4P’s of Marketing Mix: An Interesting Topic for Marketing Assignment Presented By:
CONTENTS
01
What Is Marketing?
02
03
What Are 4P’s of Marketing Mix?
04
What Is Marketing Mix? Why Including Marketing Mix Makes the Content Strong?
01 What Is Marketing? Marketing can be defined as the study of the management or exchange relationships. It is more about satisfying the needs and wants of the customers by analyzing their taste and preferences related to the product.
02 What Is Marketing Mix? Marketing mix is the combination of marketing tools that company uses to satisfy their target customers and achieve organizational goals.
What Are 4P’s of Marketing Mix?
Produc t • • • • • •
Quality Features Design Style Brand Packaging
Price • • • • •
Pricing Strategy Discounts Allowances Payment Period Credit Items
Place • • • • •
Channels Coverage Locations Inventory Transport
Promotio n • • • • •
Advertising Personal Selling Sale Promotion Publicity Displays
What Is Product? Product refers to the goods and services offered by the organization. A pair of shoes, a plate of rice, all are products. All these are purchased because they satisfy one or more of our needs.
What Is Price? Price is the amount charged for a product or service. It is the second most important element in the marketing mix. It signifies the total earnings of the organization.
What Is Place? Place refers to the movement of product from producer to the intended user is called place. In simple words, it is how your product is bought and where it is bought.
What Is Promotion? Promotion is a process of advertising any final product to attract the customers so that they can buy it and make you generate some revenue.
Why Including Marketing Mix Makes the Content Strong?
It makes the assignment informative. Marketing mix helps the reader understand the problem that you have solved. It helps in showcasing the efforts that you had put to make it worthy of getting A+.
This is all you need to know about marketing mix and why to include it in your marketing assignment.
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