Attracting Your Buyer
The most powerful home marketing strategy is one that creates demand for your property, attracting many buyers to compete for your listing.
We strategically market your home
At John Aaroe Group, we’re masters of multichannel marketing. Drawing on years of experience and proven results, we’ll create an integrated multimedia marketing strategy that’s custom-designed for your home. It will combine a range of powerful elements, including:
Direct from Seller 2% Print Advertising 1%
Real Estate Agent 33%
Other Sources 1%
Online media Mobile marketing Social media
Home Builder 5%
Print advertising Print marketing Industry networking
Friend, Neighbor, Relative 6%
How buyers found their home
According to the National Association of Realtors, buyers found their home through a variety of sources. Our marketing plan for your property will include each of these avenues.
National Association of Realtors Study 2013
For Sale Sign or Open House 9%
Internet 43%
Your home will get attention on all the most-visited real estate sites and key social media.
Broad Online exposure for your listing
43% of home buyers find the home they buy on the Internet. Your property is competing for their attention online, so it’s essential to get it seen at its best in all the right places. aaroe.com: Your home will appear on both our main and mobile-enhanced websites, capturing home seekers at their computers and on-the-go. Our technology is GPS enabled, so home seekers can search and map your open house showings while they’re on the road. realtor.com: We’ll see that your home is given showcase status on this high-traffic site, the most comprehensive source of real estate listings. A growing number of home buyers use social media like YouTube, Facebook and Twitter as key search and information sources. We’ll make sure they learn about your property by sharing information on these, and other social sites.
Explore user-friendly aaroe.com. Pretend you’re a buyer and search for a home like yours!
We’ll give your property far-reaching exposure on key real estate sites. Among the most highly visited in the mix:
Home seekers consult many sources. We stay on their radar by investing in promotion for your listing on an array of channels.
Aggressive Print Advertising
Newspaper and magazine advertising is one of many ways to attract buyers to your home. To launch your listing, we’ll advertise it in the LA Times. On an ongoing basis, we choose properties we think will generate immediate interest among active buyers and crosspromote other similar listings. You benefit whenever we advertise homes like yours. Every ad in which your home appears will include your property’s exclusive text code, so buyers can find out more about it fast. Your agent will be alerted to every prospect who texts for more information.
John Aaroe Group advertises nearly every week in the LA Times to capture the attention of local buyers.
Our aggressive print advertising strategy drives buyers back to our website, aaroe.com, where your home will be featured until it is sold.
33% of buyers find their home with help from a real estate agent. So it’s critical to keep your home on the radar of agents working with active buyers.
It’s all about connections
A solid network of contacts is essential to successfully marketing a property. We maintain proprietary contact lists of active agents in Los Angeles, Southern California, across the country and around the world — and collaborate with them to locate qualified buyers wherever they may be.
These exclusive lists include: • Local top-producing agents • Southern California top-producing agents • Top luxury agents from other firms nationwide • International brokers serving high-end markets
Your buyers could be across the globe and we have the connections to find them. To bring your property to the attention of international buyers, we maintain relationships with a group of the finest real estate brokers in the world.
PRESTIGE GLOBAL NETWORK
John Aaroe Group is one of only ten U.S. members of the exclusive Prestige MLS network. Prestige MLS brings together 100 luxury agencies in over 20 countries, and fosters international collaboration through regular meetings in which we share information and insights on the global real estate market. Our affiliation enables us to give your property unparalleled global exposure through these relationships and through our network website, prestige-mls.com.
WHO’S WHO IN LUXURY REAL ESTATE
As a member of “Who’s Who in Luxury Real Estate,” we are affiliated with brokers in more than 60 countries worldwide. Your home will be advertised on the network’s international website, www.luxuryrealestate.com. LuxuryRealEstate.com • The world’s largest database of for-sale luxury properties from around the world • “Best of the Web” and “Forbes Favorite” by Forbes magazine for several years • Ranked #1 luxury real estate site by The Luxury Institute LLC
Los Angeles real estate is a hot investment for international buyers. These key prospects rely on the Internet to find property, and we’re continually researching the sites they turn to most.
YOUR HOME ON INTERNATIONAL WEBSITES
Homesales.com.au (Australia) Leading property website in Australia. Willhaben.at (Austria) Austria’s largest global real estate portal. Lkeria.com (Algeria) The real estate portal of Algeria. Immo.vlan.be (Belgium) The international real estate website of Belgium. Imot.bg (Bulgaria) Bulgaria’s #1 real estate site. Realestate.com.kh (Cambodia) Real Estate.com.kh provides Cambodian visitors a complete list of all property types. Arisingland.com (China) Portal focusing on emerging real estate markets targeting Asian and Chinese property investors. Chinasplash.com (China) 500,000 monthly Chinese visitors searching for investment properties to buy. Fang.com (China) The largest real estate portal in China. Centarnekretnina.net (Croatia) The leading property website in Croatia; member of Europe’s EdenWay network. Housingparadise.com (Fiji) Fiji-based South Pacific site with broad international listings. Avendrealouer.fr (France) Fast-growing French real estate site. Acheter-louer.fr (France) One of the leading real estate sites in France. Sz-immo.de (Germany) German real estate site, the online presence of the Saxony News.
Your home will be advertised on these key international sites — presented to buyers in their own language.
YOUR HOME ON INTERNATIONAL WEBSITES
Rumah123.com (Indonesia) The leading property website in Indonesia. Homehippo.com (Ireland) Multilingual marketing platform featuring over 1 million properties, viewed by visitors in over 48 countries. Propertysteps.ie (Ireland) Popular Dublin-based portal for Irish buyers seeking real estate worldwide. Realestate.co.jp (Japan) Japan’s #1 international property site. iProperty.com.my (Malaysia) Malaysia’s largest database of commercial and residential properties. Metroscubicos.com (Mexico) Mexico’s major worldwide real estate portal. Selektimmo.com (Morocco) Bilingual (English/French) international real estate portal based in Morocco. Shweproperty.com (Myanmar) The leading property web portal in Myanmar. Huislijn.nl (Netherlands) The largest property website in the Netherlands, with over 850,0000 searches per month. Propertyindex.com.ng (Nigeria) Nigeria’s premiere real estate magazine and website. Oferty.net (Poland) Polish web portal featuring 1.5 million real estate listings worldwide.
YOUR HOME ON INTERNATIONAL WEBSITES
Domy.pl (Poland) Poland’s largest international property database. Casa.sapo.pt (Portugal) The leading real estate website in Portugal, with over 400,000 properties and 1 million visitors per month. Magazinuldecase.ro (Romania) The most comprehensive real estate site in Romania. Arkadia.com (Russia) One of the largest international real estate portals in Europe. iproperty.com.sg (Singapore) Singapore’s leading real estate website. Official property partner of MSN. Privateproperty.co.za (South Africa) Leading South Africa site with extensive global listings. Idealista.com (Spain) Spain’s premier real estate site, with worldwide strategic alliances. Pisos.com (Spain) Popular Spain-based real estate portal. Housejuvo.com (Sri-Lanka) Focuses on property seekers in South Asia and Africa. Rethai.com (Thailand) Thailand’s leading real estate website. Thailand-property.com (Thailand) One of the leading Thai property portals, showcasing global listings. Thailand-property-gate.com (Thailand) Fast-emerging Thai real estate site. Sokna.tn (Tunisia) Tunisian real estate site featuring international properties. Edenway.co.uk (United Kingdom) One of the top overseas property portals in the United Kingdom. Eurobrix.com (United Kingdom) International property showcase for users in central and eastern Europe. Rightmove.co.uk (United Kingdom) The United Kingdom’s largest property portal.
This list is continually updated based on ongoing research and analysis
©John Aaroe Group 2013