J O HN
AAROE
GROUP
What’s in a Name? Thirty-five years of success selling luxury properties in the world’s most exclusive real estate markets... John Aaroe has provided professional real estate services to politicians, captains of industry, entertainment superstars and an international who’s who of high net worth individuals. John’s accomplishments include: • Founded the Luxury Estates division for the Jon Douglas Company with over $1.5 billion a year in sales • Founded John Aaroe and Associates on Los Angeles’ Westside with annual sales in excess of $1 billion • Merged John Aaroe with Prudential California Realty and became the largest Prudential franchise in America • Founded Aaroe Associates Charitable Foundation, which has contributed over $2.6 million in the Los Angeles community • Founded John Aaroe Group in 2009 with three offices and over 100 agents guided by the same principles and formula for success that have been the John Aaroe trademark for thirty-five years
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At John Aaroe Group, it’s all about people... Our Company John Aaroe Group is a locally-owned and operated real estate brokerage with strategic locations in Beverly Hills, Sherman Oaks, Sunset Strip and Downtown Los Angeles. Because the greater Los Angeles area has varying neighborhood personalities, we’ve established these core offices to practice localized real estate. We believe neighborhood knowledge is a top factor in solid sales, and we know our communities well.
Our People-First Philosophy We believe buying or selling a home is first and foremost about people. Sure, we have the latest technology, the marketing tools, the research and the statistics, but a successful real estate transaction really comes down to people. We know that when our experienced agents connect the right buyers, sellers or investors, they will structure solid deals with solid outcomes—and we believe these great outcomes are the product of great collaboration. In the end it comes down to people, connecting in ways that bring satisfaction and success.
Our Charitable Foundation: Neighbors for a Common Good We believe in being a contributing member of our communities, so we give to neighborhood, health, education and environmental projects through the Aaroe Group Foundation, our philanthropic organization that donates to local causes for the common good. For us, it’s an investment in people that makes a real and lasting difference.
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Your Agent...One of the most valuable assets in your real estate portfolio If you don’t have the right advice, you can’t make the right decision, it’s as simple as that. You need experienced negotiators and wise counsel. Bottom line, one of your best assets is a seasoned professional who can help you achieve your real estate goals and to make business a pleasure in the process.
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Agent Profile: Mary Baldwin
Mary Baldwin is committed to serving her clients with integrity, excellence, dedication, and enthusiasm. She has her SRES designation and has worked in the senior community helping people during this difficult transitions, having been the recipient of a grant from CAR based on the work done within this community. She also works with Watch 2.0 and runs a neighborhood watch group in Sherman Oaks, blogs regularly about real estate and is an EcoBroker. “Just recently sold our condo with Mary as our agent. The selling price was well over the listing price, thanks to Mary’s recommendation and expertise. Mary was professional and efficient in every way, including handling retrofits and repairs required. She was extremely responsive to our needs, so that we always knew what was happening and that she was on top of things. We highly recommend Mary to any prospective buyers and sellers.” -- Eve B. “Bought my first house in 2011 - Mary was very instrumental in helping me to be less anxious about the process, she was resourceful in finding out about grants for first time buyers, she was excellent in getting in a roof credit when the house was being sold “AS IS” and just recently, she was instrumental in resolving a home warranty issue that I thought was a losing battle. It’s nice to know that even though it’s been 7 months since I bought my house, I can still call Mary and get answers to my questions. Highly recommend Mary as your agent, she will go the bat for you.” --Sandi K. Mary Baldwin REALTOR® 310.600.5966 maryrbaldwinhomes@gmail.com DRE# 01484159
Mary Baldwin: Marketing Plan
PERSONAL SERVICES: • Seller’s Home Warranty on the systems and appliances on the property to cover the listing period until COE should any items need repair (excluding community areas covered by HOA) • Hosted & Catered Broker Caravans (Tuesdays & Fridays) • Hosted Sunday Open Houses • Catered First Sunday Open House • Special Preview Invitations sent to neighbors and database • Private “appointment only” showings by Listing Agent only • Weekly Report regarding showings/open house/broker caravan/MLS inquiries by • •
consumers JAG Monthly statistics report for Studio City Consultation for “staging” to prep home for sell
ONLINE PRESENCE • Professional color photography • Property website www.3947CarpenterAve.com • MLS with color photo slide show and property website • John Aaroe Group website with color photography • Property listed with color photography on: • Realtor.com (Enhanced Premiere Membership)* Zillow Trulia Redfin Realtytrac RealEstate.com Yahoo.com Google.com Craigslist Frontdoor.com Homefinder.com (see attached for additional websites)
Mary Baldwin: Marketing Plan (cont.)
*Enhanced Premiere Membership allows all inquiries to be sent to the listing agent rather than the agents who have purchased zip code specific “leads” from Realtor.com SOCIAL MEDIA • All social media – Facebook, Twitter, LinkedN, Instagram, Agent’s WP blog www. marybaldwinhomes.com which is optimized for mobile viewing • Facebook Ads bought with specific social and age demos relating to income, geography, social status, interests, occupations and hobbies • QR code with property information located on sign rider in front of property – allows buyers driving by to obtain wireless information about property – they can view the • •
property website SMS property information on sign rider allows buyers driving by the text listing agent for information You Tube – property url available on agent’s channel
PRINT • Color ad in Sunday LA Times (with professional photography) • 300 JUST LISTED cards (with professional photography) mailed to neighborhood and database • Color ad in MLS Open House Guide – weekly industry publication to all MLS membership • Email blast of brochure of database to over 5000 LA/OC county agents • Invitations sent to “neighbors only” open house preview • Color brochure of open house walked around immediate area
Local Market Analysis: Developing a competitive edge The best selling strategy is built on the shoulders of insightful market analysis. It’s a comparative science that our agents use to set the best possible asking price for the strongest sale in the shortest amount of time. They analyze market trends, sales in the local and surrounding neighborhoods, and add their review of listing prices against actual sales prices. In the final analysis, they are able to recommend an informed, competitive position for the current marketplace.
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Marketing: Property Websites Large and luxury properties call for larger exposure, which is why dedicated property websites are the prefect showcase for the market. They provide exclusive presentation of land, exteriors and interiors through stunning photography, in-depth information, and often, music or video clips. Interested parties can easily link through the MLS, MLS listing databases, Realtor.com and broker emails. Through property websites, potential buyers have the luxury of a detailed preview from any location. When they call, they are connected, prepared and interested, which most often leads to a quicker, solid transaction.
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Marketing: Real Estate Websites John Aaroe Group maintains a significant presence on all of the major national real estate websites. This means that your property will be exposed to a huge national, international and regional audience of potential buyers. This also ensures that the internet search engines will find your property and make it easy for buyers to find it as well. The following are just a few of the many websites on which we feature our properties...
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Marketing: Email Upon listing with us, within a matter of days we market your property directly to our large database of successful agents on the Westside, the Valley and Downtown. This is a unique tool that our company has developed to ensure that your property has immediate exposure. These emails promote our listings, inform agents and their buyers of open houses, alert agents to changes and put your property in front of the right people.
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Marketing: Social Networking Because social networking is a powerful influence in today’s communication world,
S O C IA L N E T WORKING
we have a strong presence on Facebook, LinkedIn, Twitter, YouTube and other social media sites. We understand the importance of immediate communication. We take advantage of the opportunities afforded by the ways people communicate with each other in a busy world.
Social Networking Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum sit amet facilisis turpis. Suspendisse congue massa sit amet neque sodales dapibus. Sed mollis ante vitae urna pretium posuere. Vestibulum porta, lacus vel ultrices consectetur, lorem magna gravida lacusurna.
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Marketing: Direct Mail Direct mailing of property postcards and brochures to specific areas and neighborhoods is one of the most targeted ways to reach potential buyers. A postcard featuring a neighborhood listing generates interest and drives traffic to open houses. We maintain up to date databases of residents in specific areas and zip codes.
Just Listed: 1133 Tower Road, Beverly Hills $6,995,000
in a secluded setting with tranquil canyon views from most every window. Boasting 5 bedrooms and 6.5 baths, the estate offers every conceivable amenity including multiple entertainment and family spaces, formal dining, guest suite (could be office or gym) with separate entrance, state-ofthe-art gourmet kitchen with Viking appliances, ultra quiet elevator, and a luxurious master suite with drop down movie screen.
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Artisan-quality craftsmanship embraces every element of this newer Tuscan-style masterpiece
Contact Scott Nell 310.272.8002 818.522.2862 scottnell@johnaaroegroup.com
Brad Anderson .............................................. 310.272.8002
JOHN AAROE GROUP
www.johnaaroegroup.com
Just Listed in Hidden Hills $7,995,000
JOHN AAROE GROUP
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Marketing: Trade Publications A key strategy in any marketing plan is letting other agents know that you have a property that might fit the needs of one of their buyers. There are specific trade publications that all agents read to find these properties and get information about them as well as open and caravan times. John Aaroe Group maintains a presence in these magazines to ensure that our properties get maximum exposure to the agent community.
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John Aaroe l Beverly Hills
A A R O E
9720 Wilshire Blvd, Third Floor, Beverly Hills, CA 90212. Telephone: 310.272.8002
Featured ProPerties For sale www.JohnAaroeBeverlyHills.com
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Eco-Conscious Contemporary, Pacific Palisades 1535 Umeo Road: $12,498,000 Luxuriously appointed, eco-conscious, custom-built, contemporary home with 6 bedrooms, 9 spa-style baths, gourmet kitchen, great room, game room and state-of-the-art screening room. Situated on approx. 1/2 an acre, the estate offers an infinity pool, fruit trees, organic vegetable garden, and panoramic canyon/ocean views. The guest unit with bath is ideal for office/recording studio. www.UmeoRoad.com.
Contact David Kean 213.422.4516 .........................................................................................................................................................................
New Tuscan Estate, Beverly Hills 1133 Tower Road: $6,995,000 Artisan-quality craftsmanship embraces every element of this 5 bedroom, 6.5 baths estate. Offering tranquil canyon views, the home boasts a state-of-theart gourmet kitchen, movie theater, elevator and a luxurious master suite. The expansive grounds include many patios and a sparkling pool and spa with water feature. Situated on one of the most iconic cul-de-sac streets in Beverly Hills. www.1133TowerRoad.com.
Contact Scott Nell 818.522.2862 .........................................................................................................................................................................
The Ultimate Oceanfront Penthouse, Marina Del Rey 1 Northstar Street, PH2: $2,995,000 This freshly renovated oceanfront penthouse boasts a 2-story, oceanfront living room with fireplace, new gourmet kitchen with island/bar, loft oceanfront master with gorgeous new bath, second master suite plus a third bedroom, oceanfront balcony and a home office. The building recently has undergone an extensive renovation and it is situated on a quiet beach in the best part of the Marina Peninsula. www.1NorthstarPH2.com.
Contact Darrell Wallace 310.435.3690 .........................................................................................................................................................................
“Hamptons” East Coast Traditional, Studio City 4428 Carpenter Avenue: $2,150,000 Quality craftsmanship and classic details are joined by state-of-the-art technology in this 5 bedrooms, 5.5 baths, formal living room with fireplace, formal dining room, family room, chef’s center island kitchen, master retreat with fireplace, veranda, fabulous walk-in closet and sumptuous bath. The expansive grounds offer a grassy yard with two pergola-covered patios, Baja pool, and outdoor fireplace. www.4428Carpenter.com
Contact Sharon Rollins 818.515.9333 .. .. .. ... .. .. .. ... .. ... .. .. ... .. .. ... .. .. .. ... .. ... .. .. .. ... .. ... .. .. .. ... .. ... .. ... . ... .. ... .. .. . .. .. .. . .. .. .. . .. . ... . .. . .. .. .. . .. . ... . .. . .. .. .. . .. . ... . .. John Aaroe Beverly Hills is Owned and Operated by John Aaroe Group. John Aaroe Group does not guarantee the accuracy of square footage, lot size, or other information concerning the condition or features of the property provided by the seller or obtained from public records and other sources and the buyer is advised to independently verify the accuracy of that information.
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Marketing: Professional Photography Property photography is a critical marketing element in the luxury home segment. Professional photographers know how to capture property setting, sense of place, highlight architectural details and scale, and use light, lighting and perspective to make each property look its magnificent best. We understand that a picture is worth a thousand words, and influence many more thousands in the asking price.
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Marketing: Networking Networking is one of the most important tactics in any marketing plan. Experience makes a difference. Our agents have carefully developed relationships with influential contacts over the years including other top-producing agents with active buyers and past buyers who may again be looking to buy a home. John Aaroe’s history as a top manager and producer with national and regional real estate companies including his own has enabled him to develop and maintain a list of contacts second to none. Our membership in luxury property organizations extends our reach internationally.
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Marketing: Newspaper Advertising People still read their large city and local newspapers. Newspaper advertising allows us to broadly reach potential buyers in selected cities and neighborhoods. We tailor our ads to these groups of buyers and by selecting to run only where our target audience resides we don’t waste time and resources. We are experienced marketers who know where and when to advertise and make sure your property gets maximum exposure. Newspapers also allow us to reach other real estate agents who have home buyers actively looking to buy.
Beverly Hills 9720 Wilshire Blvd, Third Floor, Beverly Hills, CA 90212 310.272.8002
JOHN AAROE GROUP
Sherman Oaks 14242 Ventura Blvd, Suite 100, Sherman Oaks, CA 91423 818.783.7721
www.JohnAaroeGroup.com
Downtown 849 South Broadway, Suite 704, Los Angeles, CA 90014 323.317.9690
F E A T U R E D
P R O P E R T I E S
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David Kean 213.422.4516
NEWER TUSCAN ESTATE
1133 Tower Road, Beverly Hills Artisan-quality 5bd, 8ba + guest house with canyon views, movie theatre, pool and gorgeous kitchen. $6,995,000 Scott Nell 818.522.2862
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1535 Umeo Road, Pacific Palisades Luxurious Eco-Conscious Contemp. 6bd, 9ba on �-ac., pool, guest apatment/recording studio. Shangri-la. $12,498,000
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PANORAMIC OCEAN VIEWS
SPELLBINDING VIEWS
1120 El Retiro Way, Beverly Hills Updated/expanded turnkey 5bd, 7ba in amazing setting on prime street. Grassy yard and views. Very chic. $6,995,000 Darryl Wilson 323.314.3500
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STUNNING VIEW TRADITIONAL
14619 Valley Vista Blvd, Sherman Oaks Designer-done 6bd, 8ba on almost a full flat acre. Amazing views, green house and spa-like master suite. $2,950,000. Also for lease. Scott Nell 818.522.2862 / Sheila Rose 310.890.1521
BUD HOLDEN TRADITIONAL OPEN TUES 11-2
NEW LISTING! 1814 Marcheeta Place, Sunset Strip Beautiful 1-story with city views, 3bd, 3.5ba, library, family room/ den, gourmet kitchen, pool & gardens. $2,795,000 Darrell Wallace 310.435.3690
SPRAWLING POOL HOME
DARYL WILSON 323.314.3500 www.DarrylWilsonDesign.com Glamour Redefined 1120 El Retiro Way, Beverly Hills Updated and expanded by Darryl Wilson Design, Inc., this masterpiece boasts 5 bedrooms and 7 baths including a sumptuous master featuring a 30’ walk-in closet. This stunning, turn-key property is set behind gates on a one of the best streets in Beverly Hills and offers sweeping views from Downtown to Century City plus a large grassy yard. Fantastic light and well proportioned rooms create that rare mix of incredible livability and chic sophistication.
1730 San Ysidro Drive, Beverly Hills Updated 4bd, 3ba with wood floors, granite kitchen and large yard with pool. www.1730SanYsidro.com. $1,695,000 Adrian Grant & Sheila Rose 310.962.7142
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JOHN AAROE GROUP
Offered at $6,995,000
www.JohnAaroeGroup.com John Aaroe Beverly Hills is Owned and Operated by John Aaroe Group. John Aaroe Group does not guarantee the accuracy of square footage, lot size, or other information concerning the condition or features of the property provided by the seller or obtained from public records and other sources and the buyer is advised to independently verify the accuracy of that information.
Spectacular Architectural 1551 Oriole Drive, Sunset Strip Big city and ocean views, and a gorgeous Doheny Hills setting is the dramatic backdrop for this one-of-a-kind property. This home is all about a quality lifestyle with the utmost in seclusion and sophistication. The entire living space opens on to a courtyard pool, spa, fire pit and cabana which overlook fabulous city to ocean views. The open floor plan with walls of glass, makes this a fabulous house for entertaining or simply relaxing and taking in the view over a sparkling pool. Offered at $3,250,000
Darryl@DarrylWilsonDesign.com DRE# 01201417
JOHN AAROE GROUP www.JohnAaroeGroup.com
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Beverly Hills 9720 Wilshire Blvd, Third Floor, Beverly Hills, CA 90212 310.272.8002 Sherman Oaks 14242 Ventura Blvd, Suite 100, Sherman Oaks, CA 91423 818.783.7721 Downtown 849 South Broadway, Suite 704, Los Angeles, CA 90014 323.317.9690
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Marketing: Luxury Properties Luxury properties demand specialized marketing strategies and tactics. But most important, it requires experience and marketing expertise. John Aaroe’s 30 years’ experience creating and developing luxury estate divisions for successful real estate companies gives us a unique advantage when selling luxury properties. We know who the buyers are and where to find them.
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Services / Affiliations ---------------------------------------------Escrow: Chartwell Escrow 818.995.2580 310.248.2355 http://chartwellescrow.com/ -----------------------------------------Mortgage: Madison Lending Group 818.995.1700 323.314.7422 www.MadisonLendingGroup.com -----------------------------------------Title Company: Lawyers Title http://www.ltic.com/ -----------------------------------------Disclosures: JCP/LGS http://www.disclosures.com/ -----------------------------------------Home Warranty: 1st American Home Warranty http://www.homewarranty.firstam.com/ ---------------------------------------------Short Pay Consultant: MRM & Associates ---------------------------------------------Glendale Brokerage Affiliates: G&C Properties http://www.character-homes.com/
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Contact Us Beverly Hills 150 S. Rodeo Dr, Suite 100 Beverly Hills, CA 90212 310.272.8002 Fax: 310.247.1622 -------------------------------------------------Brentwood 11601 Wilshire Blvd, Suite 101 Los Angeles, CA 90025 310.500.1600 Fax: 310.479.0780 -------------------------------------------------Sunset Strip 8560 Sunset Blvd, Third Floor West Hollywood, CA 90069 310.652.6285 Fax: 310.652.6547 -------------------------------------------------Downtown 548 S. Spring St, Suite 109 Los Angeles, CA 90013 213.626.5433 -------------------------------------------------Sherman Oaks 14242 Ventura Blvd, Suite 100, Sherman Oaks, CA 91423 818.783.7721 Fax: 818.783.7211 -------------------------------------------------Pasadena 42 S. Pasadena Ave Pasadena, CA 91105 626.792.4420 Fax: 626.792.4421 --------------------------------------------------
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