PORTFOLIO 2021
Art Direction & Graphic Design
Portfolio
2021
All content material including text information and images are copyright by their owner, you may not copy, reproduce, modify, or in any way exploit any content on this book.
- view in full screen mode for a better experience -
Portfolio
Yudha Art Direction & Graphic Design
2021
Experienced Art Director with a demonstrated history of working in the creative industry. Skilled in Graphics, Branding & Identity, Photography, Logo Design, and Retail. Strong arts and design professional focused in Graphic Design.
Portfolio
Muhammad Pra Yudha 15 November 1991
2021
Software Proficiency Adobe Creative Cloud Spark AR Studio
Jakarta, ID
Education Politeknik Negeri Media Kreatif Jakarta 2010 2013 - Graphic Design
behance.net/joedhak issuu.com/joedhak instagram.com/360plastic
contactyudha@gmail.com 0856 9446 6532 (Whatsapp) * 0812 9142 4249 (Call)
Portfolio
2021
Work Experience Graphic Designer Intern
Graphic Designer
PT. Modern International (Feb 13 - Apr 13)
Metrox Group (May 16 - Nov 18)
Assist Graphic designer in House and Marketing team with other projects TBD. Report to the Marketing team and will assist with the development and design of Modern International graphics, promotion, event materials, etc. as assigned.
Responsible for the visual style and images for all material that Brand needed. Help to create and develop brand awareness, media promotion, including develop moodboard for graphic and photoshoot brand.
Graphic Designer
Senior Graphic Designer
The Goods Department (Jan 14 - Aug 15)
Naisu Studio (Nov 18 - Dec 19)
Responsible for creating the Branding, marketing materials that help to form a company’s identity. Work closely with communication and primary team members to establish brand continuity and public recognition.
Creative Lead Naisu Studio (Jan 20 - present)
Decovisual Group (Sep 15 - Apr 16)
Responsible for creating the Branding of the company. Looking over, supervising, and being responsible to all visual assets done by creative team members including graphic designers, illustrators, photo/videographers, motion designers and production house team. Creating an overall theme or style to be used for each client.
Combines marketing and graphic design to create the visual materials that represent a company. Brand designers analyze market trends and formulate strategies to reach consumers.
Working together with all team members in other divisions to produce effective visual assets used in various types of media.
Branding & Graphic Designer
Portfolio
2021
One of the most well known cultural art from Toraja, South Sulawesi, Indonesia is called Pa’ssura or “The Writing” which is a Torajan’s carved wood. 27 patterns of carved wood in this book was approached with modern style without changing it’s true meaning. The purpose is to reintroducing the visual of Toraja carving to the public.
Project: Book
Client: -
Year: 2013
Portfolio
2021
GOODS BURGER• is the latest gourmet burger concept by The GOODS Dept•. The first outlet was located inside The GOODS Dept• Pondok Indah Mall. They are serving their much talked about Coffee Rubbed Burger, Hawaiian Burger, Loco Moco, as well as Ice Cream Sandwiches and Shakes. I was responsible to create their logo, branding, and promotional materials.
Project: Logo & Visual Identity
Client: The Goods Dept•
Year: 2014
Portfolio
2021
Symbols of our collaborative circle consists of ‘ • ‘ and ‘ + ‘. The symbol ‘ • ‘ comes from The Goods Dept• logo itself, but could also mean circles which is commonly represents unity, wholeness, and infinity; without beginning or end, without sides or corners, the circle is also associated with the number one. Which is what we expect from this collaboration, we can create something new but also timeless and the symbol ‘ + ‘ means the symbol +, indicating addition or a positive value that represents the collaboration of The Goods Dept• with another brands. The idea of this collaboration is to combine ideas from other brands and turning it into something new or a twist of the original design.
Project: Logo & Visual Identity
Client: The Goods Dept•
Year: 2014
Portfolio
2021
Angkasa Pura (Sanskrit for Sky City) is the name used by two separate state enterprises of the Indonesian Department of Transport that are responsible for the management of airports in Indonesia. The two companies are PT Angkasa Pura I and PT Angkasa Pura II. Angkasa Pura I has its head office in Jakarta, while Angkasa Pura II has its head office at Soekarno-Hatta International Airport in Tangerang, Banten.
Project: Annual Report Book
Client: Angkasa Pura
Year: 2015
Portfolio
2021
Six Capital is a pioneering fin-tech company focused on leveraging the potential of the currency markets. Six Capital’s vision is ‘to create the future of jobs’, producing lasting, positive impact on economies and society through its services and operations. Six Capital’s business model seamlessly combines advanced FX training with FX trading. For aspiring traders, the company runs courses in FX trading, using a unique methodology to empower precise, reliable trading. For investors and wealth managers, it offers a new generation of financial products, founded on dependable data.
Project: Company Profile & Marketing Kit
Client: Six Capital
Year: 2016
Portfolio
2021
Fullfilled is a women empowered community that strongly encourage others with good habits as their main goal. The purpose of this community is to create a platform of support, drive, and guidance in healthy lifestyle.
Project: Social Media Content Design
Client: Fullfilled
Year: 2017
Portfolio
2021
Throughout six years of their passage, the Japanese-inspired Indonesian fashion label Wakai consistently revolutionize their ensemble of footwear. Following their first-ever laced sneakers Uwabaki at the end of 2017, they proudly announced their latest lineup named GYOU, a more distinguished rendition of their signature slip-on silhouette. With the idea of future classic, the innovation that was yielded from 2,5 years of determination and meticulous development implements a new pattern as well as advanced materials to provide the utmost comfort for the wearers.
Project: Visual Promotion
Client: Wakai Shoes
Year: 2018
Portfolio
2021
The visual design of Hanamasa had yet to be updated for a quite long time. Aside of that, along with the emergence of more interesting allyou- can-eat restaurants, Hanamasa became too attached with the image of old-fashioned and stuffy. Replacing the design of marketing tools and utensils, so that it can be more fresh and interesting for millennials – the target of research previously conducted. Making an informative design in a bid to make the customers feel comfortable in visiting Hanamasa outlets.
Project: Visual Identity & Art direction
Client: Hanamasa
Year: 2018
Portfolio
2021
Responsible for concepting and designing Dio & Jodie's wedding invitation which is nothing less than fascinating.
Project: Wedding Invitation Design
Client: Matrimonni
Year: 2019
Portfolio
2021
Anteraja is a company that moves within delivery service and logistics, spanning over the far-east of Indonesia to the far-west. Of course, it’s only necessary that every service that they offer come with an app, and it doesn’t stop there–– their system is fully automated by a network of artificial intelligence (AI). Anteraja provides tech-based service, designed for you who want a fuss-free delivery right to your door step. Anteraja mobile app gives convenience to pick up & deliver your package, anytime and anywhere.
Project: Social Media Campaign & Design
Client: Anteraja
Year: 2020
Portfolio
2021
TikTok Awards Indonesia 2020 which was held earlier this year has become the crystalization of TikTok as well as the people's appreciation towards the new breed of creators in TikTok platform. It has highlighted TikTok's mission as providing an inclusive platform for anyone to express their creativity and spread joy, as well as inspiration.
https://drive.google.com/drive/u/0/folders/1-gI1 S-2vQm9ZL4bU0zJPSvgP574qcFyV
Project: VIsual Branding
Client: Tiktok Indonesia
https://drive.google.com/file/d/1WdTjFAbxG2Ch OPbKvXrlFXa-Q1Jgt9Fi/view
Year: 2020
Portfolio
2021
Gojek is Southeast Asia’s leading on-demand, multi-service tech platform providing access to a wide range of services including transport, payments, food delivery, logistics, and many more. Founded in 2010 with providing solutions to Jakarta’s ever-present traffic problems in mind, Gojek started as a call center with a fleet of only 20 motorcycle-taxi drivers (ojek).
https://drive.google.com/file/d/1K_Ab_yrP8gGao https://drive.google.com/file/d/1TNEc7DNLmnb 8G3E7cZRp9iHZGqtgD4/view?usp=sharing HO0rGf-7uynttLv4dvhVB/view?usp=sharing
Project: Tiktok Creative Production
Client: Gojek Indonesia
https://drive.google.com/file/d/1P70dt0h35b3lO Z3KYGN9ELll83mAsa9e/view?usp=sharing
Year: 2020
Portfolio
2021
Gojek has just announced a loyalty program for customers under the name GoClub. Through the GoClub program, this unicorn startup presents various privileges and conveniences for its customers. In GoClub, Gojek presents four membership rankings for customers, namely Residents, Bosses, Skippers, and Children of the Sultan. At the start of membership, customers will start from the Citizen rank.
https://drive.google.com/file/d/1cApK-VK4k0NfX https://drive.google.com/file/d/1m2XaCxlBg0QT https://drive.google.com/file/d/17RF4D5HR0YAd k57YQjZ3k2lF45I-K0Y/view?usp=sharing yC4YLMak06w3ncWNJq0H/view?usp=sharing 9DpKTWrTI6R_NoVENCRI/view?usp=sharing
Project: Tiktok Hashtag Challenge Brand Effect
Client: Gojek Indonesia (GoClub)
Year: 2021
Portfolio
2021
Thank you for taking the time to look through my work. If you’d like to know more or are interested in working with me, again, please don't hesitate to contact me.
THANK YOU