Sponsorship Proposal For:
Dear Potential Sponsor,
The Scottsdale Culinary Festival has enjoyed many years of growth and as the festival wraps up it’s 33rd consecutive year, we look at the 34th year as an exciting prospect for change.
The Scottsdale Culinary Festival has always been a local favorite event and recently a regional event. In fact, in 2011 the festival received awards for the best annual event from AZ Central and AZ Foothills Magazine. In 2012, we will continue to push our national presence and offer the best culinary festival experience in the Southwest.
Our current sponsors love our event and come back year after year for the great exposure. I truly believe you will gain a great return on your investment with us. Just ask our many returning sponsors such as: Budweiser, GM, Infiniti, Patrón, New Belgium and Wells Fargo about their great experiences.
Please see the enclosed proposal for more information on how you can add more flavor to your brand!
Sincerely,
Joe Zanovitch Executive Director Email: joe@scottsdaleculinaryfestival.org Phone: 480-945-7193
2011 HIGHLIGHTS
Chef Jean-George Vongerichten prepping at the Chef Tribute Dinner
Surprise visit from Iron Chef Jose Garces at the James Beard Dinner.
Fashion Runway show at Eat, Drink, Be Pretty Party! Chocolate and Wine Experience featuring the best chocolatiers in AZ! (Below)
Best Annual Event honors!
Another fun time at the Great AZ Picnic!
2012 Event Menu AZ Culinary Hall of Fame: For over 20 years, this event has recognized exceptional chefs, pastry chefs and restaurants in the state. Awards are voted by industry peers.
Best of the Fest: The finale! This extravaganza is an exciting open-air, musicfilled event that will lift the spirits and please the palate. Some of the Valley's finest chefs will share the stage to craft a sumptuous five-course, wine-paired feast served in a beautiful outdoor setting.
Bubbles & Bliss: An uber chic tasting event that far transcends your average night out. Sip on bubbly, relax in a chic setting with entertainment and food samples from great chefs. That’s Bliss.
Burger Battle: The Valley’s best burger joints will battle for the title in the first ever event! Hosted by celebrity chef talent and includes live entertainment.
Chef Tribute Dinner: In 2011, we honored the world renown Chef Jean George Vongerichten. For 2012 we will look hold a tribute to best of the best once again.
Chocolate & Wine Experience: Indulge your sweet tooth with chocolate creations from some of the Valley’s best pastry chefs expertly paired with unique wines from around the world along with incredible musical entertainment .
Cooks & Corks: Spice things up at this two-day culinary affair showcasing cooking demonstrations from some of the nation’s hottest chefs. Select Valley restaurants will offer a delectable assortment of foods paired with a wide variety of flavorful wines. You will experience incredible cocktails and learn beverage tips from leading wine and mixology experts.
Eat, Drink, Be Pretty Party: This fashion-forward culinary soiree will offer a menagerie of tastes from local restaurants, varietals of wine, and an array of cocktails. Runway models will strut breakthrough styles and must-haves of the moment. Once your appetite for food and fashion are satisfied, fulfill your craving for fun with a hot performance from an elite entertainer.
Epicurean Expo: A showcase of vendors sampling and showing off the latest in culinary trends to attendees of the Great AZ Picnic. Two Day Event.
Friends of James Beard Dinner: A rare, once-in-a-lifetime dining experience featuring renowned James Beard Award-winning chefs. This event has draws eight of the USA’s most prestigious and influential James Beard award-winning chefs who will demonstrate their extraordinary talent in a multi-course, collaborative dinner, complete with carefully selected wine pairings. Great AZ Picnic: See next page.
Wine Country Brunch: You wouldn't believe the spread of brunch favorites and the ever-flowing champagne or mimosas available to guests of the Wine Country Brunch. While feasting on a lineup of delicacies there is also an equally impressive display of tantalizing luxury items which are open to your bid at the brunch’s Silent Auction
The Great Arizona Picnic. The Festival's signature event! Always wanted to try that restaurant, but haven't had the chance? The Great Arizona Picnic provides the opportunity to taste as many foods from as many restaurants as your stretchy pants will allow. While expanding your tummy and your palate, join us for the Saturday Cooking Demonstrations and Sunday's Challenge to the Chefs battle. Take in the scene (the people-watching will keep you busy for hours) and be sure to enjoy the perfect music for the occasion on the Picnic's two main stages. Feeling thirsty after all that food? We've got you covered with a variety of specialty beverage areas. Taste creative vodka drinks at the SKYY Bar, sample over 100 beers in the Southwest Festival of Beers, enjoy your favorite tequila at the Tequila Experience, rum at the Rum Beach and learn about wine with the Robert Mondavi Discover Wine Tour. If you've got the kiddos with you, check out the Family Zone. This area has everything your children love from bouncy castles to art activities and their favorite snacks. There is something for everyone to enjoy at the Great Arizona Picnic.
DEMOGRAPHICS
SPONSORSHIP BENEFITS Media Exposure •Recognition in all paid and in-kind Festival advertising including: print, television, online, radio and signage Radio and TV Exposure highlighting your brand exclusively. **
•Acknowledgement in press releases and updates including social media and email
Merchandising •Exclusive product or service sponsorship in your category** •Sampling and distribution rights at Great Arizona Picnic •Exclusive rights to display promotional materials at space provided at The Great Arizona Picnic or other select event venues •Listing/logo recognition as sponsor in 150,000 direct mail pieces (national/local). •Logo exposure on all event lanyards for G.A.P. **
On-site Signage and Exposure •Inclusion in all group sponsor signage areas throughout Festival venues. Individual signage opportunities will also be available •Full page, full color advertisement in official festival program •Logo plus link festival website, www.scottsdaleculinaryfestival.org.
VIP / Hospitality* Tickets to dinners, including tables Tickets to cocktail Parties General Admission and VIP Access to G.A.P. Access to VIP Hospitality Area at the G.A.P event. Meet and Greet with Celebrity Chef(s)
*Specifics determined by sponsor level. ** Title and Presenting Sponsorship Only. The above sponsor benefits are considered a standard guideline. We look forward to tailoring a program to achieve your marketing directives.
SPONSORSHIP OPPORTUNITIES TITLE SPONSOR: “Your Company” Scottsdale Culinary Festival on all branding. PRESENTING SPONSOR: Scottsdale Culinary Festival Presented By: “Your Company” on all branding.
Great AZ Picnic: Presenting Sponsor: Associate your brand with the largest and most popular event of the festival. G.A.P Presented By “Your Company” Picnic Vendor Sponsor Booth: Have a new food product to sample? This is for you. Auto Sponsor: Showcase vehicles in front of 35,000 guests Stage Sponsor: Stage branding. Sampling Beverage Sponsorships: Tequila, Rum, Beer, Energy Drink, Water, Soda, Wine available. Travel Tours: We welcome unique concepts to come bring your experiences to our guests. GAP CARD: Put your brand in the hands of 30,000 guests.
SPONSORSHIP OPPORTUNITIES Epicurean Expo/Celebrity Chef Demos: Epicurean Expo Presenting Sponsor: You will hold the largest footprint in the expo along with many incredible VIP/Exposure Benefits. Culinary Expo Vendor Booth: Looking for a place to showcase the latest in kitchen gadgets and culinary fun? This area is for you. Kitchen Stage Sponsor: Have local on celebrity chefs cooking on your products. With opportunities for interactive elements. VIP Lounge Sponsor: Area for relaxation, networking, chef book signing, sampling, and more! Beverage Sponsor: Liquor, Beer, Wine, Soda, Water available. Cooking Demos Sponsor: Interactive Sponsorship for interaction with Chefs and audiences. Great for food products and appliances to gain more exposure. Challenge/ Local/Celebrity Options available.
Friends of James Beard Dinner: Presenting Sponsor: Associate your brand with the exclusive James Beard House! Wine Sponsor: Your wine will be enjoyed by the finest culinary artisans in the world.
Chocolate & Wine Experience: Presenting Sponsor: Associate your brand with chocolate lovers! Wine Sponsor: Your wine will be enjoyed by the sellout crowd.
Bubbles & Bliss: Champagne/Sparking Sponsor for ultra chic party.
Eat, Drink Be Pretty Party: Fashion Sponsor: Have your fashions grace the runway in a very unique setting. Lounge Sponsor: VIP area that overlooks the party. Wine Glass Sponsor: Have your logo in the hands of 1,000 guests. Beverage Sponsor: Liquor, Beer, Soda and Water available.
Burger Battle: Beer Sponsor: Burgers and Beer. Enough said. Grill Sponsor: Have top chefs use your grills in front of hundreds of hungry guests.
The above sponsor opportunities and benefits are considered a standard guideline. We look forward to tailoring a program to achieve your marketing directives.
SPONSORSHIP BRANDING Here is a TASTE of what the Scottsdale Culinary Festival can offer your brand.
ABOUT THE LEAGUE The Scottsdale League for the Arts™ is a 501(c)(3), non-profit, volunteer organization of accomplished men and women who promote awareness of the arts through social and educational opportunities. To foster and promote awareness in the Valley, the League raises funds for arts and art educational programs with broad and diverse expectations. Founded in 1978, Scottsdale League for the Arts™ began by primarily distributing its funds to the Scottsdale Cultural Council in support of education programs of the Scottsdale Center for the Arts and, more recently, the Scottsdale Museum for Contemporary Art. Since 1992, the League has contributed more than $3.5 million towards various arts programs. In 2010 alone, 54 arts organizations received more than $302,000 through the Scottsdale League for the Arts competitive grants program which was established in 2002. The Scottsdale League for the Arts™ believes in the importance and power of the arts. Creative outlets offer a wide range of benefits to all, from those who imagine and construct to those who simply admire. The community at large also benefits from these programs which offer the opportunity for cultural growth and knowledge. By hosting a wide spectrum of fundraising events, Scottsdale League for the Arts™ helps numerous arts programs survive and thrive throughout Maricopa County. The Scottsdale League for the Arts™ hosts events throughout the year from simply getting together for a meet and greet social to gathering 40,000 people for a week-long epicurean extravaganza. The League’s largest and most prestigious fund-raising event, The Scottsdale Culinary Festival™, is the longest continually running festival of its kind in the United States. Held every April, this series of events is considered one of the nation’s premiere culinary experiences. All League members are active in at least one Festival committee to ensure event success and maximize proceeds for charitable contribution. In addition to committee involvement, members also attend monthly meetings for overall Festival planning and progress updates as well as monthly social events.
2011 Board of Directors