Strategy (1)

What does this mean for a young entrepreneurial start up or the owner of a small business with an eye on retirement in 5 years’ time?

It’s a useful exercise to consider the percentage of customers in each animal category and plan accordingly.

Good dogs can start a business, create value for customers and others, and earn a living.

If you’re a dog, it may be a good idea to bring in one or two puppies and train them up. Who knows, one may even buy you out one day. Another strategy is to take the bones left over at the end of the month and bury them in a portfolio of local and overseas unit trusts.

But many dogs never grow or become very rich because they find it difficult to translate their talent, energy and knowledge into processes which other animals can follow. Things seem to go better and faster when they do it themselves.

For a dog to build a really successful business – as opposed to a oneman band with a few helpers - the dog’s intuitive knowledge needs to be turned into a system that others can follow every day at work.