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Symbolic Codes

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Technical Codes

Technical Codes

OBJECTS.

2 The plant that Andie gave to Benjamin died in the film. This shows that their love is dead since their love for each other wasn’t really true anyway.

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4 However, despite portraying gender stereotypes, it also had a sense of promoting women empowerment. The composure magazine was a magazine intended for women with all of its articles about beauty and women. In addition, the writers of the magazine itself are also women. Also, the boss of Andie was shown as a powerful, motivated, driven woman.

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SETTING. The film is set in New York City, specifically in the borough of Manhattan.

Throughout the movie, we see various iconic locations in Manhattan, such as Central Park, Madison Square Garden, and the Brooklyn Bridge. The film also features scenes set in other parts of the city, including a basketball game in New Jersey and a weekend trip to the Hamptons.

1Andie’s bag that she purposely left in Benjamin’s apartment means that their interaction with each other would still continue. And that happened when Benjamin saw her tickets. He then found an opportunity to go out with Andie again.

3The concerts that they have attended implies gender norms. Andie wants to show Benjamin that she is not fond of basketball games even if she was and it was shown that Ben wouldn’t want to go to a Celine Dion concert.

Overall, the setting of the movie is a romanticized version of New York City, with glamorous parties, fashionable outfits, and stunning cityscapes.

COSTUME. The fashionable outfits of the characters in the movie, especially women portrays a stereotypical concept of beautiful women that is propagated by mass media is sexy, well-dressed, have shiny hair and many superficial things.

Written Codes

The introduction in the beginning of the movie with the layout of a magazine maybe depicts the main character, Andie, a writer for a magazine. Also, the title of an article shown with the magazine layout was slightly similar to the title of the movie, which was also written by Andie.

BODY LANGUAGE. Andie acts like a needy girlfriend in the film which shows that she would make the guy hardly in love with her. As the movie progresses, we see Andie further play the crazy girlfriend. She shows up at Ben’s office with a small dog and matching outfits, calls Ben excessively throughout the day, intrudes on guys’ night, and discusses their future family together in a photobook she made with help from Ben’s mother.

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