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Circulation Breakdown
Circulation Breakdown Inner-City News Market GET THE FACTS
CIRCULATION BREAKDOWN
Connecticut has 16.5% non-white population. The figure
Published: weekly / circulation: 25,000 / Readership:
for the inner city newspaper coverage area is an overwhelm-
100,000
ing 44%.
Where: over 750+ racks throughout the New Haven and Bridgeport area.
Within the inner city distribution area, the cities with the largest non-white populations are:
New haven 60% Bridgeport 40%
Bridgeport 53.1% New haven 49.3%
New Haven, Westhaven, Hamden, North Haven, Bridgeport,
This represents a vital consumer base and an important seg-
Orange, Ansonia, Milford, Waterbury
ment of the population that cannot be ignored! Media market research (MRI) reported that 30.3% of the black popu-
Here are some quick facts about our readers.
lation have household incomes of over $40,000 a year!
Age: 35–78 College educated: 53%
10% of this population have incomes of 70,000 or more!
Male / Female: 46%–
54% Home owners: 34%
Honoring the accomplishment of women
Place your message where people place their trust.
The
Inner-City Penfield Communications inc.
News
Connecticut’s first choice for urban news since 1990. 5 0 Fi t c h S t re e t , N e w H ave n , C T 0 6 5 1 5 | P h o n e : 2 0 3 . 3 8 7 . 0 3 5 4 w w w. i n n e rc i t yo n l i n e. c o m
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