Joe Joe's Lock and Key Logo Guidelines

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Joe Joe’s

Lock and Key To The Rescue!

Brand Guidlines


1

Joe Joe’s

Table of Content

Lock and Key To The Rescue!

About This Logo

2

Color Palettes

3

Typography

4

Included Shapes

5

Current Use of Logo

6

Logo lockup

7

Dos and Don’ts of this Logo Usage

8

Possible Patterns

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2 Discription on Brand Promises: Joe Joe’s brand promise, “Safe, Fast with Joe Joe’s Lock and Key” emphasizes this little bussiness famous low prices while shifting the focus beyond price to the good relationship with its customer. This small business helps you in hard time. It is always there “To the Rescue!”

This logo stives to show this business core essense which is being as fast as possible when people are in trobble! According to the business reviews, it is so good as providing fast services. This runner is the symbol for quick acsess and its head shows a happy face made out of a open lock. When this Logo is used? This logo is used on the the car

About This Logo

Why this Logo is used?


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Joe Joe’s

Lock and Key To The Rescue!

Color Palettes

Logo Colors

PMS: 5405 CMYK:70.46.39.10 RGB:86.116.130 Hex # 577482

PMS:382 CMYK:28.0.100.0 RGB:230.236.214 Hex #c4d82d

Primary Colors

PMS:CoolGray7 CMYK:27.20.19.0 RGB:230.236.214 Hex #c4d82d

PMS:Black CMYK:0.0.0.100 RGB:0.0.0 Hex #000000

PMS:621 CMYK:10.2.18.0 RGB:196.216.45 Hex # e6ecd6


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Verdana Regular and Bold:

Telugu MN Regular and Bold: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefijklmnopqrstuvwxyz 0123456789!?@,;:{}[]()/|\&#$% ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefijklmnopqrstuvwxyz 0123456789!?@,;:{}[]()/|\&#$%

Typography

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefijklmnopqrstuvwxyz 0123456789!?@,;:{}[]()/|\&#$% ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefijklmnopqrstuvwxyz 0123456789!?@,;:{}[]()/|\&#$%


5

Joe Joe’s

Included Shapes

Lock and Key To The Rescue!

This logo is not going to get included in a closed space, so the only thing that is designed to be added to this logo are speed lines to emphasis the quick ser-

Speed Lines

Joe Joe’s Lock

and

Key


6

Joe Joe’s

Joe Joe’s

Lock and Key To The Rescue!

Current Use of Logo

The only variation for this logo is reflected format, ehich shouldnt happen for our typemark. It only applys on our character.

Lock and Key To The Rescue!


7

Joe Joe’s

Lock and Key To The Rescue!

Joe Joe’s oe LOCK

AND

KEY

Logo lockup

TO THE RESCUE!

Joe Joe’s

Lock and Key To The Rescue!


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Lock and Key To The Rescue!

Joe Joe’s

Lock and Key To The Rescue!

Joe Joe’s

Lock and Key To The Rescue!

Do use only approved colors for the character.

Do use only the approved typefaces.

Dos and Don’ts of this Logo Usage

JOE JOE’S

Don’t Use uppercase “E” in the word “Joe”, for it will use its similarity to the character’s head.


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Joe Joe’s

Lock and Key To The Rescue!

JOE JOE’S

Lock and Key To The Rescue!

JoeLockJoe’s and Key

To The Rescue!

Don’t use special effects to emphasize type.

Don’t ditort the typeface.


10

Joe Joe’s

Lock and Key To The Rescue!

Don’t place type in a hard-to-read format.

Joe Joe’s

Lock and Key To The Rescue!


11

Joe Joe’s

Possible Patterns

Lock and Key To The Rescue!

oe Joe s Lock

e Joe s ock and

’s

Joe Joe e’s

Key

Lock

and

Joe Joe’s Lock

ey

Joe Joe’s Lock

and

and

Key

and

Joe Joe s

Key

Lock

Joe Joe’s

Key

Lock

and

Joe Joe’s

Key

Lock

Joe J Joe’s Lock

Joe Joe’s

and

and

Key

and

Jo

Key

Joe Joe

Key

Lock

and

Key

Joe Joe’s

Key

Lock

Joe Joe’s Lock

Joe Joe’s

and

Key

and

Joe

Key

Loc

Joe J Lock


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Joe Joe’s

Lock and Key To The Rescue!

Brand Guidlines


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