Johnna Calvillo | Design Portfolio
Parameter Newsletter Challenge
Nation-wide company needs a way to unite a burgeoning design network
Solution
An e-mail newsletter will provide a platform for sharing information and success stories keeping members of the design community connected and informed.
Deliverables
Brand identity Print & e-mail graphic templates Monthly content
Pictured
First edition e-mail body
Parameter Newsletter Challenge
Nation-wide company needs a way to unite a burgeoning design network
Solution
An e-mail newsletter will provide a platform for sharing information and success stories keeping members of the design community connected and informed.
Deliverables
Brand identity Print & e-mail graphic templates Monthly content
Pictured
Second edition e-mail body
Parameter Newsletter Challenge
Nation-wide company needs a way to unite a burgeoning design network
Solution
An e-mail newsletter will provide a platform for sharing information and success stories keeping members of the design community connected and informed.
Deliverables
Brand identity Print & e-mail graphic templates Monthly content
Pictured
Two examples of full articles applied to the print layout template
BabbaBox Delivers Learning Activities for Busy Families
Pallet System for Coca-Cola Freestyle
Contributed by Johnna Calvillo
Contributed by Johnna Calvillo
Jim Hively - Systems Sales Packaging out of Chicago - acquired this project through his investigation into Excelerate Labs, an accelerator program for start-ups that recently came to Chicago. BabbaCo, founded by Jessica Kim, was accepted into the summer 2011 session, and was unique in being one of the only companies to provide a physical product to consumers. BabbaCo was formed in 2007 as an online store for baby products. With her acceptance into the Excelerate program, Kim moved her efforts to focus on the creation of the BabbaBox, which launched officially in August of 2011. The BabbaBox is a monthly subscription service that provides themed activities geared for children ages 3-6. It aims to provide parents a tool to interactively teach their children while helping them explore the world around them. Each box has four components – Create, Explore, Story Tell and Connect - that all follow the theme of the month. The box pictured above is their “Gratitude Box.” The activities included teach children about being thankful, and about the importance of giving thanks . The challenge presented to the team was to design a shippable box that would provide a way to divide space into sections to house the four different and varying components. To add to the challenge, at the time when the xpedx design team was approached about the project, Kim had only established one month of activities; though themes had been
established, the specific activities and component items were still tentative. This prompted several discussions with Kim in which the design team was able to marry the process of establishing the design direction with the process of establishing the vision and limitations of Kim’s BabbaBox moving forward. The process was rewarding for both designers and customer, as the designers were able to give critical input to the decisions of the initial launch of a new product, and the customer felt they were given necessary and informed direction. Franco DiTerlizzi took lead on the project, and after exploring various options, provided the solution of a rolledend outer carton with an insert that could be used to divide the space into three sections in two variations, depending on how the insert is assembled. The decision was made to combine the Story Tell and Connect components, after determining that Story Tell was always going to be in the form of a single book, and that Connect was going to be a CD at most, while generally coming in the form of a graphically embellished card with a link to complete the activity online. In addition to this solution xpedx also supplied them with a plastic bag, as well as customized stickers and tissue paper, both featuring the BabbaCo logo. Since the BabbaBox was a new concept coming from a relatively new company, the designers were also provided a great opportunity to create graphics. Using the existing logo and brand colors, DiTerlizzi created the graphics to adorn the outside of the box. Kim was excited at every step of the process, as the xpedx team - sales and design together - were available and willing to help the burgeoning company navigate the process of bringing vision to fruition. Though there were many hurtles along the way, the customer was left happy with the versatile solution the design team was able to provide.
Coca-Cola has recently launched a new soda dispensing system they call Freestyle® and is currently executing the distribution of this new soda fountain to a growing variety of locations across the U.S. and internationally. Coca-Cola boasts that the Freestyle® allows users to create their own custom beverages by choosing from a combination of over 120 different Coca-Cola brand products with the use of a touch screen interface. Once the user makes his/her selections, Freestyle® dispenses the custom concoction neatly from one single valve. Freestyle® has been an overwhelming success for CocaCola so far. Younger generations are excited by the new ways of interacting with the machine that are not offered by standard dispensers, and the new look is sleek and modern. However, they have encountered many issues in the distribution, transportation and installation processes. Freestyle® weighs over 800 lbs, most of this weight residing in the top half of the machine, it rests on four legs and has a larger circumference at the top of the machine than the bottom. These are the major contributing factors that have presented issues in the manufacturing, handling and shipping processes. The system currently in place requires the machine to be transferred between two pallets during the manufacturing process. The secondary pallet utilized during shipping is a molded plastic design with cavities for each of the four legs.
Two plastic U-shaped sheets are then snapped into place around the brim of the pallet, held together by a plastic lid and small locks. This system is problematic for several reasons. Foremost, the machine only rests within the pallet, it is not secured in place. This has led to the units becoming free from the pallet during shipping and frequently tipping over. Secondly, the plastic shroud is easily displaced. Also, the assembly easily separates because the locks that hold the plastic shroud and lid together are not designed to endure the forces that are generated during distribution. The Chicago design team came up with several concepts to address these problems. The final iteration features a trisection molded pallet (pictured below) which resolves multiple issues with one element. The sections lock into place using two pins that run the entire length of the pallet and secure the machine to the pallet. This increases stability, decreasing the possibility of the units tipping over. It also provides a solution for ease of installation. The two outer portions can be removed just prior to installation on site. The middle section is designed to allow for a pallet jack to safely lift the machine, and once in place, lower the middle section of the pallet just far enough to clear the bottom of the machine. The top cap is fitted with PE foam inserts that ensure a tight fit around the top of the machine while protecting it from buffing and scratching. The cap, machine and pallet are firmly held together using a proprietary strap system which interweaves through features in the pallet and cap. This system presents a solution to eliminate the incidents Coca-Cola is experiencing with their current system, while providing the added benefits of an easy and safe installation process with a completely reusable system. We are excited about our solution and this opportunity with Coca-Cola. They are currently in the testing phase of this program and, at press time, a vendor decision.
RMU Course Catalog Challenge
Refresh existing look of the RMU course catalog to appeal to prospective students
Solution
Use dynamic graphics on the cover to intrigue the viewer. Portray a union of prestige and creativity on the inside spreads.
Deliverables 16 page booklet
Pictured
Front and back cover
RMU Course Catalog Challenge
Refresh existing look of the RMU course catalog to appeal to prospective students
Solution
Use dynamic graphics on the cover to intrigue the viewer. Portray a union of prestige and creativity on the inside spreads.
Deliverables 16 page booklet
Pictured Sample spread
RMU Course Catalog Challenge
Refresh existing look of the RMU course catalog to appeal to prospective students
Solution
Use dynamic graphics on the cover to intrigue the viewer. Portray a union of prestige and creativity on the inside spreads.
Deliverables 16 page booklet
Pictured Sample spread
Ready Heat Graphics Challenge
Create graphics to visually express a wide range of retail applications for a product currently distributed directly to medical facilities
Solution
Identify the most likely uses to guide the creation of an image for the front face of the sealed pouch that will instantly convey the purpose of the product. Give further details about the product through imagery and iconography on the reverse of the pouch.
Deliverables
Product & scene photography 2 graphic layouts
Pictured
Front and back of heat-sealed pouch for the Warming Vest
Ready Heat Graphics Challenge
Create graphics to visually express a wide range of retail applications for a product currently distributed directly to medical facilities
Solution
Identify the most likely uses to guide the creation of an image for the front face of the sealed pouch that will instantly convey the purpose of the product. Give further details about the product through imagery and iconography on the reverse of the pouch.
Deliverables
Product & scene photography 2 graphic layouts
Pictured
Front and back of heat-sealed pouch for the Warming Blanket
H&M US Mailer Graphics Challenge
Broaden the value of design services by introducing alternative ideas to an existing brand. The customer requested a structural packaging solution, graphics were developed proactively to adorn the physical samples sent to the customer.
Solution
Concept 1: Use photography from the H&M catalog to convey the message of the brand - high quality fashion at the best price for men and women - with a powerful and elegantly simple image Concept 2: Use a world map as an appealing visual texture to create a canvas on which to convey the widespread presence of H&M across North America.
Deliverables
Structural solution adapted to mailers in 6 sizes 2 graphic concepts Printed mock-up
Pictured
Largest mailer with graphic concept 1
H&M US Mailer Graphics Challenge
Broaden the value of design services by introducing alternative ideas to an existing brand. The customer requested a structural packaging solution, graphics were developed proactively to adorn the physical samples sent to the customer.
Solution
Concept 1: Use photography from the H&M catalog to convey the message of the brand - high quality fashion at the best price for men and women - with a powerful and elegantly simple image Concept 2: Use a world map as an appealing visual texture to create a canvas on which to convey the widespread presence of H&M across North America.
Deliverables
Structural solution adapted to mailers in 6 sizes 2 graphic concepts Printed mock-up
Pictured
Largest mailer with graphic concept 2
Two Brothers Glassware Pack Challenge
Develop artwork and packaging that allows for visibility and interaction with glassware
Solution
A one piece, manufacturable folding carton ships flat and is assembled by hand. The basic structure is kept consistent across 3 variations, with hidden elements changing to adapt to different glassware.
Deliverables
3 original structural solutions Product photography 3 artwork layouts 3 printed mock-ups
Pictured
Pint glass packaging
Two Brothers Glassware Pack Challenge
Develop artwork and packaging that allows for visibility and interaction with glassware
Solution
A one piece, manufacturable folding carton ships flat and is assembled by hand. The basic structure is kept consistent across 3 variations, with hidden elements changing to adapt to different glassware.
Deliverables
3 original structural solutions Product photography 3 artwork layouts 3 printed mock-ups
Pictured
Product photography
Two Brothers Glassware Pack Challenge
Develop artwork and packaging that allows for visibility and interaction with glassware
Solution
A one piece, manufacturable folding carton ships flat and is assembled by hand. The basic structure is kept consistent across 3 variations, with hidden elements changing to adapt to different glassware.
Deliverables
3 original structural solutions Product photography 3 artwork layouts 3 printed mock-ups
Pictured
Weizenbier glassware mock-up
VFT Global Lettuce Packaging Challenge
Develop stackable packaging that allows for visibility of the product without using plastics
Solution
A folding carton container with abstract diecuts on 3 of 4 panels allows for maximum visibility and minimal loss of structural integrity. Introducing a custom closure increases perceived quality and visual intrigue.
Deliverables
2 original structural solutions
Pictured
Unprinted mock-ups
Peckish Packaging Challenge
Develop primary and secondary packaging for dried food snacks to be shipped direct to consumer
Solution
Concept 1: Triangular plastic tubes with resealable closures are the primary packaging. Six primary tubes form a hexagon when nested together that fit into a 3-piece paper tube. The paper tube ships direct and the bottom half is used as a stand for the primary plastic tubes after opening. Concept 2: Round plastic tubes with resealable closures are the primary packaging. Six primary tubes are placed horizontally in a corrugated shipper.
Deliverables
1 physical sample set of each concept
Pictured
Concept 1 - unprinted mock-up
Peckish Packaging Challenge
Develop primary and secondary packaging for dried food snacks to shipped direct to consumer
Solution
Concept 1: Triangular plastic tubes with resealable closures are the primary packaging. Six primary tubes form a hexagon when nested together that fit into a 3-piece paper tube. The paper tube ships direct and the bottom half is used as a stand for the primary plastic tubes after opening. Concept 2: Round plastic tubes with resealable closures are the primary packaging. Six primary tubes are placed horizontally in a corrugated shipper.
Deliverables
1 physical sample set of each concept Graphics for corrugated shipper & primary tubes
Pictured
Concept 2 - rendered corrugated shippers
Peckish Packaging Challenge
Develop primary and secondary packaging for dried food snacks to shipped direct to consumer
Solution
Concept 1: Triangular plastic tubes with resealable closures are the primary packaging. Six primary tubes form a hexagon when nested together that fit into a 3-piece paper tube. The paper tube ships direct and the bottom half is used as a stand for the primary plastic tubes after opening. Concept 2: Round plastic tubes with resealable closures are the primary packaging. Six primary tubes are placed horizontally in a corrugated shipper.
Deliverables
1 physical sample set of each concept Graphics for corrugated shipper & primary tubes
Pictured Labeled tubes
GoPro Hero3 Packaging Challenge
Develop primary packaging for GoPro Hero3 line of cameras that provides 360째 view of the product and creates a better opening experience at a lower cost than the existing packaging
Solution
An injection molded case that can also serve the function of primary retail packaging. A temporary paper insert fills the bottom portion of the case for retail graphics and can be removed once purchased to allow for full visibility of accessories. Two closure variations were presented, one that would allow for a watertight case, the other a less expensive alternative.
Deliverables
Rendered manufacturable concepts
Pictured
Final rendering - watertight closure
GoPro Hero3 Packaging Challenge
Develop primary packaging for GoPro Hero3 line of cameras that provides 360째 view of the product and creates a better opening experience at a lower cost than the existing packaging
Solution
An injection molded case that can also serve the function of primary retail packaging. A temporary paper insert fills the bottom portion of the case for retail graphics and can be removed once purchased to allow for full visibility of accessories. Two closure variations were presented, one that would allow for a watertight case, the other a less expensive alternative.
Deliverables
Rendered manufacturable concepts
Pictured
Final rendering - alternate closure
REI Permanent Retail Display Challenge
Develop a display that will be a permanent store fixture to dispense and organize the REI brand stuff sacks. Design should be easily adaptable to other brands carried by the retailer.
Solution
A system of two sizes of fabricated metal dispensers that will fit all volumes of stuff sacks and can be easily attached to existing slat walls. Vinyl labels are applied to the dispensers for identifying information and are easily removed to allow for new/updated labels. Clear PVC is printed on the back surface and cut to a custom shape for the display banner. Wire cages with mounts attach to the slat wall and display filled stuff sacks to demonstrate actual volumes of the various sizes available to shoppers.
Deliverables
Rendered manufacturable concept with original graphics
Pictured Final rendering
LIFX Retail Display Challenge
Develop a free-standing, temporary retail display to hold primary packaging, shopable from two sides
Solution
A corrugated display consisting of several components that creates a symmetrical, two-sided display with several shelves and a replaceable banner
Deliverables
Manufacturable design elements 1 unprinted mock-up
Pictured
Final mock-up with primary packaging placeholders