S AVOY MAGA Z I NE 20 1 0 MEDIA K IT
A C E LE BR ATI ON OF A FR I C A N AM E R I C AN CULTURE
S AVOY I S E NGAG I NG , I NS PI R I NG , M OTI VATI NG & C AP TIVATIN G.
MISSIONSTATEMENT
Savoy is dedicated to celebrating the true African American experience. We are committed to covering the achievements, style and culture of the African American and urban community. Savoy features the full spectrum of the African American experience in entertainment, fashion, business, technology, news, politics and sports by providing our readers relevant and smart content. We empower our readers and support our advertisers by delivering content that illuminates the style and substance of the African American and urban community. Savoy is committed to delivering trusted brands & products to our diverse, sophisticated audience of tastemakers and influencers.
Business Politics Arts Fashion Sports Entertainment Technology
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IN E VERY ISSUE Upfront
Covering the latest ground-breaking news and hot topics.
Perspective
Providing a platform for intellectual discussion on issues that affect the African-American community.
Books
Giving exposure to some of the finest literary works on and about African-Americans.
Music
We cover everything from Jazz to Hip-Hop and R&B to Gospel.
TV/Film/Radio
Bringing exposure to African-Americans who are movers & shakers in Hollywood and radio, as well, cover African-American related shows and films.
Snapshot
Photo highlights from popular African-American related events and conferences.
Professional
Giving our readers the tools and knowledge to rise in the corporate world, become a successful entrepreneur, and invest their money wisely.
Movers & Shakers
Profiles of African-Americans who are breaking the glass ceiling and rising up the corporate ladder.
Health
Staying healthy is just as important to our readers as growing their companies or careers.
Technology
From smartphones to computers, we’re keeping up with the latest trends in technology.
Travel
Our readers love to travel, so we keep them up to date on the latest and hottest unique travel destinations.
Indulge
Showcasing the hottest restaurants, lounges, homes, automobiles and more.
Fashion
Showcasing the latest trends in fashion.
Business Politics Arts Fashion Sports Entertainment Technology
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African American Buying Power: $803 Billion
20 1 0 E D I TOR IA L C ALEN DAR
Spring 2010 2010 Top 100 Most Influential Blacks in Corporate America Managing Your Money: Wealth Management & Investing Blacks on Major Boards Travel: Bermuda Summer 2010 The National Urban League Celebrating their 100th Anniversary Issue Corporate Diversity Officers Speaks Out on Diversity Special Section: Travel & Vacation Hot Travel Destinations Fall 2010 Health & Fitness Issue Blacks in the Fashion Industry Career Opportunities/Graduate Education Guide Special Section: Golf/Tennis Winter 2010 Holiday Issue Entertaining • Gift-Giving Guide • Fine Arts Hot Shopping Destinations Supplier Diversity/Entrepreneurship Doing Business with Corporate America
Business Politics Arts Fashion Sports Entertainment Technology
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The median age of all Blacks in the USA is 30.6 years
DE M O G R A P H I C S & D IS T R I B UTION
Annual HHI: $87,500 Median Age: 33 Education: 87% graduated college Age Group: 25-49 Purchase Decision Makers: 75% Home Ownership: 51%
Rate Base: 125,000 Readership: 500,000 Subscribers Savoy magazines are delivered to affluent and progressive African Americans throughout the country at their home residences, buildings, and townhouses. Targeted Retailers, Restaurants, and Spas Savoy magazines focus our distribution on readers who frequent the finest establishments, boutiques, health clubs, private clubs, resorts, restaurants, salons, and spas in each of our markets. In-Room Hotel/Resort Placement Savoy magazines are available both in-room and at the concierge desks of some the most prestigious African American Bed and Breakfast hotels and resorts in key markets. Newsstands Savoy magazines can be found at upscale newsstands, retailers, and bookstores such as Barnes & Noble and Borders nationwide. Subscriptions are available at a premium price. High-Profile events and Philanthropic databases Savoy magazines are available at the hottest, highestprofile events, including charity galas, fashion shows, film and music festivals, movie premieres, and sporting events such the National Black MBA Conferences, National Urban Leagues conferences and more.
Business Politics Arts Fashion Sports Entertainment Technology
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African Americans are nearly six years younger than all consumers; 47 percent are between 18 and 49 years old, which is considered the topspending age demo by marketers, and Black households making $75,000-plus have increased 47 percent in the last five years—1.5 times faster than the general population. Savoynetwork.com 2010 Interactive Advertising Rates Homepage Content Intergration Box Dimensions: 300 x 200 px $5,000/net per month Channel Content Intergration Box Dimensions: 220 x 120 px $2,500 -$6,500/net per month Run of Site Pre-Roll Video Dimensions: 220 x 120px $7,500/net per month
2 01 0 ADV E R TI S I N G R ATE S & C LO S I NG DATES Effective: January 2010 Readership: 350,000 Frequency: Quarterly Four Color Full Page 2/3 Page 1/2 Page Spread
1x $15,000 $12,300 $10,100 $29,000
3x $13,100 $11,500 $9,400 $25,300
4x $12,000 $10,900 $8,500 $23,100
Covers Front Inside Cover Back Cover Back Inside Cover
1x $29,700 $31,200 $25,700
3x $27,300 $29,300 $23,400
4x $24,700 $25,100 $21,300
Rates are Gross and 15% Agency Commissionable
2 01 0 C LO S I NG & ON- S AL E DATE S Issue
Close Date
Materials Due Date
On-Sale Date
Spring 2010 Summer 2010 Fall 2010 Winter 2010
11/15/09 02/15/10 05/01/10 08/01/10
12/15/09 03/15/10 06/15/10 09/15/10
2/15/10 04/15/10 07/15/10 10/15/10
African American U.S. Population 41.1 Million
SAVOY MAG A Z INE 2010 ME D I A K I T
Business Politics Arts Fashion Sports Entertainment Technology
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It’s projected by 2015, more than half of all African Americans will live in the suburbs.
2 0 1 0 A D S P E CIF I C AT IONS
Digital File Specifications 01 Files should be saved on a CD or Zip disks 02 Software: All digital ads supplied in native applications need to include all fonts and graphics necessary to produce the ad. All art should be provided in high resolution. L.P. Green & Partners, Inc does not accept liability for any unlocked files submitted. 03 Proofing: All ads need to be supplied with color proofs, made from the digital file submitted. If a color proof is not supplied, a proof will be pulled and charged accordingly. Ad files are not returnable. 04 Files: All ads need to be hi-res 300-dpi PDF files. All ads need to be emailed to: ads@savoymediagroup.com Contact Info L.P. Green & Partners, Inc., Production Dept. 3379 Peachtree Rd. N.E., Suite 230, Atlanta, GA 30326. TEL 404 + 841 7019 FAX 404 + 841 7919
Please Ship Ads To: Schumann Inc. Attn: Allen Schneider c/o Savoy 701 S. Main Street, Fall River, WI 53932 TEL 920 + 484 3348 Mechanical Specifications Trim: 9” w x 10 13/16” h Full Page Bleed: 9 1/4” w x 11 1/16” h Full Page Non-Bleed: 8” w x 9 13/16” h Full Page Spread Bleed: 18 1/4” w x 11 1/16” h Full Page Spread Non-Bleed: 18” w x 10 1/16” h 2/3 Page Vertical Bleed: 5 1/4” w x 10” h 2/3 Page Vertical Non-Bleed: 4 5/8” w x 10” h 1/2 Page Horizontal Non-Bleed: 8” w x 4 7/8” h 1/4 Page: 3 7/8” w x 4 7/8” h Bleed Safety: 3/8 from trim Gutter Bleed Safety: 1/4 each side Gatefold Availability: Sizes and rates upon request
Business Politics Arts Fashion Sports Entertainment Technology
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S avoy Player s Pub l i c at i o n
A S av o y C u s t o m Ed i t i on
Kobe Bryant The Making of a Legend
Inside Look of The NBA Players Association
Los Angeles Hotspots
Savoy Players Magazine is an annual custom sports lifestyle publication focused on providing a comprehensive look into the lives of the professional players, coaches and individuals that play a role in major sports and designed with the consumer in mind.
SAVOY MAG A Z INE 2010 ME D I A K I T
Savoy Players Savoy Players will interwine fashion, homes, music and automobiles around some of the biggest names in sports to make one hot publication. Events Savoy Players will be promoted thru its own exclusive events in Dallas and Los Angeles Circulation Circulation: 30,000 Readership: 270,000 30,000 copies at various locations throughout the Dallas (Super Bowl) and Los Angeles (NBA All-Star) metropolitan areas. 1,000 copies to Professional Athletes in the NFL, NBA, MLB, NHL and Track & Field. Distribution Distributed everywhere fans and visitors will be during two of the biggest events in sports. • • • •
Exclusive Savoy Players events in Dallas and Los Angeles Posh Hotels lobby placement Limousine and luxury car companies The hottest retailers, restaurants, bars, nightclubs and more in Dallas and Los Angeles
Business Politics Arts Fashion Sports Entertainment Technology
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AD Contacts & Company Info L.P. Green, II Publisher/CEO TEL 404 + 841 7771 FAX 404 + 841 7919 email: lp@lpgreen.com
L.P. Green & Partners, Inc. 3379 Peachtree Rd. N.E., Suite 230, Atlanta, GA 30326 TEL 404 + 841 7019 FAX 404 + 841 7919 www.savoynetwork.com
Donna Anderson SVP, Marketing and Business Development TEL 301 + 805 4046 Cell 301 + 748 8173 email: donna@savoymediagroup.com
Ro Musaddiq SVP, Marketing and Business Development TEL 404 + 246 4505 email: ro@savoymediagroup.com