2012 MEDIA KIT
V MAGAZINE’S DIGITAL MEDIA PROFILE VMAGAZINE.COM is the vanguard of online destinations. With a distinctive tone and aesthetic, it has proven to be the online source for the young and hip, the fashion-and-culture obsessed. V Magazine readers are urban sophisticates and cultural trendsetters who visit VMAGAZINE.COM to extend their knowledge beyond the confines of the magazine’s printed pages. Our visitors enjoy dynamic content created exclusively for VMAGAZINE.COM. Where V Magazine in print comes to an end, VMAGAZINE.COM begins!
READER PROFILE
STATISTICS
Gender 44% Male 56% Female
Unique Visitors: 352,000
Age Range 53% are between the ages of 18-34 Education Level 68% have attained a college education Household Income 35% make between 50K-100K Source: Quantcast.com
as of March 2012
Klout Score: 80 out of 100* Facebook: 259,547 Fans Twitter: 153,173 Followers *Klout measures brand influence and ability to drive action online
VMAGAZINE.COM
11 MERCER STREET NEW YORK NY 10013 TEL 212 274 8959 FAX 212 343 2595
V MAGAZINE VS THE COMPETITION as of March 2012
FACEBOOK FANS
V Magazine: 259,547
TWITTER FOLLOWERS
V Magazine: 153,173
KLOUT SCORE
V Magazine: 80
Dazed & Confused: 203,898 W Magazine: 103,863 Purple: 85,384 i-D: 80,149 Interview: 79,552 Paper: 31,638 AnOther Magazine: 18,052
Love: 143,283 Interview: 97,371 Paper: 71,990 AnOther Magazine: 63,086 Pop: 54,381 Purple: 25,386 Blackbook: 17,868
Love: 66 W Magazine: 66 Dazed & Confused: 64 Interview: 63 AnOther Magazine: 59 i-D: 59 Blackbook: 52
vmagazine.com 11 MERCER STREET NEW YORK NY 10013 TEL 212 274 8959 FAX 212 343 2595
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OPPORTUNITIES
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WHY V MAGAZINE DIGITAL?
Use Vmagazine.com to seed interest and generate buzz among an audience of key influencers. V Magazine’s audience is influential, active, and engaged. Daily Facebook posts garner at minimum 40 likes; many hit 100 and some peak at 400. Key bloggers and influencers trust our site as an information source and pull content daily for their own sites. $5K
$10K
ROS Display Ads for 4 weeks following issue launch date
Film or Still Overlay Takeover for 1 week
Film or Still Overlay Takeover for 1 day
1 Branded Blog Post created by V Magazine’s editorial team
1 Branded Blog Post created by V Magazine’s editorial team
1 mention on all V Magazine social media outlets
vmagazine.com 11 MERCER STREET NEW YORK NY 10013 TEL 212 274 8959 FAX 212 343 2595
DIGITAL CONTENT CALENDAR V75 SPRING PREVIEW 2012 The Music Issue January/February V76 SPRING 2012 The Sports Issue March/April V77 SUMMER 2012 The Americana issue May/June V78 FALL PREVIEW 2012 The New School, New Cool Issue July/August V79 FALL 2012 Fall Fashion Spectacular! September/October V80 WINTER 2012 The Couples Issue November/December
vmagazine.com 11 MERCER STREET NEW YORK NY 10013 TEL 212 274 8959 FAX 212 343 2595
CONTACT Vicky Benites Advertising Coordinator vbenites@vmagazine.com 646.747.4545