Color Palette

Our color palette helps us express Mount Sinai’s unified brand story and personality. For this reason, it’s important to be consistent and use only the colors outlined in the guidelines.

Our vibrant primary color is cyan, and our complementary secondary colors are magenta and violet.

When using both cyan and magenta together, ensure that the overlapping areas are violet, rather than cyan or magenta. This applies to both graphic elements and text treatments.

Typography

Brand font

Our brand font is Neue Haas Grotesk, which is the primary sans serif typeface in the Mount Sinai typography toolkit. It is a versatile font, offering a variety of styles suitable for everything from bold headlines and large-scale messaging to elegant body copy.

When Neue Haas Grotesk is not available, Arial and Helvetica are acceptable substitutes. For websites, use Helvetica Neue for text.

Hierarchy

Our typeface can be applied in a variety of sizes, weights and colors to create engaging and easyto-read documents, both in print and online.

Key messages:

Neue Haas Grotesk

Display – Extra Light or Bold