Script and Image—Some Notes on Content Writing for Online Business To the Letter If you think about how many languages you know, you might be surprised at your skill set. If you studied French, German, or Spanish in school, you can likely get around many countries as a traveler with your existing knowledge. If you have emigrated from another country to an Englishspeaking country, your knowledge of your ancestral tongue is probably pretty sharp. And even if you frequent foreign films or listen to the lyrics of foreign music lyrics and imitate what you hear, your knowledge of that language grows. But then there’s the matter of business language. You’ve probably heard about classes on oral communication in business settings or online conferences. But in today’s digital age, you have to know it, along with the business language of the Internet, to the letter. There is no more important area for this than the content for your online business material. From your web site design to your newsletter and catalog design and client e-mails, you have to nail down the right language for proper business communication. This might mean a bit of blood, sweat, and tears for those of you that aren’t not up on grammar or writing. But don’t worry; content writing for the Internet is a skill that can be learned relatively quickly, and it can be fun, too.
Getting It Right Today’s online content writing is basically a way of turning script into image. With this idea in mind, you have to consider two key points: writing to communicate clearly to the public and writing for online optimization requirements. Obviously, the public needs to understand everything your business is about, its products/services, and how you deliver it all. Therefore, you have to write as clearly as you can, with proper grammar, and in an attractive fashion that draw clients to your products/services. This is the easy part, and many online business pros learn to write their own content on their own, using other web pages as examples of good structure and diction. But then there’s the matter of optimization. Whenever you are writing, you have to incorporate keywords into the body of your writing as part of search engine optimization (SEO)—through which your content will be found in online client searches. For this, there are some good web site design tips to go by. First off, focus
your major optimization work on your web site’s landing page. This is called landing page optimization, and since your landing page is the first page clients come to during searches, you have to make sure it’s optimized with keywords as best you can. Secondly, refresh your work with keywords that are popular with clients in searches. You can use a keyword program to find this out, and then write your content with the keywords you find are the best for your business material. This takes some time to get right, so don’t get too frustrated if you don’t get it on the first go.
When in Doubt, Get Some Help You can plug away at content writing and learn it quickly; but you might also find that it’s just not your thing or that it’s too time consuming to muster up. If the latter applies to you, just get some help. Finding good content copywriting services these days is sometimes necessary when all of your own content writing hasn’t worked in generating new clients online. People at content writing agencies can write the pages you need for your web material up to the right optimization standards you require. On that, you might be able to get well-written, properly optimized content as part of a package deal through top-notch web site design services. Today’s web site designers keep in-house writers who can work with the web site designer to calibrate your web pages with the right balance between appearance and content. They can also provide analytics services to make sure these pages properly function online. Getting the right content for your business today needs to be done with a lot of precision and care, so getting help to do both is making sure that script and image is properly combined to create top success for your business. To get more help on all your SEO, web site design, and web traffic needs, e-mail Numero Uno Web Solutions Inc. at info@numerounoweb.com.