Digital Marketing Diploma Level 3 - John Academy

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8/15/2018

Digital Marketing Diploma Level 3 - John Academy

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Digital Marketing Diploma Level 3 ( 7 REVIEWS ) 

324 STUDENTS

Description: Digital marketing has become exceptionally valuable as it has the potential to grow your business from scratch and make …

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Digital Marketing Diploma Level 3 - John Academy

LEVEL 3 - DIPLOMA COURSE BADGE COURSE CERTIFICATE

240

NUMBER OF UNITS

0

NUMBER OF QUIZZES

22 HOURS, 14 MINUTES

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CURRICULUM

REVIEWS

Description: Digital marketing has become exceptionally valuable as it has the potential to grow your business from scratch and make a pro t in the process. The Digital Marketing Diploma Level 3 course includes all the most up-to-date digital marketing strategies and helps you to promote your products or business using various digital platforms. Through this course, you will equip yourself with a solid foundation in the core concepts of digital marketing. It ensures you learn all the essential skills and knowledge needed to exceed as a digital marketing professional. Broaden your knowledge of the basics of digital marketing, including the elemental characteristics, and its various strategies that empower you to develop and implement digital marketing strategies and drive sales eventually. Along with Facebook, Twitter, Pinterest, Instagram, and Google +marketing, you will also enhance your understanding of website promoting, email marketing, Youtube marketing, copywriting, podcasting, Quora, and Google Analytics. From social media marketing to search marketing, this diploma course teaches you everything to sparkle in the digital marketing arena.

Who is the course for? Business owners, students of accountancy/ nance/bookkeeping, budding nance directors, and management accountants Individuals who want to manage their personal cash ows better https://www.johnacademy.co.uk/course/digital-marketing-diploma-level-3/

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Digital Marketing Diploma Level 3 - John Academy

Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the quali cation. Good understanding of English language, numeracy and ICT are required to attend this course.

Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your nal exam, you will have the opportunity to test your pro ciency with a mock exam.

Certi cation: After completing and passing the course successfully, you will be able to obtain an Accredited Certi cate of Achievement. Certi cates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24.

Why choose us? A ordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; E cient exam systems for the assessment and instant result; The UK & internationally recognised accredited quali cation; Access to course content on mobile, tablet or desktop from anywhere anytime; The bene t of applying for NUS Extra Discount Card; 24/7 student support via email.

Career Path: After completing this course you will be able to build up accurate knowledge and skills with proper con dence to enrich yourself and brighten up your career in the relevant job market. COURSE CURRICULUM

Introduction

Digital Marketing

https://www.johnacademy.co.uk/course/digital-marketing-diploma-level-3/

FREE

00:02:00

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DMM Intro

00:02:00

Digital Marketing Strategy in 10 Minutes

00:09:00

De ne Your Business & Target Audience

De ne your Purpose

00:04:00

Case Studies

00:05:00

Positioning Your Brand

00:04:00

Case studies – Positioning

00:03:00

Unique Selling Proposition

00:06:00

Personality

00:02:00

Case Study – Personality

00:07:00

Find Your Audience

00:05:00

Validate Your Business

00:09:00

Brand Identity

Intro Brand Identity

00:02:00

Case Study – 3 Company Styles

00:05:00

Free Branding Tools

00:08:00

Learn Canva in 10 Minutes

00:11:00

Learn Photoshop in 30 Minutes

00:26:00

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Digital Marketing Diploma Level 3 - John Academy

Websites

Intro to Websites

00:04:00

Choose a Domain Name

00:05:00

Intro to WordPress Lessons

00:01:00

Email Marketing

Easy Email Marketing Funnel

00:07:00

Email Marketing Tools

00:04:00

Lead Magnets

00:07:00

Where to put opt-in forms

00:06:00

Segmenting and Tagging Your Subscribers

00:05:00

Email Sequences

00:13:00

Better Email Subject Lines

00:04:00

Using Analytics to Improve Emails

00:07:00

Case Study – 100 Subscribers in Less Then 1 Week

00:06:00

Copywriting, Blogging & SEO

Copywriting Basics

00:02:00

A.I.D.A

00:06:00

Case Study of a Sales Page

00:08:00

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Digital Marketing Diploma Level 3 - John Academy

10 Commandments of Copywriting

00:07:00

Write Better Headlines

00:05:00

Write Quality Articles

00:06:00

Optimize Your Website SEO 5 minutes agoMore

00:05:00

YouTube

Intro to YouTube

00:07:00

Case Study – YouTube Sales Funnel

00:05:00

YouTube SEO – Watch Time vs. Views

00:04:00

Keyword Research for YouTube Videos

00:06:00

Start Your New Channel

00:03:00

Channel Art and Icon

00:07:00

Channel Description

00:03:00

Customize Your Channel Design

00:04:00

Add a Channel Trailer

00:02:00

YouTube Channel Settings and Veri cation

00:07:00

Upload Defaults, Featured Content, and Channel Branding

00:06:00

Uploading Videos + Titles, Tages, Description

00:12:00

Cards and End Screens

00:08:00

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Digital Marketing Diploma Level 3 - John Academy

Use YouTube Analytics to Grow Your Channel

00:06:00

Quickly Respond to Fans with the Community Tab

00:02:00

Live Streaming with YouTube Live

00:04:00

Free Music on YouTube Live

00:03:00

Create a YouTube Ad.

00:05:00

Spy on Competition with Social Blade

00:04:00

Video Marketing

Intro to Video

00:04:00

Video Equipment for Beginners

00:08:00

Tools to Make Your Videos More Pro

00:04:00

Structure a Video that Sells

00:04:00

Intro to Video Production Bootcamp

00:01:00

Intro to FB Groups

00:02:00

De ning Your Approach

01:00:00

Tips for a More Engaged Facebook Group

00:08:00

Scheduling Posts, Live Video, and More

00:04:00

00:01:00

Facebook Groups (Social Media Marketing)

Why Facebook Pages are Important for your Business

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Creating a Stunning Facebook page for your business

00:01:00

Adding Essential Information to your Facebook Page

00:09:00

Selecting your Pro le Image

00:11:00

Creating Professional Facebook Cover Image for your Pages

00:05:00

Creating a captivating Facebook Page Description using the ads.

00:12:00

Getting your Facebook Page Username

00:03:00

Facebook Page Apps to increase fans engagement

00:08:00

Top 0 Ways to Monetize your Facebook Page

00:12:00

Exploring Publishing tools

00:10:00

Scheduling Facebook posts

00:05:00

How to spy your competitors on facebook

00:11:00

How to guarantee your fans see all your posts

00:10:00

Wxploring Facebook Insights

00:12:00

Four Unlilited sources of royalty free image

00:12:00

Promoting your Facebook Page

00:11:00

Turn any image a clickable Facebook Post

00:05:00

Assignment – Create a Facebook page

00:03:00

Facebook Pages (Social Media Marketing)

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Digital Marketing Diploma Level 3 - John Academy

Introduction to Facebook Ads

00:01:00

Introduction to the Facebook Ads Manager

00:06:00

setting up your facebook payment account

00:02:00

De ning your Facebook Target Audience

00:12:00

Level 1 – Creating the Ad

00:05:00

Level 1 – Boosting your Post

00:09:00

Level 2 – Creating your Ad in the Ads Manager

00:11:00

Tips to have your ad approved by facebook

00:03:00

Analyzing Results

00:11:00

Assignment Create a Facebook Ad

00:01:00

Facebook Ads (Social Media Marketing)

What is facebook retargeting and why is importent for you

00:05:00

Creating a facebook pixel

00:05:00

installing the pixel in wordpress

00:05:00

installing the pixel in a non-wordpress website

00:02:00

TESTING IF THE PIXEL IS WORKING

00:04:00

Creating your rst audence with THE Pixel

00:04:00

Facebook pixel advanced audience creation

00:14:00

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MESSAGE – YOUR AUDIENCE IS TOO SMALL

00:02:00

Creating your optimized FB Ad with the Pixel

00:11:00

Assignment – Installing the facebook Pixel in your web

00:01:00

Facebook For Local Business (Social Media Marketing)

How Facebook Ads can Help you have a local business

00:06:00

This is the Plan for your Local Business

00:08:00

Reaching people around your Business

00:10:00

Creating Your Local Business ad

00:10:00

Assignment Local Business

00:02:00

Google Adwords

Google Adwords for your Business

00:02:00

How Adwords Works

00:03:00

Setting up your Adwords Account

00:07:00

Example of Ads that we are creating

00:04:00

Exploring the Adwords Interface

00:05:00

Discovering the best keywords

00:11:00

Creating a Google Adwords Serch Campaign

00:06:00

Selecting your Audience

00:04:00

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Digital Marketing Diploma Level 3 - John Academy

Choosing your Vid setting for Google Adwords

00:04:00

Creating an Ad group and Adding Keywords

00:04:00

Finalizing your Google Ad

00:06:00

Managing your Google Ads Campaigns and Analytics

00:10:00

Creating a YouTube Ad with Google Adwords

00:01:00

Assignment Google Adwords

00:01:00

Twitter (Social Media Marketing)

Why Twiter and how it can help your business growth

00:02:00

Choosing the best username or twitter handle

00:06:00

4 tips to choose your twitter handle

00:02:00

Creating a Twitter account

00:05:00

Creating an Outstanding Twitter pro le page

00:04:00

Adding your Pro le and Header Photo

00:10:00

Writing an optimized bio

00:11:00

Pin the most important tweet for your bio

00:06:00

Connecting with other in uencers

00:00:00

Twitter hashtags

00:06:00

Growing your Twitter presence with Jooicer

00:09:00

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Digital Marketing Diploma Level 3 - John Academy

Add Twitter Buttons to your Website

00:10:00

Add Twitter widgets to your website

00:07:00

Twitter Ads – Creating Your Ads Account and Campaign

00:10:00

Twitter Ads – Adding your Payment Method

00:01:00

Twitter Ads – Creating other Twitter ads

00:02:00

Twitter Ads – Promoting a Tweet

00:02:00

Twitter Ads – Promoting a Tweet

00:02:00

Assignment Twitter 1 day agoMore

00:02:00

Instagram (Social Media Marketing)

Instagram for Business – Whats our strategy

00:04:00

Create an Instragram for Business pro le

00:04:00

Building a Killer Instragram Pro le

00:03:00

2 Building a Killer Instagram pro le

00:04:00

3 Building a Killer Instagram Pro le

00:05:00

4 Building a Killer Instagram Pro le

00:02:00

Accessing the Ads Manager

00:03:00

Creating your First Instagram Ad

00:04:00

Creating you Instagram Ad inside the App

00:08:00

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Digital Marketing Diploma Level 3 - John Academy

Important Tips to have a successful Ad on Instagram As inside the App

00:05:00

Mistake 1

00:02:00

Mistake 2

00:01:00

Mistake 3

00:02:00

Mistake 4

00:01:00

Mistake 5

00:01:00

Mistake 6

00:01:00

Tools to create instagram photos

00:04:00

Creating Viral Instagram Photos

00:13:00

Adding Your Logo or Website to your Instagram Post

00:05:00

Instagram Live and Instagram Stories

00:04:00

Assignment – Instagram Ads

00:01:00

Pinterest (Social Media Marketing)

Why Printerest and how it can your business grow

00:03:00

Opening a Printerest Business Account

00:05:00

Linking Pinterest with your Website and getting a Verifed account

00:05:00

Linking Pinterest with other Social Media platforms

00:02:00

Optimizing your Pinterest Pro le

00:09:00

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Digital Marketing Diploma Level 3 - John Academy

Creating Boards

00:09:00

Using Secreat Boards

00:03:00

The Powerful Pinterest noti cation

00:01:00

Adding pinterest chorme extension

00:03:00

Adding Pinterest to your Website

00:14:00

Pinterest Ads – Getting started

00:03:00

Pinterest Ads Panel Overview

00:03:00

Creating a Pinterest Ad

00:13:00

Creating Pinterest Ads Fast

00:03:00

Assignment Pinterest

00:01:00

LinkedIn (Social Media Marketing)

Welcome to Linkdin Marketing

00:02:00

Setting up to LinkedIn account

00:06:00

Adding Experience, Skills, Accomplishedment to your LinkedIn

00:03:00

Adding a professional Background photo

00:04:00

Adding media to your linkedIn URL

00:06:00

Changing your LinkedIn URL

00:04:00

Adding your Website to LinkedIn

00:06:00

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Digital Marketing Diploma Level 3 - John Academy

Creating Shareable content on LinkedIn

00:04:00

linkedIn Company Pages Examples

00:06:00

Creating a LinkedIn Company Page

00:02:00

Managing your LinkedIn Company Page

00:07:00

LinkedIn Ads Introduction

00:03:00

Getting 50 dollar in LinkedIn Ads Credits

00:03:00

LinkedIn Ads Introduction

00:03:00

Creating a linkedIn Sponsored Content Ad.

00:12:00

Waiting for LinkedIn Ad approval

00:01:00

Creating a LinkedIn Text Ads Campaign

00:07:00

Creating a LinkedIn Sponsored In Mail Campaign

00:09:00

Quick view at the LinkedIn Campaign Manager

00:03:00

Assignment LinkedIn

00:02:00

Periscope (Social Media Marketing)

What is Periscope

00:01:00

Optional Equipment that will make your scopes looks profession

00:05:00

Assignment Periscope 20 hours agoMore

00:01:00

Social Media Live Streaming

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Digital Marketing Diploma Level 3 - John Academy

Basic Eqipment for Social Media Streaming

00:09:00

Planning an irresistible Live Streaming Session

00:10:00

Facebook Live Basics

00:05:00

Facebook Live Session from your Smartphone

00:07:00

Sharing our Facebook Live Sessions

00:03:00

3 ways to Reuse your Facebook Live Sessions

00:00:00

YouTube Live Basics

00:02:00

Runing a YouTube Live from your Smartphone

00:05:00

Instagram Live

00:03:00

Periscope Live

00:03:00

Introduction to OBS Broadcaster Software

00:03:00

Setting up your OBS Software

00:11:00

Using OBS Studio Mode

00:05:00

Facebook Live Streaming with OBS

00:12:00

YouTube Live Streaming with OBS

00:07:00

Simultaneous Streaming to Facebook, YouTube and Periscope

00:16:00

Other awesome software for Live Streaming

00:08:00

Assignment Social Media Live Streaming

00:03:00

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Podcasting

Podcasting Intro

00:02:00

Podcasting Tools

00:07:00

Hosting Your Podcat with Libsyn

00:08:00

Submitting Podcast to iTunes

00:02:00

Validate Your Podcast Work

00:01:00

Quora

Quora Basics

00:03:00

Finding, Answering and Optimizing Your Quora Answers

00:03:00

Google Analytics

Setting Up Google Analytics

00:06:00

Navigating the Google Analytics Dashboard

00:07:00

Know Your Audience with Analytics

00:06:00

User Acquisition and Behavior Flow

00:13:00

See Where Visitors Click with Page Analytics

00:05:00

User Behavior and Site Speed

00:04:00

Setting Up Goals

00:03:00

Google Plus (Social Media Marketing)

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Digital Marketing Diploma Level 3 - John Academy

Welcome to Google plus

00:01:00

Whats the di erence between Google Pages and Pro le

00:04:00

Whats the di erence between Google Pages and Pro le

00:04:00

Adding your Pro le and Cover image

00:04:00

Adding your Contact info

00:05:00

Adding links to your Website and Socal Media

00:02:00

Adding your Story

00:04:00

Previewing the page

00:05:00

00:02:00

Conclusion

Conclusion

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ABOUT We are a company who is best known for o ering awarding body accredited courses for anyone who wishes to take their professional life to the next level.  11 Floor, 15 St Botolph Street, London EC3A 7BB  020 3744 3990  info@johnacademy.co.uk CERTIFICATE CODE Enter Certi cate Code https://www.johnacademy.co.uk/course/digital-marketing-diploma-level-3/

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