2/7/2018
Business Branding Diploma - John Academy
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Business Branding Diploma ( 8 REVIEWS )
490 STUDENTS
Description: Your company’s brand is the only thing that gives your product/service value to your customers. To build a brand …
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£299.00 £17.00
1 YEAR LEVEL 3 - DIPLOMA
https://www.johnacademy.co.uk/course/business-branding-diploma/
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Business Branding Diploma - John Academy
COURSE BADGE COURSE CERTIFICATE
38
NUMBER OF UNITS
0
NUMBER OF QUIZZES
10 HOURS, 25 MINUTES
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Description: Your company’s brand is the only thing that gives your product/service value to your customers. To build a brand today in this internet-based world, it is very critical to have a consistent and a de nitive presence among your consumers. Business Branding Diploma course will give you an overview that will teach you all the techniques to engage your audience and build a de ned strategy. In this course, you will learn about the techniques on creating and managing a corporate brand. You will also learn about building your brand by using social media websites and maximizing its impact. This course is comprised of practical devise planning concepts and fundamental evaluation strategies which will help you to create a perfect brand.
Learning Outcomes: Provide a de nition of what a brand is and branding refers to in general Give a de nition of di erent kinds of brand architecture as well as brand extension Recognise the brand’s products, its traits, and their worth Note down a mission, vision, and style statement for a brand Narrate the fundamentals of positioning a brand Interpret the fundamentals of producing a visual identity, involving a brand name, slogan, as well as logo Assist your employees live the brand through strengthening them to become representatives and generating strong brand touchpoints Practically devise planning an internal and external brand launch Observe and assess your brand, and realize how to react to the outcomes Give a de nition of the terms associated with social media branding Produce a plan for your social media brand Relate di erent social media platforms and recognize what foundations suit your brand https://www.johnacademy.co.uk/course/business-branding-diploma/
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Business Branding Diploma - John Academy
Conduct communications practically to social media Handle negative feedback and criticism Generate a social media playbook in order to motivate brand ambassadors Assess your brand strength and review your plans
Assessment: At the end of the course, you will be required to sit for an online MCQ test. Your test will be assessed automatically and immediately. You will instantly know whether you have been successful or not. Before sitting for your nal exam you will have the opportunity to test your pro ciency with a mock exam.
Certi cation: After completing and passing the course successfully, you will be able to obtain an Accredited Certi cate of Achievement. Certi cates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24.
Who is this Course for? Business Branding Diploma is certi ed by CPD Quali cations Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and quali cation required for this course, it is available for all students from any academic background.
Requirements Our Business Branding Diploma is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation.
Career Path After completing this course you will be able to build up accurate knowledge and skills with proper con dence to enrich yourself and brighten up your career in the relevant job market. COURSE CURRICULUM
Module - 1
De ning Branding
https://www.johnacademy.co.uk/course/business-branding-diploma/
00:15:00
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Business Branding Diploma - John Academy
What Are You All About?
00:30:00
Creating a Mission
00:15:00
Creating a Vision of the Future
00:15:00
Positioning Your Brand
00:15:00
Developing Your Style
00:15:00
Developing a Brand Name and Slogan
00:15:00
Creating a Visual Identity
00:30:00
Living Your Brand
00:15:00
Connecting with Customers
00:15:00
Launching Your Brand
00:15:00
Taking Your Brand’s Pulse
00:15:00
Performing a SWOT Analysis
00:15:00
Measuring Brand Health with a Balanced Scorecard
00:15:00
Middleton’s Brand Matrix
00:15:00
Interpreting Evaluation Results
00:15:00
Keeping the Brand Alive
00:15:00
Going Beyond the Brand
00:15:00
00:30:00
Module - 2
De ning the Terms
https://www.johnacademy.co.uk/course/business-branding-diploma/
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Business Branding Diploma - John Academy
Building Your Social Media Branding Strategy
00:15:00
Identifying Your Social Media Audience
00:15:00
The Key Social Media Platforms
00:30:00
Creating Brand-Focused Messages
00:30:00
Developing a Communication Strategy
00:30:00
Module - 3
Importance of a Personal Brand
00:15:00
Your Brand Approach to Others
00:15:00
Looking at the Outside
00:15:00
Looking at the Inside
00:15:00
Setting Goals
00:15:00
Networking for Success
00:15:00
Communication Strategies
00:15:00
Building Your Credibility
00:15:00
Brand You
00:05:00
Living Your Brand
00:05:00
Managing Your Social Media Presence
00:15:00
Having In uence
00:00:00
Dealing with Challenging People
00:15:00
https://www.johnacademy.co.uk/course/business-branding-diploma/
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Business Branding Diploma - John Academy
Presentations and Meetings
00:15:00
Mock Exam Final Exam
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