DESIGN PORTFOLIO

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Milwaukee, WI

Roast Coffee Company with Adriana

Arteaga

Chad Bloedel

Ali Carlucci

Therese Hassett

Blake Villwock

The daily rhythms of the coffee shop inspired this ceiling installation and lighting fixture at a small independently owned cafe in Milwaukee. The client called for a delineation of the employee and customer areas, specifically to minimize the overhead volume behind the counter. After securing donated material (salvaged wood, hollow and solid steel tube and frosted acrylic,) material experimentation and prototyping proceeded to the final design. A serpentine plan and undulating elevation, along with patterning derived from capillary systems, draw from daily rituals around coffee consumption. Waking, resting, activation and repose are drawn in the fluid and ratcheted form. Responding to the aesthetic of salvaged material and industrial fabrication existing in the space, this new entity reflects and refines the culture of this young, urban, university cafe.

projects prototypes
photo credit: chad bloedel photo credit: adriana arteaga bloedel photo credit: chad bloedel

salvaged-wood treated wall

points of interaction

12’6” 15”12”9”
lowest elevation of system barista privacy 6’6” 6’ 4’8’ 16’ service
rear front
photo credit: chad bloedel

wood

23 boards planed

1180 pieces cut

58 white pine

78 1/4” plywood

87 white oak

88 salvaged yellow pine

116 salvaged wood

96 miscellaneous wood

851 routes

523 pieces stained

373 pieces cut steel

168 pieces of solid tube

205 pieces of hollow tube

168 bends

653 drill holes

all pieces sealed

all cuts and drill holes sanded acrylic

4 4x8 sheets 1/4” frosted acrylic hundreds of score lines on surface

440 pieces cut

production
assembly 1 2 3 4 5 6

EXHIBITIONS

Super Jury Invitee Selected to present at biennial design symposium. Milwaukee. Finalist Bright Ideas Design Competition Sponsored by Philips Electronics and Inhabitat Magazine. New York. Finalist 2011 Mayor’s Design Awards Milwaukee. Grit Patterns BYO Studio private gallery. Milwaukee. Super Jury Gallery of Architecture and Urbanism. Milwaukee.
PUBLICATIONS Archdaily “Roast Coffee Co” September 13, 2011. archdaily.com CoffeeTime! “Roast Coffee Co.” Braun Publishing. Switzerland SARUP in the City 3 “Roast Coffee Co” University of Wisconsin Press. Milwaukee Professional Lighting Design Magazine “A Question of Wavelength?” September 2011. Sweden Inhabitat Magazine “Grit Tank’s Eco-Lighting Installation Curves Through a Milwaukee Coffee Shop” June 2011. New York Archilepsy Magazine “Design Fugitives” April 2011. Chicago HONORS Milwaukee. 2010 York. 2011 Milwaukee. 2011 EXHIBITIONS Milwaukee. 2010 Milwaukee. 2011

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District Heat Plant + Spa

Milwaukee, WI

The designer is challenged in this project to identify systems and operations inherent to the building site that will drive the development of ideas in detailing and structure. An array of practices were undertaken to meet such broad goals. Early maquette studies focused on the relationship between the earth berm and retaining wall as they relate to the railtrack tracks that run across the western edge of the site. A series of operations involving a massive, passive sytem and a linear, travelling system were defined. An exaggerated thick masonry wall meets a thin wood spanning and cladding system. This simple relationship becomes the benchmark for decisions made in the wall section and building detail.

prototypes
projects
DN DN

embed bypass hold lodge travel edge skim

a vocabulary of operations is defined after observation of the railroad track and the berm + wall system that accomdate it

the same vocabulary is applied to structural studies

embed bypass hold lodge travel edge skim

DN DN

previous study culminated in a set of drawings, translating earlier ideas into the tectonic language of building assembly and construction detailing

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embed bypass hold lodge travel edge skim

In certain neighborhoods a vibrant culture of the front yard exists. Neighborhood identity, community involvement and social bonds are made in this public realm, that of the stoop, the porch, the patio. The vibrant use of the street contrasts with the insipid space that serves it. In the particular stretch investigated here, no planting is present at all to frame the activity of the sidewalk. Commercial districts have learned to coopt parking spaces in order to introduce small plazas, cafe seating, etc. Using this same strategy in residential areas, we can beautify the street, enhance the lives of the city’s inhabitants and implement strategies for growth and development in new ways to under served areas.

projects prototypes
Marcus Prize Studio with Francis Kéré
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Material Study

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joseph luehring design portfolio

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