JOHN CYRIL YEE
Copywriting Portfolio Selected works of interface copy, blog content, and microcopy.
+63 905 458 2074
j.cyrilyee@gmail.com
Introduction I am a Manila-based copywriter with a demonstrated experience in writing and strategizing content for B2B and B2C websites, advertisements, and user interfaces. Currently, I head the copywriting and content arm of Gotafflair, a web design and development agency in the country, as well as Verz Design, its parent company in Singapore. I am an honours degree holder in Journalism and an avid fan of all things digital and design. Outside of work, I spend most of my time learning more about creating beautiful user experiences. I aim to make a fruitful career that utilizes both my writing background and my passion for design to contribute to an industry that always puts people at the heart of evolving technologies.
Skills Overview • Web Copywriting
• SEO/SEM
• Content Writing
• Ad Copywriting
• Content Strategy
• UX Writing
• Content Marketing
• Information Architecture
• Digital Marketing
• Product Copywriting
Verz Design
Project Description Landing page content for the web development agency’s eCommerce SEM Campaign.
Industry Web Design, Digital Marketing
Task Website Copywriting Content Strategy Microcopy Writing
See more: www.verzdesign.com/ecommerce-development-singapore
KenCare Holdings
Project Description Website interface content for a Southeast Asian cosmetic brand.
Industry eCommerce, Beauty/Cosmetics
Role Website Copywriting Product Copywriting Information Architecture Microcopy Writing
See more: www.pcell.com.sg
“K�-LINE
Project Description Website interface content for an international shipping company in Singapore.
Industry Maritime, Marine Transportation
Role Website Copywriting Information Architecture Microcopy Writing
See more: www.klpl.com.sg
SHINGDA Academy
Project Description Website interface content for a business consultancy company in Singapore.
Industry Education, Business Consultancy
Role Website Copywriting Information Architecture Microcopy Writing
See more: www.shingdaacademy.com
Gaodesi Hardware
Project Description Website interface content for online hardware shop.
Industry eCommerce, Hardware Supplies
Role Website Copywriting Information Architecture Microcopy Writing
See more: www.gaodesihardware.com.sg
ProjectGuru
Project Description Website interface content for an interior design firm in Singapore.
Industry Interior Design, Furniture
Role Website Copywriting Information Architecture Microcopy Writing
See more: www.projectguru.com.sg
Parklab
Project Description Website interface content for a recognized playground and fitness equipment manufacturer in Singapore.
Industry Playground & Fitness Equipment
Role Website Copywriting Product Copywriting Information Architecture Microcopy Writing
See more: www.parklab.com.sg
Naylors
Project Description Website interface content for a UK-based food company that specializes in manufacturing coleslaws and potato salads.
Industry Food
Role Website Copywriting Product Copywriting Information Architecture Microcopy Writing
See more: www.naylorfarms.com
Parkway Health Radiology Project Description Website content for the radiology department of a leading healthcare services provider in Singapore.
Industry Healthcare
Role Website Copywriting Information Architecture Microcopy Writing
See more: verzinc.com/parkwayradiology
Verz Design
Project Description Blog content strategy aimed at maintaining the company’s #1 rank on organic search results.
Industry Web Design
Role Content Writing Content Strategy
See more: www.verzdesign.com/blog
Gotafflair
Project Description Blog content strategy aimed at improving the company’s organic search visibility.
Industry Web Design
Role Content Writing Content Strategy
See more: www.gotafflair.com/blog
Thank You!
j.cyrilyee@gmail.com
+63 905 458 2074
jcyee.webflow.io