“The truth sells,” says Scott Nell. “I find that when I give people great information and advice, they make great decisions.”
ABOUT SCOTT NELL
By his second year in real estate, Scott Nell was already a top performer in his office. Today, he’s one of the San Fernando Valley’s most sought-after agents, known for his insightful, highly effective negotiating and marketing skills, unsurpassed customer service, and commitment to treating his clients like family. “The truth sells,” he says. “I find that when I give people great information and advice, they make great decisions.” Scott entered the field with a unique edge. The child of a Realtor®, he learned the value of home ownership early on – and saw how important a skilled, caring real estate agent can be in people’s lives. His early professional career was heavily involved in the entertainment industry. As a boy, he landed his first national commercial at age thirteen. By his midtwenties, Scott had acted in several films, 50+ commercials, and later evolved into a film writer. Even Scott’s wife was in the industry: she is a former producer on Two-and-a-Half Men.
It is these entertainment industry contacts with producers, writers, directors, actors, business managers, entertainment attorneys, and many behindthe-camera personalities that give Scott the edge needed to help sell property in Los Angeles. With twenty years in the entertainment industry, Scott’s contacts run deep. Confidentiality is essential to any relationship. That is why all members of Scott’s team sign confidentiality agreements to ensure the privacy of his clients is upheld and respected. Scott’s polished combination of business and people skills makes him a wizard at holding the most difficult deals together. “My goal is to protect and serve my client to the fullest, making the transaction as stressfree as possible. On occasion, that can mean walking away from a deal I don’t feel is right for my client. No matter how tough it might seem at the time, I put staying true to the client ahead of the commission. It always comes back to reward everyone.”
SCOTT NELL 818.522.2862 scott@scottnellteam.com scottnellteam.com
14242 Ventura Blvd, Suite 100 Sherman Oaks, CA 91423
“No Individual Can Serve You Better Than a Great Team.”
SCOTT NELL TEAM
Tom Clary was born and raised in Los Angeles, giving him an intimate knowledge of the Southern California region. This ability enables buyers to find amazing properties, in areas perfect for them -- and for sellers to market their homes in the most efficient, effective way possible. Tom possesses the ideal combination of passion for real estate along with an extensive business ability in sales, marketing, and negotiating skills he gained previously as a producer in the entertainment industry. He also has significant artistic talents in both photography and visual design -- both indispensable elements in the successful marketing of property. He is committed to making the process for both buyers and sellers a wonderful and rewarding experience. Topher Keefer approaches real estate like everything else in life, with a positive attitude. Along with his can do attitude, he brings out of the box ideas and a fresh approach to every real estate transaction. With a background in private event sales, Topher has mastered the art of the negotiation and can cater to his clients every needs. He uses the latest technology to help buyers find their dream homes and sellers market their properties in new and innovative ways. As a longtime resident of the San Fernando Valley, he is the perfect person to help pick a new neighborhood or set the price on a new listing. Above all else, Topher cares about his clients and is there to help every step of the way. Chris Pauloski considers himself more of a personal real estate consultant than a salesperson. Chris’s unique approach to the real estate business focuses on in-depth expertise and a low-pressure, long-term centric style. As a result, he puts his clients at ease while still fighting for their best interests in every detail of every deal. Chris’s background also makes him an uncommon asset in the real estate industry. For over 10 years, Chris was a music recording engineer, working with some of the most talented artists in business. He developed a distinct talent as a “go-to-expert” for musicians, producers, and record company executives. Now as an agent with the prestigious John Aaroe Group and The Scott Nell Team, Chris leverages this talent to assess complex situations and create solutions that work for years to come, which often translates into finding the perfect house for his clients. From famous rock stars to first-time home buyers, Chris has the knowledge and passion to deliver the high-quality service and results his clients deserve. Joel Vendette combines his knowledge of the local community with an energetic, positive, personable approach to real estate. With over 15 years of experience in advertising and design, Joel makes the most of today’s innovative marketing tools and negotiation techniques to help buyers find the right home and guide sellers with pricing and marketing. He listens attentively to your needs, motivations and goals, and works hard to exceed your expectations. In addition to representing multiple buyers and sellers, Joel has personally been in the position of buyer and seller for multiple properties. He understands the emotional roller coaster of real estate and works to make the process as easy and enjoyable as possible.
“No one will work harder or care more about selling your home than Scott and his Team.”
WHAT MAKES US DIFFERENT
No Individual Can Serve You Better Than a Great Team Unlike individual agents, working with The Scott Nell Team affords you the benefit of having numerous people working on your behalf, each with their own strengths and style. This ensures that there is always someone available to answer any question you may have or show your property to potential buyers. Local Knowledge & Expertise The members of the Scott Nell Team each have intimate knowledge of the areas they work in, because they live there as well. There’s no better way to offer exceptional service across a wider geographic area. Customized Marketing Campaigns We believe that each and every property is unique. Each home has its own characteristics and attributes that need to be portrayed. From the professional photography to the listing description copy, every one of our listings gets the comprehensive and custom treatment. The Digital Advantage We live in a technology driven, mobile world. Knowing and understanding all the tools out there helps us market your home effectively and efficiently. From QR Codes to web sites and mobile technology, we drive your property to the places where it will be seen. Social Media Outlets/Marketing From Facebook to Twitter, LinkedIn to Email campaigns, The Scott Nell Team has a database of over 3,500 top agents, business managers and executives that we are in contact with. We market your home to other top agents throughout Los Angeles and the world. Off-Market Systems Simply using traditional outlets to find and market your property isn’t enough in today’s competitive marketplace. The Scott Nell Team utilizes our extensive contacts and industry relationships to find buyers and investors who are searching for properties that aren’t even listed on the market yet.
“After interviewing several leading agents in the area, we chose The Scott Nell Team because of their professionalism, expertise, and positive spirit.”
CLIENT REVIEWS
“When my wife and I needed to relocate from San Diego to L.A., we wanted the best possible Realtor to guide us through the process. Scott and his Team took charge from day one. First, by finding us great listing agents in San Diego who sold our home for top dollar. And second, through their tireless efforts to help us locate and purchase our dream home. I wouldn’t refer anyone else to my family or friends.”
- Anthony Leigh Adams, Music Producer/Artist
“After interviewing several leading agents in the area, we chose The Scott Nell Team because of their professionalism, expertise, and positive spirit. They have proven to be expert real estate marketers who leave no stone unturned in their efforts to sell a property at a desirable price.”
- Boaz Rauchwerger, Professional Speaker
“Working with the Scott Nell Team was probably the best business experience I have ever had. Being a first-time home buyer I was very unsure of my footing, and Scott was there to hold my hand every step of the way. His Team treated me like family through the entire process, and were always there to provide answers, guidance and support.”
- Cathy Chase, Buyer
“Scott is as professional as one can be in today’s cut-throat buyer’s market. As a result of his superb marketing craftsmanship my family is currently living in our dream home.”
- Marcus Silverberg, Financial Advisor
“I would just like to take this opportunity to express my appreciation for your diligence in making the sale of my house a reality. Your perseverance, your persistence and team effort made it happen. It was listed with other realtors who didn’t put forth the effort you did in marketing the property. You took a personal interest in me and my family and you worked to promote and expose the house to it’s full advantage. You have become not just my Realtor, but my friend, and I can assure you that anyone I know who contemplates buying or selling a home will be referred on to you, and you will get my highest recommendations.”
- Beverly Young, Seller
“The Scott Nell Team helped make a very stressful and emotional process appear seamless, when it in fact it was very complicated and tedious. They buffered all of the stressful details throughout the process of the sale. The Team has a very calming spirit and a positive attitude in the bleakest of moments. Yet, they also have a very strong backbone, and are committed to do what is best for their client. They have amazing marketing and resources, are trustworthy, have strong ethics – bottom line, they are the best in the business! “
- Holly Gustlin, Seller
Top 3% of Agents Companywide
TOP PRODUCER FOR 2013
CONGRATULATIONS TO OUR TOP PRODUCERS JOHN AAROE GROUP | SHERMAN OAKS 2013 #1 agent, San Fernando Valley Platinum Circle Top 1% Companywide
Gold Circle Top 3% Companywide
Craig Strong
Scott Nell
Alan Taylor
Silver Circle Top 5% Companywide
Chris & Sandy Carlson
Kevin Driscoll
Marcia Gale & Judy Graff Renee Borenstein
Eric Lieberman
Richard Ruggaber & Ralph Gorgoglione
Tina Smith
Bronze Circle Top 10% Companywide
Collette Canepa
B E V E R LY H I L L S
aaroe.com
Frank Gargani
BRENTWOOD
David Kohn
SUNSET STRIP
DOWNTOWN
SHERMAN OAKS
TOLUCA LAKE
PASADENA
From his early days with the elite Jon Douglas Company to his dynamic vision for John Aaroe Group, he has relentlessly set the bar for agent productivity and impeccable client service.
Our Founder
On the vast and complex Los Angeles real estate scene, John Aaroe has stood out as a symbol of impeccable representation and impressive results for over 30 years. Mr. Aaroe launched his career in 1975 as an agent with the elite Jon Douglas Company. In 1980, he formed Douglas Properties, the second luxury real estate division in the country, leading it to become one of the largest multimilliondollar high-end real estate firms in the US. From 1988 to 1993 he served as the firm’s general manager and sat on its board of directors, traveling to Asia to forge alliances with overseas companies and leading the company’s growth from three offices and 65 agents in 1975 to 31 offices and 2,000 agents in 1993. That year, he left the firm to launch Aaroe & Associates. By 1996, his young company was the third-highestgrossing residential real estate firm in Los Angeles County. In 1999, it was rated the most productive company in the US per agent by RealTrends, with average agent sales setting an industry record at $6.8 million.
In 2000, Mr. Aaroe sold the company to Prudential California Realty and was asked to join that firm as third partner and sole EVP. Heading territories from Santa Barbara to the Coachella Valley under the John Aaroe Division banner, he expanded the company’s base to 27 offices and 2,100 agents. In 2002, he played a significant role in the firm’s transition to an affiliation with Berkshire Hathaway. By 2006, his territories had attained $17 billion in sales. In 2007, Mr. Aaroe retired. Two years later, he returned to launch John Aaroe Group with the goal of making it the preeminent luxury firm in targeted Los Angeles markets. John Aaroe Group is on track to close over $1.2 billion in property sales this year.
Our aim is not to be the biggest real estate firm in your market. It’s simply to be the best.
A Message from John Aaroe
Thank you for giving us the opportunity to meet with you. We’re honored that you’re considering us to represent you, and excited by the prospect of putting our integrated marketing abilities, connections and resources to work for you. Our aim is not to be the biggest real estate firm in your market. It’s simply to be the best. When you choose us, you can rely on receiving careful counseling, skillful representation and the utmost respect. Your agent shares our high standards of integrity and personal service, and is backed by our entire management team and staff — every member dedicated to giving you a smooth experience and a rewarding outcome. We look forward to the privilege of representing you. Sincerely,
John Aaroe
“Hands down the best marketing in the business.”
PREMIERE LISTING SYSTEM HIGHLIGHTS
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Professional/Architectural Photography to show your home in all its full glory
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Gorgeous Full Color, 4-Page Brochure to promote your property to inquiring buyers
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Valuable Exposure With Ads in the John Aaroe Group pages within the Los Angeles Times Sunday San Fernando Valley edition
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Fully Advertised Weekend Open Houses staffed by members of the Scott Nell Team
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Extensive Networking in top Real Estate, Corporate, and Non-Profit organizations to get the word out that your home is ready to sell
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We Bring Agents To You by holding special Broker “Caravan” Open Houses (food served, special give-a-ways) and by placing ads in “The MLS Caravan” to ensure the real estate community is out there looking for your buyers
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Buyer Sneak-Previews through our extensive network of off-market outlets and Social media, inviting area agents and their clients to sneak preview your property
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Professionally Designed, Personalized Website showcasing your home, fully optimized for online activity
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Custom Mobile Web Marketing allowing buyers to quickly preview your property while on-the-go
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Premium Showcasing on Realtor.com and other top property search websites
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Massive Internet Exposure / Syndication advertising your listing to the busiest real estate marketplaces on the web including Zillow, Trulia and numerous other top websites and search engines
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International Exposure on LuxuryRealEstate.com, Proxio.com and other Global Real Estate sites
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Targeted E-coverage to top agents on the Westside & in the San Fernando Valley
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Social Media Postings to get top area agents and buyers pitching your home
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Focused Buyer Blasts to grab the attention of potential buyers searching The MLS for criteria matching your property
The most powerful home marketing strategy is one that creates demand for your property, attracting many buyers to compete for your listing.
We strategically market your home
At John Aaroe Group, we’re masters of multichannel marketing. Drawing on years of experience and proven results, we’ll create an integrated multimedia marketing strategy that’s custom-designed for your home. It will combine a range of powerful elements, including:
Direct from Seller 2% Print Advertising 1%
Real Estate Agent 33%
Other Sources 1%
Online media Mobile marketing Social media
Home Builder 5%
Print advertising Print marketing Industry networking
Friend, Neighbor, Relative 6%
How buyers found their home
According to the National Association of Realtors, buyers found their home through a variety of sources. Our marketing plan for your property will include each of these avenues.
National Association of Realtors Study 2013
For Sale Sign or Open House 9%
Internet 43%
90% of home buyers start their search online. Our digital marketing strategy makes sure your home gets seen…and it captures their interest.
The art of digital marketing
The moment we have professional photographs of your property, we’ll quickly turn them into striking marketing elements — then deploy them in highly strategic ways.
Property eMagazine
Not only will we draw on our set of proprietary email lists to get your home seen, but each component of the plan is designed for easy social sharing — to help spread the word that your property’s on the market.
eMail campaign
Property website Produced within 24 hours of receiving photography Your dedicated website will include all the HD photos we capture, plus a virtual tour, map and description of your home.
To preview a property website, visit 777Encore.com
We’ll email an eight-page online magazine filled with vibrant images, plus a written description of your home, to our list of active brokers and buyer prospects.
We’ll send an instant alert to our industry lists, including all John Aaroe Group agents and the top-producing agents at other firms in the area. We’ll follow up by emailing our proprietary list of active buyers.
We’re experts at marketing your home in a big way on a small screen.
On-the-go mobile marketing for your property
Most real estate companies talk about the online marketing they do for your home. We do that, too. But what separates us from the rest is our major focus on the fast-growing mobile consumer. With 1.2 billion people accessing the web from mobile devices* and 50% of mobile phone users making their device their primary Internet source, it’s critical to make sure your home’s marketing looks good and functions well on a mobile device. We’ll get your home noticed by mobile-searching buyers by: Producing a mobile website for your home According to NAR, 45% of home buyers used a mobile site or app to search for their new home. 22% of them found the home they purchased on their mobile device. We’ll design your home’s mobile site to deliver an optimal viewer experience for mobile searchers — one that includes photos and descriptive text, and allows them to call or email your agent with one tap. When buyers are near your home, they can locate it via a GPS search on our mobile website.
Try our mobile marketing for yourself! Text “sample” to 85377
*Source: Digital Buzz, 2013
Establishing a unique text code for your property’s mobile site We will assign a custom text code home buyers can use to access your home’s mobile site. We’ll include this code on all marketing for your property so buyers can instantly pull up information about your home. Creating a Quick Response (QR) code When buyers scan your unique QR code on your home’s For Sale sign, direct mail piece or property brochure, they’ll be linked directly to your property’s mobile site.
Your home will get attention on all the most-visited real estate sites and key social media.
Broad Online exposure for your listing
43% of home buyers find the home they buy on the Internet. Your property is competing for their attention online, so it’s essential to get it seen at its best in all the right places. aaroe.com: Your home will appear on both our main and mobile-enhanced websites, capturing home seekers at their computers and on-the-go. Our technology is GPS enabled, so home seekers can search and map your open house showings while they’re on the road. realtor.com: We’ll see that your home is given showcase status on this high-traffic site, the most comprehensive source of real estate listings. A growing number of home buyers use social media like YouTube, Facebook and Twitter as key search and information sources. We’ll make sure they learn about your property by sharing information on these, and other social sites.
Explore user-friendly aaroe.com. Pretend you’re a buyer and search for a home like yours!
We’ll give your property far-reaching exposure on key real estate sites. Among the most highly visited in the mix:
Our expert approach to promoting your property is built on John Aaroe’s longtime skill for exceptional, breakthrough marketing.
Making a splash in the market
We have just one chance to see that your home makes a strong first impression — so preparation is essential. In addition to setting the optimal price, we must get your home ready for the spotlight. We will recommend updates aimed at enhancing your property’s perceived value. If necessary, we can bring in the services of a professional stager and landscaper. Then it’s time for photography and copywriting. Of course, we’ll schedule the photography session to capture your home at the time when the light is best.
We will ask you to tell us what you love most about living in your home. We’ll use your inside perspective, along with the key features of your property, to tell a story that stimulates the interest of buyers sifting through competing properties. The goal is to get them through the door and in love with your home. With these key marketing assets in hand, we’ll begin to produce the powerful marketing pieces detailed on the next pages.
Home seekers consult many sources. We stay on their radar by investing in promotion for your listing on an array of channels.
Aggressive Print Advertising
Newspaper and magazine advertising is one of many ways to attract buyers to your home. To launch your listing, we’ll advertise it in the LA Times. On an ongoing basis, we choose properties we think will generate immediate interest among active buyers and crosspromote other similar listings. You benefit whenever we advertise homes like yours. Every ad in which your home appears will include your property’s exclusive text code, so buyers can find out more about it fast. Your agent will be alerted to every prospect who texts for more information.
John Aaroe Group advertises nearly every week in the LA Times to capture the attention of local buyers.
Our aggressive print advertising strategy drives buyers back to our website, aaroe.com, where your home will be featured until it is sold.
Our in-house marketing team will combine professional photography and compelling copywriting to create impressive pieces that keep your property top-of-mind with buyers.
A powerful print showcase
Property brochure
Direct mail postcard
Our marketing experts will produce a vibrant full-color property brochure highlighting the unique features of your home. It will include both your property website URL and its exclusive text and QR codes, so mobile buyers can get more information and additional pictures of your home.
We’ll send a full-color postcard announcing the availability of your property to our prospective buyers and proprietary contact lists. It will include your property web address, text and QR codes.
Our company’s marketing materials are printed on paper certified by the Forest Stewardship Council as the product of sustainably managed forests.
©John Aaroe Group 2013