About Donna Mann I was drawn to real estate by the belief I could help people, but I found that you had to project confidence, knowledge, even a sense of superiority if you expected to succeed.
The enclosed property profile will provide current market trends in your area and essential information about listing your home. Together, we will determine the highest possible price.
Since becoming a Realtor, I have had to find a balance between these two apparently conflicting images—a successful, confident professional and a helpful, caring facilitator.
Thank you for your consideration. I look forward to the opportunity to work and successfully guide you throughout your transaction.
I soon learned successful agents are able to reconcile these apparent extremes and always put their client’s interest first, while still maintaining a strong professional approach to the transaction.
818.414.1569 | donnamannre@aol.com donnamannrealestate.com
Presenting my business philosophy in this way is not to put myself in the lime light, but to emphasize that with over 28 years of experience as a licensed Realtor, throughout the San Fernando Valley, and surrounding areas, through various types of markets, I am still here and eager to provide personalized service to my clients.
“I never realized how hard a really expert real estate agent works until we put our beloved family home in Donna’s hands. She was 100% committed to providing excellent service”
CLIENT REVIEWS
“After meeting and working with several agents, we found Donna Mann who helped us purchase the perfect first home. Donna has all of the qualities we were looking for in an agent, she is extremely knowledgable in her field, patient and a pleasure to work with. I have referred her services to many friends who have been just as satisfied with her work. We remain close friends with Donna and I look forward to enlisting her to sell our current home and find us an upgrade!”
- Maryam Tashroudian
“Donna is a dedicated, hard working professional. She is straight forward and honest, but also diplomatic. She never over promises which is unusual in the real estate game. While she works hard to get a deal done, she won’t push for a bad one. She knows the markets and competitive homes. She shows up on time to all her appointments and does her best to make sure that all the parties necessary for a meeting also show up on time. Donna also has a great sense of style and knows what a buyer will likely look for in a home.”
- Marvin Caesar
“Donna has represented me as both a listing and selling agent. She has always been extremely professional, hard working and creative. I will use her services in the future
- Harold Rosenberg
“Donna is an expert in her field as well as all of the above 7 attributes! She carried us through a very difficult time immediately following my mothers passing. From the first time we met her, my husband and I felt heard through her compassion and understanding. Donna gave us excellent advise that served to guide us through the weeks of renovations. Once the house was on the market, we were confident and relieved as our part was done. Donna took the helm and we closed the deal in record time. Donna is the best!”
- Juanita Robinson
“I never realized how hard a really expert real-estate agent works until we put our beloved family home in Donna’s hands. She was 100% committed to providing an excellent service. Her interaction with every one of the perspective buyers, her attention to the smallest details, her constant support during the process was brilliant. A job extremely well done. We will be forever in awe of the profession. Donna is an expert in her field. Thank you.
- Maxine Oliver
REFERENCES
Eric & Cynthia Castelblanco 818.693.3072
Joe & Dominique Arrigo 213.479.2358
Richard & Susan Shamban 818.681.1394
Noel & Maxine Oliver 818.400.1297
Cindy Lainez 720.272.4334
Lauren & Dan Silver 310.437.4380
Lynn King 818.398.0095
Ilyse Rosenthal 818.389.1882
Randy & Alecia Spendlove 310.822.4150
Karen & Richard Leaf 818.716.7505
Cara Saffro & Harold Rosenberg 818.762.9923
Michael Tesler & Mary Mary McThomas 310.923.5388
Rob Meltzer & Kim Tommaselli 310.969.8500 Frank Arrigo 818.888.3659 Maryam Tashroudian & Rameen Khan 626.512.2053
PROPERTIES SOLD BY DONNA MANN
4610 Ethel Ave., Sherman Oaks (seller)
5822 Morella Ave., Valley Village (seller)
3821 Beverly Ridge Dr., Sherman Oaks (seller)
13048 Hesby St., Sherman Oaks (seller & buyer)
17501 Magnolia Blvd., Encino (buyer)
11445 Moorpark St. #9, Studio City (seller)
18085 Lake Encino Ave., Encino (buyer)
4312 Laurelgrove Ave., Studio City (buyer)
12141 Laurel Terrace Ave., Studio City (buyer)
3122 Lindo St., Los Angeles (buyer)
5719 Sunnyslope Ave., Valley Glen (seller)
5009 Woodman Ave. #107, Sherman Oaks (seller)
11585 Acama St., Studio City (seller)
16630 McCormick St., Encino (seller)
14538 Benefit St. #301, Sherman Oaks (buyer)
23133 Ostronic St., Woodland Hills (buyer)
5011 Rhodes Ave., Valley Village (seller)
2018 Griffith Park Blvd., Los Angeles (buyer)
5738 Mammoth Ave., Valley Glen (buyer)
7649 Woodrow Wilson Dr., Los Angeles (seller)
5115 Longridge Ave., Sherman Oaks (seller)
6639 Norwich Ave., Van Nuys (seller)
20838 Martha St., Woodland Hills (seller)
12718 Norlina Pl., Granada Hills (buyer & seller)
14039 Gilmore St., Valley Glen (buyer)
819 E. Orange Grove Blvd.,Burbank (buyer)
20717 Burbank Blvd., Woodland Hills (seller)
4114 Royal Crest Place, Encino
6437 Orion Ave., Van Nuys (buyer)
11634 Addison Street, Valley Village
5227 Denny Ave. #307, North Hollywwood (buyer)
819 E. Orange Grove Ave., Burbank
13618 Addison St., Sherman Oaks (seller)
About Linda Ouaknine Linda Ouaknine, originally from Johannesburg South Africa, has lived in the San Fernando Valley since 1975. Linda understands that buying or selling (and sometimes doing both concurrently) can be extremely emotional and stressful for her clients no matter what their background is. With her fair and calm approach, Linda will be there to help you through every step of the process, holding your hand if necessary. Because Linda would rather work with fewer clients at any one time, you’ll never feel abandoned. You’ll be assured regular feedback and communication with honesty and integrity. Linda P. Ouaknine, Local Realtor reveals the secrets of her success :
EXCEED EXPECTATIONS “For me, it is about going above and beyond the call of duty in service to all my clients. It is about putting THEIR INTERESTS first, giving 110% all of the time and never giving up until the job is done. It is about experience, commitment, hard work, enthusiasm, integrity and results. All this wrapped up in two simple words: Exceed Expectations. I want to be the last Realtor you will ever need and the first you will recommend”.
310.721.9700 | lindao@aaroe.com aaroe.com/lindaouaknine
I would like to take the opportunity to thank your firm for all the hard work and professionalism performed by Linda Ouaknine on our behalf. Linda went the extra mile in helping us secure our first home.
CLIENT REVIEWS
“Linda’s professional manner immediately put me at ease. Selling ones home can be filled with anxiety. Linda was thorough with all her information. She exhibited the proper patience in clarifying all of my questions and her knowledge of the area made for a positive experience. I knew I had finally found the right Realtor. Linda was diligent in being early instead of on time and even when I was tired and cranky, her charming way would return me to our goal. Due to her unrelenting hard work, my home sold after two weeks on the market. And by the way....she is the sweetest person I have had the pleasure to meet”.
- Marguerite Stamos, Sherman Oaks Designer, Defining Space.
Linda Ouaknine, of the John Aaroe Group, is a most amazing Realtor and individual. She is most thorough, creative and open-hearted; always communicating with precision and humor. One can find no finer representation in Real Estate than Linda O. Our Sherman Oaks sale was problematic and Linda was unwavering in her dedication until everything was completely finalized and money was in the bank! She made a typically stressful time much more functional for the entire family. Then, as if that was not enough, she devoted the same energy in finding our new residence, offering her impeccable list of professional contacts for our remodel. If you are looking to sell or buy and want the absolute best in your corner, you need to call Linda Ouaknine...Realtor Extraordinaire.
- Scott C.
“This letter is to tell you how happy my husband and I were with the service we received from Linda Ouaknine during the sale of our house, May 2005. From the first moment we met Linda, she was so full of energy and excitement. Linda took care to make sure we were comfortable with all the steps in selling our house. Through the difficult inspection period, she was able to give us advice to help us make the decisions needed. She made us feel as though our house was her first priority even though she was busy with other clients. Not all Realtors can give you this sense of trust and commitment. We were very impressed. I would recommend Linda Ouaknine to anyone who wants everything to be take care of properly. She is the best!”
- Robert and Michelle Versales, Sherman Oaks
“I would like to take the opportunity to thank your firm for all the hard work and professionalism performed by Linda Ouaknine on our behalf. Linda went the extra mile in helping us secure our first home. She took care of each and every issue as it arose and required no prompting from me to resolve them. Linda made this process enjoyable and worry free. I was very grateful to have had her as my agent and would not hesitate to refer clients to her”.
- Lena Karaminassian and Paul Opel Attorneys at Law, Encino
“Linda is amazing!! For a first-time homeowner who was daunted by the entire process, she made it as painless as possible and even enjoyable! She will go the extra mile for you and always has your best interest at heart. We were very lucky to find her and I hope you will be as fortunate to have her as your real estate advocate!” - Ally W.
PROPERTIES SOLD BY LINDA OUAKNINE
2838 Pacific View Trail, Hollywood Hills, CA 90068
4550 Densmore Ave, Encino, CA 91436
2728 Midvale Avenue, Los Angeles, CA 90068
4907 Densmore Ave, Encino, CA 91436
11224 Sunshine Terrace, Studio City, CA 91604
6141 Teesdale Ave, Valley Village, CA 91606
14030 Huston St, Sherman Oaks, CA 91423
6645 Ethel Avenue, Van Nuys, CA 91606
16806 Addison St, Encino, CA 91436
4848 Dempsey Ave, Encino, CA 91436
12348 Hesby St, Valley Village, CA 91607
6424 Dempsey Ave, Van Nuys, CA 91406
3714 Stone Canyon Ave, Sherman Oaks, CA 91403
6518 Dempsey Ave, Van Nuys, CA 91406
3450 Castlewoods Place, Sherman Oaks, CA 91403
5434 Ethel Ave, Sherman Oaks CA 91401
3421 Castlewoods Place, Sherman Oaks, CA 91403
14945 Otsego Street, Sherman Oaks, CA 91403
15750 Castlewoods Drive , Sherman Oaks, CA
8386 Sausalito Ave, West Hills, CA 91304
2511 Monte Vista Ave, Pasadena, CA 91107
14362 Miranda St, Sherman Oaks, CA 91401
5945 Alonzo Ave, Encino, CA 91316
17344 Hartland St, Lake Balboa, CA 91496
16800 Vincennes Ave, Northridge, CA 91343
5257 Coldwater Cyn # 2, Sherman Oaks, CA 91401
13427 Chandler Blvd, Sherman Oaks, CA 91401
22111 Burbank Blvd # 5, Woodland Hills, CA 91367
14012 Chandler Blvd, Sherman Oaks, CA 91401
4360 Ventura Cyn Ave # 3, Sherman Oaks, CA 91423
13221 McCormick Street, Sherman Oaks, CA 91401
4360 Ventura Cyn Ave # 11, Sherman Oaks, CA 91423
16911 Escalon Drive, Encino, CA 91436
4360 Ventura Cyn Ave # 11, Sherman Oaks, CA 91423
15506 Briarwood Drive, Sherman Oaks, CA 91403
4360 Ventura Cyn Ave # 2, Sherman Oaks, CA 91423
4264 Beverly Glen Blvd, Sherman Oaks, CA 91423
12555 Collins St., Valley Village, CA 91604
6443 Densmore Ave, Van Nuys, CA 91406
REFERENCES
Lena and Paul Opel 818.519.8214 Marion and Bernard Fainstein 818.901.9959 Scott and Fran Cohen 805.200.7136 Chad Hammes 310.721.2423 Malu Elizondo 818.203.2722 Ally White 917.855.5467
From his early days with the elite Jon Douglas Company to his dynamic vision for John Aaroe Group, he has relentlessly set the bar for agent productivity and impeccable client service.
Our Founder
On the vast and complex Los Angeles real estate scene, John Aaroe has stood out as a symbol of impeccable representation and impressive results for over 30 years. Mr. Aaroe launched his career in 1975 as an agent with the elite Jon Douglas Company. In 1980, he formed Douglas Properties, the second luxury real estate division in the country, leading it to become one of the largest multimilliondollar high-end real estate firms in the US. From 1988 to 1993 he served as the firm’s general manager and sat on its board of directors, traveling to Asia to forge alliances with overseas companies and leading the company’s growth from three offices and 65 agents in 1975 to 31 offices and 2,000 agents in 1993. That year, he left the firm to launch Aaroe & Associates. By 1996, his young company was the third-highestgrossing residential real estate firm in Los Angeles County. In 1999, it was rated the most productive company in the US per agent by RealTrends, with average agent sales setting an industry record at $6.8 million.
In 2000, Mr. Aaroe sold the company to Prudential California Realty and was asked to join that firm as third partner and sole EVP. Heading territories from Santa Barbara to the Coachella Valley under the John Aaroe Division banner, he expanded the company’s base to 27 offices and 2,100 agents. In 2002, he played a significant role in the firm’s transition to an affiliation with Berkshire Hathaway. By 2006, his territories had attained $17 billion in sales. In 2007, Mr. Aaroe retired. Two years later, he returned to launch John Aaroe Group with the goal of making it the preeminent luxury firm in targeted Los Angeles markets. John Aaroe Group is on track to close over $1.2 billion in property sales this year.
Being locally owned and managed allows us to act quickly and knowledgeably to meet your needs.
Our Story
John Aaroe Group is a Los Angeles owned and operated real estate brokerage with over 300 agents in six strategic locations in Beverly Hills, Brentwood, Sunset Strip, Sherman Oaks, Pasadena and Downtown Los Angeles. Established only five years ago, we’re on track to close over $1.2 billion in sales this year. While technology, marketing, research and statistics play important roles in any successful real estate transaction, the most critical element of all is people. When you bring the right buyers, sellers or investors together, the result is a solid deal with a rewarding outcome. Our agents are experts at creating this synergy — and it’s the aspect they love most about what they do.
Our Mission
John Aaroe Group intends to be the preeminent real estate firm in select affluent markets throughout Southern California. We will reach our goal while reflecting the core philosophies of our founder: every agent is experienced and committed to upholding our high standards of integrity and personal service…every client is carefully counseled, skillfully represented and treated with respect…and our expert management team is dedicated solely to helping our associates and clients achieve their goals.
We are a collection of remarkable agents and employees — who work together as a group to benefit our clients.
Our Offices
The locally owned John Aaroe Group is one renowned real estate expert’s vision of how a Los Angeles brokerage should serve its clients. We are a collection of remarkable agents and employees — who work together as a group to benefit our clients. As a local company, we have an unusually keen understanding of the differing neighborhoods that make up the fabric of Los Angeles. Our offices, strategically located in key markets, keep us closely engaged with the areas where we live and work.
Beverly Hills 150 South Rodeo Drive, Suite 100 Brentwood 11601 Wilshire Boulevard, Suite 101 Sunset Strip 8560 Sunset Boulevard, Third Floor Downtown Los Angeles 548 South Spring Street Sherman Oaks 14242 Ventura Boulevard Pasadena 42 South Pasadena Avenue
Yet although we’re owned here, we’re connected everywhere. No matter what part of the world your ideal buyers live in, we have the network to find them. And while we’re a local boutique, our big-company technology, research and marketing tools deliver the power it takes to get results.
The most powerful home marketing strategy is one that creates demand for your property, attracting many buyers to compete for your listing.
We strategically market your home
At John Aaroe Group, we’re masters of multichannel marketing. Drawing on years of experience and proven results, we’ll create an integrated multimedia marketing strategy that’s custom-designed for your home. It will combine a range of powerful elements, including:
Direct from Seller 2% Print Advertising 1%
Real Estate Agent 33%
Other Sources 1%
Online media Mobile marketing Social media
Home Builder 5%
Print advertising Print marketing Industry networking
Friend, Neighbor, Relative 6%
How buyers found their home
According to the National Association of Realtors, buyers found their home through a variety of sources. Our marketing plan for your property will include each of these avenues.
National Association of Realtors Study 2013
For Sale Sign or Open House 9%
Internet 43%
Your home will get attention on all the most-visited real estate sites and key social media.
Broad Online exposure for your listing
43% of home buyers find the home they buy on the Internet. Your property is competing for their attention online, so it’s essential to get it seen at its best in all the right places. aaroe.com: Your home will appear on both our main and mobile-enhanced websites, capturing home seekers at their computers and on-the-go. Our technology is GPS enabled, so home seekers can search and map your open house showings while they’re on the road. realtor.com: We’ll see that your home is given showcase status on this high-traffic site, the most comprehensive source of real estate listings. A growing number of home buyers use social media like YouTube, Facebook and Twitter as key search and information sources. We’ll make sure they learn about your property by sharing information on these, and other social sites.
Explore user-friendly aaroe.com. Pretend you’re a buyer and search for a home like yours!
We’ll give your property far-reaching exposure on key real estate sites. Among the most highly visited in the mix:
Home seekers consult many sources. We stay on their radar by investing in promotion for your listing on an array of channels.
Aggressive Print Advertising
Newspaper and magazine advertising is one of many ways to attract buyers to your home. To launch your listing, we’ll advertise it in the LA Times. On an ongoing basis, we choose properties we think will generate immediate interest among active buyers and crosspromote other similar listings. You benefit whenever we advertise homes like yours. Every ad in which your home appears will include your property’s exclusive text code, so buyers can find out more about it fast. Your agent will be alerted to every prospect who texts for more information.
John Aaroe Group advertises nearly every week in the LA Times to capture the attention of local buyers.
Our aggressive print advertising strategy drives buyers back to our website, aaroe.com, where your home will be featured until it is sold.
Our in-house marketing team will combine professional photography and compelling copywriting to create impressive pieces that keep your property top-of-mind with buyers.
A powerful print showcase
Property brochure
Direct mail postcard
Our marketing experts will produce a vibrant full-color property brochure highlighting the unique features of your home. It will include both your property website URL and its exclusive text and QR codes, so mobile buyers can get more information and additional pictures of your home.
We’ll send a full-color postcard announcing the availability of your property to our prospective buyers and proprietary contact lists. It will include your property web address, text and QR codes.
Our company’s marketing materials are printed on paper certified by the Forest Stewardship Council as the product of sustainably managed forests.
33% of buyers find their home with help from a real estate agent. So it’s critical to keep your home on the radar of agents working with active buyers.
It’s all about connections
A solid network of contacts is essential to successfully marketing a property. We maintain proprietary contact lists of active agents in Los Angeles, Southern California, across the country and around the world — and collaborate with them to locate qualified buyers wherever they may be.
These exclusive lists include: • Local top-producing agents • Southern California top-producing agents • Top luxury agents from other firms nationwide • International brokers serving high-end markets
To bring your property to the attention of international buyers, we maintain relationships with a group of the finest real estate brokers in the world.
Owned here. Connected everywhere.
As a member of “Who’s Who in Luxury Real Estate,” we are affiliated with brokers in more than 60 countries worldwide. Your home will be advertised on the network’s international website, www.luxuryrealestate.com*. LuxuryRealEstate.com • The world’s largest database of for-sale luxury properties from around the world • “Best of the Web” and “Forbes Favorite” by Forbes magazine for several years • Ranked #1 luxury real estate site by The Luxury Institute LLC • Webby Award honoree • Over 70,000 active listings • 69 countries with active listings
*For John Aaroe Group listings $1 million+
Your buyers could be across the globe. We have the connections to find them.
Reaching the International buyer
Your home is here, but your buyer could be anywhere. Through our relationship with Proxio, the largest international MLS, we can market your property in 140 countries. We also network with more than 700,000 agent members worldwide via a sophisticated online buyer/seller matching marketplace. Your property information will be translated into their choice of 19 languages, 55 currencies and metric measurements.
Your property will be promoted on the international website of the International Consortium of Real Estate Associations, worldproperties.com, with over 3.4 million listings worldwide.
John Aaroe Group is known for its exceptional skill in positioning a property to achieve the best possible price.
Defining market value
In determining price, we evaluate three key elements — location, market dynamics and sales activity in your local area — to determine the highest potential value for your property. Location This exerts the single greatest influence on your property’s price. We’ll assess the strengths and weaknesses of your home’s location to determine the most effective approach to marketing and selling it. Market conditions Home prices are affected by the current real estate market, the number of homes for sale, the number of buyers and the availability of financing. We’ll evaluate all four in developing a realistic price range for your property.
Competition Other properties currently on the market and recent home sales both affect how potential buyers assess the worth of your home. Our comprehensive market evaluation will help you determine where your property should be positioned amid the competition. Determining the listing price A competitively priced home attracts a far larger number of showings to qualified buyers. We’ll draw on all our skill, experience and information to help position your home to attract the highest possible price for the current market.
Your home’s initial listing price is a critical element of a successful property marketing plan.
Pricing your home to sell
Our goal is to achieve the highest possible sales price for you in the shortest period of time. To achieve that, we must generate maximum buyer engagement when the property first hits the market. If we price your property over market value, we risk losing the attention of active, qualified buyers. These illustrations show the effect of overpricing on both time on market and selling price.
A correctly priced home gets more buyer showings during the critical first two weeks on the market.
Pricing a home correctly shortens its days on market and results in a higher sales price.
John Aaroe Group agents specialize in overseeing the many complex details involved in closing a transaction.
The Sale and Escrow Process
Here are just some of the services your agent will provide to ensure your transaction closes successfully.
During the escrow process
During the offer
• Maintain clear, consistent and frequent communication with all parties in the transaction
• Have you review and sign Agency Disclosure Statements
• Take all available efforts to ensure buyer’s deposit arrives according to the contract
• Advise you during negotiation on price and terms of the sale
• Assist you in the review of instructions and all contract deadlines prior to distribution
• Assess realistic interest rate caps and review loan appraisal contingencies
• Coordinate and attend all inspections; in consultation with you, negotiate any repairs or credits requested by buyer
• Help you review buyer’s pre-approval qualifications and proof of funds documentation
• Meet appraiser and provide all requested documents including sales comparables
• Review how responsibility for transaction costs has been allocated and determine your approximate net proceeds
• Oversee completion of all disclosures and coordinate delivery within required time frames
• Negotiate for length of escrow and Escrow and Title Company requests per your instructions
• Meet retrofit company and confirm requirements are in compliance
• Help you evaluate and negotiate for items included and excluded from purchase
• Help you review all Escrow Amendments and Title Report
• Assist you in the review of Addendums and Area Disclosures
• Review City Report to check for sewer hookup, zoning and special assessments • Take all available efforts to make sure buyer’s closing funds are in escrow in a timely manner • Address any last-minute requirements for smooth, successful close of escrow • Coordinate final walkthrough inspection and deliver keys to buyer
©John Aaroe Group 2013