starr Arena, along with construction of Shouldice Athletic Park Phase 2, • New Brighton Athletic Park, the Subway Soccer Centre and the National Music Centre will continue to build places for Calgarians to be part of a vibrant, active city. • As part of a comprehensive strategy to ensure the health and sustainability of municipal golf course operations, work will proceed on two fronts: the development of a revised golf course fee structure and a capital investment strategy. After a year of celebrations marking our centennial, we are inspired by our history and energized by a future full of possibility.

Integrated service delivery also extends to community-based recreation partners. We will continue cultural and sport sector development: • Review of the Civic Arts Policy. • Refresh 10-year Sport Facility Development and Enhancement Plan.

What’s Next

27


2013-0044


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