Importance of brand and brand expert for a business What is brand ? Brand is a unique name adopted by a company to make it uniquely identifiable in marketplace. This is the name which attributes the thoughts and feeling what customers think about company, their products and services. This name is not a company logo designed by a brand expert, it is: •
A name that is easy to remember and pronounce.
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A simple quality name with essence of business.
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Represents company personality, ethics and values.
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Creates customer loyalty in company.
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Makes a business stands out uniquely in market crowd.
Role of brand for customer: In modern world, quality is measured in form of brand name. When people go to market for purchasing a product or dealing for a service, they always consider quality. Everything starting from a small footwear item to long time service like insurance service people always go for quality and uniquely named things. Product or service without a quality name is considered low quality even if it delivers better or similar quality that other standard company delivers. Role of brand for business : Looking at above discussion, it has become clear that every business, their product and services are recognized by their quality name. So, Whether it's a small business or large production firm, branding has become equally important part of marketing like other activities: production, advertising for every business. Not only setting up a business and manufacturing the products is sufficient. In fact, marketing of business in right way through a qualified marketing expert is necessary for business to sustain longer in marketplace. Designing a brand name: An effective name is sweetly fruitful for business profits. So, while designing or redesigning their quality name, company always look for professional and experienced brand expert. Such a
professional first understands the business needs deeply, then develops creative and aspiring name for them. Features of a brand: •
There are millions of brand in international market today. To stay in light in today' competitive market, make your company's quality name not only simple, but totally different from other existing names.
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It should not put customers in mystery. In fact, it should be designed in such a way so that customers can easily get idea of company's product and services only by mentioning its quality name.
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It should be easy to remember, speak and spell out. For example: Apple is the best name for apple computers. Quite easy to pronounce and memorable.
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It should be registered with appropriate laws and copyrights.
After getting a suitable brand designed for company, next comes the responsibility of marketing expert. He/she is a professional who uses the designed name on every belonging of company and spread it among customers. So, a good brand name is essential for every business to stand in forefront of today's highly competitive market. A good marketing expert and brand expert work collaboratively to develop a creative and inspirational name for business.