Effective business promotion through link building

Page 1

Effective business promotion through link building Link Building is an effective and highly influential SEO strategy to promote business, to improve website ranking search results and to create brand awareness. We, at Marketing Mindz, offer best SEO service through which we support businesses in creating high-quality links for their website. Link building is an important SEO strategy, which aims to boost-up the number as well as the quality of the inbound links, provided to a webpage. By increasing both the number and the quality of the links, the ranking of a website can be augmented in the search results. It is also considered as one of the most influential marketing strategy to enhance brand awareness. Through link building, it becomes easier for search engine algorithm to index the web pages. Due to this, search engine can conveniently resolve queries of the online searchers. If you want to effectively market your business online, focus should be given on building quality links, not on the quantity of the links. In addition to this, it is important that the backlinks should be relevant to the subject. There are different types of links that a company can create or acquire to boost its business.        

Editorial Link Resource Link Reciprocal Link Acquired Link Forum Signature Linking Blog Comments Directory Links Social Bookmarking

If a business wants to attract more search engine traffic, building quality links is must. Alternatively, it can be said that a powerful link building strategy is a key for achieving SEO success. There are certain ways through which a business can create quality links. 1. Content Creation and Promotion: Generate dominant, informative, unique and precise content for different web pages that people will want to share or link to. Your content should be better than your competitors, in terms of quality as well as uniqueness. Content can be created in different formats, like blog posts, infographics, e-books, videos, case-studies, etc. 2. Acquire Link Building Opportunities: Try to grab or take in as much link building opportunities as you can. It should be your priority. Avoid sending basic and standardized email templates to the a kli ks’ e site. As a alternative, figure out the answers to the following questions to lessen the chances of website rejection.  Are your competitors getting links through website content?  Are your competitors offering unique and informative content for business growth?  Is there a profile of your competitor on the website community?


3. Identify Penalized Website: For any type of business, it is utmost important to first identify if the link is penalized by Google or not. The reason for this is that a penalized link will also make your website penalized. Barracuda Panguin Tool is an effective means for a business to find out penalized links. The tool allows users to put in the link and search out for the changes in the web traffic, as per Google algorithm updates. If the web traffic of a particular web page is decreasing; this means, the link is penalized. 4. Ascertain Your Competitors and Their Backlinks: To keep yourself ahead in the highly competitive digital world, analyze the ranking of your competitors in search engine results in a proper and effective manner. You can do this by taking use of Link Assistant tool. The tool helps a business in rightly figuring out the backlinks of its competitors. Also, it will provide the backlinks of top 30 websites along with multiple attributes. 5. Effective a d Right A alysis of Co petitor’s Li k: If you want to create quality links for your usi ess, it is e essary to effe ti ely resear h a d a alyze your o petitors’ li ks. I this ay, a business will get an idea on the most effective usage of the ba kli k’s e site.


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.