Academic Design Journal by Johnny Lam

+logotype | +corporateidentity | +typography | +printmedia | +packaging

academic

portfolio of johnnylam

graphicdesign +marketing

Johnny Lam Plan V Graphic Design & Marketing Visual Arts Department California State University San Bernardino Graphic Design Art 443 Spring 2010 Design Professor George McGinnis

“WHERE DESIGNING HAPPENS”

California State University San Bernardino College of Arts and Letters Visual Arts Department I have reviewed the portfolio that includes at least 20 designs, a design statement, a resumĂŠ, letter of introduction, and CD or DVD portfolio of Johnny Lam and find that it meets Plan V Graphic Design & Marketing major requirements for the B.A. in Art.

George McGinnis

Beth Steffel

Kurt Collins

Victoria Seitz

Design is to help communicate visually - Johnny Lam With my designs, I communicate a message through images and text.

â&#x20AC;&#x153;

Artist Statement

When given a design task I identify the problems that hinder communication, I seek to understand the target audience for this design and conduct and

compile vital research that is related to the design. The use of type, color, images and other visual references in the design all support the design concept. Having a concept and goal for my projects is important in my design

philosophy. As a designer and artist, my goal is to communicate to the receiver which is the audience in my designs.

table of contents

KJazz Radio Upland Brewing Company KFC (Kentucky Fried Chicken) Guylian Belgian Chocolates Eastman Pharmaceutical Puritea LiciousDesignz Ecofuels

Eastman Pharmaceutical KFC Ecofuels

Linearity Print Magazine Cover Helvetica Typography Booklet Hermann Zapf Typeface Booklet

ATV Magazine Cover Mattress Showroom Newspaper Ad Bookcover Design KJazzy Radio Bookmark

LiciousDesign Website CSUSB Recreational Sports Website

Upland Beer Guylian Belgian Chocolate Puritea

LOGO TYPES pg. 2 pg. 3 pg. 4 pg. 5 pg. 6 pg. 7 pg. 8 pg. 9

CORPORATE IDENITY pg. 11-18 pg. 19-24 pg. 25-30

TYPOGRAPHY pg. 32 pg. 33 pg. 34 pg. 35

PRINT MEDIA pg. 37 pg. 38 pg. 39 pg. 40

WEB DESIGN pg. 42 pg. 43

PACKAGING pg. 45-48 pg. 49-50 pg. 51-54

logo

types loâ&#x20AC;˘go --- a graphic representation or

symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.

JOHNNY LAM | ACADEMIC PORTFOLIO

KJazz Radio This logo was redesigned to reflect the essence of KJazz radio to promote their radio station that helps preserve jazz and blue music.

Typeface: Das Reicht Gut Regular

Color Scheme:

PANTONE 2593 C CMYK Black

â&#x20AC;&#x153;KKJZ 88.1 and Global Jazz are committed to the promotion and preservation of the rich cultural heritages of jazz and blues through engaging, inspiring and informative programming that satisfies the most dedicated jazz and blues aficionados while attracting newcomers of all ages.â&#x20AC;?

logotypes

UPLAND

BREWING CO.

This logo was redesigned to emphasize originality of Uplandâ&#x20AC;&#x2122;s signature brewing of their Wheat to produce their flavorful beer. Also, the hills in the logo signifies the hills of Bloomington where Upland was founded in. Typeface: Century Gothic Bold Color Scheme:

PANTONE 350 PANTONE 570

Upland Brewing Company distribute kegs and bottles of Pale, Porter, Amber, and Uplandâ&#x20AC;&#x2122;s signature Wheat to our Bloomington customers and other select venues throughout Indiana. The Tap Room provides an airy, open environment where great food, great beer, and great friends come together in the context of a working brewery.

logotypes

JOHNNY LAM | ACADEMIC PORTFOLIO

Upland Brewing Company

.)& JOHNNY LAM | ACADEMIC PORTFOLIO

KFC (Kentucky Fried Chicken) Redesigned logo of fast food chain KFC into a fine dining, exclusive restaurant. This new premium restaurant offers exclusive and elegant rare chicken.

Typeface: Tw Cent MT Bold

Color Scheme:

PANTONE DS 322-5 C

KFC Corporation, based in Louisville, Kentucky, is the world’s most popular chicken restaurant chain, specializing in Original Recipe®, Extra Crispy®, Kentucky Grilled Chicken™ and Original Recipe Strips with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches.

logotypes

This logo was redesigned for a premium chocolate company called Guylian which made the finest Belgian chocolate with fresh and pure chocolate.

Typeface: Jellyka Gare De Chambord (Modified) Myraid Apple Color Scheme:

PANTONE 154C PANTONE DS 392-3C

Guylian is world famous for its exquisite Belgian Chocolate Sea Shells, each filled with delicious roasted hazelnut praline made to a unique recipe. We offer a range of premium gift boxes, luxurious assortments, individually wrapped chocolates, bars, Christmas and Easter specials. All made from the finest Belgian chocolate.

logotypes

JOHNNY LAM | ACADEMIC PORTFOLIO

Guylian Chocolates

JOHNNY LAM | ACADEMIC PORTFOLIO

Eastman Pharmaceutical This logo was redesigned for a high-profiled manufacturing company. Design reflects the companyâ&#x20AC;&#x2122;s mission statement and create identity recognition. Typeface: Sansation Bold Century Gothic Color Scheme:

PANTONE DS 223-2 U PANTONE DS 327-8 U

Eastman provides chemicals, fibers and plastics materials that our customers use as key ingredients to make products people use every day. More than 10,000 Eastman employees around the world blend technical expertise and innovation to deliver practical solutions that help make the world a better place.

logotypes

This logo was redesigned for a premium tea company named Salada Tea. They used pure ingredients in making their teas and have unique packaging for their products.

Typeface: Bauserif

Color Scheme:

PANTONE DS 290-1 C PANTONE K - 30

Salada Green tea was founded by Peter C. Larkin 1950. Larkinâ&#x20AC;&#x2122;s recognition of the need for prepackaged tea set the packaging trend for the entire tea industry. Salada subsequently printed a few words of wit or wisdom on each tea tag beginning in the early 1960â&#x20AC;&#x2122;s. No matter where you buy Salada, you will always find it, grade for grade, of the same high standard of quality.

logotypes

JOHNNY LAM | ACADEMIC PORTFOLIO

Puritea

JOHNNY LAM | ACADEMIC PORTFOLIO

LiciousDesignz This logo was created for myself identity. Logo and style of design reflects my style of designing. Colors used to capture viewers attention

Typeface: 1980 Portable Abadi MT Condensed Bold

Color Scheme:

CMYK Magenta CMYK Cyan

LiciousDesignz is myself identity logo. Title of â&#x20AC;&#x153;Liciousâ&#x20AC;? is derived from my nickname friends and family call me JohnnyLicious. My design style is very fun and trendy. Having designed this logo makes a memorable logo retention and colors help draw attention from users.

logotypes

This logotype was redesigned for a bio fuels company originally named Evolution Fuels. I shorten the title to to EcoFuels to create a more memorable title.

Typeface: Helvetica Bold

Color Scheme:

PANTONE DS 327-2 U PANTONE 376 C

Evolution Fuels is a United States company based upon biofuels. They incorporate such fuel sources as ethanol and biodiesel to help Americans save money and help reduce pollution that affects the environment. Evolution Fuels is committed to the establishment of creating and disturbing their biofuel technology in retail fueling stations across the united states.

logotypes

JOHNNY LAM | ACADEMIC PORTFOLIO

EcoFuels

corporate

identity cor· po· rate i· den· ti· ty --- the physical

characteristics that are associated with a corporation, esp. a logo, building, colors, designs, and advertising.

JOHNNY LAM | ACADEMIC PORTFOLIO

logo design Eastman manufactures the chemicals, fibers and plastics that give everyday products the strength, design and functional characteristics desired by consumers and commercial customers worldwide. The logo designed uses a clean san serif typeface. The color chosen for the logo was royal blue which gives the company a defined look. The hexagons is the logotype icon to represent all the chemical, fibers, and plastics that eastman research, designs, and manufactures.

Typeface: Sansation Bold Century Gothic Color Scheme:

PANTONE DS 223-2 U PANTONE DS 327-8 U

corporate identity

PO Box 431 Kingsport, TN 37662

eastman.com

Johnny Lam 6000 University Parkway San Bernardino, CA. 92407-2405 â&#x20AC;&#x153;innovating for the futureâ&#x20AC;?

Phone: (432) 229-2000 | Fax: (423) 229-2145 | www.eastman.com | Email: eastman1@eastman.com

stationery design The stationery created for Eastman Pharmaceutical is meant to be very simple, cleaned and refined. The upper left corner of the documents simply has the logo and includes all mandatory information along the side of the logo. A fading hexagon shape is faintly in the lower left of the documents. A blue strip is added to the design to create balance for the design.

corporate identity

JOHNNY LAM | ACADEMIC PORTFOLIO

PO Box 431 Kingsport, TN 37662

JOHNNY LAM | ACADEMIC PORTFOLIO

corporate buildings The corporate building signage created for Eastman Pharmaceutical is meant to be very simplistic, yet professional in its own terms. The main office of Eastman is a beautiful and inviting environment with beautiful trees and flowers surrounding the building. Large stain-glass windows to allow natural sunlight into the offices and laboratories. The entrance sign is a large stainless steel (post) with the logo embed at the top along with text to reference locations around the Eastman campus.

corporate identity

The corporate uniform consist of a simple white button up with optional tie for employees. The laboratory coat for scientist consist of a white long lab coat. All the uniforms have the Eastman identity patch on the upper right chest of the uniform.

corporate vehicles Corporate vehicles are very simplistic and plain with just a white delivery van with the logotype across the side of the vehicle. Other vehicles include delivery trucks and semi truck for large transportation of products.

corporate identity

JOHNNY LAM | ACADEMIC PORTFOLIO

corporate uniforms

JOHNNY LAM | ACADEMIC PORTFOLIO

advertising magazine The Advertising for Eastman is mainly focused in print media such as flyers, and magazine ads and sometimes in commericals and large billboards.

corporate identity

JOHNNY LAM | ACADEMIC PORTFOLIO

employee badges Employee badges are very stylistic with a blue and white color scheme to reflect the logo identity.

corporate identity

JOHNNY LAM | ACADEMIC PORTFOLIO

promotional items Eastman has such promotional items such as pencils, pen, stickers, magnets, notepad and others. They give away these items at events they host. These items help promote the name and brand of Eastman.

corporate identity

The Eastman webpage is very easy to navigate and design with the end user in mind. The website layout is made into 2 columns with a main content and sub-categorizes sections for new and updates.

corporate identity

JOHNNY LAM | ACADEMIC PORTFOLIO

webpage design

JOHNNY LAM | ACADEMIC PORTFOLIO

logo design

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KFC also known as Kentucky Fried Chicken is repositioning their company and upgrade into an upscale 5 star elegant restaurant. The logo design uses a bold all block cap lettering to create clear letterforms and a well balanced text. The color chosen for the logo was a darken red which strives away from the look of a fast food restaurant with the occasional bright red or other distinctly fast-food color schemes. This refined color helps give the company a defined look. The Chicken silhouette used at the top of this logo is a representation of a rooster that represents KFC as strong and dominant competitor in todayâ&#x20AC;&#x2122;s restaurants.

Typeface: Tw Cent MT Bold Color Scheme:

PANTONE DS 322-5 C

corporate identity

.)&

20 4694 University Parkway San Bernardino, CA 92407 - (909) 880-8118 - www.kfc.com

.)& front

.)&

Johnny Lam 6000 University Parkway San Bernardino, California 92407-1408

back

front back

BUSINESS CARD BUSINESS CARD

stationery design The stationery created for KFC is very professional and elegant. The upper left corner of the documents simply have the logo and includes all mandatory information. Business card is very simple with a white background with the logo in the center of the card.

corporate identity

JOHNNY LAM | ACADEMIC PORTFOLIO

.)&

y 4694 University Parkwa 92407 San Bernardino, CA

JOHNNY LAM | ACADEMIC PORTFOLIO

restaurant store-front Restaurant building design is very elegant and upper class look and feel to it. The front door has a very tall and vertical architectural glass. At the top has a black matte banner embed with the newly designed KFC Logo. Overall the building design is to showcase the elegance of the restaurant.

corporate identity

employee uniforms

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menu design KFC’s menu design is simply yet elegant. It’s design is a 3 page tri-fold with 3 columns of excellent choices of our finest entree’s and desserts. The menu also contains colorful images to help customers get a visual focus on the food they will be served.

•

KFC KFC

KFC MENU

corporate identity

JOHNNY LAM | ACADEMIC PORTFOLIO

Employee uniforms are very professional and dressy. The outfit consist of: a white long sleeve button up, dark red apron, black slacks, and optional tie. A very simple and comfortable uniform for employees and can be easily recognized by customers. The logo is a patch on the upper left chest of the apron.

JOHNNY LAM | ACADEMIC PORTFOLIO

.)&

front

back

directdesign mailer Direct mailers for KFC are very elegant and eye-catching with their beautiful photos of interior of the restaurant along with photos of some entreeâ&#x20AC;&#x2122;s available at their restaurant. These mailers are mailed out to new customers and sometimes returning customers.

DIRECT MAIL

corporate identity

JOHNNY LAM | ACADEMIC PORTFOLIO

webpage design KFC also has an online webpage for customers to check up on the newest chicken assortment we offer or will be offering. Futhermore, they can also check on our hours of operations and directions to the nearest KFC location.

corporate identity

JOHNNY LAM | ACADEMIC PORTFOLIO

logo design Ecofuels is formerly known as Evolution Fuels which is a United States company based upon using biofuels and todayâ&#x20AC;&#x2122;s newest technology to help reduce carbon emmissons and find alternative fuels sources in todayâ&#x20AC;&#x2122;s economy. The logo itself is very eye catching and fundamental balanced with the text and soft colors. Text used is the infamous font used everywhere Helvetica. The icon within the text is a leaf vector to help represent the company in their identity as a biofuels company.

Typeface: Helvetica Bold Color Scheme:

PANTONE DS 327-2 U PANTONE 376 C

corporate identity

ecofuels

3001 Knox Street Suite 403 Dallas, TX 75205

JOHNNY LAM | ACADEMIC PORTFOLIO

3001 Knox Street Suite 403 Dallas, TX 75205

DENNIS MCLAUGHLIN Chief Executive Officer

Phone: 214-389-9800 | Fax: 214-389-9805 | www.evolution-fuels.com | Email: evolution-fuels.com

stationery design Ecofuelâ&#x20AC;&#x2122;s stationery design was to keep it simple. Letterhead contains simply the logo in the upper left hand corner and opposite side with the mandatory contact information. Same design elements are carried through into the envelope and business card designs.

corporate identity

JOHNNY LAM | ACADEMIC PORTFOLIO

gas-station design Ecofuels gas stationâ&#x20AC;&#x2122;s design is very trendy with a modern design. The fueling station is colored with the ecofuelâ&#x20AC;&#x2122;s green to set themselves apart from other fueling stations near by. Beautiful plants are in front of the fuel station to give the essence of a eco-friendly building.

corporate identity

employee uniforms JOHNNY LAM | ACADEMIC PORTFOLIO

Employee uniforms for ecofuel workers at the gas station wear a comforable button-down navy blue shirt with logo. Other uniforms include corporate uniforms and gas delivery drivers.

corporate vehicles Vehicles for Ecofuel vary from such as Gas Tank as pictured above to corporate trucks or SUV. Vehicles are very simple with the color white on majority of them. Along with the logo on each vehicle to disgustish them from others.

corporate identity

JOHNNY LAM | ACADEMIC PORTFOLIO

advertisement design Ecofuelâ&#x20AC;&#x2122;s advertisement are aimed mainly towards consumers. They target them by showing an image that represents where biofuels are born from in this case in this bus stop ad shows a planet growing. Other advertisement from Ecofuels include, billboards, commercials, and magazine ads.

corporate identity

JOHNNY LAM | ACADEMIC PORTFOLIO

webpage design Ecofuelâ&#x20AC;&#x2122;s website is very informal and easy for customers or business partners to navigate the website to get to the information they need. The layout has at the top our logo along with an easy access to navigation links with a grid like layout for content in the middle. Photos and text help the reader to convey information about our website.

corporate identity

typo graphy ty路 pog路 ra路 phy --- the art or process of printing with type, the work of setting and arranging types and of printing from them.

JOHNNY LAM | ACADEMIC PORTFOLIO

typography term poster Typography Poster - Linearity - Typography (the design of typefaces) is an important consideration in the production of literary works. This poster incorporates the term â&#x20AC;&#x153;Linearityâ&#x20AC;? which is defined in typography terms as - Refers to the one way stream of text that is unbroken, flowing in one continuous movement. The design of this poster was to represent the literal term in a form of imagery.

typography

JOHNNY LAM | ACADEMIC PORTFOLIO

magazine â&#x20AC;&#x153;printâ&#x20AC;?cover Student Print magazine cover design - The magazine cover is to create an effective design solution to the global waste problem by illustrating the alternative of using edible packaging as an economic, technical, and energy efficient way of preserving the environment. With producing edible packaging, recycled packaging costs will be greatly reduced, overflows of wasteful trash will subside, and a simple more efficient packaging means would be introduced in the consumer market.

typography

JOHNNY LAM | ACADEMIC PORTFOLIO

typography booklet Helvetica Typography Booklet - 12 page saddle-back booklet all about the history, style of typeface, and creator of the infamous helvetica typeface. Full CMYK booklet with full bleed. Size of booklet is: 6.50in x 5.50in

typography

JOHNNY LAM | ACADEMIC PORTFOLIO

typography type booklet Hermann Zapf Typeface Booklet - Typeface booklet for Hermann Zapf. Contains history about the designer, typefaces of Zapfino, typeface used in media and film. Full CMYK booklet with full bleed. Size of booklet is: 6.50in x 5.50in.

typography

print media print me路di路 a --- is a process for

reproducing text and image, typically with ink on paper using a printing press.

JOHNNY LAM | ACADEMIC PORTFOLIO

magazine cover design ATV Magazine Cover - Cover redesign for a popluar ATV magazine company. Create a uniform and balanced cover with clean images and simple text to inform readers what this magazine issue is about. Cover is in Full CMYK colors with full bleed. Size: 8.00 in. x 10.25 in.

print media

JOHNNY LAM | ACADEMIC PORTFOLIO

newspaper advertisement Mattress Showroom Newspaper Ad - Redesigned newspaper ad for Mattress Showroom. Two verisons of ads which include a large full vertical size ad and a mini size ad. The ad is very simple and straight to the point to market to the target audience with new special sales for their mattresses. Vertical Ad: Full CMYK with bleed. Size: 16.00in. x 8.00in. Mini Ad: Full CMYK with bleed. Size: 8.00in. x 8.00in.

print media

JOHNNY LAM | ACADEMIC PORTFOLIO

bookcover design Redesign Bookcover - Bookcover redesign for a popular but old Public Speaking book. Objective of this project was to help enhance the look of the original bookcover into a modern and vibrant design for todayâ&#x20AC;&#x2122;s standards. Cover is in Full CMYK colors with full bleed. Size: 8.00 in. x 6.25 in.

print media

JOHNNY LAM | ACADEMIC PORTFOLIO

bookmark design KJazz Radio Bookmark - Bookmark designed for KJazz Radioâ&#x20AC;&#x2122;s music festival. Design was inspired to mimic a party and concert type atmosphere with silhouette of people dancing and enjoying the music. Full CMYK color with full bleed. Size of bookmark is: 9in x 2in.

print media

web design web de路 sign --- is the skill of creating

presentations of content that is delivered to an end-user through the World Wide Web.

JOHNNY LAM | ACADEMIC PORTFOLIO

onlineportfolio design LiciousDesign Website - Design of this online portfolio was created with image editing from Photoshop and coded website with CSS/HTML and PHP. Website is access and run through wordpress. Website design also incorporate such code as javascript for animations and image effects. Fully function website with dedicated registered domain with proper web hosting.

web design

JOHNNY LAM | ACADEMIC PORTFOLIO

recreationaldesign sports CSUSB Recreational Sports Website - Design of layout, images used, and top banner for this website. Recreational Sports is CSU San Bernardinoâ&#x20AC;&#x2122;s gym/athletic section. Easy to use navigation and column for flyers for upcoming events sponsored by the gym. Includes columns/tables used in this layout for a clean and sleek interface.

web design

pack aging pack路 ag路 ing --- process of design in

which merchandise packaging is created to be attractive to help sell a product.

UPLAND BREWING CO.

JOHNNY LAM | ACADEMIC PORTFOLIO

Upland Brewing Company distribute kegs and bottles of Pale, Porter, Amber, and Upland’s signature Wheat to our Bloomington customers and other select venues throughout Indiana. The Tap Room provides an airy, open environment where great food, great beer, and great friends come together in the context of a working brewery.

UPLAND

UPLAND BREWING CO. CONTENTS: 12FL OZ 6.5% ALC. BY VOL. PER 12 FL. OZ. - AVERAGE ANALYSIS: CALORIES- 125; CARBOHYDRATES-9.9 GRAMS; PROTIEN- 0.3 GRAMS; FAT- 0.0 GRAMS. BREWED IN INDIANA BY UPLAND BREWING CO. BREWING SINCE 1997 Visit www.uplandbeer.com

GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS (2) CONSUMPTION OF ALCHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS.

BREWING CO.

necklabel bottle design

UPLAND BREWING CO.

CONTENTS: 12FL OZ 6.5% ALC. BY VOL.

PER 12 FL. OZ. - AVERAGE ANALYSIS: CALORIES- 125; CARBOHYDRATES-9.9 GRAMS; PROTIEN- 0.3 GRAMS; FAT- 0.0 GRAMS. BREWED IN INDIANA BY UPLAND BREWING CO. BREWING SINCE 1997

UPLAND BREWING CO.

CONTENTS: 12FL OZ 6.5% ALC. BY VOL.

PER 12 FL. OZ. - AVERAGE ANALYSIS: CALORIES- 125; CARBOHYDRATES-9.9 GRAMS; PROTIEN- 0.3 GRAMS; FAT- 0.0 GRAMS. BREWED IN INDIANA BY UPLAND BREWING CO. BREWING SINCE 1997

- Design of the neck bottle labels are very ALE PALE ALE Neck Bottle Label Design WHEAT DRAGONFLY Visit www.uplandbeer.com

Visit www.uplandbeer.com

Drink Responsibly BEER

CA CASH REFUND

packaging

UPLAND

BREWING CO.

simple and complements the main front labels. Simple label shape mimics the shape of the actual beer bottle. Labels are color coded according to their taste with the logo at the center of the label. Drink Responsibly BEER CA CASH REFUND

bottlelabel design Bottle Label Design - The design of the front label is very vivid and detail with an static image that helps present the flavor of the beer along with a color to mimic and express the taste of the beer. Back label isUPLAND very simple and straight to the point UPLAND BREWING CO. BREWING CO. with nutritional facts and or vital information

UPLAND BREWING CO.

BREWING CO.

Visit www.uplandbeer.com

CONTENTS: 12FL OZ 6.5% ALC. BY VOL.

PER 12 FL. OZ. - AVERAGE ANALYSIS: CALORIES- 125; CARBOHYDRATES-9.9 GRAMS; PROTIEN- 0.3 GRAMS; FAT- 0.0 GRAMS. BREWED IN INDIANA BY UPLAND BREWING CO. BREWING SINCE 1997

UPLAND BREWING CO.

UPLAND

UPLAND BREWING CO.

Visit www.uplandbeer.com

WHEAT ALE

DRAGONFLY

PALE ALE UPLAND

UPLAND

BREWING CO.

Drink Responsibly BEER

CA CASH REFUND

CONTENTS: 12FL OZ 6.5% ALC. BY VOL.

PER 12 FL. OZ. - AVERAGE ANALYSIS: CALORIES- 125; CARBOHYDRATES-9.9 GRAMS; PROTIEN- 0.3 GRAMS; FAT- 0.0 GRAMS. BREWED IN INDIANA BY UPLAND BREWING CO. BREWING SINCE 1997

WHEAT ALE

Visit www.uplandbeer.com GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS (2) CONSUMPTION OF ALCHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS.

PER 12 FL. OZ. - AVERAGE ANALYSIS: CALORIES- 125; CARBOHYDRATES-9.9 GRAMS; PROTIEN- 0.3 GRAMS; FAT- 0.0 GRAMS. BREWED IN INDIANA BY UPLAND BREWING CO. BREWING SINCE 1997 Visit www.uplandbeer.com

DRAGONFLY

Drink Responsibly BEER

CA CASH REFUND

PALE ALE

packaging

JOHNNY LAM | ACADEMIC PORTFOLIO

BREWING CO.

CONTENTS: 12FL OZ 6.5% ALC. BY VOL.

PER 12 FL. OZ. - AVERAGE ANALYSIS: CALORIES- 125; CARBOHYDRATES-9.9 GRAMS; PROTIEN- 0.3 GRAMS; FAT- 0.0 GRAMS. BREWED IN INDIANA BY UPLAND BREWING CO. BREWING SINCE 1997 Visit www.uplandbeer.com

UPLAND BREWING CO.

UPLAND

UPLAND BREWING CO. CONTENTS: 12FL OZ 6.5% ALC. BY VOL.

6-packcarrier design 47

WHEAT ALE

Upland Wheat Ale

JOHNNY LAM | ACADEMIC PORTFOLIO

A classic rendition of Belgian Wit Bier, light on the tongue and easy going, refreshingly tart, with a distinct citrus finish. In the Tap Room we serve our pints of Wheat with a wedge of orange to acent the inherent spices.

UPLAND BREWING CO.

ÂŠ 2010 UPLAND BREWING COMPANY, BLOOMINGTON, IN., U.S.A. For more information about our products , call 812-336-BEER (2337) or visit us at www.uplandbeer.com

6-Pack Carrier Design - The design of the 6-pack carrier is based upon the flavor of the carrier as in this case this 6-pack carrier was designed for the Wheat Ale flavor. Main color scheme is based upon the flavor of the beer and a static image around the case and handles of the carrier.

WHEAT ALE

Spec # 1823 STOCK # 611436 BREWED IN INDIANA BY UPLAND BREWING CO. BREWING SINCE 1997

GREAT CRAFT BREWED BEER SINCE 1997

6 - 12 FL. OZ. BOTTLES

packaging

JOHNNY LAM | ACADEMIC PORTFOLIO

packaging

DARK CHOCOLATE BAR

Guylian offers a collection of premium Belgian chocolate bars, giving you the great taste of finest Belgian chocolate with the special Guylian 'touch'.

Everyday chocolate indulgence Guylian offers a collection of premium Belgian chocolate bars, giving you the great taste of finest Belgian chocolate with the special Guylian 'touch'.

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Guylian chocolate bars are made with carefully selected, high-quality ingredients. According to old traditions, Guylian uses 100% cocoa butter for the production of these fine Belgian chocolate bars. Every flavour of the Guylian chocolate bars will take you to new levels of sensory delight, every single day. Each individual piece of the bar is signed with the Guylian logo so that real chocolate lovers know that each creation has been made with the love and special care of the Belgian Chocolatiers.

based on a 2,00 calorie diet.

MILK CHOCOLATE (SUGAR, COCOA BUTTER, CHOCOLATE, SKIM MILK, MILKFAT, LACTOSE, CHOCOLATE PRESSED WITH ALKAI, SOY LECITHIN, NATURAL AND ARTIFICAL FLAVORS), PEANUT, ALMONDS, SUGAR, BUTTER, CORN SYRUP, SALT. ALLERGY INFORMATION: MAY CONTAIN TREE NUTS

We Value your questions or comments. Call 32 3 760 97 00 or visit us at www.guylian.be Please save the unused product and wrapper.

56% COCOA

NET WT

BEST BEFORE:

05/2010 933A0CHI051

100% COCOA 3.53 OZ 100.1G

Nutrition Facts Serv size: 1 bar (33g), Servings 3, Amount per serving: Calories 180, Fat Cal. 100, Total Fat 11g (17%DV), Fat 6g (30%DV), Trans Fat 0g, Cholest. 5mg (2%DV), Sodium 35mg (1%DV), Total Carb. 19g (6%DV), Fiber 1g (4%DV), Sugars 17g, Protien 2g, Vitamin A (0%DV). Percent Daily Values (DV) are

DARK CHOCOLATE (SUGAR, COCOA BUTTER, CHOCOLATE, SKIM MILK, MILKFAT, LACTOSE, CHOCOLATE PRESSED WITH ALKAI, SOY LECITHIN, NATURAL AND ARTIFICAL FLAVORS), PEANUT, ALMONDS, SUGAR, BUTTER, CORN SYRUP, SALT. ALLERGY INFORMATION: MAY CONTAIN TREE NUTS

DARK CHOCOLATE

NET WT

3.53 OZ 100.1G BEST BEFORE:

05/2010 933A0CHI051

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Everyday chocolate indulgence

Guylian offers a collection of premium Belgian chocolate bars, giving you the great taste of finest Belgian chocolate with the special Guylian 'touch'.

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based on a 2,00 calorie diet.

MILK CHOCOLATE

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EXTRA DARK CHOCOLATE BAR

DARK CHOCOLATE BAR

MILK CHOCOLATE BAR

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EXTRA DARK CHOCOLATE BAR

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DARK CHOCOLATE BAR

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EXTRA DARK CHOCOLATE BAR

Everyday chocolate indulgence

EXTRA DARK CHOCOLATE (SUGAR, COCOA BUTTER, CHOCOLATE, SKIM MILK, MILKFAT, LACTOSE, CHOCOLATE PRESSED WITH ALKAI, SOY LECITHIN, NATURAL AND ARTIFICAL FLAVORS), PEANUT, ALMONDS, SUGAR, BUTTER, CORN SYRUP, SALT. ALLERGY INFORMATION: MAY CONTAIN TREE NUTS

We Value your questions or comments. Call 32 3 760 97 00 or visit us at www.guylian.be Please save the unused product and wrapper.

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70% COCOA NET WT

3.53 OZ 100.1G BEST BEFORE:

MILK CHOCOLATE BAR

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MILK CHOCOLATE BAR

JOHNNY LAM | ACADEMIC PORTFOLIO

05/2010 933A0CHI051

bar wrapper design Chocolate Bar Wrapper Design - The chocolate bar wrapper is a four flap wrapper that encloses the chocolate in a thick cardboard material. The design was inspired from the background and ethics of Guylian. The (3) flavors include Milk, Dark, and Extra Dark chocolate. The color used on the design corresponds to the flavor and representation of the actual flavor of the chocolate.

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JOHNNY LAM | ACADEMIC PORTFOLIO

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Redco Foods Inc. Little Falls, NY 13365 800.556.6674 www.greentea.com

BREWING INSTRUCTIONS Bring fresh water to boil. Place tea bag in pre-head cup or pot (using one tea bag per cup.) Pour boiling water onto the bag. Allow tea to infuse for 2 to 5 mintues or according to taste. Add milk and sugar if desired.

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Redco Foods Inc. Little Falls, NY 13365 800.556.6674 www.greentea.com

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Redco Foods Inc. Little Falls, NY 13365 800.556.6674 www.greentea.com

JOHNNY LAM | ACADEMIC PORTFOLIO

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packaging Tea Bag Flavor Design - The design of the tea bag resembles the tea box packaging with the dark black background with the photo of the actual flavor with text. The tea bag flavors include (4) Classic Lemon, Strawberry, Mandarin Delight, and Pomegranate Berry.

tea bag design Green Tea

Green Tea Strawberry

Green Tea

Mandarin Delight

Pomegranate Berry

single serve tea bag

Classic Lemon

1 0 0 % A L L N AT U R A L

tea box design Tea Box Design - The approach to designing Puriteaâ&#x20AC;&#x2122;s tea box was to strive away from other tea box with white boxes or colored boxes design. Using a black background with bright vibrant colors with vivid photos of fruits help make the box design stand out from others.

1 0 0 % A L L N AT U R A L

Green Tea

Green Tea Strawberry HOT TEA: Pour boiling water over tea bag in a cup and steep for 1-2 minutes. This tea is delicious as is, but sugar (or sweetener) and a little milk bring out the wonderful flavor. FRESH STRAWBERRY ICED TEA BY THE GLASS: Pour 4 to 5 fl. oz. boiling water over 1 tea bag. Step1-2 minutes. Sweeten to taste. Pour into tall glass filled with ice... and enjoy!

1 0 0 % A L L N AT U R A L

Green Tea Classic Lemon

This tea is delicious as is, but sugar (or sweetener) and a little milk bring out the wonderful flavor.

Green Tea Classic Lemon

NET WT. 2.47 OZ. 70g

20 tea bags

NET WT. 2.47 OZ. 70g

20 tea bags

This tea is delicious as is, but sugar (or sweetener) and a little milk bring out the wonderful flavor.

The natural flavor of strawberry, lemongrass and other natural botanicals make Salada Strawberry Green Tea a surprising infusion bursting with wonderful berry flavor. Salada Green Tea is meticulously hand picked from the lush tea gardens of the Far East. Once brewed, Salada Strawberry Green Tea produces a delicately smooth flavor with just the right amount of natural sweetness that is just right for today's healthy lifestyle.

R ed c o F o o d s I n c . L i ttl e F al l s, NY 13365 800.556.6674 www. green t ea . c o m

Nutrition Facts

1 0 0 % A L L N AT U R A L

Green Tea

Mandarin Delight

FRESH MANDARIN ORANGE ICED TEA BY THE GLASS: Pour 4 to 5 fl. oz. boiling water over 1 tea bag. Step1-2 minutes. Sweeten to taste. Pour into tall glass filled with ice... and enjoy!

NET WT. 2.47 OZ. 70g

The Flavor of the Orient and a Hint of Spice. We've mixed the mystical aroma of Mandarin Oranges and a hint of spices from the East with our Salada 100% Green Tea, a mild, delicate green tea blend from the Orient. It's a subtle taste experience for those delightfully peaceful moments you savor.

20 tea bags

Serving Size 1 Tea Bag (2g) Servings per container 20

1 0 0 % A L L N AT U R A L

FRESH BREWED ICED TEA BY THE GLASS: Pour 4 to 5 fl. oz. boiling water over 1 tea bag. Step1-2 minutes. Sweeten to taste. Pour into tall glass filled with ice... and enjoy!

R e dc o Fo o ds I n c . Lit t le Fa lls, NY 1 3 3 6 5 800.556.6674 w w w . g re e n t e a . c o m

R ed c o F o o d s I n c . L i ttl e F al l s, NY 13365 800.556.6674 www. green t ea . c o m

Nutrition Facts

HOT TEA: Pour boiling water over tea bag in a cup and steep for 1-2 minutes.

Amount Per Serving As Prepared

Calories 0

The classic combination of tea and lemon unite to provide a perfect taste sensation. Salada Classic Lemon Green Tea offers a refreshing and delicately smooth flavor infused with the essence of lemon. Salada Green Tea is meticulously hand picked from the lush tea gardens of the Far East. Once brewed, Salada Classic Lemon Green Tea produces a blend that is just right for today's healthy lifestyle.

Total Fat 0g

Calories from Fat 0 % Daily Value*

Sodium 0mg Potassium 30mg Total Carbohydrate <1g Protein 0g

0% 0% 1% 0% 0%

Not a significant source of Saturated Fat, Trans Fats, Cholesterol, Dietary Fiber, Sugars, Vitamin A, Vitamin C, Calcium and Iron. *Percent Day Values are based on a 2,000 calorie diet.

INGREDIENTS: Green tea, natural lemon flavor with other natural flavors (contains soy lecithin), panax ginseng, and lemon grass.

*Represents average caffeine content; individual products may vary.

1 0 0 % A L L N AT U R A L

Green Tea Pomegranate Berry

HOT TEA: Pour boiling water over tea bag in a cup and steep for 1-2 minutes. This tea is delicious as is, but sugar (or sweetener) and a little milk bring out the wonderful flavor.

R ed c o F o o d s I n c . L i ttl e F al l s, NY 13365 800.556.6674 www. green t ea . c o m

Nutrition Facts

1 0 0 % A L L N AT U R A L

Green Tea Pomegranate Berry

FRESH POMEGRANTE ICED TEA BY THE GLASS: Pour 4 to 5 fl. oz. boiling water over 1 tea bag. Step1-2 minutes. Sweeten to taste. Pour into tall glass filled with ice... and enjoy!

NET WT. 2.47 OZ. 70g

20 tea bags

Pomegranate Berry Green Tea is an antioxidant rich blend of pomegranate, blueberry, and acai. These three 'superfruits,' with our traditional green tea, provide the ideal infusion to help create tangy flavor of pomegranate blends perfectly with the luscious flavor of blueberries. Acai, a unique yet powerful berry rounds out this fruitful blend with a distinct flavor like no other. Wake up your taste buds with this delectable blend, it's just right for today's healthy lifestyle.

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JOHNNY LAM | ACADEMIC PORTFOLIO

HOT TEA: Pour boiling water over tea bag in a cup and steep for 1-2 minutes.

Mandarin Delight

Nutrition Facts

1 0 0 % A L L N AT U R A L

Green Tea Strawberry

JOHNNY LAM | ACADEMIC PORTFOLIO

tea tag design Tea Tag Design - Design of tea tag are simple with the secondary logo of Puritea on a rounded shape outline. There is a special quote on the other side of the tea tag that was carried over the originality of the company.

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JOHNNY LAM | ACADEMIC PORTFOLIO

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It’s much more than tea.

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