8/7/2018
Diploma in SEO and Digital Marketing - John Academy
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Diploma in SEO and Digital Marketing ( 2 REVIEWS )
760 STUDENTS
Description: SEO or Search Engine Optimization is an essential part of marketing strategy. This strategy is used to ensure your …
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£279.00 £17.00
1 YEAR
https://www.johnacademy.co.uk/course/diploma-in-seo-and-digital-marketing/
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Diploma in SEO and Digital Marketing - John Academy
LEVEL 3 - DIPLOMA COURSE BADGE COURSE CERTIFICATE
95
NUMBER OF UNITS
2
NUMBER OF QUIZZES
2 DAYS, 15 HOURS
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CURRICULUM
REVIEWS
Description: SEO or Search Engine Optimization is an essential part of marketing strategy. This strategy is used to ensure your business or organization’s position in the digital market. Through this course, you will learn both SEO and digital marketing. If you learn about SEO, you will also learn how to optimize your digital marketing strategies to put your business on top of the online community. So what are you waiting for? Start your digital marketing journey now and be more successful.
Who is the course for? Employees of the business industry and other businessmen who want to learn how to become pro table through Digital Marketing. People who have an interest in Digital Marketing and how to e ectively communicate with their potential clients.
Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the quali cation. Good understanding of English language, numeracy and ICT are required to attend this course.
Assessment: https://www.johnacademy.co.uk/course/diploma-in-seo-and-digital-marketing/
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Diploma in SEO and Digital Marketing - John Academy
At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your nal exam, you will have the opportunity to test your pro ciency with a mock exam.
Certi cation: After you have successfully passed the test, you will be able to obtain an Accredited Certi cate of Achievement. You can however also obtain a Course Completion Certi cate following the course completion without sitting for the test. Certi cates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certi cate’s turnaround time is 24 hours, and for the hardcopy certi cate, it is 3-9 working days.
Why choose us? A ordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; E cient exam systems for the assessment and instant result; The UK & internationally recognised accredited quali cation; Access to course content on mobile, tablet or desktop from anywhere anytime; The bene t of applying for NUS Extra Discount Card; 24/7 student support via email.
Career Path: The Diploma in SEO and Digital Marketing course will be very bene cial and helpful, especially to the following careers: Businessman Marketing and Promotions Specialist Marketing Manager Product Creator Sales Manager Sales and Promotions Specialist Top Executive. COURSE CURRICULUM
SEO Basics
https://www.johnacademy.co.uk/course/diploma-in-seo-and-digital-marketing/
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Diploma in SEO and Digital Marketing - John Academy
What Is Search Engine Optimization?
01:00:00
Search Engines That Use SEO
01:00:00
Using SEO In Website Text
01:00:00
Using SEO For Google Ads
01:00:00
Using SEO For Article Marketing
01:00:00
Using SEO In Press Releases
00:30:00
Using Longtail Keywords
00:30:00
Using Google To Discover The Best Keywords
00:30:00
SEO For Video Ads
00:30:00
SEO In Photos
00:30:00
Blogging With SEO Marketing
01:00:00
Using A SEO Company
01:00:00
SEO Techniques
Introduction to SEO
00:30:00
Improve Engagement to Improve Rankings
01:00:00
Make Your Existing Pages Longer
00:30:00
Focus on YouTube SEO
00:30:00
Improve Site Speed
00:30:00
https://www.johnacademy.co.uk/course/diploma-in-seo-and-digital-marketing/
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Diploma in SEO and Digital Marketing - John Academy
Focus on Topics Instead of Keywords
00:30:00
Build Backlinks
00:15:00
Reporting and Analytics
00:30:00
Technical Optimization
00:30:00
Local SEO and Listings
00:30:00
Guest posting
00:30:00
E ective Seo Tools
01:00:00
Digital Marketing
Sales and Marketing
00:30:00
How Internet Marketing Works
01:00:00
How To Make Money With Internet Marketing
01:00:00
What is A
00:30:00
Competition in Internet Marketing
00:30:00
Researching in Internet Marketing
01:00:00
Desperate Niches
00:30:00
Pro table Niches
00:30:00
Clickbank
00:30:00
What is Tra
00:30:00
liate Marketing
c?
https://www.johnacademy.co.uk/course/diploma-in-seo-and-digital-marketing/
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Diploma in SEO and Digital Marketing - John Academy
Tra
Article Marketing
Paid forms of Tra
Paid forms of Tra
c vs. Relevance
00:30:00
01:00:00
c–1
01:00:00
c–2
01:00:00
Search Engine Optimization
00:30:00
Search Engine Optimization 2
00:30:00
Best SEO Practice
02:00:00
Blogs – WordPress
01:00:00
Blogs – WordPress II
03:00:00
Email Marketing I
00:30:00
Email Marketing II
01:00:00
Internet Marketing Strategy I
01:00:00
Your own website vs free options online I
00:30:00
Your own website vs free options online II
01:00:00
Email Marketing
Introduction to Email Marketing
00:30:00
Using Email Marketing Software
00:30:00
Building Email Lists by Quantity
00:30:00
https://www.johnacademy.co.uk/course/diploma-in-seo-and-digital-marketing/
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Diploma in SEO and Digital Marketing - John Academy
Building Email Lists by Quality
00:30:00
Crafting an Email
01:00:00
Analyzing and Tracking Your Email Marketing Strategy
00:30:00
Facebook Marketing Basics
Introduction to Facebook
00:15:00
Why You Should Care
00:15:00
Setting up a Facebook Page
00:30:00
How to Get More Likes for Your Facebook Page
00:30:00
Facebook Advertising
00:30:00
How Much Does Facebook Advertising Cost?
00:30:00
Marketing on Facebook
01:00:00
Create a Content Calendar
00:15:00
Understanding Edge Rank & the Art of Engagement
00:15:00
Twitter Marketing
TWITTER FOR BUSINESS
00:15:00
TOP TWITTER TIPS
00:15:00
TWITTER IS
00:15:00
BUSINESS TERMS
00:15:00
https://www.johnacademy.co.uk/course/diploma-in-seo-and-digital-marketing/
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Diploma in SEO and Digital Marketing - John Academy
WHY USE TWITTER FOR MARKETING
00:15:00
TWITTER MARKETING BASICS
01:00:00
TWITTER METRICS
00:30:00
YOUR BIO
00:15:00
WHEN TO TWEET
00:15:00
BUILDING YOUR COMMUNITY
00:15:00
GENERATING LEADS
00:15:00
REAL-TIME TWITTER MARKETING
00:15:00
ENGAGEMENT
00:15:00
TWETIQUETTE (TWEETING ETIQUETTE)
00:15:00
Pinterest Social Marketing
Introduction
00:30:00
How to Use Pinterest
01:00:00
How to Win the Hearts of the Target Audience on Pinterest
01:00:00
Understanding Pinterest Etiquette
00:30:00
Marketing Strategies to Build Your Brand and Your Followers
02:00:00
Monetizing Pinterest through Market Hunting
01:00:00
Pinterest Tools to Use in Your Marketing Arsenal
00:15:00
https://www.johnacademy.co.uk/course/diploma-in-seo-and-digital-marketing/
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Diploma in SEO and Digital Marketing - John Academy
Conclusion
00:15:00
Google Adwords
Bene ts of online advertising and AdWords
00:30:00
Choosing a campaign type
00:30:00
Measure your results
00:30:00
Blogging
Introduction
01:00:00
The Anatomy Of A Pro table Blog
02:00:00
Quick & Easy Optimization
00:30:00
Extending Your Blog’s Functionality
00:15:00
Turbocharged Pro t Strategies
01:00:00
Recommended Reading
Successful Search Engine Marketing
00:00:00
Digital Marketing Handbook
00:00:00
00:30:00
00:30:00
Mock Exam
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Mock Exam- Diploma in SEO and Digital Marketing
Final Exam
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Final Exam- Diploma in SEO and Digital Marketing
https://www.johnacademy.co.uk/course/diploma-in-seo-and-digital-marketing/
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8/7/2018
Diploma in SEO and Digital Marketing - John Academy
COURSE REVIEWS
3 2 ratings
5 STARS
0 1
4 STARS 3 STARS
0 1
2 STARS 1 STARS
0
SEO AND DIGITAL MARKETING
Great source of information and expanding on ones knowledge – Some of the information was a little outdated and would be ve-stars if courses were up to date. “Exam” needs reviewing for it’s grammar and question, but apart from that It was a great course. Highly recommended if you have the spare time to learn something new.
COPY + PASTED INFORMATION, REPEATS & CONTRADICTS ITSELF SEVERAL TIMES, LARGELY BULKED OUT WITH FLUFF & THINGS LIKE "HOW TO SET UP A TWITTER"
The rst module was relatively useful, after which it descended into teaching everyone how to suck eggs. Spelling & grammar mistakes all over the material, and particularly the tests which were a complete mess. One answer in the test required me to say “PRICELESS INFORMATION” instead of simply https://www.johnacademy.co.uk/course/diploma-in-seo-and-digital-marketing/
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Diploma in SEO and Digital Marketing - John Academy
“Information” – I mean, come on!!! (I should add that I passed the tests 1st time despite the numerous confusing elements, banal & trick questions. Won’t be paying £24+ just for a PDF certi cate though) Some of the module contents said “in our last e-mail we discussed…” which is obviously copy-pasted from someone’s mailing list and other freely available information. Lots of the content is from 2016 and is now out of date. At one point we are told “include common spelling mistakes for your keywords & phrases” and in another we are told all spelling and grammar must be correct lest google demotes you for spam?? (I chuckled at being lectured about spelling & grammar by the fool who put this mess together) There are some heavy PDFs towards the end, some of which just restate all the same stu and others are just adverts for paid services. Whole modules on the basics of Facebook, Twitter and Pinterest, nothing which can’t be found when setting up your account on these platforms -_SOME good stu and recommended for absolute beginners, anyone looking for advanced or current material should look elsewhere.
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Diploma in SEO and Digital Marketing - John Academy
We are a company who is best known for o ering awarding body accredited courses for anyone who wishes to take their professional life to the next level. 11 Floor, 15 St Botolph Street, London EC3A 7BB 020 3744 3990 info@johnacademy.co.uk CERTIFICATE CODE Enter Certi cate Code
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