What is Digital Marketing By-John Huntzinger www.searchingworks.us
What Is Digital Marketing? Digital Marketing is a term used to describe the integrated marketing services used to attract, engage and convert customers online. Digital marketing utilizes multiple channels such as content marketing, influencer marketing, SEO, social media and online advertising to help brands connect with customers and uncover performance of marketing programs in real-time. As much as people toss around “digital marketing�, I get the impression that we’re not all on the same page in terms of what it actually means. Just a few weeks ago, we posted a digital marketing predictions post that now has nearly 8,000 social shares. Both the answers and the feedback were quite varied. To get a handle on how brand digital marketers view the topic, I reached out to a number of practitioners and executives to ask them directly.
By-John Huntzinger
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Why Digital Marketing Is Important? Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences. By-John Huntzinger
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Tactics Search Engine Optimization (SEO) The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives. Content Marketing The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers.
By-John Huntzinger
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Tactics Inbound Marketing Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content. Social Media Marketing
The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.
By-John Huntzinger
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Tactics Pay-Per-Click (PPC) A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google Ad Words. Affiliate Marketing A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.
By-John Huntzinger
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Tactics Native Advertising Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. Buzz Feed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’ -- for example, Facebook advertising and Instagram advertising.
Marketing Automation Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. By-John Huntzinger
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Tactics Email Marketing Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website. Online PR Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space.
By-John Huntzinger
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ABOUT-JOHN HUNTZINGER John Huntzinger is a Digital Marketing analyst and specialist in all digital marketing work .John Huntzinger help you to promote your business online. John Huntzinger is a Google certified specialist. John Huntzinger provide different professional services like Search Engine Optimization (SEO), Pay-Per-Click Marketing (PPC),ECommerce Inventory Management, Virtual Assistance Services
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By-John Huntzinger
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CONTACT Email-info@searchingworks.us Contact-(+1)201-984-7881
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By-John Huntzinger
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