Joe Joe’s
Lock and Key To The Rescue!
Brand Guidlines
1
Joe Joe’s
Table of Content
Lock and Key To The Rescue!
About This Logo
2
Color Palettes
3
Typography
4
Included Shapes
5
Current Use of Logo
6
Logo lockup
7
Dos and Don’ts of this Logo Usage
8
Possible Patterns
11
2 Discription on Brand Promises: Joe Joe’s brand promise, “Safe, Fast with Joe Joe’s Lock and Key” emphasizes this little bussiness famous low prices while shifting the focus beyond price to the good relationship with its customer. This small business helps you in hard time. It is always there “To the Rescue!”
This logo stives to show this business core essense which is being as fast as possible when people are in trobble! According to the business reviews, it is so good as providing fast services. This runner is the symbol for quick acsess and its head shows a happy face made out of a open lock. When this Logo is used? This logo is used on the the car
About This Logo
Why this Logo is used?
3
Joe Joe’s
Lock and Key To The Rescue!
Color Palettes
Logo Colors
PMS: 5405 CMYK:70.46.39.10 RGB:86.116.130 Hex # 577482
PMS:382 CMYK:28.0.100.0 RGB:230.236.214 Hex #c4d82d
Primary Colors
PMS:CoolGray7 CMYK:27.20.19.0 RGB:230.236.214 Hex #c4d82d
PMS:Black CMYK:0.0.0.100 RGB:0.0.0 Hex #000000
PMS:621 CMYK:10.2.18.0 RGB:196.216.45 Hex # e6ecd6
4
Verdana Regular and Bold:
Telugu MN Regular and Bold: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefijklmnopqrstuvwxyz 0123456789!?@,;:{}[]()/|\&#$% ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefijklmnopqrstuvwxyz 0123456789!?@,;:{}[]()/|\&#$%
Typography
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefijklmnopqrstuvwxyz 0123456789!?@,;:{}[]()/|\&#$% ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefijklmnopqrstuvwxyz 0123456789!?@,;:{}[]()/|\&#$%
5
Joe Joe’s
Included Shapes
Lock and Key To The Rescue!
This logo is not going to get included in a closed space, so the only thing that is designed to be added to this logo are speed lines to emphasis the quick ser-
Speed Lines
Joe Joe’s Lock
and
Key
6
Joe Joe’s
Joe Joe’s
Lock and Key To The Rescue!
Current Use of Logo
The only variation for this logo is reflected format, ehich shouldnt happen for our typemark. It only applys on our character.
Lock and Key To The Rescue!
7
Joe Joe’s
Lock and Key To The Rescue!
Joe Joe’s oe LOCK
AND
KEY
Logo lockup
TO THE RESCUE!
Joe Joe’s
Lock and Key To The Rescue!
8
Lock and Key To The Rescue!
Joe Joe’s
Lock and Key To The Rescue!
Joe Joe’s
Lock and Key To The Rescue!
Do use only approved colors for the character.
Do use only the approved typefaces.
Dos and Don’ts of this Logo Usage
JOE JOE’S
Don’t Use uppercase “E” in the word “Joe”, for it will use its similarity to the character’s head.
9
Joe Joe’s
Lock and Key To The Rescue!
JOE JOE’S
Lock and Key To The Rescue!
JoeLockJoe’s and Key
To The Rescue!
Don’t use special effects to emphasize type.
Don’t ditort the typeface.
10
Joe Joe’s
Lock and Key To The Rescue!
Don’t place type in a hard-to-read format.
Joe Joe’s
Lock and Key To The Rescue!
11
Joe Joe’s
Possible Patterns
Lock and Key To The Rescue!
oe Joe s Lock
e Joe s ock and
’s
Joe Joe e’s
Key
Lock
and
Joe Joe’s Lock
ey
Joe Joe’s Lock
and
and
Key
and
Joe Joe s
Key
Lock
Joe Joe’s
Key
Lock
and
Joe Joe’s
Key
Lock
Joe J Joe’s Lock
Joe Joe’s
and
and
Key
and
Jo
Key
Joe Joe
Key
Lock
and
Key
Joe Joe’s
Key
Lock
Joe Joe’s Lock
Joe Joe’s
and
Key
and
Joe
Key
Loc
Joe J Lock
12
Joe Joe’s
Lock and Key To The Rescue!
Brand Guidlines