lingerie 2012
SUmmer LOving Your guide to this season’s best fits
Luxurious lingerie to flatter your curves
summer oF Love Star lingerie buys to see you through the season ahead
GUESS
Push-up bra, R269.95, matching panties, R119.95, push-up vest, R199.95, matching thong, R129.95
ETAM
ETAM
SHELLEY
Padded bra (two-pack), R139.95, boyleg panties (three-pack), R149.95
SISSY BOY (Left) Balconette
ETAM
bra, R179.95, matching thong, R89.95; (right) lace bra, R179.95, matching thong, R89.95
✁
Get R100 off when you spend R500 or more on
all lingerie in store from 20 August to 17 September. Offer exclusive to Edgars Club members.
Beautiful lingerie isn’t only about giving you the perfect foundation upon which to build an outfit. It’s also about making you feel good about yourself. And when you feel good, you look good too. At Edgars you’ll find underwear that boosts your confidence and your curves, no matter your shape, size or personality. We are also thrilled to announce the launches of Guess and Sissy Boy underwear in-store this season, exciting additions to our extensive range of lingerie that looks as good as it feels – and works well too. So head to Edgars for a fresh start to summer.
the team
GROUP editor: JUSTINE STAFFORD group art director: stacey hendrikse Supplements editor: Julia Fraser MANAGING Editor: DELICIA KRAUSE fashion Editor: Malikah Hajee Junior fashion Editor: Candice robinson fashion assistant: carly tod SUB Editor: nicola-jane ford Group account director: SAM STEVENS ADVERTISINg Director: MOYRA BEEMING 082 375 4446 ADVERTISING EXECUTIVE (CPT): eSTELLE DIETRICH 073 224 4996 CONTRIBUTORS: photography: Adrian Nankic, Richard Keppel-Smith Photographer’s assistant: stan kaplan stills photography: SÉbastien Rohner HAIR and MAKE-UP: Leda Wright at Monopole, Mary and Merle at Infidels MODELS: Julianna V at Full Circle, Sonja and Sarah at Boss, ELLA at ICE sTOCK IMAGES Gallo Images/Getty images PUBLISHING GROUP: JOHN BROWN MEDIA SOUTH AFRICA IF ANY OF THE PRODUCTS IN THIS SUPPLEMENT ARE NOT AVAILABLE AT YOUR LOCAL EDGARS STORE, PLEASE CONTACT THE FASHION HOTLINE ON 0860 69 22 74 FOR DELIVERY TO YOUR NEAREST STORE. FOR ALL OTHER EDGARS-RELATED QUERIES, PLEASE CALL 0800 20 39 25.
lingerie guide
innovations
The latest in lingerie technology available at Edgars jessica alba
kerry washington
natalia vodianova
the gel push-up bra
Why choose cotton?
the bonded t-shirt bra
Comfy cotton is an underwear drawer staple for really good reasons. The natural fibres absorb up to a fifth of their weight in moisture, keeping you cool and dry in summer. Cotton is also hypoallergenic, making it ideal for allergy sufferers.
the memory foam bra
Free 2BU cotton bra, R59.95
Free 2BU boyleg, R49.95 After Eden Double Gel Boost bra, R349.95
Shelley bonded T-shirt bra, R139.95
Shelley memory foam bra, R139.95
The gel push-up bra gives you a fuller bust and cleavage, ideal for those who want enhanced curves. The cups have a lightweight gel pad covered in foam to boost you up a size.
Smooth and versatile, this silky bra offers a no-show look, perfect for formfitting clothes. With its stitch-free finish and extra-flat straps, this bra is super comfortable.
Activated by body heat, the bra’s fabric and noncrease memory foam expands to fit your bust, moulding itself to your curves for the perfect shape and fit.
04 lingerie september 2012
Playboy cotton bra, R219.95
Free 2BU cotton boxer shorts, R59.95
* innovative Lingerie Available in selected stores only
Shelley seamless comfort bra, R99.95
Smooth and ultra supportive, this maximum comfort seamless bra has wide straps to stretch and conform to your body shape.
bonded no visible panty line
january jones
selita ebanks
Solange knowles
seamless comfort bra
Microfibre is a synthetic yarn made from polyester and other fibres. Soft and gentle against the skin, it’s designed for maximum airflow, keeping you cool and comfortable. It also has lots of stretch, making sure that it fits all body shapes.
push-up microfibre strapless bra
Shelley padded bra (two-pack), R139.95
Shelley boyleg (three-pack), R149.95
Sloggi boyleg (two-pack), R119.95, and thong (two-pack), R109.95 Shelley strapless push-up bra, R169.95; After Eden push-up gel bra, R329.95
These microfibre panties have bonded edges and are label-free, making them both comfortable and perfectly invisible under tight-fitting clothing.
Why choose microfibRE?
With removable straps for versatility, this soft microfibre push-up bra moulds to your natural curves, adding a touch of feminine cleavage.
Kangol bra (two-pack), R159.95
Kangol bra (two-pack), R159.95
THIS PAGE Balconette bra (two-pack), R199.95, matching boyleg (two-pack), R119.95 OPPOSITE PAGE Lace bra (two-pack), R199.95, matching boyleg (two-pack), R119.95
06 lingerie september 2012
ALL THINGS NICE
Luxe lingerie in soft, sensual fabrics that feel as beautiful as they look, from Shelley
THIS PAGE Lace bra (two-pack), R179.95, matching boyleg (two-pack), R119.95 OPPOSITE PAGE Microfibre padded bra (two-pack), R139.95, matching boyleg (three-pack), R149.95
THIS PAGE Embroidered bra (two-pack), R229.95, matching boyleg (two-pack), R139.95 OPPOSITE PAGE Lace-trim balconette bra (two-pack), R199.95, matching boyleg (two-pack), R119.95
10
lingerie september 2012
(Clockwise from top) Seamless boyleg, R49.95; Graffiti-print bra, R59.95, matching boyleg, R59.95; Heart-print bra (two-pack), R119.95, matching boyleg (two-pack), R79.95; boyleg, R49.95
(Left) Polka-dot and stripe bra (two-pack), R119.95, matching boyleg (two-pack), R79.95; (right) colour-splash bra, R59.95, matching boyleg, R49.95
Oh-So-Pretty Fun prints and the hottest colours make Free 2BU lingerie this season’s must-have
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lingerie september 2012
THIS PAGE Bra, R159.95, matching thong, R69.95 OPPOSITE PAGE (Clockwise from top left) bra, R159.95, matching boyleg, R79.95; chemise, R239.95, matching thong, R69.95; chemise, R239.95 matching thong, R69.95; bra, R159.95, matching boyleg, R79.95
dress to thrill Up the glamour and seduction stakes in luxurious lace, mesh and satin-embellished lingerie from Temptations
lingerie promotion
brief encounters So many options, so little time. Match your underwear to your outfits for added comfort and faultless style
Free 2BU cotton boyleg, R49.95
Shelley seamless thong, R59.95
Kangol seamless boyleg (two-pack), R109.95
Temptations satin thong, R69.95
The boyleg offers seat coverage and rests on the hip, with a low leg line. It smooths your butt and hips for a sleek silhouette. Wear it with: low-rise jeans and trousers as well as mini skirts.
The thong has a triangle-shaped front panel with thin sides and minimal back coverage. It offers a ‘no-show’ look under your clothes. Wear it with: form-fitting dresses, trousers and skirts.
Free 2BU cotton boyleg, R49.95
Shelley lace thong (two-pack), R119.95
Shelley microfibre boyleg (three-pack), R149.95
Shelley microfibre thong (three-pack), R149.95
boyleg
16 lingerie september 2012
thong
Buy TWO pairs oF select Single panties and get the third pair for free
Shelley microfibre bikini (three-pack), R99.95
bikini
The bikini sits just below the waistline and provides full seat coverage with a slightly scooped leg line. Wear it with: everything. It’s the most popular style for daily wear.
Jockey cotton bikini (five-pack), R189.95
lingerie icon
Shelley non-padded satin bra (two-pack), R159.95, matching panties (two-pack), R129.95
“In Colombia, everybody’s very voluptuous and you’re supposed to be. You grow up thinking that’s how beauty is.” – Sofia Vergara
lingerie love story
“My career is because of my look and I am not ashamed of it,” Sofia says. “My look has opened so many doors.”
sofia vergara Playtex non-padded bra (two-pack), R229.95, boyleg (two-pack) and hicut panties (two-pack), both R149.95
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“Look, if you’re sexy, if you like dressing sexy, you’re not doing anything more than feeling beautiful.”– Sofia Vergara
Embrace your curves with supportive lingerie that feels as good as it looks. Triumph non-padded bra (two-pack), R259.95, matching boyleg (twopack), R179.95