Why Transparency In CSR Is Important
CSR stands for Corporate Social Responsibility. Many people don’t know what CSR stands for, so it’s essential to be transparent with their company’s CSR efforts if they want them to affect their business goals. This article explores why transparency in CSR is critical.
BETTER BRAND PRESENCE One of the reasons why transparency in CSR is essential is that it creates a better brand image. It’s no secret that CSR has a positive impact on a company’s public image. Not only does it mean more to customers and stockholders, but employees take greater pride in working for socially responsible organizations as well. By being transparent about its social responsibility, a company has a greater chance of becoming marketable and relatable.
HAPPIER INVESTORS Investors are very concerned with how companies manage their public image because it can reflect how profitable they will be down the road. A company’s transparency in CSR is another way to show investors that they are trustworthy and care for their business interests.
IMPROVED EMPLOYEE ENGAGEMENT
Employees spend more than half their waking hours working, so it’s vital that they’re happy to be there. Research has shown that companies with CSR transparency are less likely to experience workplace burnout or low morale because employees feel like they are working for the greater good. When there is a connection between their efforts and the company’s social responsibility, employees feel like they are involved in something that makes a difference, which creates a sense of purpose and meaning in their job.
PRESENTED BY JOHN JEZZINI
For more information, check out JohnJezzini.org