CLIENT DEMOGRAPHICS 2015 HOW DO YOUR CLIENTS TYPICALLY MAKE THEIR APPOINTMENTS?
39% : Regular appointments (clients who schedule their appointments one by one) 25% : Standing appointments (clients who come in every other Tuesday at 9, for example) 25% : Walk-ins 11% : Other
Education What is the highest level of school you have completed?
Some high school . . . . . 2%
Finished high school . . . . . 28%
Some college/AA degree . . . . . 44%
Finished college . . . . . 17%
Some graduate school . . . . . 2%
Finished graduate school . . . . . 7%
WHAT LICENSE(S) DO YOU HAVE?
Nail technician/manicurist . . . . . 79%
Cosmetologist /hairstylist . . . . . 19%
Esthetician . . . . . 10%
I am not licensed . . . . . 6%
Barber . . . . . 1%
Other . . . . . 8%
DO YOU BELONG TO A PROFESSIONAL BEAUTY ASSOCIATION?
How often do you shop for nail supplies? twice or more a week . . . . . 5% once a week . . . . . 18% three times a month . . . . . 13% every two weeks/twice a month . . . . . 22% monthly . . . . . 27% every other month . . . . . 8% quarterly . . . . . 5% less often than quarterly . . . . . 2%
Where do you most frequently shop for nail supplies? Check your top three most frequent sources and indicate whether you SOMETIMES or NEVER use the other sources. A: This is one of my 3 primary sources for supplies. B: I never do this. C: I occasionally do this. I shop in a professional beauty supply store. 83% – 2% – 15% I order from an online-only distributor (one that does not have a store). 42% – 27% – 18% I order online from my dealer’s catalog. 40% – 31% – 16% I buy direct from the manufacturer. 36% – 28% – 18% I buy products at tradeshows. 34% – 25% – 25% I order by phone from my dealer’s catalog or deal sheets. 30% – 42% – 15% For some items, I buy from non-traditional places that don’t carry professional nail supplies (arts and crafts stores, for example). 30% – 23% – 30% I shop at an open-to-the-public beauty store. 23% – 35% – 24% distributor’s sales consultant visits the salon and takes my product orders. 21% – 51% – 11% I shop from a mobile/van dealer who comes to my salon. 4% – 66% – 10% TOTALS ACROSS DO NOT EQUAL 100% AS THERE WAS NO RESPONSE OR INCOMPLETE RESPONSES IN SOME CASES
Bibliography
1. Website: http://nailcenter.us/ 2. Amazing NAILS Magazine 3. Wikipedia