Home Seller’s Guide by John Virden

Home Sellerâ&#x20AC;&#x2122;s Guide to the Maximum Value Home Selling System

John Virden, REALTOR, CNE 950 Corbindale Rd., Suite 100 Houston, TX 77024 832-205-7797

Marketing Presentation Table of Contents: ◆ Why Keller Williams ◆ My Bio ◆ My Marketing Plan ◆ The Home Selling Process ◆ The Competitive Market Analysis ◆ The Contract to Close

Client Service Commitment - It’s all about you, J.D. Powers Awards

Community Oriented

- Red Day, Fisher House, Kids’ Meals Houston.

Technology Driven - SEO, DocuSign

Agent Training

- Ignite, 36-12-3, Coaching, KWU

Giving Back

- African Well, KW Cares, Fundraising

African Well

Keller Williams Realty, one of the fastest growing real estate companies in the United States, was formed in 1983 in Austin, Texas by its co-founders and co-owners Gary W. Keller and Joe F. Williams. Currently there are 14 locations serving the greater Houston area: North Houston, Memorial, Kingwood, FM 1960, Northwest Houston, West Houston, Clear Lake, Conroe, Lake Travis, The Woodlands, Sugar Land, Metropolitan, Pearland and Katy. Because we have grown with our communities, our real estate professionals have intimate knowledge of each communities' character, mood and growth potential. Due to the fact that the majority of our associates live in the communities they serve, they can readily meet the unique challenges and problems families encounter in selecting their new homes. Drawing on their extensive knowledge of schools, recreation facilities, shopping requirements and transportation, our associates are able to better satisfy the special family housing needs of their clients. Values: At Keller Williams, we fondly refer to our values and belief system as:

â&#x20AC;&#x153;WI4C2TSâ&#x20AC;? Win - Win - Or No Deal Integrity - Do the Right Thing Commitment - In All Things Communication - Seek First to Understand Creativity - Ideas Before Results Customers - Always Come First Teamwork - Together Everyone Achieves More Trust - Begins with Honesty Success - Results through People Keller Williams Realty consists of highly trained professionals, and it is because of their professionalism that you can feel confident all of your real estate needs will be handled in the most trustworthy, efficient and consultative manner.

Benefits Listing property with your Keller Williams Agent means receiving the following benefits:

Experience Integrity Skill Effectiveness Advanced Techniques and Aids Intimate Knowledge of the Marketplace Financial Counsel and Assistance

Keller Williams Realty has... REPUTATION... We have one of the best business reputations in the United States & Canada. PROFESSIONALISM... Our associates are highly professional and well-trained by in-house business consultants. EXPERIENCE... Our personalized service and record of excellence over the years has established a reputation of trust and fairness, which many of our clients have come to depend upon again and again. LOCATIONS... Our sales offices are situated in Houston, so you can be assured that your Keller Williams representative knows your neighborhood and many of its residents. With over 2,400 professionals in the Houston area, we have loyal buyers in each area who are ready, willing and able to purchase a home -maybe even yours.

There is a reason more & more agents are making the change to Keller Williams Realty. Why Keller Williams: Knowledge Powerful curriculum through Keller Williams University keeps us ahead of trends, tools and advancements in the real estate industry. Professionalism Our associates are highly professional and well-trained by in-house business consultants. Technology Leading-edge technology solutions accelerate our efficiency and productivity. Reliability Keller Williams Realty was founded on the principles of trust and honesty, emphasizing the importance of having the integrity to do the right thing and always putting the customerâ&#x20AC;&#x2122;s needs first.

About Me

John Virden, REALTOR, CNE 950 Corbindale Rd., Suite 100 Houston, TX 77024 832-205-7797

All real estate agents will claim they can sell your house...

My goal is to sell your house at the maximum price, with minimum hassle. Selling a home successfully requires experience, professionalism and resources. Experience From pinpointing an optimal asking price to writing a purchase agreement and negotiating terms of sale, real estate transactions are a science. Professionalism Selling your home requires the highest level of professionalism and communication. Resources More than 8 out of 10 buyers begin their home search online before choosing a REALTORÂŽ. Todayâ&#x20AC;&#x2122;s market requires an agent to be technologically savvy and to leverage media resources to maximize the exposure of each listing.

Selling your home can be a daunting task. I work hard so my clients can enjoy having their homes sold with minimum worry and maxium profit. I would love the opportunity to earn your business.

Testimonials John is trustworthy and genuinely listens. These two qualities mean he tries to understand ones needs and brings forwards options and ideas to meet those needs. And so it means a lot to have someone working hard to meet your expectations rather than hitting a sales target.

John's years in accounting have given him an eye for detail, and he genuinely wants to make you happy. Not only will he help get what you want, he can also take care of the fine print and unseen pitfalls. John is someone who will work hard for your interests, but even more importantly, you can trust him as a person.

Kavita B Houston, TX

Gretchen H Houston, TX

John is someone that has accumulated a wealth of experience through different types of industries where regardless of the type business, he maintained a high level of interest in building good relationships with his peers. While I have known John, he approaches challenging situations with a sense of inclusion and empathy to resolve matters in the best compromising way. Training on the job and extra-curricular training has given John great skills to conduct his job well and I trust he does it with integrity.

I worked with John for several years and I would have to say I appreciated his honesty most of all. His intelligence along with his sense of humor made my working relationship with him very comfortable.Ă&#x201A; He will always be a friend to me and I feel he should do well in this new endeavor.

Carlos M Houston, TX

Bill J. Houston, TX

Marketing Plan

John Virden, REALTOR, CNE 950 Corbindale Rd., Suite 100 Houston, TX 77024 832-205-7797

I will: 1. Leverage our #1 ranking for search terms on Google, Yahoo and Bing! 2. Provide you with weekly updates detailing my marketing efforts, including comments from prospective buyers and agents that have visited your home. 3. Target my marketing to active buyers and investors in my database that are looking for homes in your price range and area. 4. Create an open house schedule to promote your home to prospective buyers. 5. Advertise your home in email and/or and direct mail campaigns. 6. Include your home in our company/MLS tour to allow other agents to see your home first hand. 7. Target my marketing to active real estate agents that specialize in selling homes in your neighborhood. 8. Create sales collateral for your property, showcasing additional information and photos of your home and neighborhood that will attract extra attention. 9. Create a virtual tour of your home and place it on multiple websites to attract local and out-of-town buyers. 10. Optimize your home's Internet presence by posting it on local MLS systems and adding multiple photographs and creative descriptions. We will also feed your listing to more than 200 Internet sites on the Web to maximize your homes exposure. 11. Distribute Just Listed marketing to neighbors, encouraging them to tell their family and friends about your home. 12. Place For Sale sign, complete with marketing system directed towards drive-by prospects. 13. Help you stage your home to showcase features that buyers are most interested in: uncluttered rooms and closets, fresh paint and pleasing drive-up appeal. 14. Help you price your home strategically to be competitive with the current market and current price trends.

With Keller Williams Memorial, your home will be featured on these partner websites

These national sites and the sites that they power total more than 330 real estate search websites!

According to the National Association of Realtors 2012 Profile of Home Buyers and Sellers. 91% of buyers used the internet to search for their home. Only 1% of buyers used the newspaper in their home buying process in 2012.

Yahoo.com Rankings Real Estate Agents in Houston Texas Real Estate Agents in Houston TX Memorial Villages Real Estate Houston TX Real Estate Agents Houston Texas Real Estate Agents MLS Listings in Houston Texas Houston Property Agents Real Estate Agents in Houston Buying Homes in Houston MLS Listings in Houston Houston Texas Properties MLS Listings in Houston TX

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Google.com Rankings Houston Property Agents Houston Property Listings Houston TX Property Listings Houston Texas Properties Memorial Villages Real Estate Properties in Houston Texas Houston TX Properties Properties in Houston TX Houston Texas Property Listings

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Bing.com Rankings Houston Texas Property Listings Houston TX Property Listings Buy Property in Houston Texas Houston Property Agents Houston Texas Properties Houston TX Properties Memorial Villages Real Estate MLS Listings in Houston Houston Property Listings

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New Technology

Drives My Marketing System Reaching the Most Relevant Audience Because, 87% of Buyers find their homes through Brokers, a strong presence in the brokerage community is essential. I will create this presence by utilizing the most effective Marketing System available for contacting and rapidly informing the Brokerage community.

Brokers.....................................79% All Other Sources.................21%

In todayâ&#x20AC;&#x2122;s highly competitive real estate market, it takes true innovation to market your home to the audience that matters most.

I will distribute content rich high impact Property E-Mail Flyers like the ones above to the most relevant audience.

My unique Broker to Broker Marketing System does just that . I will expose your home to the brokers who are working with Buyers right now in your area as well as brokers working through relocation channels.

Things Have Changed

And So Has The Way We Advertise & Sell Real Estate

Really, That’s How They Used to Sell Real Estate

This is How We do it Today Broker to Broker E-Mail Flyer Distribution

Address-Specific Website

• High Impact Target Marketing • Flyers Include Seven Photos • Drive Traffic to Your Property’s Website • Able to Promote New Listings, Open Houses and More • Reach Brokers Across Town or Across the Country

• Unlimited Property Photos • Link to Your Virtual Tour • Satellite View of your Property • Links to Neighborhood Info • Local School Information • Address Rider® Sign

3245 Mansion Road 3245 Mansion Road

3245 Mansion Road Echelon Oaks Nice location & price in the Hills of Lakeway! Great landscaping and plenty of parking for this contemporary style home. Beautiful wood floors, spacious rooms, private balconies and access from all upstairs bedrooms. Loft is perfect for office space or sitting area. Walls of Windows for great natural light. NiceNice storage location & price in the Hills of Lakeway! areas. Master bath has separate tub and shower Great landscaping and plenty of parking for plus a large dressing area and customthis closet. All contemporary style home. Beautiful wood bedrooms upstairs. Two share a balcony floors,with spacious rooms, private balconies and bedroom access, Master has private balcony. accessAll from all upstairs bedrooms. Loft is new carpeting installed July 2009. Awesome perfect for office space or sitting area. Walls of floorplan for entertaining! Windows for great natural light. Nice storage Nice location & price in the Hills of Lakeway! areas. Master bath has separate tub and shower Great landscaping and plenty of parking for plus a large dressing area and custom closet. All this contemporary style home. Beautiful wood bedrooms upstairs. Two share a balcony with spacious rooms, private balconies and floors, REALTOR® bedroom access, Master has private balcony. All from all upstairs bedrooms. Loft is access new carpeting installed July 2009. Awesome 512.555.1031 direct line perfect for office space or sitting area. Walls of 512.555.1391 fax floorplan for entertaining! Windows for great natural light. Nice storage www.kwrealtor.com areas. Master bath has separate tub and shower plus a large dressing area and custom closet. All bedrooms upstairs. Two share a balcony with bedroom access, Master has private balcony. All REALTOR® 512.555.1031 direct line new carpeting installed July 2009. Awesome 512.555.1391 fax floorplan for entertaining!

Echelon Oaks

Missy Realtor

MEMORIAL

Missy Realtor

MEMORIAL

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Missy Realtor REALTOR® MEMORIAL

512.555.1031 direct line 512.555.1391 fax www.kwrealtor.com

Keller Williams Custom Marketing Materials 3245 Mansion Road

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• Approx. 5400 sq. ft.

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3245 Mansion Road

Nice location & price in the Hills of Lakeway! Great landscaping and plenty of parking for this contemporary style home. Beautiful wood floors, spacious rooms, private balconies and access from all upstairs bedrooms. Loft is perfect for office space or sitting area. Walls of Windows for great natural light. Nice storage areas. Master bath has separate tub and shower plus a large dressing area and custom closet. All bedrooms upstairs. Two share a balcony with bedroom access, Master has private balcony. All new carpeting installed July 2009. Awesome floorplan for entertaining!

storage areas. Master bath has separate tub and shower plus a large dressing

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10497 Town & Country Way, Suite 120 Houston, Texas 77024-1118 P 713-461-9393 F 713-467-6226

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Offered at $2,300,000

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Missy Realtor

Echelon Oaks

REALTOR®

512.555.1031 direct line 512.555.1391 fax www.kwrealtor.com

MEMORIAL

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Echelon Oaks

3245 Mansion Road

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• Covered Porch

3245 Mansion Road

• Open Patio • Pool • Hot Tub • Lot is 50660 sq. ft.

Large Master Bedroom

Missy Realtor REALTOR®

512.555.1031 direct line 512.555.1391 fax www.kwrealtor.com

MEMORIAL

Echelon Oaks Nice location & price in the Hills of Lakeway! Great landscaping and plenty of parking for this contemporary style home. Beautiful wood floors, spacious rooms, private balconies and access from all upstairs bedrooms. Loft is perfect for office space or sitting area. Walls of Windows for great natural light. Nice storage areas. Master bath has separate tub and shower plus a large dressing area and custom closet. All bedrooms upstairs. Two share a balcony with bedroom access, Master has private balcony. All new carpeting installed July 2009. Awesome floorplan for entertaining!

3245 Mansion Road

Echelon Oaks

Missy Realtor REALTOR®

512.555.1031 direct line 512.555.1391 fax www.kwrealtor.com

MEMORIAL

3245 Mansion Road Echelon Oaks

• 6 total bedroom(s) • 3.5 total bath(s) • Approx. 5400 sq. ft.

Missy Realtor

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512.555.1031 direct line 512.555.1391 fax www.kwrealtor.com

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this contemporary style home. Beautiful wood floors, spacious rooms, private balconies • Fireplace features: and access from all upstairs bedrooms. Loft is perfect for office space or sitting area.

area and custom closet. All bedrooms upstairs. Two share a balcony with bed-

room access, Master has private balcony. All new carpeting installed July Walls of Windows for great natural NiceWood storage areas. Master bath has separate tub Gas light. Fuel, Fuel, 2009. Awesome floorplan for entertaining!

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10497 Town & Country Way, Suite 120 Houston, Texas 77024-1118 P 713-461-9393 F 713-467-6226

and shower plus a large dressing area and custom closet. All bedrooms upstairs. Two share a balcony with bedroom access, Master has private balcony. All new carpeting • Hardwood floors installed July 2009. Awesome floorplan for entertaining!

• 4 Car Garage

Offered at $2,300,000 • Community Security • Canyon View Master Bath with Floating Mirrors

• City view • Covered Porch • Open Patio • Pool • Hot Tub • Lot is 50660 sq. ft.

Large Master Bedroom

Home Selling Process

John Virden, REALTOR, CNE 950 Corbindale Rd., Suite 100 Houston, TX 77024 832-205-7797

The Home Selling Process As your Keller Williams Memorial Agent, I will guide you through the selling process and help you maximize the value of your home. Your home is one of your largest investments and as your representative, I will conduct an in-depth market analysis to determine recommendations for the best price. In addition to pricing, I will assist you in getting your home ready to put on the market to maximize its' value and sales potential. Because timing is a critical component of each sale, I will review and analyze your moving requirements to ensure a hassle free transaction. We will work hard to sell your home with marketing techniques that are proven, but please note there are some factors out of our control: Market factors within your control: • Your Property’s Condition • Updates and Amenities • The List Price of Your Home • Your Home’s Curb Appeal Factors you can’t control • Location and School District • Recent Sales Prices for Similar Properties • Current Economic Conditions

Preparing Your Home for Sale Your homeâ&#x20AC;&#x2122;s condition can directly affect the sales price of your home. If buyers walk through your home and see a lot of maintenance issues, they will automatically start discounting the price and adding up how much money they will need to spend. We suggest that you take care of maintenance issues prior to listing your home on the market. On our initial walk through of your home, we can assist in identifying some of these issues. When buyers have the impression that you have taken care of your home they are more likely to buy it and pay a higher price. The following are a few tips on establishing an atmosphere that will charm buyers and make them want to buy your home. Remember that you will never get a second chance to make a good first impression. Studies show that home sellers benefit when buyers have a strong first impression upon entering a home. Follow these simple tips and create the competitive edge that may help you sell your home quickly and for the highest price possible.

Preparing Your Home for Sale

It's a fact: acquiring the highest market value and elevating your home above others in the same price range often comes down to first impressions. In my experience, there are some simple ways we can maximize your home's appeal. Exterior • Keep the grass freshly cut • Remove all yard clutter • Apply fresh paint to wooden fences • Paint the front door • Weed and apply fresh mulch to garden beds • Clean windows inside and out • Wash or paint homes exterior • Tighten and clean all door handles • Ensure gutters and downspouts are firmly attached Interior • Remove excessive wall hangings, furniture and knick knacks (consider a temporary self-storage unit) • Clean or paint walls and ceilings • Shampoo carpets • Clean and organize cabinets and closets • Repair all plumbing leaks, including faucets and drain traps • Clean all light fixtures For showings • Turn on all the lights • Open drapes in the daytime • Keep pets secured outdoors • Play quiet background music • Light the fireplace (if seasonally appropriate) • Infuse home with a comforting scent like apple spice or vanilla • Vacate the property while it is being shown

Competitive Marketing Analysis John Virden, REALTOR, CNE 950 Corbindale Rd., Suite 100 Houston, TX 77024 832-205-7797

Competitive Market Analysis Explanation The following pages graphically illustrate the comparable properties that most closely match your propertyâ&#x20AC;&#x2122;s characteristics. These properties will help to find a fair market value for your home and help determine the proper listing price for your home.

Fair Market value has been defined as: In evaluating your property I have used many of the tools that a professional appraiser utilizes: comparable sales, competitive listings in escrow, square footage, age, location, amenities, and the general condition of the property. The enclosed data was researched from reliable information currently available from the Houston Association of Realtors, local real estate firms and title companies. Typically, the market analysis reflects every property of comparable value that has sold in the area over the past six months, and represents a good cross section of the competitive current listings and those properties that are currently in escrow (pending closing). In attempting to determine the listing price for your home, it is vital to consider only that information which pertains to properties sold. From this data it is possible to ascertain value in your immediate neighborhood. Please note that while none of the properties are exactly like yours, they provide a good reference source in a comparative market analysis. This listing price that we will agree upon does not mean the sale of the property could not occur at a higher price. The price you ultimately receive, of course, will depend on your motivation, the motivation of the buyer, and the market conditions at the time offers are received. Once we have tested the market at the listing price, we will make periodic reviews to ensure we remain competitive with other homes in your neighborhood.

The Power of Pricing Pricing your home competitively generates the most activity from agents and buyers. Â Pricing your home too high may make it necessary to reduce the price below the market value to compete with new, well-priced listings that may come on the market.

Key Market Factors How long does it take to sell a home? There is no easy answer – some homes sell in a few days, others may take several months. Recognizing the key factors influencing a sale can give you significant control over the number of days on the market. The proper balance of these factors will expedite your sale: Location: • Location is the single greatest factor affecting value. • Neighborhood desirability is fundamental to a property’s fair market value. Competition: • Buyers compare your home against other homes on the market. • Buyers interpret value based on available homes. Timing: • The real estate market may reflect a seller’s market or a buyer’s market. • Market conditions cannot be manipulated; an individually tailored marketing plan must be developed accordingly. Condition: • Property condition affects the price and speed of sale. • Optimizing the physical appearance and advance preparation for marketing maximizes value. Terms: • The more flexible the financing, the broader the market, the quicker the sale and the higher the price. • Terms structured to meet your objectives are important to successful marketing. Price: • If the property is not properly priced, a sale may be delayed or even prevented. • This competitive market analysis will assist you in determining the best possible price.

Contract to Close

John Virden, REALTOR, CNE 950 Corbindale Rd., Suite 100 Houston, TX 77024 832-205-7797

Contract to Close: Our Promise Once you accept an offer on your home, my service doesn’t stop. I will monitor the progress and ensure all requirements are met by all parties including the following: • Inspection – Negotiation and paperwork • Appraisal – Checking on status and requirements • Loan Process - Status and approval • Homeowner’s Association paperwork and documents • Direct all necessary documentation to closing attorney or title company, lender, co-op agent, unrepresented buyer, etc. • Provide contact information for utilities, vendors for repairs, insurance requirements, tax information, etc. • Arrange final inspection if necessary • Arrange final walk-through if desired • Remain in communication to keep you well informed of the closing process • Review the Settlement Statement (HUD 1)in advance when possible and distribute to you • Attend closing and transferring of keys

Preparing For The Offer In slow economic times, offers to purchase routinely come in “low” whereas in healthy economic times, offers are closer to the asking price. Do not be offended by any offer received. Are they really offended by buyers, or is this a realization of price being too high? Be offended by buyers who tour your property and don’t submit an offer. ACCEPTANCE Signed by all parties, dated, delivered… congratulations, you’re on your way to having your property sold! REJECTION Unconditional… unfortunately, your home is still on the market. COUNTER OFFER Any change to the contract constitutes a counter offer. You are now in the renegotiation stage. NO ACTION Equals rejection. Your home is still on the market.

Inspections Inspections and potential repairs are often the reason sales donâ&#x20AC;&#x2122;t close. Typically, buyers have a negotiated number of days in which to inspect the property and accept or reject the property based upon these mechanical and structural inspections.

HOW THE SELLER SEES THEIR HOUSE

HOW THE BUYER SEES THE HOUSE

HOW THE INSPECTOR SEES THE HOUSE

Closing 101 The closing process finalizes the sale of your home and makes everything official. Also called the settlement, the closing is when you get paid and the buyer receives the deed to your home.

Here are a few things to bring to the closing: • House keys • Garage door opener(s) • A picture ID (driver’s license or a recent passport)

What can you expect?

The closing agent will look over the purchase contract and identify what payments are owed and by whom; prepare documents for the closing; conduct the closing; make sure taxes, title searches, real estate commissions and other closing costs are paid; ensure that the buyer's title is recorded; and ensure that you receive any monies due to you.

What are your costs?

Sellers commonly pay the following at closing: • Mortgage balance and prepayment penalties, if applicable • Other claims against your property, such as unpaid property taxes • Unpaid special assessments on your property • Document stamps (or taxes) on the deed • Real estate commission • Legal fees or title insurance premium

After the closing...make sure you keep the following for tax purposes: • Copies of all closing documents • All home improvement receipts on the home you sold

Moving Checklist New Telephone Number: New Address:

Before you move, you should contact the following companies and service providers: Insurance Companies: ______Accidental ______Auto ______Health ______Home ______Life ______Renters

Utilities:

______Electric ______Telephone ______Water ______Cable ______Gas

Professional Services: ______Broker ______Accountant ______Doctor ______Dentist ______Lawyer

Government:

______Internal Revenue Service ______Post Office ______Schools ______State Licensing ______Library ______Veterans Administration

Business Accounts:

______Banks ______Cellular Phone ______Department Stores ______Finance Companies/Credit Cards

Subscriptions:

______Magazines ______Newspapers

Clubs:

______Health & Fitness ______Country Club

Miscellaneous:

______Business Associates ______House of Worship ______Drug Store ______Dry Cleaner ______Hair Stylist

Home Sellerâ&#x20AC;&#x2122;s Guide to the Maximum Value Home Selling System

John Virden, REALTOR, CNE 950 Corbindale Rd., Suite 100 Houston, TX 77024 832-205-7797

About Me I'm a REALTOR, CNE, in Houston working with Keller Williams Memorial. I recently shifted my career focus to real estate after spending 25 years working in the oil and gas industry so that I could pursue a more people-oriented career. I attended Northeastern State University in Tahlequah, Oklahoma where I graduated with a BS in Accounting in 1986. I put my degree to use as an accountant for an international oil company, where I managed many financial aspects of the company. Throughout the years I continued to work in various capacities, even traveling abroad to assist with the implementation of new financial reporting systems. I decided I'd like to spend more time working with people and helping them achieve their dream home. I starting working with Keller Williams Memorial and completed their training program and got down to the business of helping people find their new homes. I am very detail oriented and reliable. I cultivate relationships with my clients and I am not overbearing when it's time to make decisions. I believe in providing excellent customer service and approach every situation with integrity. I am looking forward to working with my clients to help them find their ideal home. I am also excited about helping sellers take the next steps in their journey. Contact me for your real estate needs and I will guide you through the process of purchasing, selling, negotiating, and closing.