S EATTLE
Seattle is a West Coast seaport city and the seat of King County. With an estimated 662,400 residents as of 2015. Seattle is the largest city in both the state of Washington and the Pacific Northwest region of North America. As of July 2013 it was the fastest-growing major city in the United States, and remained in the top five in May 2015 with an annual growth rate of 2.1%. The Seattle metropolitan area of around 3.6 million inhabitants is the 15th largest metropolitan area in the United States. The city is situated on a narrow isthmus between Puget Sound (an inlet of the Pacific Ocean) and Lake Washington, about 100 miles (160 km) south of the Canada–United States border. A major gateway for trade with Asia, Seattle is the 8th largest port in the United States and 9th largest in North America in terms of container handling.
LKE
LKE D E V E LO P M E N T I WA S I N S P I R E D B Y T H E S T R E E T, B U S I N E S S , A N D O T H E R S I G N AG E T H AT I S L O C AT E D I N A N D A R O U N D T H E C I T Y. I WA S A L S O INSPIR ED BY THE A IR PL A NE SYMBOL T O S IG N I F Y T H AT T H E L O G O WA S R E P R E S E N T I N G A C E R TA I N A I R P O R T.
LETTERMARK I N D O I N G R E S E A R C H O N W H AT S E AT T L E WA S FA MO U S F O R , I DI S COV E R E D T H AT S E AT T L E I S FA MO U S F O R I T S A R T WO R K A N D A R T S T U DI O S . T H I S G AV E M E T H E I N S P I R AT I O N T O M A K E A L O G O T H AT WA S B O L D A N D C R E AT I V E R E P R E S E N T I N G T H E A R T CO M M U N I T Y O F S E AT T L E .
T Y P E FAC E Gotham has a large stroke, straight sans serif, and straight terminals. The bold look of gotham stands out just like the creative and art community of Seattle.
A B C B E FG H I J K L M N OPQRSTUVWXYZ A B C B E FG H I J K L M N OPQRSTUVWXYZ 1 2 3 4 5 6 78 9 0
SEAT TLE WA SEATTLE
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WASHINGTON
SE AT TLE
S E AT T L E ASHINGTON
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WASHINGTON SEATTLE
PRIMARY—RED (#BE1E2D)
CO LO R S The red and blue complement each other and are bright enough to catch the viewers attention from a distance. The gray is a subdued color contrasting the brightness of the red. The red represents the creative side of Seattle, the blue is one of the colors of the city flag, and the gray represents the rainy days that Seattle is known for.
SECONDARY— BLUE (#03839A)
GRAY (#939597)
S E AT
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TO U C H P O I N T S
In the products I used the logo and images of the city to allow the viewer to be able to have a general idea of the location of the airport,
The logo and images of the city used in the billboard to allow the viewer to be able to have a general idea of the location of the airport,
JOEY WEBER visual communication 202 at the university of kansas. fall semester of 2015, Andrea Herstowski, professor.