Brand Guidelines ISSUE 1 – MARCH 2015
The LimbPower look The LimbPower brand is a constantly evolving mixture of type, imagery and colour. There are no hard and fast rules as to what can be done. We hope that some of the examples shown here show how the look has evolved and developed. The logo itself can be used in any number of ways on any number of backgrounds. The backgrounds themselves can be from our palette of three
The LimbPower logo – Simple rules for usage
colours or sampled from within images – or even just white. The images themselves can be used “straight” or manipulated and coloured such as in the examples shown elsewhere in this document. All we request is that one of the four basic logo colourways be used wherever possible – but don’t forget – anything is possible. If in doubt, just ask!
Master version showing exclusion zone
Exclusion zone = lowercase “x” height of strapline
The LimbPower logo is supplied as master eps formats, with jpeg and gif options supplied for PC users. It is not intended that the logo or the other supplied variations be altered in any way. Only the colour splits shown should be used. See below for the three prime examples. The logo can be used on any background, including flat colour, graduations, full colour, duotone or tinted halftone images. An exclusion zone equal to the lowercase “x” height of the strapline should be used. Master version: white sun, all other colours remain the same
Master version: white swash, all other colours remain the same
Master version: white main text, all other colours remain the same
Master version: white out. For single colour print only
The three LimbPower logo colours are:
Pantone
CMYK
Master version: greyscale
RGB
Hex#
Pantone 2685
C:96
M:100 Y:0
K:10
R:39
G:37
B:122
330072
Pantone 339
C:84
M:0
Y:56
K:0
R:0
G:164 B:134
00B388
Pantone 123
C:0
M:24
Y:94
K:0
R:253 G:198 B:0
The secondary device In certain instances, the sun element may be used on its own as a secondary device. The sun graphic may be used as a tint of one of the three logo colours. Ideally the colour to use is Pantone 123 yellow. However where solid panels of the other colours are used, the sun device may be used as tints of the same colour. Tint values to use are 10%, 25%, 50% 75% and 100%. The graphic may be used in full or cropped as required.
100%
75%
50%
FFC72C
25%
10%
Background/sun image tint combinations
100/75%
75/50%
25/10%
50/25%
LimbPower – Use of imagery The keynote signature LimbPower image is one where an OK image is turned into a brighter, more dynamic, Before more colourful image. Enhance or change hue, add blur or textures, distort angles and proportions, posterise and change colour balance. Emphasis can be added to the subject matter by rendering backgrounds in contrasting colours and tones to the main image subject. LimbPower publications make extensive use of cut out images – this another way to focus upon a subject and to exclude extraneous background clutter.
Before
After
After
LimbPower – Typefaces
Helvetica Neue family
&
LimbPower used the Helvetica Neue typeface family together with Helvetica Compressed, Helvetica Extra Compressed and Helvetica Ultra Compressed. These are widely available on the Macintosh platform. Alternatively, where Helvetica Neue is not available, the full Arial family may also be used – either the standard PC system versions or the full Monotype type family.
Helvetica Compressed
Helvetica Extra Compressed
Helvetica Ultra Compressed
and the script font to use is Reporter-Two
1
Sponsorship & logos
T 07502 276858 E i www.limbpower.com
LimbPower events are often sponsored by outside organisations and commercial companies. Events may have five or six sponsors. Where this is the case, the sponsors logos are shown white out of a black strip along the bottom edge of the respective banner, poster or leaflet. Each sponsor logo is to be shown at a similar size to the others and divided from its neighbour by a vertical white rule. On an A4 page, the strip depth is 30mm and would resize in pro to other A sizes – A5 = 22mm, A3 = 43mm, A2 = 60mm.
i
wer.com
A4 page
30mm
Who are LimbPower?
LIMBPOWER GAMES 2015
LimbPower are a National Disability Sports Organisation (NDSO) helping amputees and the limb impaired reach their sporting potential. As a charity, our vision is to change lives through the power of sport and the arts. Our mission is to engage amputees and the limb impaired in regular and sustained participation in sport and the arts to improve their quality of life and aid physical, social and psychological rehabilitation.
Photography: www.adamjamesphotographyservices.uk
SATURDAY AND SUNDAY
Our aims are to increase engagement, sustained participation and promote local inclusion to help limb impaired adults, young people and children reach their potential; to put each amputee and limb impaired person in touch with the right sport and leisure activity for their needs and ability; to provide expert knowledge and help to the limb impaired, their families, physiotherapists, prosthetists, orthotists, occupational therapists, case manager, lawyers, support workers, coaches and other sport providers on how to engage and adapt sport for the limb impaired.
16 & 17 MAY 2015 STOKE MANDEVILLE STADIUM
T: 07502 276859 E: kiera@limbpower.com www.limbpower.com Supported by:
Nomenclature • The full legal name of the Charity is The British Ambulant Disabled Sports and Arts Foundation is but this is only to be used where legally required. eg. at the base of the letterhead. • LimbPower is the communication name to be used on all sport, fundraising, marketing and publicity material. LimbPower is written as one word with a capital ‘L’ and a capital ‘P’ in the middle. • LimbPower is a Registered Charity, Number 1132829. This should appear on all sport, fundraising, marketing and publicity material.
PRIMARY GAMES &JUNIOR GAMES 2014
PRIMARY GAMES2015 LIMBPOWER AND WHEELPOWER WILL BE HOSTING THE THIRD PRIMARY GAMES AT
STOKE MANDEVILLE STADIUM SATURDAY 21st MARCH 2015 T: 07502 276859 E: gemma@limbpower.com
in association with
www.limbpower.com www.wheelpower.org.uk Supported by:
ADVANCED REHABILITATION CLINIC 15th APRIL 2015 VENUE:
SATURDAY 4 OCTOBER to SUNDAY 5 OCTOBER STOKE MANDEVILLE STADIUM T: 07502 276859 E: gemma@limbpower.com www.limbpower.com
WALK SNOWDON FOR LIMBPOWER SATURDAY 6TH JUNE 2015 ALL FUNDS RAISED WILL GO TOWARDS THE WORK OF LIMBPOWER For more information call Kiera now on 07502 276859 E: kiera@limbpower.com or visit www.limbpower.com LimbPower, Registered Charity Number 1132829 • This event is managed by Adventure Café.
Supported by:
Roehampton University, Whitelands College, Holybourne Avenue, London SW15 4JD The holistic approach to health, fitness and exercise for amputees introducing you to higher levels of activities beyond just learning to walk. This is through a mixture of educational and practical training sessions. G Goal settings; skills & strategies to overcoming barriers to participation G Agility, balance & coordination exercises G Strength & conditioning to improve core stability G Improve your nutrition G Prosthetics for sport G Empowering you to take control of your own rehabilitation & well being
This is a one-day event Registration fee is £25 Lunch is included The Amputee Fitness Management Plan is included For more information call Gemma now on 07502 276859 Or email: gemma@limbpower.com www.limbpower.com LimbPower, Registered Charity Number 1132829
For further information on the LimbPower brand or for a considered response to a proposed design concept, please contact one of the LimbPower brand guardians:
Kiera Roche:
T: 01234 456789 E: kiera@limbpower.com
Caroline George T: 07715 559125 E: caroline@simonsaysassociates.com John Berbuto
T: 01883 740212 E: john@berbuto.com