Outsourcing your PPC management is a very important decision when it comes to internet marketing. According to marketing professionals, you can manage the PPC campaign in order to get the right results from the quarter. So if you get a call from a PPC firm asking you to take care of all the workings for you, the first thing that you need to be sure of being the allocated budget for the same. Typically, when you outsource a Calgary online marketing PPC professional, they charge you 20-35% of the spend.