[PUBLISHER] column
PUTTING THE CEILING/ FLOOR THEORY TO USE There’s a certain comfort harshly, but learning how to in knowing what comes next. deal with uncertainty is a part It’s why you might watch a of life. movie over and over or pick It’s a lesson we’ve all gotten up a familiar book for a few during the pandemic, and it’s minutes at the end of a bad one that keeps popping up day. in my journey as a business RANDY CAPPS The problem is, of course, owner. We make a plan, randy@johnstonnow.com that we often don’t know what quickly realize that plan is truly lies ahead. Not in a car, junk, then scurry around at a job or even inside our own bodies. while trying to make a new one. It’s a scary proposition and one that It’s a process that has taught me what reminds me of the scene in “Days I like to call the ceiling/floor theory. In a of Thunder” when Nicole Kidman’s given situation, I ask, “What’s the best thing character tells Cole Trickle (Tom Cruise) that can happen, and what’s the worst?” that, “Control is an illusion, you infantile The best thing, clearly, would be the ceiling egomaniac. Nobody knows what’s going while the worst would be the floor. to happen next.” We try to decide if we can we live with I wasn’t planning to put it quite so the floor and determine our chances
YOUR JNOW
TEAM Volume 6, Number 3
A Shandy Communications, LLC publication
Publisher Randy Capps
randy@johnstonnow.com
Marketing Representative
General Manager Shanna Capps
shanna@johnstonnow.com
Wanda Sasser wanda@johnstonnow.com
What’s the best thing that can happen, and what’s the worst?" of reaching the ceiling. Then, we move forward. It’s not perfect, but at least it gives us to chance to consider multiple possible outcomes. Besides, in order for a movie to become your favorite movie, you have to watch it that first time. Something great could always be just around the corner.
Creative Consultant Ethan Capps
Office Manager
Terri Atkinson terri@johnstonnow.com
Editor Mike Bollinger
mike@johnstonnow.com
Digital Marketing Manager
Amy Stanley amy@johnstonnow.com
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