Dona_Lola_LP_Eric_Lieberman

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REPRESENTING YOU


About Eric Lieberman Studio City, Sherman Oaks, Encino, Hollywood Hills and Toluca Lake areas are home to some of the Entertainment Industry’s greatest talents, and many are Eric’s clients: but he treats everyone like a Star. If you are looking to Buy or Sell your home, Eric is your logical choice.

“I have a reliable database of experienced and ethical contractors that I can refer to clients and neighbors: something I am asked for every day. As an involved real estate agent, I am in a unique position to help create the kind of network that makes life a little easier for us all.”

It comes as no surprise that much of his clientele is made up of repeat customers. “My goal is to have a long term relationship with my clients and assist them in any situation related to their current or future home or investment.”

Eric is a problem solver who always strives to be at the top of his game, and exceeds expectations when it comes to serving his clients.

Eric’s manner is charming and his demeanor has a calming effect that is especially helpful to walk first time buyers or sellers through the pitfalls, legalities and seemingly endless complexities of purchasing or selling a home.

“Eric was with us every step of the way and was an incredible help in ushering us into the home that was absolutely perfect for us! His professional attitude was only rivaled by his consideration and service, we would recommend him with five stars.”

Over the last 30 years, Eric has seen it all and is highly experienced to handle even the most complex of transactions.

Eric attributes his success to his father. “My father instilled a sense of honor and integrity in all aspects of my life. He taught me what it is to be a trustworthy representative and how to serve my clients best interests.”

- Billy Gardell, Actor/Comedian ‘Mike and Molly’ Sitcom

818.535.8755 | ericlosangeles@gmail.com ericlieberman.com







www.FrymanEstatesPoolHome.com

For more details Visit FrymanEstatesPoolHome.com Scan

FRYMAN ESTATES POOL HOME 3221 Oakdell Road, Studio City

ERIC LIEBERMAN REALTOR速 818.535.8755 direct

ericlosangeles@gmail.com ericlieberman.com

John Aaroe Group does not guarantee the accuracy of square footage, lot size, or other information concerning the condition or features of the property provided by the seller or obtained from public records and other sources and the buyer is advised to independently verify the accuracy of that information. If your property is currently listed, this is not a solicitation. CalBRE 01008206

presented by ERIC LIEBERMAN


Sensational Fryman Estates Oasis, almost totally rebuilt in 2007 with pebble-tec pool, mature landscaping, backyard lighting and generous stone work on walk paths/patios & waterfalls. Enter through double custom wood front doors to living room featuring double sided wood burning fireplace and French doors to pool patio creating a seamless indoor/outdoor flow. Awesome cooks kitchen with generous granite counters, breakfast area & modern Thermador appliances including indoor, domed BBQ with commercial fan system. Romantic Master suite includes French doors to private patio, custom closets in bedroom and bathroom, heated bathroom floors with double entry steam shower, vanity area and double sinks with oval Americh spa tub. 4th bedroom is separate with its own entrance and bath. Additional features include - redwood siding, pre-treated on both sides at the mill before installation, hardwood & carpeted floors, dramatic low voltage lighting, auto vacuum system, pool & spa with separate heaters, Bouquet Canyon extensive stonework, Walker Zanger stones and granite, Cat 5 wired, double pane windows, whole house water softener, auto open/ close skylights throughout the house, multiple built in fixtures, custom built office, dual air/heat, house wired for music, alarm system and Venetian plaster walls. Entertainers backyard patio has built in BBQ & sink and also a state-of-the-art drain system in case of pool or rain flooding. Two-car garage and huge circular driveway with additional parking for 7 more cars. House is nearly 4,000 sq ft, and there is an ample 17,012+/- sf lot with 127+/- ft frontage (per assessor). Architectural design of the home was created by the famous DeWitt family. Close to Fryman Canyon hiking trails and minutes from Ventura Boulevard stores and restaurants. First time on the market since 1974. California living at it’s finest. Offered at $2,950,000


www.SpectacularEstate.com

For more details Visit SpectacularEstate.com Scan

GATED & PRIVATE CELEBRITY VIEW ESTATE 3523 Wrightwood Court, Studio City

ERIC LIEBERMAN REALTOR速 818.535.8755 direct

ericlosangeles@gmail.com ericlieberman.com

John Aaroe Group does not guarantee the accuracy of square footage, lot size, or other information concerning the condition or features of the property provided by the seller or obtained from public records and other sources and the buyer is advised to independently verify the accuracy of that information. If your property is currently listed, this is not a solicitation. CalBRE 01008206

presented by ERIC LIEBERMAN


Spectacular and very private, celebrity gated pool estate on cul-de-sac, boasting magnificent 180’ valley and canyon views. 55,338+/- sq ft lot - more than 1.25 acres, including expansive sloping yard with walkways, stepping stones and shady picnic areas. 4 bedrooms, 5.5 baths, private gym, panic room neatly tucked behind hidden doorway, huge art studio/office with separate entry, indoor sauna, sundeck and Koi pond with waterfall. Upstairs is a sumptuous master suite oasis, with breathtaking views of the valley lights, with an enormous walk-in closet, dual hand basins, bidet, tub and separate steam shower. Cook’s kitchen has breakfast room with center island and a huge double sized window seat. Formal dining opens to step down living room with marble fireplace, and a huge rock-type fireplace towers over the family room. Living room includes an LG 71 inch plasma TV with a THX-certified surround sound system. There are built in Atlantic Technologies speakers and two sub-woofers. Porcelain entry, pine floors, some high ceilings, recessed lights, skylights, ceiling fans, new Berber carpets in 2 bedrooms, water softener, storage galore and large motor court for more than 8 vehicles. Wrightwood Estates, Studio City Hills. Offered at $3,900,000


$3,000,000! $2,800,000! $2,775,000! 3523 Wrightwood Ct Studio City

4240 Babcock Ave Studio City

Sale Pending!

$1,170,000! $1,085,000! 12346 Hartsook St Valley Village

Sale Pending!

$2,495,000! $2,210,000!

11554 Kelsey St Studio City

2600 Carman Crest Dr Hollywood Hills

3221 Oakdell Rd Studio City

$932,000!

$748,000!

$695,000!

912 N Crescent Heights 13349 McCormick St Rep. Los Angeles Sherman Oaks Buyer

Recently Sold

by

Rep. Buyer

5732 Tobias Ave Sherman Oaks

Rep. Buyer

12852 Tiara St Valley Glen


Call Eric today to find out how these sales affect the value of YOUR home!

Director, Aaroe Estates REALTOR CalBRE 01008206

Cell Phone 818.535.8755 Email ericlosangeles@gmail.com Website www.ericlieberman.com

14242 Ventura Blvd Ste 100 Sherman Oaks, CA 91423 John Aaroe Group does not guarantee the accuracy of square footage, lot size, or other information concerning the condition or features of the property provided by the seller or obtained from public records and other sources and the buyer is advised to independently verify the accuracy of that information. If your property is currently listed, this is not a solicitation. CalBRE 01008206.






Here are just a few of the important causes that have benefitted: 4 Paws For A Cure A Place Called Home AIDS Life Cycle AIDS Project Los Angeles AIDS Service Center ALS Walk American Red Cross Disaster Relief Fund Annual Pacific Palisades CROP Hunger Walk Autry Museum of Western Heritage Avon’s Breast Cancer Awareness Barnsdall Art Center Beverly Hills Education Foundation Beverly Hills Unified Braille Institute of America, Inc. Brentwood Fire Station Cancer Support Community Canine Companions for Independence Crestview Neighborhood Association Danny’s Farm Delancey Street Foundation Didi Hirsch Mental Health Services Empowher Institute Food Forward Friends of Los Feliz Library Friends of Robinson Gardens Friends of the Los Angeles Free Clinic Friends of The Observatory Friends of the River Gay & Lesbian Community Center Gay Men’s Chorus of Los Angeles (GMCLA) German Shepherd Rescue Heal the Bay Hillsides Education Center Hollywood/Sunset Free Clinic John Tracy Clinic KCET L.A. Chapter Humane Society L.A. Philharmonic Disney Hall Campaign L.A. Works - Hollyhock House Lange Foundation LA’s Best

As of 10.20.15

Los Angeles Free Clinic Los Angeles Youth Network MAPS Charities Mending Kids New Horizons Operation Santa Paws Operation School Bell Palisades Charter School Parents for Carpenter PATH (People Assisting the Homeless) Project Angel Food Revlon Run/Walk For Women Rosemary Children’s Services Special Olympics - World Games Sports Resource Program Starlight Foundation Studio City Beautification Team Prime Time The Amanda Foundation The Gooden Center The Kitchen Community The Maple Counseling Center The Ovarian Cancer Circle The Thrive Tribe The Trevor Project Tree People Van Ness Recovery House Inc. Venice Art Walk / Venice Family Clinic weSPARK



ATTRACTING YOUR BUYER










DRAMATIC ELEGANCE, UNCOMMON EASE Inside this European-style masterwork, massive walls of glass bring the outdoors in, showcasing breathtaking city and ocean views. Yet you’re always securely wrapped in a beautiful, serene and private world. Spaces flow gracefully from the spectacular high-ceilinged living room to the gracious dining room, whose folding doors open fully to the pool area. A large, professionally outfitted kitchen with eat-in bar stands ready for everything from informal family gatherings to grand-scale entertaining. Above it all, a rooftop deck commands 360-degree vistas from the canyon to the sea. The gated four bedroom, four bath home has been lavishly remodeled, with marble, limestone and walnut floors … Italian designer lighting … smartphone-accessible automation and security … a full interior/exterior multimedia system … and more. Offered at $5,995,000

Presenting

777 ENCORE DRIVE | MALIBU ALEXA AAROE Title

777encore.com 310.123.1230 call or text alexaaaroe@aaroe.com

John Aaroe Group does not guarantee the accuracy of square footage, lot size, or other information concerning the condition or features of the property provided by the seller or obtained from public records and other sources and the buyer is advised to independently verify the accuracy of that information. If your property is currently listed, this is not a solicitation. CalBRE 0000000.


REAL ESTATE BEVERLY HILLS P.O.

CENTURY CITY

9201 Gloaming Drive | $23,950,000 completed estate Aaron Kirman 310.994.9512

10209 Century Woods Dr | $6,995,000 Sally Forster Jones 310.691.7888

artist rendering

SHOWN BY APPOINTMENT

SHOWN BY APPOINTMENT

SHOWN BY APPOINTMENT

SHOWN BY APPOINTMENT

OPEN SAT. & SUN. 1-4

2600 Carman Crest Drive Hollywood Hills $2,495,000

find open houses now

aaroe.com

Stunning remodeled modern with views on cul-de-sac. 4bd, 3.5ba in Outpost Estates.

BRENTWOOD

BEL-AIR

200 N. Bristol Ave | $11,700,000 Neil McLean 310.902.5401

Open Sunday 2-5 | 10899 Chalon Road | $6,995,000 Ryan Davis & Paul B. Stukin 310.999.1377 NEW LISTING

4270 Arcola Ave, Toluca Lake

$6,750,000

7759 Torreyson Dr, Hollywood Hills

$3,499,000

4263 Navajo Ave, Toluca Lake

$3,295,000

Brand new contemporary 5bd, 8ba European-style masterpiece. 4270Arcola.com Text ‘Strong12’ to 85377

Private & gated contemporary estate. 5bd, 6ba. Pool. 7759torreysondr.com Text ‘aaron17’ to 85377

Meticulous 5bd + office, 5.5ba home on quiet street with pool and theatre. 4263Navajo.com Text ‘JoanDuffy1’ to 85377

Craig Strong

Aaron Kirman & Mimi Starrett

Joan Duffy

310.439.3225

OPEN SUNDAY 2-5

424.249.7162 & 310.467.439

SHOWN BY APPOINTMENT

StunningModernHollywoodHills.com Text ‘Eric9’ to 85377

12741 Kling St, Studio City

Eric Lieberman 818.535.8755

$1,399,000

Remodeled, 1-story, 4bd, 4ba traditional on a 10,000+ sq. ft. lot. Text ‘A5118’ to 85377

310.995.0900

SHOWN BY APPOINTMENT

Bryan Abrams

OPEN SUNDAY 2-5

OPEN SUNDAY 2-5

OPEN SUNDAY 2-5

818.266.4300

SHOWN BY APPOINTMENT

JOHN AAROE GROUP | aaroe.com 4717 Ledge Ave, Toluca Lake

$2,375,000

4077 Kraft Ave, Studio City

$1,999,000

12885 Eliseo Rd, Desert Hot Springs

$1,800,000

$999,000

3964 Hopevale Dr, Sherman Oaks

$938,000

4173 Colfax Ave, Unit C, Studio City

$629,950

Terrific family home. Expanded 4bd, 3ba with pool. 12664sarah.aaroehomes.com Text ‘Sardo3’ to 85377

Tri-level canyon home with elevator south of Blvd. 4bd, 3.5ba 3940pacheco.com Text ‘Venessa2’ to 85377

3bd, 3ba with views. Spacious outdoor dining & entertaining area. 3964hopevale.com Text ‘JMTeamHomes4’ to 85377

This pristine and updated 2bd, 2ba is very bright throughout with views of trees from every window. Text ‘A5363’ to 85377

Tom Sardo

Venessa Blair

Jay Martinez & Gil Dirige

Bryan Abrams

818.402.3716

818.929.1575

SHOWN BY APPOINTMENT

323.646.9444

NEW LISTING

323.377.8332 & 310.801.0317

NEW LISTING

818.266.4300

OPEN SUN. 2-5 | NEW LISTING

11 Toluca Estates Drive Toluca Lake $4,395,000 Exquisite 5bd, 6ba estate with a chef’s kitchen, entertainer’s yard, and guest house.

4028Denny.aaroe.site Text ‘A5390’ to 85377

$1,649,000

310.903.1876

BRENTWOOD

SHOWN BY APPOINTMENT

Sherman Oaks 3727 Longridge Ave $6,749,000 Text ‘joey1’ to 85377 Joey Valvo & Jeanne Valvo 310.463.2727

Studio City 3610 Berry Dr Text ‘A5121’ to 85377

Encino 4727 Balboa Ave Text SFJGroup12’ to 85377

$3,295,000 Sally Forster Jones 310.691.7888

Sherman Oaks 13848 Cumpston St $1,050,000 Text ‘SFJGroup6’ to 85377 Forster Jones & Walters 310.691.7888

Tarzana 4643 Caritina Dr Text ‘Sally15’ to 85377

$2,295,000 Sally Forster Jones 310.691.7888

Sunland 8500 Wyngate St Text ‘RB5’ to 85377

Sherman Oaks 15126 Rayneta Dr Meticulously restored modern 3bd, 3ba view property. 11503Laurelcrest.com Text ‘Donovan1’ to 85377

12946 Aetna St, Valley Glen

Craig Strong 310.439.3225 Joan Duffy 310.995.0900

OPEN SUNDAY 2-5 PM

SHOWN BY APPOINTMENT

OPEN SAT. & SUN. 1-4 | NEW LISTING

NEW LISTING

11TolucaEstates.com Text ‘Strong4’ to 85377

Chris & Sandy Carlson 323.496.6655

B E V E R LY H I L L S

3940 Pacheco Dr, Sherman Oaks

Hot water spa. 7 units, pool and expansion possibilities. 12885EliseoRoad.com Text ‘Frank3’ to 85377 Frank Gargani

310.439.3225

Meticulously renovated Spanish Hacienda, ideally located near studios.

Donovan Healey

$1,199,000

Stunning Mediterranean with entertainer’s backyard. 4077KraftAve.com Text ‘Strong14’ to 85377 Craig Strong & Michael Bergin

310.439.3225

SHOWN BY APPOINTMENT

11503 Laurelcrest Dr, Studio City

12664 Sarah St, Studio City

Beautiful 4bd, 4ba family home with outdoor living room & sparkling pool. 4717Ledge.com Text ‘Strong10’ to 85377 Craig Strong

4028 Denny Avenue Studio City $1,030,000

Text ‘A4597’ to 85377

$1,690,000

Beatrice Stambulski 818.480.0776

Hollywood Hills 3453 Oak Glen Dr $1,295,000 Text ‘Strong8’ to 85377 Craig Strong 310.439.3225

MARINA DEL REY

D OW N TOW N

10310 Riverside Dr #104, Toluca Lake

$569,000

4919 Laurel Canyon Blvd #8, Valley Village

$449,000

Text ‘emamian1’ to 85377

Resort-style living with views, 2 master suites and 2.5ba. 5210PremiereHills232.aaroe.site. Text ‘A5402’ to 85377

Chris & Sandy Carlson

Kirt Kingzett & Frank Gargani

SHOWN BY APPOINTMENT

SHOWN BY APPOINTMENT

818.602.6882

323.496.6655

$420,000 Venessa Blair

aaroe.com 11369 Brill Drive Studio City $1,698,000

NEW PRICE

9745 Reseda Blvd #32, Northridge

$435,000

4252 Fair Ave #11, Studio City

Stunning Architectural 4bd, 4ba with game 2600 Carman Crest Dr, Hollywood Hills $2,495,000 room, chef’s kitchen & elegant master. Stunning modern 4bd, 3.5ba on cul-de-sac with views in Outpost Estates 11369Brill.com StunningModernHollywoodHills.com Text ‘Eric9’ to 85377 Text ‘Strong7’ to 85377 Eric Lieberman 818.535.8755

$429,000

Spacious 4bd, 3ba townhouse with private patio and detached 2-car garage. Text ‘RB2’ to 85377

Updated 2 bedroom, 2 bath in prime Woodbridge Park. 4252fair11.com Text ‘GarySells2’ to 85377

Richard Buckisch

Gary Steinberg

SHERMAN OAKS

TO LU C A L A K E

626.945.9545

323.445.6340

find open houses now

$475,000

Jan Emamian 626.487.3678

$440,000

Townhouse-style 2bd, 3ba condo. In-unit laundry. 4919LaurelCyn75.aaroe.site Text ‘A5375’ to 85377

Sonia Cabrera

310.902.5401

$1,200,000 Jason Shokrian 310.710.6204

West Covina 1029 E. Greendale St Text ‘Venessa3’ to 85377

5210 Premiere Hills Cir #232, Woodland Hills

Prime Toluca Lake 2bd, 2.5ba with gourmet kitchen. 10310RiversideUnit104.com Text ‘A5401’ to 85377

Neil McLean

$549,000 Richard Buckisch 626.945.9545

Sherman Oaks 14141 Dickens St 213

SUNSET STRIP

$659,000

Updated 3bd, 2.5ba, family friendly, open floor plan. Text ‘NeilMcLean2’ to 85377

829 Westbourne Dr, West Hollywood

$2,400,00

Rare, non rent-controlled, side-by-side Duplex investment opportunity 829westbournedr.aaroe.com Text ‘Cort1’ to 85377 Scott Cort & Allen Roth

310.612.2939 & 310.387.708

Craig Strong 310.439.3225

OPEN SUNDAY 2-5

818.642.9927

PASA D E N A

SHOWN BY APPOINTMENT

Owned here. Connected everywhere.SM

John Aaroe Group does not guarantee the accuracy of square footage, lot size, or other information concerning the condition or features of the property provided by the seller or obtained from public records and other sources and the buyer is advised to independently verify the accuracy of that information.

1329 Sierra Alta Way Sunset Strip $3,800,000 Gorgeous 3bd, 4ba Spanish Colonial is your pvt oasis! Beautifully done, open spaces, & entertainer’s patio. villaladera.com Text ‘SFJGroup14’ to 85377 Sally Forster Jones 310.691.7888 Aaron Kirman 424.249.7162 Hollywood Hills 3453 Oak Glen Dr Text ‘Strong8’ to 85377

$1,295,000 Craig Strong 310.439.3225

6363 Zumirez Dr, Malibu

$2,100,000

6800 Mulholland Dr, Hollywood Hills

$2,050,00

180 degrees of unobstructed Pacific Ocean views. Designed by renowned architect Noberto F. Nardi. Artist’s Rendering. Text ‘Granderson’ to 85377

Situated on 3.4 acres, Hollywood Hills “Estate” Opportunity with amazin views. 6800mulholland.com Text ‘Shields’ to 85377

Marlene Granderson

Ken Shields

213.706.2422

SHOWN BY APPOINTMENT

310.270.515

OPEN SUN. 2-5 | NEW PRICE

Westwood Village 10830 Lindbrook Dr $925,000 Text ‘Justask2’ to 85377 Melissa Menard 310.729.9726 Downtown L.A. 100 S. Alameda St Text ‘A4909’ to 85377 West Hills 7435 Kentland Ave Text ‘Arnez’ to 85377

$614,000 Agnes & Jessica 213.458.0787 $525,000 Eddie Arnez 323.333.2888

Downtown L.A. 1100 Wilshire Blvd #3010 $520,000 Text ‘A4890’ to 85377 Agnes & Jessica 213.458.0787 Westwood 10600 Ohio Ave Text ‘NestRealtors’ to 85377

$6,500/mo Melinda & Scott Tamkin 310.493.4141

Spaulding Square 1309 N. Spaulding Ave $6,450/mo Text ‘Lustig11’ to 85377 Bill & Lynn Lustig 310.770.0283

B E V E R LY H I L L S

BRENTWOOD

2371 Century Hill, Westwood

$1,325,000

355 N. Wilton Pl, Hancock Park

$1,150,00

Townhouse & private patio. Designer kitchen w/ gas stove, breakfast area, wood floors. Balcony off of bedrooms. 2bd, 3ba. Text ‘Leah1’ to 85377

Hardwood floors, beamed ceilings & cozy fireplace make this Craftsman showpiece. 355wiltonplace.com Text ‘jb2’ to 85377

Leah Steuer

Courville & Fung

MARINA DEL REY

310.729.3999

D OW N TOW N

SUNSET STRIP

SHERMAN OAKS

310.622.031

TO LU C A L A K E

PASA D E N

John Aaroe Group does not guarantee the accuracy of square footage, lot size, or other information concerning the condition or features of the property provided by the seller or obtained from public records and other sources and the buyer is advised to independently verify the accuracy of that informatio John Aaroe Group does not guarantee the accuracy of square footage, lot size, or other information concerning the condition or features of the property provided by the seller or obtained from public records and other sources and the buyer is advised to independently verify the accuracy of that informatio


PRICING YOUR PROPERTY


Comparable Market Analysis Prepared for John H. Senter Trust 11271 Dona Lola Drive, Studio City CA 91604 Prepared by : Eric Lieberman­John Aaroe Group

Some of Eric Lieberman’s sales in the area. Thank you very much for giving me the opportunity to present the enclosed proposal to market your home. You will receive competent and professional service when you select me and John Aaroe Group to represent you. I have represented many families in this area, concluding transactions that realize maximum value in a reasonable time. I have sold or leased more than 240 homes in the 2 miles radius from the subject property. I look forward to representing you as your agent in this very important transaction. I have recently sold some of the highest priced properties in Studio City North of the Blvd at the $3.2 million range. My Buyers/Sellers include celebrities and billionaire Google and foreign investors. See my resume attached. I currently have 5 new and 4 older homes listed and about to be released on the market in March and April 2016. I can refer Buyers from my other homes to the Dona Lola home which increases the Buyer count and subsequent offers. This proposal includes a comprehensive market analysis that will assist us in determining the market value and pricing of your home. I hope the information included on me and John Aaroe Group will confirm that I am best qualified to market your home. We would be partnering on this listing, with agents representing Coldwell Banker Group, so Sellers are guaranteed maximum coverage for the property. Please review the attachment referring to properties that I have personally marketed and SOLD in the last few months, complete with aerial videos, and links to property websites.


Eric Lieberman shall market the property as follows: 1.​ Professional photos will be taken and a virtual tour will be set up. A drone shall be used to shoot aerial pictures and videos, so that Buyers can see the home from all angles. A domain name for a website shall be purchased, probably www.11271DonaLola.com​ . The website and text codes will be featured on all flyers and brochures. The whole promotion is done professionally as you can see by my sample brochures attached. You shall get the same quality brochures the same as the attached Brochures. 2​ . I will promote your new listing on an ‘eblast’ to over 8,500 real estate agents and if you follow ​ my twitter account, ​ @ericliebermanRE, you will notice I have nearly 14,000 followers​ . With my twitter account, I have the ability to reach a large audience of people. I also have a Facebook page and Linkedin page. I have my own APP online that the public downloads­the ​ APP is ERIC LIEBERMAN​ and I can demonstrate that when we meet. 3.​ The yard sign that will hang outside your house, will display riders on it, whereby prospective buyers can text to a number to find out information about the house. When they call in, I get their phone numbers texted to me, and that is how I find out who is inquiring. That way I keep a track of prospective Buyers.


11271 Dona Lola Drive, Studio City 4.​ The virtual tour, with information about your house, will also be featured on zillow.com, Trulia.com, realtor.com (where I have a special feature), ericlieberman.com, aaroe.com, and a host of other websites. I have some marketing that I don’t divulge in writing, but be assured I get out lot of info about your home quite quickly. Eric’s Virtual tours and aerial videos­ a sample: , ​ www.lempavenue.com​ ​ www.4349kraft.com​ ​ www.frymanestate.com www.beemanavenue.com​ ​ www.modernnewconstruction.com www.11554KelseyStreet.com​ ​ www.FrymanEstatesPoolHome.com www.contourdrive.com Very recently sold: 2600 Carman Crest Drive Hollywood Hills Outpost Estates Sold for $2.5 million pics at ­ www.stunningmodernhollywoodhills.com Aerial video ​ https://youtu.be/OE4cHHKFW6o 11554 Kelsey Street, Studio City ­ Sold $2,775,000 www.11554KelseyStreet.com Video ­ ​ http://youtu.be/m0FOi21Lu7o


Some of Eric’s SOLD Listings (contd) 3221 Oakdell Road, Fryman Estates, Studio City Sold $2,210,000 www.FrymanEstatesPoolHome.com Aerial Video http://youtu.be/7GOrh7Yz3Y0 3523 Wrightwood Court, Studio City Hills ­ Sold for $3 million www.SpectacularEstate.com Aerial Link ­ ​ http://youtu.be/WSWiJayjops 12334 Cantura Street, Studio City ­ $1,969,000 (Pocket Listing) www.12334CanturaSt.com

Video ­ https://vimeo.com/114184192 4240 Babcock Avenue ­ $2,800,000 Sold www.ModernNewConstruction.com Video ­­ https://www.youtube.com/watch?v=KPPyM0IO3Iw

I specialize in Studio City and have been an active full time agent for 28 years...see attached info. 5.​ I will also personally manage and be present at ‘brokers opens’ on some Tuesdays and Fridays from 11am to 2 pm.This is necessary to promote the property to keep all agents aware that the house is available. 6​ . Weekend public open houses are also important on Saturdays and Sundays from 2pm to 5pm, and ‘twilight opens’ on Thursdays and Fridays are sometimes appropriate.


7.​ If I represent you, ​ I shall pay for, and supply you,​ ​ free of charge ​ , all the cardboard boxes, tape and paper you need, to move any items from the house. Gary Warshaw is the ‘Box Guy’ that will deliver all the boxes to your home. Feel free to call him at 818­825­8895, and he will bring the first lot of boxes to you. He can deliver boxes to you, as you need them. I shall also purchase, at my cost, a home warranty for you the Seller, to cover any major items like a/c and water heater, in case any major systems break before the date of close of escrow. 8.​ I shall present all offers that I receive to you for consideration. My strongest point is that I am a great negotiator and I shall not stop, until I bring you offers (preferably cash offers) that you approve of, and that we choose an offer that we are quite certain will close escrow. Pricing 9.​ ​ The listing agreement shall be for only 120 days and you should be in escrow within the first 2­3 weeks...depending on the price point. The subject property needs approximately $175,000 to $250,000 in upgrades, as the home is ‘very dated’. The listed price range should be from $1,650,000 to $1,725,000, and the lower end of the range should generate offers. I expect the market prices to increase by approximately 5% to 10% over the next 4 months, and the optimum time to list the property would be during the first week of April, 2016.


11271 Dona Lola Drive, Studio City 10. The fee to John Aaroe Group would be 5% of the sale price. All Buyers will be carefully vetted. You don’t want a Buyer who will fall out of the deal later. I also recommend that you only take cash offers, but if we have only offers with loans, then we can decide at the time, how to proceed. Comparative Sales The attached CMA shows only properties that have sold in the ‘Dona Streets’. I recommend that ​ only​ ‘Dona Streets’ properties be considered as the Dona’s are a unique neighborhood of streets, whose lots mostly ​ are not all flat​ and have similar features and views. These will be the best comparable sales and the Dona’s are the closest streets to the subject property. Work to be completed at the subject property: I strongly advise that the owners do the absolute minimum amount of work to the house...perhaps painting and maybe removing any old carpets, if any, and/or cleaning all carpets. I am confident that the house will sell in the range I suggest as long as it is marketed from March and April 2016, when the least amount of properties are available and more Buyers should be chasing fewer homes to purchase. I have personally owned 15 homes in Studio City, and I have remodeled or rebuilt most of them. I know costs, and the time it may take to paint or get the house ready for the market, and I can manage that process for the owners. I have contractors and painters and handymen that I can recommend to the owners to spruce up the home. I shall reserve time for the owners to help check on the contractors and artisans, if needed, at no charge at all for any of my time.


School Nearby Carpenter Community Charter School is one of the most popular charter schools in the area, located close by to the subject property. It's an Elementary school in the ​ Los Angeles Unified School District​ . It serves 906 students from grades K to 5. Buyers shall be advised to check with the school for admission availability. This School is important for families moving to the area, as they will pay a premium to be in the ​ Carpenter Community Charter School area. There are many other marketing promotions from phone calls to emails to meeting prospective clients face to face at open houses and ‘door­knocking’….and more. John Aaroe Group is also pairing up with Coldwell Banker on this listing, so there will be double coverage at all times, and the power of both ​ Titan companies​ to market the property. Please see the attached presentation for lots more information. I look forward to representing you in the sale of 11271 Dona Lola Drive.

Respectfully, Eric Lieberman CalBRE #01008206 John Aaroe Group­ Studio City and Sherman Oaks Branch 12915 Ventura Blvd, Studio City Direct : 818­535­8755


M​ ARKETING ACTION PLAN- 11271 Dona Lola Drive, Studio City 91604 PRE MARKETING Advise Seller on appropriate price range and marketing duration of subject property Sign listing contract and disclosures Meet with Stager Meet with Packers , if necessary Order Photography from professional photographers Aerial video and photography produced professionally Order Building Biography and floorplan if necessary Arrange for work to be done, if applicable Check smoke and carbon monoxide detectors, water heater bracing Design and deliver brochures, set up personal customized website for the subject property prepare property information file Input Listing on MLS and on local, national and international real estate websites. Advertise in View Magazine, LA Times, Social Media, direct mail, flyers For Sale sign with customized riders installed in prominent position at curb. WEEK ONE Presentation to the John Aaroe Group and other agents at weekly meetings -approx. 450 agents Broker’s Open Houses on Tuesday, and Friday from 11am to 2pm Hold house open at weekend Open Houses Update Owner on showings and offers IN GENERAL THROUGHOUT LISTING PERIOD Ongoing website and email market campaigns Hold Weekend Open Houses All calls from interested brokers and buyers returned promptly. All interested parties taken seriously and treated accordingly constant verbal promotion to buyers and buyer’s agents Present offers and recommend counter offer strategies All written offers to be presented to Seller ASAP Obtain an acceptable contract with the best terms and price on subject property Co-ordinate and be present for the duration of all inspections Manage escrow process through closing Wire funds/proceeds direct to Seller’s account Deliver paperwork in the form of a Flash drive or Dropbox link Receive referrals from Seller and Buyer after a job well done. __________________________________________________________________________



COMPARATIVE MARKET ANALYSIS

11271 Dona Lola Dr, Studio City, CA 91604

PREPARED FOR

John H. Senter Trust JANUARY 25, 2016

Eric Lieberman | John Aaroe Group | 14242 Ventura Blvd. Suite 100 Sherman Oaks, CA 91423 | Mobile: 818-535-8755 | ericlosangeles@gmail.com | CalBRE#: 01008206


WHAT IS A CMA?

INTRO

No two homes are identical, which is why choosing a sales price or offer price for a home can be challenging. That’s where the comparable market analysis, or CMA, can be useful.

What is a CMA? The CMA is a side-by-side comparison of homes for sale and homes that have recently sold in the same neighborhood and price range. This information is further sorted by data fields such as single-family or condo, number of bedrooms, number of baths, zip codes, and many other factors. Its purpose is to show fair market value, based on what other buyers and sellers have determined through past sales, pending sales and homes recently put on the market.

How is the CMA created? CMAs are generated by a computer program supplied by your real estate agent’s multiple listing service (MLS). The MLS is available to licensed members only, including brokers, salespeople, and appraisers, who pay dues to gain access to the service’s public and proprietary data, including tax roll information, sold transactions, and listings input by all cooperating MLS members. Listing agents generate CMAs for their sellers, and buyer’s agents create them for their buyers so both sides know what current market conditions are for the homes they’re interested in comparing.

How accurate are CMAs? The CMA is a here-and-now snapshot of the market, based on the most recent data available, but it can instantly be rendered obsolete by a new listing, or a change of status in a home with the same criteria. Why? The market is constantly changing – new listings, pending sales, closed sales, price reductions, and expired listings. CMAs can vary widely, depending on the knowledge and skill of the person inputting the search parameters to the software as well as the number and type of data fields that are chosen. That means some features may not be included. As informative as the CMA is, it should only be used as a tool and should not substitute for your real estate professional’s knowledge and advice.

Eric Lieberman | John Aaroe Group | 14242 Ventura Blvd. Suite 100 Sherman Oaks, CA 91423 | Mobile: 818-535-8755 | ericlosangeles@gmail.com | CalBRE#: 01008206


CONTACT ME

INTRO

Eric Lieberman John Aaroe Group Address 14242 Ventura Blvd. Suite 100 Sherman Oaks, CA 91423 Download this report (PDF)

What is this bar code?

Mobile

818-535-8755

E-mail

ericlosangeles@gmail.com

CalBRE# 01008206

This QR code makes it easy for you to download this report to your smart phone. 1. Make sure your phone can scan a QR code with its camera. If you don't already have one, you can try http://cloudcma.com/qr on your phone's browser to download an app, or do a Google search for the model of your phone along with the term "QR reader". 2. Now use that app to scan the QR code above.

Eric Lieberman | John Aaroe Group | 14242 Ventura Blvd. Suite 100 Sherman Oaks, CA 91423 | Mobile: 818-535-8755 | ericlosangeles@gmail.com | CalBRE#: 01008206


MAP OF ALL LISTINGS

MLS #

INTRO

Status

Address

Price

0

Subject

11271 Dona Lola Dr, Studio City, CA 91604

1

15-928103

S

3100 DONA CLARA PL

$1,542,500

2

15-932555

S

3169 DONA EMILIA DR

$1,850,000

3

15-949047

S

3163 DONA CONCHITA PL

$1,425,000

4

SR15176556CN

S

11363 Dona Teresa Drive

$1,859,999

Status: S = Sold

Eric Lieberman | John Aaroe Group | 14242 Ventura Blvd. Suite 100 Sherman Oaks, CA 91423 | Mobile: 818-535-8755 | ericlosangeles@gmail.com | CalBRE#: 01008206


SUMMARY OF COMPARABLE PROPERTIES

INTRO

Sold Listings Beds

Baths

YrBlt

SqFt

List Price

Sold Price

Sold Date

3100 DONA CLARA PL

4

3/0

1964

2,818

$1,590,000

$1,542,500

12/22/15

3169 DONA EMILIA DR

4

3/1/1/ 0

1964

2,717

$1,899,000

$1,850,000

11/24/15

3163 DONA CONCHITA PL

4

3/1/1/ 0

1959

3,383

$1,499,000

$1,425,000

12/23/15

11363 Dona Teresa Drive

5

4.00

1961

3,600

$1,985,000

$1,859,999

10/6/15

3,129

$1,743,250

$1,669,375

Address

Averages

Eric Lieberman | John Aaroe Group | 14242 Ventura Blvd. Suite 100 Sherman Oaks, CA 91423 | Mobile: 818-535-8755 | ericlosangeles@gmail.com | CalBRE#: 01008206


PROPERTY DETAILS S

MLS #15-928103

3100 DONA CLARA PL, Studio City

$1,542,500

Listing information

Courtesy of Rodeo Realty

MLS#: 15-928103

Beds: 4

Sq Ft: 2,818

Sold Date: 12/22/15

Status: Sold

Baths: 3/0

Year Built: 1964

DOM: 75

Features Floors: Carpet, Travertine Roof: Composition Shingle Stories: 2 Cooling: Air Conditioning, Central Heating: Central View: Canyon, Mountains Zoning: LARE15 Pool: None Water: District/Public Lot description: Fenced Yard Lotsize: 9169 Remarks Amazing updated and alluring colonial home located on a cul-de-sac in one of the most desirable neighborhoods south of the boulevard in the coveted "Dona Streets" of Studio City. This spectacular open, bright and airy home is perfect for entertaining for an indoor-outdoor lifestyle. This home boasts 4 bedrooms and 3 bathrooms with over 2800sqft, huge master bedroom with fireplace and lots of closet space, updated kitchen with granite counter tops and center island, separate dining room and living room and a huge family room/ playroom and in the Carpenter Elementary School District. This home is perfect to live, play and entertain. This beautiful home feels far from the hustle and bustle of the city but close to everything at the same time such as restaurants, shopping, freeways and minutes from West Hollywood. Find your Peace of Mind in this home and enjoy life as it should be with fa...

Information is deemed reliable but not guaranteed.

Source: TheMLS.com

Eric Lieberman | John Aaroe Group | 14242 Ventura Blvd. Suite 100 Sherman Oaks, CA 91423 | Mobile: 818-535-8755 | ericlosangeles@gmail.com | CalBRE#: 01008206


LISTING PHOTOS S

3100 DONA CLARA PL, Studio City

MLS #15-928103 $1,542,500

Eric Lieberman | John Aaroe Group | 14242 Ventura Blvd. Suite 100 Sherman Oaks, CA 91423 | Mobile: 818-535-8755 | ericlosangeles@gmail.com | CalBRE#: 01008206


MORE LISTING PHOTOS S

3100 DONA CLARA PL, Studio City

MLS #15-928103 $1,542,500

Eric Lieberman | John Aaroe Group | 14242 Ventura Blvd. Suite 100 Sherman Oaks, CA 91423 | Mobile: 818-535-8755 | ericlosangeles@gmail.com | CalBRE#: 01008206


Eric Lieberman | John Aaroe Group | 14242 Ventura Blvd. Suite 100 Sherman Oaks, CA 91423 | Mobile: 818-535-8755 | ericlosangeles@gmail.com | CalBRE#: 01008206


PROPERTY DETAILS S

MLS #15-932555

3169 DONA EMILIA DR, Studio City

Listing information

$1,850,000 Courtesy of Teles Properties, Inc.

MLS#: 15-932555

Beds: 4

Sq Ft: 2,717

Sold Date: 11/24/15

Status: Sold

Baths: 3/1/1/0

Year Built: 1964

DOM: 90

Features Floors: Ceramic Tile Stories: 1 Cooling: Central Heating: Central View: Valley Zoning: LARE15 Lotsize: 9101 Remarks Exquisite and immaculate remodel of a mid-century modern one story residence on outstanding view lot. No expense spared in selection of materials, fixtures and finishes for the most discriminating and sophisticated buyer. Seamless indoor-outdoor flow through top-of-the-line doors that fold open and lead to a gorgeous patio, spa and outdoor kitchen.

Information is deemed reliable but not guaranteed.

Source: TheMLS.com

Eric Lieberman | John Aaroe Group | 14242 Ventura Blvd. Suite 100 Sherman Oaks, CA 91423 | Mobile: 818-535-8755 | ericlosangeles@gmail.com | CalBRE#: 01008206


LISTING PHOTOS S

3169 DONA EMILIA DR, Studio City

MLS #15-932555 $1,850,000

Eric Lieberman | John Aaroe Group | 14242 Ventura Blvd. Suite 100 Sherman Oaks, CA 91423 | Mobile: 818-535-8755 | ericlosangeles@gmail.com | CalBRE#: 01008206


PROPERTY DETAILS S

MLS #15-949047

3163 DONA CONCHITA PL, Studio City

Listing information

$1,425,000 Courtesy of Teles Properties, Inc.

MLS#: 15-949047

Beds: 4

Sq Ft: 3,383

Sold Date: 12/23/15

Status: Sold

Baths: 3/1/1/0

Year Built: 1959

DOM: 74

Features Floors: Carpet, Stone Stories: 2 Cooling: Central Heating: Central View: Canyon, Trees/ Woods Zoning: LARE15 Lotsize: 8363 Remarks Great home in Carpenter Community Charter School district. On a peaceful, quiet cul-de-sac. Ideal floor plan with three bedrooms upstairs including master. Additional bedroom downstairs, with updated kitchen equipped with all Viking stainless steel appliances. Fantastic bonus room with high pitched ceiling, bar and views (great for multiple purposes - family/tv room, game room, music lounge, man cave, office, etc). Large flat backyard with room to play and entertain. Generous pool with diving board. Close to Mulholland Corridor with easy access to Westside and very close to studios.

Information is deemed reliable but not guaranteed.

Source: TheMLS.com

Eric Lieberman | John Aaroe Group | 14242 Ventura Blvd. Suite 100 Sherman Oaks, CA 91423 | Mobile: 818-535-8755 | ericlosangeles@gmail.com | CalBRE#: 01008206


LISTING PHOTOS S

3163 DONA CONCHITA PL, Studio City

MLS #15-949047 $1,425,000

Eric Lieberman | John Aaroe Group | 14242 Ventura Blvd. Suite 100 Sherman Oaks, CA 91423 | Mobile: 818-535-8755 | ericlosangeles@gmail.com | CalBRE#: 01008206


MORE LISTING PHOTOS S

3163 DONA CONCHITA PL, Studio City

MLS #15-949047 $1,425,000

Eric Lieberman | John Aaroe Group | 14242 Ventura Blvd. Suite 100 Sherman Oaks, CA 91423 | Mobile: 818-535-8755 | ericlosangeles@gmail.com | CalBRE#: 01008206


PROPERTY DETAILS S

MLS #SR15176556CN

11363 Dona Teresa Drive, Studio City

Listing information

$1,859,999 Courtesy of Coldwell Banker Residential B

MLS#: SR15176556CN

Beds: 5

Sq Ft: 3,600

Sold Date: 10/6/15

Status: Sold

Baths: 4.00

Year Built: 1961

DOM: 21

Features Exterior: Unknown (N) Interior: Open Floor Plan Floors: Ceramic Tile Stories: 1 Cooling: Central Heating: Central View: Hills, Mountains, Trees/Woods, Valley TB map code: 562-J7 Pool: In Ground, Private, Waterfall Water: Public, Water District Model: Single-Level Builders tract name: Studio City "Donas West" Lot description: Lot-Level/Flat, Curbs, Landscaped, Back Yard, Street Paved, Sidewalks, Storm Drains, Utilities Underground Cross streets: N. Mulholland & W. Laurel Cyn Number of units: 1 Lotsize: 11500 Acres: 0.26 Remarks (EASY TO SHOW FOR POTENTIAL BACK-UP OFFER) ENJOY THE LIFESTYLE! Tranquility & ambiance in the Studio City Hills - Hard to find single-level residence features a 3600sf floorplan, entertainer's back yard with pool & beautiful unobstructed vistas overlooking the Valley & reaching out to the San Gabriels. The entire property is private & well sited to take advantage of natural light. - Just north of Mulholland, off Laurel Cyn, this "West Donas" neighborhood is highlighted by newer homes, underground utilities, well maintained paved/curbed streets with sidewalks for easy driving, walking & parking. - This pride of ownership home offers 5 bedrooms, 4 bathrooms, living room with a custom fireplace & wetbar, large family room, formal dining, cook's kitchen, breakfast area, laundry room & direct access 2-car garage. All new roof May 2015. The indoor-outdoor flow is ideal for enjoying comfor...

Information is deemed reliable but not guaranteed.

Source: TheMLS.com

Eric Lieberman | John Aaroe Group | 14242 Ventura Blvd. Suite 100 Sherman Oaks, CA 91423 | Mobile: 818-535-8755 | ericlosangeles@gmail.com | CalBRE#: 01008206


LISTING PHOTOS S

11363 Dona Teresa Drive, Studio City

MLS #SR15176556CN $1,859,999

Eric Lieberman | John Aaroe Group | 14242 Ventura Blvd. Suite 100 Sherman Oaks, CA 91423 | Mobile: 818-535-8755 | ericlosangeles@gmail.com | CalBRE#: 01008206


MORE LISTING PHOTOS S

11363 Dona Teresa Drive, Studio City

MLS #SR15176556CN $1,859,999

Eric Lieberman | John Aaroe Group | 14242 Ventura Blvd. Suite 100 Sherman Oaks, CA 91423 | Mobile: 818-535-8755 | ericlosangeles@gmail.com | CalBRE#: 01008206


Eric Lieberman | John Aaroe Group | 14242 Ventura Blvd. Suite 100 Sherman Oaks, CA 91423 | Mobile: 818-535-8755 | ericlosangeles@gmail.com | CalBRE#: 01008206


COMPARABLE PROPERTY STATISTICS

ANALYSIS

Sold Listings Number of listings

4

Lowest price

$1,425,000

Average price

$1,669,375

Highest price

$1,859,999

Avg price per sqft Avg DOM

$542 65

Eric Lieberman | John Aaroe Group | 14242 Ventura Blvd. Suite 100 Sherman Oaks, CA 91423 | Mobile: 818-535-8755 | ericlosangeles@gmail.com | CalBRE#: 01008206


ONLINE VALUATION ANALYSIS

ANALYSIS

Sold Listings Address

Sold Date

Sold Price

Zestimate

Difference

3100 DONA CLARA PL

12/22/15

$1,542,500

$1,511,318

-2.02%

3169 DONA EMILIA DR

11/24/15

$1,850,000

$1,825,965

-1.30%

3163 DONA CONCHITA PL

12/23/15

$1,425,000

$1,743,237

22.33%

11363 Dona Teresa Drive

10/6/15

$1,859,999

$2,035,183

9.42%

$1,669,375

$1,778,925

7.11%

Sold Averages Source: TheMLS.com

Eric Lieberman | John Aaroe Group | 14242 Ventura Blvd. Suite 100 Sherman Oaks, CA 91423 | Mobile: 818-535-8755 | ericlosangeles@gmail.com | CalBRE#: 01008206


SOLD PROPERTY ANALYSIS

Address

ANALYSIS

List Price

Sold Price

3100 DONA CLARA PL

$1,590,000

$1,542,500

-2.99%

75

$547

3169 DONA EMILIA DR

$1,899,000

$1,850,000

-2.58%

90

$681

3163 DONA CONCHITA PL

$1,499,000

$1,425,000

-4.94%

74

$421

11363 Dona Teresa Drive

$1,985,000

$1,859,999

-6.30%

21

$517

$1,743,250

$1,669,375

-4.24%

65

$542

Sold Averages

Difference

DOM

$ per Sqft

Eric Lieberman | John Aaroe Group | 14242 Ventura Blvd. Suite 100 Sherman Oaks, CA 91423 | Mobile: 818-535-8755 | ericlosangeles@gmail.com | CalBRE#: 01008206


WHY YOU NEED A REAL ESTATE PROFESSIONAL

INFO

If you’re planning to sell your home, it’s probably crossed your mind to try to sell it yourself and save the sales commission. But, there are some very good reasons why that would be a mistake. According to housing industry experts at HomeGain.com and Realtor.org, more homes listed by real estate agents are sold than homes marketed by owners, and they sell more quickly and for more money. Homes listed by real estate professionals get more exposure and their sellers get more support. Real estate professionals offer many advantages: • They’re trained and licensed professionals. • They have experience in your neighborhood and your market. • They have oversight from brokers and state licensing officials. • Their job is to advise you the best way to reach your goals. • Their continuing education keeps them up-to-date on housing issues. • They know how to present your home and deal with buyers. • They know how and where to market properties. • They know how to overcome typical snags that occur in all real estate transactions and closings. • They understand state-required disclosures and look out for your best interests. • They understand personal safety and security for your belongings during showings. • They know the best resources to make transactions go more smoothly, from bankers to homestagers to contractors. • They have the most accurate data sources – the MLS, the only data repository that has the most upto-date listing and sales information. • They know how to negotiate. • Their job is making real estate transactions successful. When you market your own home, you have to make the time to do all the jobs a real estate professional would do, and you’ll be competing against other sellers who have real estate professionals by their sides. If you can’t leave work to show your home, or you feel it requires more knowledge and experience than you have, you can’t go wrong by hiring a well-respected real estate professional.

Eric Lieberman | John Aaroe Group | 14242 Ventura Blvd. Suite 100 Sherman Oaks, CA 91423 | Mobile: 818-535-8755 | ericlosangeles@gmail.com | CalBRE#: 01008206


INTELLIGENT PRICING AND TIMING

INFO

Pricing a home for sale is as much art as science, but there are a few truisms that never change. • Fair market value attracts buyers, overpricing never does. • The first two weeks of marketing are crucial. • The market never lies, but it can change its mind.

Fair market value is what a willing buyer and a willing seller agree by contract is a fair price for the home. Values can be impacted by a wide range of reasons but the two largest are location and condition. Generally, fair market value can be determined by comparables - other similar homes that have sold or are currently for sale in the same area. Sellers often view their homes as special which tempts them to put a higher price on the home, believing they can always come down later, but that’s a serious mistake. Overpricing prevents the very buyers who are eligible to buy the home from ever seeing it. Most buyers shop by price range, and look for the best value in that range.

Eric Lieberman | John Aaroe Group | 14242 Ventura Blvd. Suite 100 Sherman Oaks, CA 91423 | Mobile: 818-535-8755 | ericlosangeles@gmail.com | CalBRE#: 01008206


INTELLIGENT PRICING AND TIMING

INFO

Your best chance of selling your home is in the first two weeks of marketing. Your home is fresh and exciting to buyers and to their agents. With a sign in the yard, a description in the local Multiple Listing Service, distribution across the Internet, open houses, broker’s caravan, ads, and email blasts to your listing agent’s buyers, your home will get the greatest flurry of attention and interest in the first two weeks. If you don’t get many showings or offers, you’ve probably overpriced your home, and it’s not comparing well to the competition. Since you can’t change the location, you’ll have to improve the home’s condition or lower the price. Consult with your agent and ask for feedback. Perhaps you can do a little more to spruce up your home’s curb appeal, or perhaps stage the interior to better advantage. The market can always change its mind and give your home another chance, but by then you’ve lost precious time and perhaps allowed a stigma to cloud your home’s value. Intelligent pricing isn’t about getting the most for your home – it’s about getting your home sold quickly at fair market value.

Eric Lieberman | John Aaroe Group | 14242 Ventura Blvd. Suite 100 Sherman Oaks, CA 91423 | Mobile: 818-535-8755 | ericlosangeles@gmail.com | CalBRE#: 01008206


CURB APPEAL, A FIRST IMPRESSION THAT LASTS

INFO

First Impressions Most buyers form their first impression of your home before they even get out of their cars. This is “curb appeal,” or the view from the curb that tells the buyer how attractive and well-maintained your home is compared to other homes. In a competitive market, it takes more than trimming the hedges and planting a few flowers to create curb appeal. The exterior of your home must be in pristine condition – freshly painted, cleared of clutter, with no visible repairs needed. A broken step, overgrown bush, or abandoned toys in the yard can spoil the appearance and your buyer’s first impression.

Curb Appeal Curb appeal is important because it sets the tone for what the buyer is going to see inside. If the buyer likes the exterior, he or she will be predisposed to also like the interior and you’re that much closer to selling your home. To see what needs to be done to sell your home faster and for a higher price, go outside, stand on the curb and try to look at your home the way the buyer will. Walkways/driveways - Make sure walkways are clear of snow, weeds, or debris. Repair or replace cracked steps or pavers. Driveways should also be clear of vehicles, toys and debris. Park cars in the garage. Landscaping - Keep your lawn mowed, edged and watered. Prune dead branches and plants. Weed flower beds and replace leggy, thin landscaping with fresh plants and flowers. Exterior - Replace loose or damaged roof shingles, clean the gutters, and paint and caulk window trim and doors. Repaint the front door an eye-catching color that complements the rest of the exterior. Replace broken windows. Entry - Power wash siding, brick, windows, and porches. Paint or replace furniture such as rocking chairs or porch swings. Replace mailboxes, light fixtures, door knobs or any other fixture that looks less than fresh. Put out a welcoming new floormat. Some parts of your home may require more work than others, but it’s well worth it to get buyers eager to see what’s inside.

Eric Lieberman | John Aaroe Group | 14242 Ventura Blvd. Suite 100 Sherman Oaks, CA 91423 | Mobile: 818-535-8755 | ericlosangeles@gmail.com | CalBRE#: 01008206


SHOWINGS AND OPEN HOUSE CHECKLIST

INFO

Once your home goes on the market, real estate agents may call to show your home anytime, day or evening. Keeping your home "showtime" ready can be challenging, especially if you have children and pets.

Showings & Open House checklist • Eliminate clutter: Not only is clutter unattractive, it’s time-consuming to sort through and expensive for you to move. If you have a lot of stuff, collections, and family mementoes, you would be better off renting a small storage unit for a few months. • Keep, donate, throw away: Go through your belongings and put them into one of these three baskets. You’ll receive more in tax benefits for your donations than pennies on the dollar at a garage sale. It’s faster, more efficient and you’ll help more people. • Remove temptations: Take valuable jewelry and collectibles to a safety deposit box, a safe, or store them in a secure location. • Remove breakables: Figurines, china, crystal and other breakables should be packed and put away in the garage or storage. • Be hospitable: You want your home to look like a home. Stage it to show the possibilities, perhaps set the table, or put a throw on the chair by the fireplace with a bookmarked book on the table. • Have a family plan of action: Sometimes showings aren’t convenient. You can always refuse a showing, but do you really want to? If you have a showing with little notice, get the family engaged. Everyone has a basket and picks up glasses, plates, newspapers, or anything left lying about. • Get in the habit: Wash dishes immediately after meals. Clean off countertops. Make beds in the morning. Keep pet toys and beds washed and smelling fresh. • Clean out the garage and attic: Buyers want to see what kind of storage there is.

The Essential Five-minute Clean-up for Showings Everyone gets their baskets and cleans up clutter. Check for hazards, like toys left on the floor. Make sure all toys, including bicycles, are put away. • Put pets in daycare, sleep cages or take them with you: In the listing instructions, there should be a warning if there is a big dog on premises. Buyers with allergies also may appreciate knowing in advance if you have pets. • Turn on lights: Open the drapes, turn on lights so buyers can really see. • Give the buyer privacy: The buyer can not come to your home without being accompanied by an agent. The buyer can assess your home more honestly without your presence.

Eric Lieberman | John Aaroe Group | 14242 Ventura Blvd. Suite 100 Sherman Oaks, CA 91423 | Mobile: 818-535-8755 | ericlosangeles@gmail.com | CalBRE#: 01008206


THE VALUE OF YOUR HOME

INTRO

In a neighborhood of similar homes, why is one worth more than another? That’s the question that’s teased buyers and sellers for ages, but the answer is simple.

Every home is different. When a home is sold, a willing seller and a willing buyer have just announced to the world the value of that home. From there, other similar homes are benchmarked, but other factors come into play. The most important are: Location - The closer a home is to jobs, parks, transportation, schools, and community services, the more desirable it is. Size - Square footage impacts home values because they’re built using more materials. Larger lot sizes mean more privacy. Number of bedrooms and baths - Over time, median homes have grown larger. Decades ago, household members shared bedrooms and baths without complaint, but today, families want more privacy. The median home purchased today is a three-bedroom, two-bath home. Features and finishes - Features such as outdoor kitchens and spa baths make a home more luxurious. A home finished with hardwood floors and granite countertops is going to cost more than a home with carpet and laminate countertops. Condition - The closer a home is to new construction, the more it will retain its value. It’s perceived as more modern, up to date, and perhaps safer. Homes that are not updated or in poor repair sell for less. It’s a good idea for homeowners to keep their homes updated and in top repair. Curb appeal - From the street, the home looks clean, fresh, and inviting. Fresh landscaping and flowers won’t change the size or location, but they certainly add charm. When two homes are identical in the same neighborhood, a higher price may come down to something as simple as views, or paint colors, or the overall taste of the homeowner. Valuing a home will never be an exact science, but if you buy wisely, keep your home updated and in good repair, you should recoup most if not all of your investment.

Eric Lieberman | John Aaroe Group | 14242 Ventura Blvd. Suite 100 Sherman Oaks, CA 91423 | Mobile: 818-535-8755 | ericlosangeles@gmail.com | CalBRE#: 01008206




John Aaroe Group is known for its exceptional skill in positioning a property to achieve the best possible price.

DEFINING MARKET VALUE

In determining price, we evaluate three key elements — location, market dynamics and sales activity in your local area — to determine the highest potential value for your property. Location This exerts the single greatest influence on your property’s price. We’ll assess the strengths and weaknesses of your home’s location to determine the most effective approach to marketing and selling it. Market conditions Home prices are affected by the current real estate market, the number of homes for sale, the number of buyers and the availability of financing. We’ll evaluate all four in developing a realistic price range for your property.

Competition Other properties currently on the market and recent home sales both affect how potential buyers assess the worth of your home. Our comprehensive market evaluation will help you determine where your property should be positioned amid the competition. Determining the listing price A competitively priced home attracts a far larger number of showings to qualified buyers. We’ll draw on all our skill, experience and information to help position your home to attract the highest possible price for the current market.



CLOSING THE TRANSACTION



©John Aaroe Group 2015


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