Chapter 9 Tracking Your SEO Performance

As a contractor, you want to ensure that potential clients can easily find you online. This is where Search Engine Optimization (SEO) comes in. By optimizing your website and online presence, you can improve your chances of ranking higher on search engine results pages (SERPs) for relevant keywords.

But how do you know if your SEO efforts are paying off? The answer lies in tracking your SEO performance.

One important metric to track is your website's search engine ranking for your target keywords. You can use tools like Google Search Console or SEMrush to monitor your rankings and identify areas for improvement.

Another metric to track is organic traffic to your website. This is the traffic that comes from search engines like Google, rather than from paid advertising or social media. By tracking your organic traffic, you can see if your SEO efforts are driving more visitors to your website.

In addition to tracking your website's performance, it's also important to track your online presence as a whole. This includes your business listings on directories like Yelp and Google My Business. By monitoring your online presence, you can ensure that your business information is accurate and consistent across all platforms.

Overall, tracking your SEO performance is crucial for contractors who want to improve their online visibility and attract more clients. By monitoring your search engine rankings, organic traffic, and online presence, you can make data-driven decisions to improve your SEO strategy and achieve your business goals.